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Recharge Guru

Full company profile

uuid003ory4

Namestring
Recharge Guru
Legal namestring
RechargeGuru.com
Websiteurl
rechargeguru.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Recharge Guru (RechargeGuru.com) is a New Delhi-based private company founded in 2019 that operates an online recharge and bill-payment platform targeting Indian consumers and business partners. The consumer-facing service aggregates mobile recharge for the major Indian telecom operators (Airtel, Vodafone, Jio 5G, Idea) and DTH recharge for major providers (Tatasky, Dishtv, Videocon D2h, Airtel DTH, Suntv), and has expanded into BBPS-integrated utility bill payments and electricity bill payments. Payment options span Credit/Debit cards, RuPay, Direct Bank Debits, PayPal, Airtel Merchant Payment, and BHIM UPI. Headcount is reported at 11-50 employees and the company is private with no disclosed funding or investors.

The underlying technology is a transactional web platform paired with an API infrastructure: a Mobile Recharge API, a Bills API, and a Money Transfer API are offered to third-party platforms and developers for white-label or integrated deployment. The proprietary features documented in the source are focused on integration and interoperability across operators, billers, and payment rails rather than on differentiated software IP. No AI/ML capabilities, patents, certifications, or third-party awards are referenced, and management team details are not disclosed.

The business model rests on three revenue streams: per-transaction fees on consumer recharges, licensing/API revenue from partners consuming the recharge and money-transfer APIs, and income from a dealership/distributorship program. Pricing is not publicly disclosed. The go-to-market is API-first and self-serve — the website serves end consumers directly while the API suite serves enterprise/reseller partners — and marketing is limited to the company's own web properties, with no formal marketing channels identified in the source data.

Short descriptiontext

Recharge Guru is an Indian online platform offering mobile and DTH recharge, BBPS utility bill payments, and money transfer APIs, serving Indian consumers and business partners seeking integrated recharge solutions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew Delhi, India
HQ citystring
New Delhi
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
mobile recharge, DTH recharge, bill payment API, BBPS services, money transfer API
Industry2 codes
1Prepaid Reload Networks & Distribution (Retail Top-Up)
CodeFSAMANAOPrimaryYes
2Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure)
CodeFSAMABAJPrimaryNo
NAICS code1 code
  • Telecommunications Resellers517121
SIC code1 code
  • Services-Computer Processing & Data Preparation7374
Product category
Digital Recharge & Bill Payment Platform
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Transaction Fees
TypeTransaction Fee
Description

Revenue generated from processing mobile and DTH recharges for customers

rechargeguru.com
2API Services
TypeLicensing Royalties
Description

Revenue from providing Mobile recharge API, Bills API, and Money Transfer API to business partners

rechargeguru.com
3Dealership/Distributorship
TypeTransaction Fee
Description

Revenue from dealership and distributorship programs

rechargeguru.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Core offering1 text field

Recharge Guru operates an online platform that enables Indian consumers to recharge prepaid mobile numbers (Airtel, Vodafone, Jio, Idea) and DTH TV connections (Tata Sky, Dish TV, Videocon D2h, Airtel DTH, Sun TV), and to pay utility bills through BBPS-integrated services including electricity. In parallel, it sells APIs (Mobile Recharge API, Bills API, Money Transfer API) to business partners and developers for integration into their own platforms, and runs a dealership/distributorship program.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Recharge Guru is a one-stop online recharge platform for Indian telecom services, offering mobile recharge, DTH TV recharge, and utility bill payments. The core offering consists of consumer-facing recharge services for Airtel, Vodafone, Jio 5G, Idea mobile operators and DTH providers (Tatasky, Dishtv, Videocon D2h, Airtel DTH, Suntv Dth). The company also provides a suite of APIs including Mobile Recharge API, Bills API, and Money Transfer API for partners and developers to build recharge capabilities into their platforms. Services are accessible through multiple payment options including credit/debit cards, PayPal, BHIM UPI, and Airtel Merchant Payment.

Product and service8 records
1Mobile Recharge
CategoryConsumer Recharge Service
2DTH Recharge
CategoryConsumer Recharge Service
3BBPS Bill Payment
CategoryBill Payment Service
4Electricity Bill Payments
CategoryBill Payment Service
5Mobile Recharge API
CategoryAPI Product
6Bills API
CategoryAPI Product
Description

API product enabling developers and partners to integrate BBPS bill payment and bill fetch capabilities into third-party applications and platforms.

7Money Transfer API
CategoryAPI Product
Description

API product enabling partners and developers to integrate money transfer capabilities into their applications, offered as part of the suite alongside Mobile Recharge API and Bills API.

8Dealership / Distributorship Program
CategoryChannel Program
Description

Channel program that enables third-party dealers and distributors across India to offer Recharge Guru's mobile recharge, DTH, and bill payment services through their own outlets, generating transaction-fee revenue.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Mobikwik
TypeDirect peer
Description

Indian mobile wallet and prepaid recharge/bill-payment platform listed on Indian markets. Comparable mobile recharge, bill payment and money-transfer services, with overlap on payment-rail breadth (UPI, cards, wallets).

2PhonePe
TypeDirect peer
Description

Dominant UPI-based consumer platform offering mobile recharge, DTH and bill payment alongside payments. Directly competes for the same Indian consumer recharge transactions and APIs the same operator set.

3Cashfree Payments
TypeEmerging player
Description

Indian payment-gateway and payouts API provider serving businesses with BBPS, verification and money-transfer APIs. Comparable B2B/API distribution motion and overlap on bill-payment and money-transfer API surfaces.

4Paytm
TypeDirect peer
Description

India's leading prepaid mobile recharge, DTH and bill-payment platform with a full wallet and merchant ecosystem. Closest comparable: same consumer use cases (mobile, DTH, BBPS utilities), same payment rails (UPI, cards) and a much larger scale.

5Freecharge
TypeDirect peer
Description

Recharge and bill-payment platform (now part of the Axis Bank ecosystem) serving Indian mobile, DTH and utility payments. Direct competitor on the same recharge use cases and payment rails.

6Razorpay
TypeEmerging player
Description

Indian payments and banking API platform that increasingly offers bill-payment and adjacent fintech APIs to businesses. Comparable API-first GTM and partner integrations into Indian SMBs and platforms.

7ITZ Cash by Essex Farms
TypeDirect peer
Description

Indian multi-service prepaid platform offering mobile recharge, DTH, bill payments, money transfer and travel. Comparable broad prepaid/digital distribution portfolio and API-based partner integrations.

8Amazon Pay (India)
TypeBroad incumbent
Description

Payments offering inside Amazon India that supports mobile recharge, bill payments and money transfer. Overlaps on the consumer recharge use case while operating as part of a much larger e-commerce/wallet ecosystem.

9Google Pay (India)
TypeBroad incumbent
Description

UPI-led payments app that bundles mobile recharge, DTH and bill payments inside a much larger payments super-app. Overlaps on the recharge and bill-payment use cases but competes from a vastly broader payments platform.

10Pay Point India
TypeDirect peer
Description

BBPS-anchored multi-service platform offering prepaid mobile recharge, DTH, utility bill payments and money transfer via an agent and partner network. Highly comparable product surface and BBPS-first positioning.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Recharge Guru

Digital Recharge & Bill Payment Platformrechargeguru.com

Recharge Guru is an Indian online platform offering mobile and DTH recharge, BBPS utility bill payments, and money transfer APIs, serving Indian consumers and business partners seeking integrated recharge solutions.

What Recharge Guru does

Recharge Guru (RechargeGuru.com) is a New Delhi-based private company founded in 2019 that operates an online recharge and bill-payment platform targeting Indian consumers and business partners. The consumer-facing service aggregates mobile recharge for the major Indian telecom operators (Airtel, Vodafone, Jio 5G, Idea) and DTH recharge for major providers (Tatasky, Dishtv, Videocon D2h, Airtel DTH, Suntv), and has expanded into BBPS-integrated utility bill payments and electricity bill payments. Payment options span Credit/Debit cards, RuPay, Direct Bank Debits, PayPal, Airtel Merchant Payment, and BHIM UPI. Headcount is reported at 11-50 employees and the company is private with no disclosed funding or investors.

The underlying technology is a transactional web platform paired with an API infrastructure: a Mobile Recharge API, a Bills API, and a Money Transfer API are offered to third-party platforms and developers for white-label or integrated deployment. The proprietary features documented in the source are focused on integration and interoperability across operators, billers, and payment rails rather than on differentiated software IP. No AI/ML capabilities, patents, certifications, or third-party awards are referenced, and management team details are not disclosed.

The business model rests on three revenue streams: per-transaction fees on consumer recharges, licensing/API revenue from partners consuming the recharge and money-transfer APIs, and income from a dealership/distributorship program. Pricing is not publicly disclosed. The go-to-market is API-first and self-serve — the website serves end consumers directly while the API suite serves enterprise/reseller partners — and marketing is limited to the company's own web properties, with no formal marketing channels identified in the source data.

Recharge Guru firmographics

Firmographics
Name
Recharge Guru
Legal name
RechargeGuru.com
Website
https://rechargeguru.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Recharge Guru is an Indian online platform offering mobile and DTH recharge, BBPS utility bill payments, and money transfer APIs, serving Indian consumers and business partners seeking integrated recharge solutions.
Ownership category
akta.pro rank

Recharge Guru industry classification

Industry
Product category
Digital Recharge & Bill Payment Platform
NAICS
Telecommunications Resellers (517121)
SIC
Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry
Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
akta.pro secondary industry
Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ)

Keywords

  • Mobile recharge
  • DTH recharge
  • Bill payment API
  • BBPS services
  • Money transfer API

Where Recharge Guru is headquartered

Location

Headquarters

HQ city
New Delhi
HQ country
India
HQ region
Asia

Markets served

Recharge Guru business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Transaction Fees: Revenue generated from processing mobile and DTH recharges for customers
  2. API Services: Revenue from providing Mobile recharge API, Bills API, and Money Transfer API to business partners
  3. Dealership/Distributorship: Revenue from dealership and distributorship programs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Recharge Guru product offering

Product offering

Core offering

Recharge Guru operates an online platform that enables Indian consumers to recharge prepaid mobile numbers (Airtel, Vodafone, Jio, Idea) and DTH TV connections (Tata Sky, Dish TV, Videocon D2h, Airtel DTH, Sun TV), and to pay utility bills through BBPS-integrated services including electricity. In parallel, it sells APIs (Mobile Recharge API, Bills API, Money Transfer API) to business partners and developers for integration into their own platforms, and runs a dealership/distributorship program.

Product overview

Recharge Guru is a one-stop online recharge platform for Indian telecom services, offering mobile recharge, DTH TV recharge, and utility bill payments. The core offering consists of consumer-facing recharge services for Airtel, Vodafone, Jio 5G, Idea mobile operators and DTH providers (Tatasky, Dishtv, Videocon D2h, Airtel DTH, Suntv Dth). The company also provides a suite of APIs including Mobile Recharge API, Bills API, and Money Transfer API for partners and developers to build recharge capabilities into their platforms. Services are accessible through multiple payment options including credit/debit cards, PayPal, BHIM UPI, and Airtel Merchant Payment.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mobile Recharge
  • DTH Recharge
  • BBPS Bill Payment
  • Electricity Bill Payments
  • Mobile Recharge API
  • Bills API API product enabling developers and partners to integrate BBPS bill payment and bill fetch capabilities into third-party applications and platforms.
  • Money Transfer API API product enabling partners and developers to integrate money transfer capabilities into their applications, offered as part of the suite alongside Mobile Recharge API and Bills API.
  • Dealership / Distributorship Program Channel program that enables third-party dealers and distributors across India to offer Recharge Guru's mobile recharge, DTH, and bill payment services through their own outlets, generating transaction-fee revenue.

Companies that use Recharge Guru

Customer profile

Segments1 record

Ideal customer profiles2 records

Recharge Guru technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Recharge Guru partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Recharge Guru competitors and assessment

Company assessment

Direct peers

  • Mobikwik: Indian mobile wallet and prepaid recharge/bill-payment platform listed on Indian markets. Comparable mobile recharge, bill payment and money-transfer services, with overlap on payment-rail breadth (UPI, cards, wallets).
  • PhonePe: Dominant UPI-based consumer platform offering mobile recharge, DTH and bill payment alongside payments. Directly competes for the same Indian consumer recharge transactions and APIs the same operator set.
  • Paytm: India's leading prepaid mobile recharge, DTH and bill-payment platform with a full wallet and merchant ecosystem. Closest comparable: same consumer use cases (mobile, DTH, BBPS utilities), same payment rails (UPI, cards) and a much larger scale.
  • Freecharge: Recharge and bill-payment platform (now part of the Axis Bank ecosystem) serving Indian mobile, DTH and utility payments. Direct competitor on the same recharge use cases and payment rails.
  • ITZ Cash by Essex Farms: Indian multi-service prepaid platform offering mobile recharge, DTH, bill payments, money transfer and travel. Comparable broad prepaid/digital distribution portfolio and API-based partner integrations.
  • Pay Point India: BBPS-anchored multi-service platform offering prepaid mobile recharge, DTH, utility bill payments and money transfer via an agent and partner network. Highly comparable product surface and BBPS-first positioning.

Emerging players

  • Cashfree Payments: Indian payment-gateway and payouts API provider serving businesses with BBPS, verification and money-transfer APIs. Comparable B2B/API distribution motion and overlap on bill-payment and money-transfer API surfaces.
  • Razorpay: Indian payments and banking API platform that increasingly offers bill-payment and adjacent fintech APIs to businesses. Comparable API-first GTM and partner integrations into Indian SMBs and platforms.

Broad incumbents

  • Amazon Pay (India): Payments offering inside Amazon India that supports mobile recharge, bill payments and money transfer. Overlaps on the consumer recharge use case while operating as part of a much larger e-commerce/wallet ecosystem.
  • Google Pay (India): UPI-led payments app that bundles mobile recharge, DTH and bill payments inside a much larger payments super-app. Overlaps on the recharge and bill-payment use cases but competes from a vastly broader payments platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Recharge Guru social profiles

Digital presence

Recharge Guru financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Recharge Guru leadership team

Management profile

Number of profiles

Recharge Guru funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Recharge Guru M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recharge Guru

What does Recharge Guru do?

Recharge Guru operates an online platform that enables Indian consumers to recharge prepaid mobile numbers (Airtel, Vodafone, Jio, Idea) and DTH TV connections (Tata Sky, Dish TV, Videocon D2h, Airtel DTH, Sun TV), and to pay utility bills through BBPS-integrated services including electricity. In parallel, it sells APIs (Mobile Recharge API, Bills API, Money Transfer API) to business partners and developers for integration into their own platforms, and runs a dealership/distributorship program.

Is Recharge Guru a public or private company?

Recharge Guru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Recharge Guru founded?

Recharge Guru was founded in 2019. It employs 11 to 50 people.

Where is Recharge Guru based?

Recharge Guru is headquartered in New Delhi, India, in the Asia region.

How does Recharge Guru make money?

Three revenue lines are on record. Transaction Fees are the primary driver. The others are API Services and dealership/Distributorship.

Who are Recharge Guru's main competitors?

Direct peers on record are Mobikwik, PhonePe, Paytm, Freecharge, ITZ Cash by Essex Farms and Pay Point India. Emerging players are Cashfree Payments and Razorpay. Broad incumbents are Amazon Pay (India) and Google Pay (India).

Does Recharge Guru have an API?

Yes. Recharge Guru offers Mobile Recharge API, Bills API, and Money Transfer API for partners and developers to integrate recharge capabilities into their platforms. These APIs enable third-party applications to access Indian telecom recharge services including mobile top-up, DTH TV connections, and bill payment services.

What industry is Recharge Guru in?

Recharge Guru's product category is Digital Recharge & Bill Payment Platform. Its primary akta.pro industry code is FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up), with a secondary code of FSAMABAJ, Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure). Its NAICS code is 517121 and its SIC code is 7374.

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