Purplelogic
Purplelogic operates 78win, a Ho Chi Minh City-based online gambling platform serving Vietnamese and Asian consumers with sports betting, live casino, slots, and lottery via a web-only, affiliate-driven model.
- Company typePrivate
- Founded1994
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Purplelogic does
Purplelogic is the operating entity behind 78win, a direct-to-consumer online gambling and entertainment platform targeting Vietnamese and Asian users. The platform aggregates sports betting, live-dealer casino, slot games, fish shooting (bắn cá), card games (bài cào, baccarat, tài xỉu, bầu cua), lottery, and cockfighting (đá gà) into a single web-accessible product available on desktop and mobile browsers, with no mobile app distribution. Operations are anchored at 203/8 Lạc Long Quân, Phường 3, Quận 11, Ho Chi Minh City, Vietnam, and the public-facing product page is hosted on the Indian WordPress domain chittaindustrypage.co.in.
Purplelogic firmographics
Firmographics- Name
- Purplelogic
- Legal name
- 78win
- Website
- https://purplelogic.io
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purplelogic operates 78win, a Ho Chi Minh City-based online gambling platform serving Vietnamese and Asian consumers with sports betting, live casino, slots, and lottery via a web-only, affiliate-driven model.
- Ownership category
- akta.pro rank
Purplelogic industry classification
Industry- Product category
- Online Gambling and Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI)
Keywords
Where Purplelogic is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purplelogic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Gambling/Entertainment Transactions: Revenue generated from gambling transactions including sports betting, casino games, slot games, and card games. The platform takes transaction fees or house edge from bets placed by users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Purplelogic product offering
Product offeringCore offering
Purplelogic operates the 78win online entertainment platform, delivering sports betting, live dealer casino, slot games, fish shooting games, card and mini-games, online lottery, and cockfighting betting to Vietnamese and Asian adult users via a web-based portal. The platform monetizes user bets through house edge and transaction fees while providing registration bonuses, first-deposit bonuses, periodic cashback, and VIP privileges to attract and retain members.
Product overview
78win is a comprehensive online entertainment platform offering a diverse portfolio of gambling and gaming products including sports betting with multiple leagues and tournaments, live dealer casino games with professional dealers, slot games with various themes and winning opportunities, fishing games with sharp graphics, card games and mini-games, online lottery, and cockfighting betting. The platform operates with 24/7 customer support, fast deposit and withdrawal transactions, and modern security measures across all services.
Differentiator
Problem solved
Functional benefit
Products and services
- 78win Sports Betting
Companies that use Purplelogic
Customer profileSegments1 record
Ideal customer profiles1 record
Purplelogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Purplelogic partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Purplelogic competitors and assessment
Company assessmentDirect peers
- SBOBet: Asia-focused online sportsbook with casino and live dealer offerings; comparable multi-vertical, regional online gambling operator competing for the same Vietnamese/Asian user base.
- M88 (Mansion88): Asian-focused online sportsbook and casino with strong brand recognition in Vietnam. Directly comparable multi-vertical offering and customer base.
- W88: Vietnam and Asia-targeted online sportsbook and casino platform offering a similarly broad portfolio (sports betting, slots, live casino). Closest head-to-head competitor in the Vietnamese market with comparable direct-to-consumer and affiliate-driven GTM.
- Fun88: Asia-focused online betting and casino operator with sports betting, slots, and live dealer offerings. Comparable product mix and affiliate-driven acquisition strategy targeting Vietnamese and Southeast Asian users.
- 188Bet: Established Asian online betting platform offering sports betting and casino; comparable regional focus and direct-to-consumer online distribution model.
- Dafabet: Long-standing Asian online sportsbook and casino operator with multi-vertical gaming and strong presence in Vietnam, Thailand, and Indonesia. Comparable product breadth and B2C operator model.
- VN88: Vietnamese-focused online betting brand with sports betting and casino offerings. Most directly comparable in terms of geographic focus on the Vietnamese market and product set.
- 12Bet: Asian online sportsbook and casino operator with established presence in Vietnam and Southeast Asia; comparable multi-product offering and customer demographic.
- BK8: Southeast Asia-targeted online gambling operator with sports betting, casino, and slots; prominent affiliate/brand-ambassador marketing in the region. Direct competitor for Vietnamese/SEA user wallet share.
Regional players
- Letou: Asian online sportsbook and casino brand with comparable product mix; primarily serves broader Asian markets outside Vietnam with overlapping competitive dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Purplelogic social profiles
Digital presencePurplelogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purplelogic leadership team
Management profileNumber of profiles
Purplelogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purplelogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purplelogic
What does Purplelogic do?
Purplelogic operates the 78win online entertainment platform, delivering sports betting, live dealer casino, slot games, fish shooting games, card and mini-games, online lottery, and cockfighting betting to Vietnamese and Asian adult users via a web-based portal. The platform monetizes user bets through house edge and transaction fees while providing registration bonuses, first-deposit bonuses, periodic cashback, and VIP privileges to attract and retain members.
Is Purplelogic a public or private company?
Purplelogic is a private company. It is classified as unknown and is currently operating.
When was Purplelogic founded?
Purplelogic was founded in 1994. It employs 11 to 50 people.
Where is Purplelogic based?
Purplelogic is headquartered in Berkeley, United States, in the North America region.
How does Purplelogic make money?
One revenue line is on record: gambling/Entertainment Transactions.
Who are Purplelogic's main competitors?
Direct peers on record are SBOBet, M88 (Mansion88), W88, Fun88, 188Bet, Dafabet, VN88, 12Bet and BK8. Letou is listed as a regional player.
Does Purplelogic have an API?
No public API is recorded for Purplelogic.
What industry is Purplelogic in?
Purplelogic's product category is Online Gambling and Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7900.