Stem Sure

What Stem Sure does

Stem Sure (legal entity: STEM SURE BIOBANK SRL) is a Romanian biotechnology company founded in 2009 and headquartered in Bucharest. The company operates as a sales and marketing facilitator for umbilical cord blood and cord tissue stem cell collection, processing, and cryogenic storage services. Stem Sure contracts with expectant parents during pregnancy, ships collection kits, coordinates sample collection at hospitals and maternity wards across Romania, and then transports biological samples via specialized courier (air freight, 20-48 hours) to its partner laboratory, BebéVida, in Porto, Portugal, where processing and -196°C liquid nitrogen vapor cryogenic storage occur.

The company offers a four-tier package system ranging from €1,799 (Bujor/Basic) to €3,590 (Orhidee/Multi+), with the Iris (Perfect+) package at €2,960 identified as the most popular. All packages leverage AXP automated cell separation technology, which achieves over 90% cellular recovery. The premium Orhidee package uniquely qualifies stored cord tissue for mesenchymal stem cell multiplication at BebéVida, the only such service available in Romania. BebéVida holds FACT (highest European standard) and AABB (American Association of Blood Banks) accreditations, enabling treatment acceptance in European and US hospitals. A distinctive add-on, the STEMCare Autism insurance product co-developed with Eurolife FFH and INK Broker, provides up to €6,000 in treatment coverage for €22/year, addressing an unmet financial barrier for families pursuing stem cell therapy for autism.

Stem Sure generates revenue through one-time package fees, recurring annual storage fees (€99-€121/year for lower tiers; 18 years bundled in premium tiers), the €22/year STEMCare insurance premium, and supplementary services including HLA testing (€780-€1,450), neonatal metabolic screening, and newborn DNA storage. Distribution is direct-to-consumer via phone consultations (0731 312 802), email, website quote forms, and promotional campaigns, with brand awareness driven by the affiliated Doctor MiT media platform and partnerships with brands like Chicco and Bayer. The company reports 11-50 employees, 17+ years of operation, and documentation of 56+ stem cell transplants supported through its network.

Name

Stem Sure

Legal name

STEM SURE BIOBANK SRL

Website

https://stemsure.ro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stem Sure is a Romanian biotech company that facilitates umbilical cord blood and tissue stem cell collection, processing, and cryogenic storage for expectant parents, partnering with BebéVida laboratory in Portugal and offering tiered packages plus a STEMCare autism insurance add-on.

Ownership category

akta.pro rank

Product category

Stem Cell Banking Services

NAICS

Blood and Organ Banks (621991)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Stem Cell–Based Regenerative Therapies (HLAAAGAA)

akta.pro secondary industries

Cell & Gene Therapy Chain-of-Identity/Chain-of-Custody Logistics (HLAGAMAE), Cell Therapy Developers (Allogeneic/Off-the-shelf) (HLAAABAB)

Keywords

• Cord blood banking
• Stem cell storage
• Cryogenic preservation
• Cell collection services
• Biomedical services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Stem Cell Collection and Processing Packages: One-time fees for the collection kit, cellular separation, laboratory analyses, and transport to the bank. Packages range from €1,799 (Bujor/Basic) to €3,590 (Orhidee/Multi+), with the most popular being the Perfect+ (Iris) at €2,960. Prices include initial processing; ongoing storage is billed separately or included depending on the package tier.
2. Annual Cryogenic Storage: Annual storage fees billed separately: €99/year+TVA for Bujor, €121/year+TVA for Nufăr, included for 18 years in Iris and Orhidee packages. ADN newborn storage adds €329/18 years. Storage continues for the contract duration.
3. STEMCare Autism Insurance: Annual insurance premium of €22/year covering up to €6,000 for autism treatment procedures using stem cells. First year is included free in Perfect and Perfect+ packages. Sold as an add-on to any collection package.
4. Supplementary Services: Add-on services including transplant assistance, HLA testing (family from €780–€1,450), neonatal metabolic screening (€90–€150), newborn ADN storage (included in some packages), and maternal ADN storage (€329/18 years). Sold as optional extras to any base package.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stem Sure is a Romanian facilitator that connects expectant parents with stem cell collection, processing, and long-term cryogenic storage services. The company sells tiered packages (Bujor, Nufăr, Iris, Orhidee) that include an at-birth collection kit, hospital-side sample collection, air-freight transport to partner BebéVida laboratory in Porto (Portugal), AXP automated cell separation, and 18-year cryogenic storage at -196°C. It also offers the STEMCare Autism insurance product, transplant assistance, HLA testing, and newborn DNA storage as add-ons.

Product overview

Stem Sure is a Romanian stem cell collection and banking service operating for 17 years. The company offers a tiered package system (Bujor, Nufăr/Perfect, Iris/Perfect+, Orhidee/Multi+) for collecting, processing, and storing hematopoietic and mesenchymal stem cells from umbilical cord blood and tissue. Core services are provided in partnership with BebéVida laboratory in Porto, Portugal. Add-on services include STEMCare Autism insurance, transplant assistance, HLA testing, and newborn DNA storage. The company uses AXP automated separation technology achieving over 90% cellular recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bujor (Basic) Collection Package Entry-level stem cell collection package at 1,799 EUR with 99 EUR/year storage. Includes hematopoietic stem cell collection from blood, cellular separation, blood analyses, sample transport to Portugal, and mesenchymal stem cell collection from umbilical cord. Targeted at expectant parents seeking basic cord blood and tissue preservation.
• Nufăr (Perfect) Collection Package Mid-tier stem cell collection package at 2,399 EUR with 121 EUR/year storage. Includes all Bujor features plus transplant assistance, HLA testing of the newborn sample, newborn DNA storage, and 1 year of free STEMCare Autism insurance. Targeted at expectant parents seeking broader coverage and add-on services.
• Iris (Perfect+) Collection Package Most popular premium package at 2,960 EUR with 18 years of storage bundled into the price. Includes hematopoietic stem cell collection, transplant assistance, HLA testing, DNA storage, and 1 year of STEMCare Autism insurance. Targeted at expectant parents who want storage bundled and a high level of included services.
• Orhidee (Multi+) Collection Package Comprehensive top-tier package at 3,590 EUR with 18 years of storage bundled. Includes isolation and full cellular preservation of hematopoietic, mesenchymal, and endothelial progenitor cells, qualification for immediate multiplication of mesenchymal stem cells via partner BebéVida, plus all Perfect package features. Only company in Romania offering mesenchymal stem cell multiplication.
• STEMCare Autism Insurance Insurance product providing up to 6,000 EUR in coverage for autism treatment procedures using stored stem cells, at an annual premium of 22 EUR. First year is included free with Perfect and Perfect+ packages. Co-developed with Eurolife FFH and INK Broker. Sold as an add-on to any collection package. Targeted at parents of children up to 18 months old.
• Transplant Assistance Service Comprehensive transplant support service including viability tests (Flow cytometry, CFU-GM), clinical consultation, and transplant simulation. Helps clients navigate international medical centers and handles bureaucratic, medical, and financial requirements. Included in mid-tier and premium packages and available as an add-on.
• HLA Compatibility Testing Genetic compatibility test (HLA markers) for transplant matching between donor and recipient. Family testing available for 780–1,450 EUR. Used by parents and extended family members to assess transplant compatibility with the stored newborn sample.
• Newborn DNA Storage Long-term cryogenic storage of 2ml of newborn DNA from umbilical cord blood, used for future genetic testing and genealogical research. Storage period of 18 years for 329 EUR. Included in Nufăr, Iris, and Orhidee packages.

Quantifiable outcome

• 70% of autism patients showed improvement in clinical trials using cord blood stem cell infusion (per Duke School of Medicine research)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BebéVidacoreTechnology or Integration · 1 January 2025Primary stem cell bank and laboratory partner based in Porto, Portugal. Handles all sample processing (AXP separation, cellular isolation) and cryogenic storage (-196°C in liquid nitrogen). Accredited by FACT (highest European standard) and AABB (American Association of Blood Banks), enabling treatment acceptance in both European and US hospitals. Provides mesenchymal stem cell multiplication capability — the only such service available in Romania through Stem Sure. Samples transported via air freight within 20–48 hours of collection.
• Eurolife FFHcoreStrategic or Co-development PartnerCo-branded STEMCare Autism insurance product developed jointly with Stem Sure and INK Broker. Provides €6,000 coverage for autism treatment with stem cells at an annual premium of €22. First insurance product of its kind in Romania, bridging the gap between stem cell banking and actual treatment access. Anita Nițulescu, CEO Eurolife FFH Romania, personally endorsed the product as a revolutionary insurance innovation.
• INK – Broker de AsigurarecoreStrategic or Co-development PartnerInsurance broker co-developer of the STEMCare Autism insurance product alongside Eurolife FFH and Stem Sure. Contributed to the unique risk product design enabling treatment cost coverage for autism in Romania.
• Doctor MiT (Platform)flagshipStrategic or Co-development PartnerMedical communication and education platform created by Dr. Bogdan Ivănescu. Includes online TV show 'Digipedia – Știință și Tehnică', documentary 'Biocod' (Digi World), podcast 'Dr. Ivănescu Talks', and the Clinica Doctor MiT. Drives awareness, trust, and education around stem cell applications. Dr. Ivănescu is also coordinator of Romania's first clinical trial on autism treatment with stem cells.
• ChiccominorGTM or Marketing PartnerBaby product brand providing prizes for promotional campaigns (e.g., 'Premii 1 și 1 și 1' — Chicco stroller; 'Fără griji' — Chicco high chair). Campaign prizes drive lead capture from expectant parents.
• BayerminorGTM or Marketing PartnerHealthcare company providing product kits (Elevit vitamins, Bepanthen baby products) as prizes in promotional campaigns targeting expectant mothers. Supports customer acquisition campaigns.
• Professor Radu VlădăreanuminorOthersPresident of the Romanian Society of Obstetrics and Gynecology (Societatea de Obstetrică – Ginecologie din România). Represents medical professional endorsement and advocacy for stem cell banking services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smart Cells International: UK cord blood bank operating a global DTC storage service for expectant parents, with comparable value proposition and recurring storage revenue stream.
• Cells4Life: UK-based cord blood and tissue bank selling tiered packages to expectant parents with long-term cryogenic storage — comparable DTC proposition in a European market.
• Future Health Biobank: UK- and internationally-operating stem cell bank offering consumer and clinic-facing storage packages with multi-year contracts — closely comparable commercial model to Stem Sure.
• Cord Blood Registry (CBR): Largest US private cord blood bank, operating a DTC-to-hospital collection model analogous to Stem Sure's Romanian hospital-network sales motion.
• ViaCord: Long-established US cord blood bank (PerkinElmer-affiliated) selling expectant-parent packages with bundled processing and long-term storage — a directly comparable consumer stem cell banking proposition.
• Vita34: German stem cell bank that was Stem Sure's first international partner (formerly StemCare Denmark); operates consumer banking across DACH with comparable package tiering and recurring storage revenue.
• Cryo-Cell International: US-listed cord blood and tissue stem cell bank offering consumer-direct storage packages with multi-year and recurring storage fees — directly comparable DTC banking model and product structure to Stem Sure.
• Famicord / Polski Bank Komórek Macierzystych (PBKM): Poland-based stem cell bank — the leading player in a neighbouring CEE market with comparable tiered packages and hospital collection model, making it the most relevant regional scale peer for Stem Sure.

Broad incumbents

• Cryo-Save Group (now CryoSave / Esperite): European-headquartered stem cell storage network with multi-country DTC operations — a broader incumbent providing comparable family-banking services across multiple European geographies Stem Sure cannot yet serve.

Emerging players

• BebéVida: Portuguese stem cell bank and Stem Sure's processing/technology partner (FACT and AABB accredited); offers overlapping capabilities including MSC multiplication and is a partial competitor in Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzoZQLZdEsgqAiYi4oRsT9g
• Facebookfacebook.com/recoltarecelulestem
• LinkedInlinkedin.com/company/stem-sure-solutions
• Instagraminstagram.com/stem_sure
• Xx.com/StemSURE

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stem Sure