Eurolife FFH

What Eurolife FFH does

Eurolife FFH is a Greek insurance group operating through two licensed entities (Eurolife FFH Life Insurance Α.Ε.Α.Ζ. and Eurolife FFH General Insurance Α.Ε.Γ.Α.), providing life, health, property, vehicle, pet, construction, and cyber insurance products to individuals and businesses across Greece, with selected distribution into Cyprus and Bulgaria via Eurobank's branch network. The company serves more than 700,000 customers with over 1.1 million active contracts and reported 2025 gross written premiums of €616.5 million in life insurance and €95.2 million in general insurance, supported by solvency ratios of 149% and 148% respectively.

The group's distribution architecture combines an exclusive Career Sales Force, a network of over 1,200 independent insurance brokers and coordinators, a bancassurance partnership with Eurobank, and EurolifeHub experiential retail locations in three LAMDA Development shopping malls. Digital infrastructure includes EurolifeConnect (customer self-service portal), EurolifeEnter (group health contract management), EurolifePartners (agent portal), EurolifeTraining (partner e-learning), and EurolifePass (digital identity), with the "Fair Five" AI claims system providing automated coverage verification, fraud detection, liability determination, file completion, and payout calculation for vehicle insurance.

The business model is built on recurring subscription-based insurance premiums across life and general lines, with cross-product stickiness driven by the EurolifeSYN+ combined discount program. Eurolife is majority-owned by Fairfax Financial Holdings Limited (TSX: FFH), with an EU-level parent entity, Colonnade Finance S.àr.l. (Luxembourg), supervised by the Bank of Greece. In October 2025, Eurobank announced the acquisition of an 80% stake in the life insurance operations for €813 million, expected to close in early 2026, while Fairfax retains its 80% stake in the property and casualty division.

Name

Eurolife FFH

Legal name

Eurolife FFH Insurance Group Α.Ε. Συμμετοχών

Website

https://eurolife.gr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Eurolife FFH is a Greek insurance group offering life, health, property, vehicle, pet, and cyber insurance products to individuals and businesses across Greece, serving over 700,000 customers via exclusive sales agents, 1,200+ independent brokers, Eurobank bancassurance, and digital platforms.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life Insurance Carriers (524113), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Commercial Auto & Fleet Insurance (FSAJAMAB), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Life insurance products
• General insurance coverage
• Health insurance plans
• Home insurance policies
• Group insurance solutions

Headquarters

HQ city

Athína

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Insurance Premiums (Α.Ε.Α.Ζ.): Life insurance products including individual life, savings/investment programs, and group life insurance. Premiums written in 2025 totaled €616.5 million with €482.9 million in claims paid.
2. General Insurance Premiums (Α.Ε.Γ.Α.): Non-life insurance products covering property, health, vehicle, pet, and business risks. Premiums written in 2025 totaled €95.2 million with €25.7 million in claims paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Eurolife FFH is a Greek insurance group selling life and general insurance products and services through two operating entities — Eurolife FFH Α.Ε.Α.Ζ. (Life Insurance) and Eurolife FFH Α.Ε.Γ.Α. (General Insurance). It underwrites and distributes individual and group insurance covering health, home, vehicle, pet, construction, cyber and business liability risks, plus savings/investment-linked life policies. Distribution combines an exclusive Career Sales Force, 1,200+ independent agents and brokers, Eurobank bancassurance, EurolifeHub retail points and digital self-service (EurolifeConnect).

Product overview

Eurolife FFH is one of Greece's leading insurance groups offering a comprehensive portfolio of life and general insurance products through multiple distribution channels including direct digital platforms, bancassurance partnerships with Eurobank, independent agents, and specialized sales consultants. The core product portfolio includes health insurance (My Health F1rst, Premium programs), home insurance (My Home First Standard/Plus), pet insurance (My Happy Pet), vehicle insurance with AI-powered claims processing (The Fair Five), and specialized coverage (My Protection Combo, cyber insurance). Digital platforms support the product ecosystem including EurolifeConnect for customer self-service, EurolifeEnter for group health contract management, EurolifeTraining for partner education, and EurolifePartners for agent operations. The company also operates physical service points through EurolifeHub in shopping malls and maintains affinity programs via EurolifeForYou. With approximately 12% market share in the Greek insurance market and over 700,000 customers, Eurolife FFH operates as a subsidiary of Fairfax Financial Holdings Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• EurolifeSYN+: Combined discount program offering increasing discounts on premiums as more insurance needs are covered
• My Health F1rst
• My Home First
• My Happy Pet
• EurolifeConnect
• EurolifeForYou
• EurolifeEnter
• EurolifePartners
• EurolifeTraining
• Career Sales Force
• The Fair Five
• AutoAssist
• My Protection Combo

Products and services

• My Health F1rst Health insurance program offering the power of choice for managing hospitalization, with access to an extensive hospital network and significant benefits. Targeted at individual retail customers and families in Greece.
• My Home First Home insurance program offering comprehensive building and contents coverage plus up to a 20% reduction in the EN.F.I.A. property tax for insured homeowners. Targeted at individual retail customers and property owners in Greece.
• My Happy Pet Pet insurance program covering veterinary expenses and related healthcare costs. Targeted at individual pet owners in Greece.
• My Protection Combo Construction insurance programs covering all-risk construction projects and third-party liability for contractors and construction professionals. Targeted at Greek businesses in the construction sector.
• My Cyber Protection Personal cyber insurance coverage for individuals, protecting against digital threats, online fraud and cyber attacks. Targeted at individual retail customers.
• My Business Cyber Protection Enterprise cyber insurance coverage offering notification, assessment and response services for business clients facing cyber incidents. Targeted at Greek businesses.
• My Hospital Care Hospital cash benefit program providing daily allowances and financial support to insured individuals during hospitalization. Targeted at individual retail customers.
• EurolifeForYou Corporate affinity insurance program providing preferential rates and exclusive insurance coverage for employees of partner companies, with digital enrollment. Targeted at HR/benefits functions of Greek employers.
• Life Insurance Products (Eurolife FFH Α.Ε.Α.Ζ.) Life insurance products including individual life cover, savings/investment-linked programs and group life insurance. Targeted at individual retail customers, families and corporate groups.
• Savings and Investment Programs Savings and investment-linked insurance programs combining protection with capital accumulation; backed by investment portfolios generating 3.76% returns on individual programs and 2.88% on group programs in 2025.
• Group Health Insurance Group health insurance for employer-sponsored schemes, with online enrollment and contract management via the EurolifeEnter platform. Targeted at Greek employers offering employee health benefits.
• Vehicle Insurance Vehicle insurance coverage with AI-powered claims processing (The Fair Five — Smart Coverage, Fraud Shield, Fair Liability, File Completion, Fair Payout) and 24/7 AutoAssist accident assistance. Targeted at individual vehicle owners in Greece.

Quantifiable outcome

• €3.8 billion in claims paid to insured customers since 2015
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered important, major, core and minor.

• LIMRAimportantStrategic or Co-development Partner · 1 July 2025International insurance training organization with 100+ years of experience and presence in 80 countries. Provides Agency Management Training Course (AMTC) certification program for insurance sales force development, implemented for the first time in Greece for free agent networks.
• HOPEgenesismajorStrategic or Co-development Partner · 1 January 2019Partnership to combat Greece's demographic crisis. Eurolife FFH has 'adopted' 12 remote Greek islands and regions (Patmos, Agrafi, Kastelorizo, Anafi, Ano Koufonisi, Nisyros, Halki, Kasos, Tilos, Lipsi, Sikin, Oinoussai) providing comprehensive medical care, psychological support, and transportation to healthcare centers for families wanting to have children. The company has also committed to building 12 kindergartens (6 completed as of October 2025). 261 babies have been born through the program.
• EurobankcoreChannel Partner/ Reseller/ Distributor · 1 January 2000Bancassurance partnership where Eurobank distributes Eurolife insurance products through its branch network across Greece, Cyprus, and Bulgaria. Eurolife is the exclusive insurance partner integrated into Eurobank's product lineup, making Eurobank the leader in bancassurance in the Greek market.
• University of PiraeusimportantStrategic or Co-development PartnerLong-standing educational partnership for the Advanced Program in Management for Insurance Executives. Now in its 15th cycle in Athens (June 2026). Also delivering the 3rd cycle in Thessaloniki since 2023. Provides executive education and certification for insurance professionals.
• Hellenic Healthcare Group (HHG)importantStrategic or Co-development PartnerStrategic healthcare partnership expanding My Health F1rst's hospital network to include all HHG hospitals: Ygeia, Ygeia-Mitera (maternity/pediatric), Metropolitan Hospital, Metropolitan General, and Creta InterClinic. This expanded the network to 20+ hospitals across Greece.
• LAMDA DevelopmentminorGTM or Marketing PartnerReal estate developer partnership for EurolifeHub experiential retail locations in three shopping centers: The Mall Athens, Golden Hall (Athens), and Mediterranean Cosmos (Thessaloniki). Provides physical retail presence for customer engagement.
• IASO Hospital GroupminorStrategic or Co-development PartnerHealthcare partnership providing coverage at IASO and IASO Thessalias hospitals for My Health F1rst insurance program. Includes educational presentations for insurance agents at hospital facilities.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CNP Assurances: French-listed insurer specializing in personal insurance distributed primarily through bancassurance partnerships (Caisse d'Epargne, Banque Populaire). Closest international analogue to Eurolife FFH's bancassurance-led, multi-line life and health model.
• NN Hellas: Greek life and pension subsidiary of NN Group (Netherlands) with a strong bancassurance model. Highly comparable to Eurolife FFH in life insurance focus and bank-led distribution architecture.
• Interamerican Insurance: Greek multi-line insurer and subsidiary of the Dutch Achmea Group, offering life, health, property, and vehicle insurance with a similar broker and direct distribution model. Directly competes with Eurolife FFH across core product lines within the Greek market.
• Ethniki Asfalistiki (National Insurance): The largest Greek insurer, owned by EXIN Financial, offering a comprehensive life and general insurance portfolio with extensive branch and broker distribution. Closest direct competitor to Eurolife FFH in terms of multi-line breadth and domestic scale.
• Groupama Asfalistiki: Greek subsidiary of the French mutual insurer Groupama, providing life and general insurance with a strong mutual/cooperative distribution heritage. Directly competes with Eurolife FFH in the Greek retail and small-business segments.

Broad incumbents

• MetLife: Global life insurance and employee benefits leader with Greek operations. Comparable to Eurolife FFH's life and group insurance product set, though operating at vastly larger scale as a multinational incumbent.
• Allianz Greece: Greek arm of the global Allianz Group, providing life and general insurance products. A large multinational incumbent offering overlapping capabilities across the same customer segments that Eurolife FFH serves.
• Generali Hellas: Greek subsidiary of the Italian Generali Group offering life and general insurance products. Operates broadly across the Greek market with global parent backing — a wider-portfolio incumbent competing with Eurolife FFH.
• ERGO Hellas: Greek subsidiary of ERGO (part of Munich Re Group), offering life and general insurance products. Overlaps with Eurolife FFH across personal and small-commercial lines within Greece, backed by a major global reinsurer/insurer parent.
• AXA Hellas: Greek subsidiary of AXA (France), offering life, health, and general insurance. Brings global incumbency, scale, and product breadth that overlaps Eurolife FFH's offering across both individual and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EurolifeFFH
• Facebookfacebook.com/eurolife.ffh
• LinkedInlinkedin.com/company/eurolife-ffh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurolife FFH