BioOx
BioOx is a biotechnology company that sells enzyme-based air-purifying Reactor hardware, bound-oxygen BioOxygen water supplements, and BioOx Grow agricultural solutions, serving municipal, healthcare, aquatics, fitness, equestrian, industrial, and individual wellness customers.
- Company typePrivate
- Founded2016
- HeadquartersEast Hanover, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BioOx does
BioOx is a biotechnology company that develops enzyme- and microorganism-based products for air decontamination, water supplementation, and soil remediation, operating as a brand under Air & Water Solutions Inc. from East Hanover, NJ. Its core technology is bio-oxidation: a three-mechanism process (convection, molecular charge attraction, and biological oxidation) executed by an immobilized-cell structure within proprietary BioOx Media enzyme solutions, packaged as the BioOx Reactor hardware line (four models from the 600 sq ft Reactor 85 Mk II at $1,900 to the 6,000 sq ft Reactor 5000 at $16,990) and the BioOx Grow agricultural formulation. A parallel platform, ROx (Reserve Oxygen), delivers bound oxygen and nitric oxide in bioavailable bundles for human consumption via BioOxygen water supplements and is also the basis of the ROx Analyzer diagnostic instrument that measures blood oxygen reserves.
The business model is hybrid hardware-plus-consumables: Reactor systems are one-time hardware purchases supplemented by monthly BioOx Media refills ($87.99/month subscription) and replacement parts, while BioOxygen supplements and BioOx Grow are sold as repeat consumer/agricultural consumables. Go-to-market is primarily direct e-commerce through bioox.us for SMB and consumer buyers, with a phone-based enterprise sales line for large commercial, municipal, and institutional accounts. BioOx also operates an affiliate program for partner-led demand generation. Customer segments span aquatic centers, hospitals and clinics, gyms and fitness facilities, equestrian and animal-health facilities, industrial and manufacturing sites, agriculture/horticulture, and individual wellness consumers, with named reference customers including a VA Hospital, the Albuquerque Bernalillo County Water Utilities Authority, Rutgers University, NYU, Princeton High School, YMCA organizations, and Olympic athletes Bode Miller and Cian O'Connor.
BioOx firmographics
Firmographics- Name
- BioOx
- Legal name
- Air & Water Solutions Inc.
- Website
- https://bioox.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BioOx is a biotechnology company that sells enzyme-based air-purifying Reactor hardware, bound-oxygen BioOxygen water supplements, and BioOx Grow agricultural solutions, serving municipal, healthcare, aquatics, fitness, equestrian, industrial, and individual wellness customers.
- Ownership category
- akta.pro rank
BioOx industry classification
Industry- Product category
- Air Purification Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Chemical Manufacturing (325), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)
- akta.pro secondary industries
- Industrial Wastewater Treatment Chemicals (IMAEAJAC), Energy Recovery from Biosolids (Biogas Utilization, CHP, Gas Upgrading) (EUANAHAG)
Keywords
Where BioOx is headquartered
LocationHeadquarters
- HQ city
- East Hanover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BioOx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Air Reactor Hardware Sales: One-time purchase of BioOx Reactor air cleaning units across four models (Reactor 85 Mk II at $1,900 to Reactor 5000 at $16,990). Units are sold directly via e-commerce and sales team. Revenue is hardware-centric with periodic consumable (BioOx Media) replenishment.
- BioOx Media Consumables: Recurring purchase of BioOx Media (enzyme solution) required monthly for Reactor operation. Available in 250ml, 500ml, 1L sizes. Subscription option available at $87.99/month (6% savings vs $93.99 one-time). Consumable replenishment drives recurring revenue.
- BioOx Grow Consumables: Sale of BioOx Grow plant growth solution in sizes from 250ml ($259.99) to 1 gallon, used for agriculture, gardening, hydroponics, and soil detoxification. Consumable product with recurring purchase pattern.
- BioOxygen Water Supplements: Sale of BioOxygen bound-oxygen beverage supplements. Products include Original Formula 1U 1-gallon ($55.99), Extra Strength 4U 1-gallon ($79.99), and Reserve Oxygen Boost 16U in 8oz ($11.90) and 2oz ($6.90) glass bottles. One-time and subscription purchase options.
- Replacement Parts: Sale of replacement parts including fan sets for Reactor models ($449-$599) and replacement pumps for Model 300 ($449). Revenue from maintenance and parts supporting the installed base of Reactor hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BioOxygen Original Formula (1U) – 1 Gallon |
| Unit Pricing | Pay-as-you-go | BioOxygen Extra Strength (4U) – 1 Gallon |
| Unit Pricing | Pay-as-you-go | BioOxygen Reserve Oxygen Boost (16U) – 2oz glass bottle |
| Unit Pricing | Pay-as-you-go | BioOxygen Reserve Oxygen Boost (16U) – 8oz glass bottle |
| Subscription | Monthly | BioOx Media (1 Liter) |
| Unit Pricing | Pay-as-you-go | BioOx Grow (250ml) |
| One time/ perpetual license | Pay-as-you-go | Reactor 85 Mk II |
| One time/ perpetual license | Pay-as-you-go | Reactor 300 |
| One time/ perpetual license | Pay-as-you-go | Reactor 650 |
| One time/ perpetual license | Pay-as-you-go | Reactor 5000 |
| Unit Pricing | Pay-as-you-go | Replacement Fan Set for Model 650 |
| Unit Pricing | Pay-as-you-go | Replacement Fan Set for Model 300 |
| Unit Pricing | Pay-as-you-go | Replacement Pump for Model 300 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
BioOx product offering
Product offeringCore offering
BioOx manufactures and sells the BioOx Reactor line of bio-oxidation air cleaning systems (Reactor 85 Mk II, 300, 650, and 5000) that capture and destroy airborne contaminants such as dust, ammonia, formaldehyde, bacteria, viruses, VOCs, and odors using a proprietary immobilized-cell enzyme/microbe platform. The company also sells BioOxygen bound-oxygen water supplements, BioOx Grow plant growth and soil detoxification solutions, and BioOx Media consumable enzyme formulations that serve as recurring revenue for the Reactor systems.
Product overview
BioOx is a multi-product biotechnology company offering a portfolio of air purification, water supplementation, and agricultural products. The core offerings include four BioOx Reactor air scrubbing models (85, 300, 650, 5000) that use patented bio-oxidation technology to capture and destroy airborne contaminants through enzyme and microbe solutions; BioOxygen water supplements (Original Formula 1U, Extra Strength 4U, and Reserve Oxygen Boost 16U variants) delivering bound oxygen and nitric oxide via proprietary ROx technology; BioOx Grow for plant growth enhancement and soil detoxification; and BioOx Media as a consumable enzyme solution required for Reactor operation. Replacement parts (fan sets and pumps) support Reactor maintenance. The products share underlying ROx (Reserve Oxygen) biotechnology developed by founder Dr. Sam Sofer, spanning 33+ patents worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- ROx (Reserve Oxygen): Proprietary bound oxygen and nitric oxide technology used in BioOxygen water supplements
- BioOxygen Water
- BioOx Reactor
- BioOx Grow
- BioOx Media
- ROx Analyzer
- Bio Solids
Products and services
- BioOxygen Original Formula (1U) — 1 Gallon Oxygen-infused dietary supplement delivering bound oxygen and nitric oxide via proprietary ROx technology for cellular energization, hydration, and detoxification. Contains catalase enzyme and natural microorganism extracts in pure structured water. Targeted at individual consumers and athletes.
- BioOxygen Extra Strength (4U) — 1 Gallon High-concentration oxygen supplement with ultra-high concentrations of bound oxygen and nitric oxide using proprietary ROx technology for enhanced cellular oxygenation and vitality support. Targeted at individual consumers seeking higher potency.
- BioOxygen Reserve Oxygen Boost — 8oz Glass Bottle (16U) Portable concentrated dose of bound oxygen and nitric oxide in a glass bottle format for on-the-go use, recommended during airplane flights and high-demand situations. Sold to individual consumers.
- BioOxygen Reserve Oxygen Boost — 2oz Glass Bottle (16U) Small portable glass bottle delivering concentrated 16U bound oxygen and nitric oxide boost for travel, workouts, or recovery situations. Sold to individual consumers.
- Reactor 85 Mk II Entry-level BioOx air cleaning system using enzyme and microbe bio-oxidation to capture and destroy dust, ammonia, formaldehyde, bacteria, and viruses. Covers up to 600 sq ft at 100 ft³/min with 10 lbs/day contaminant destruction. Ideal for homes, small gyms, and clinics.
- Reactor 300 Mid-capacity air scrubbing system using convection, molecular charge attraction, and bio-oxidation to decontaminate air. Covers up to 1,500 sq ft, destroys up to 20 lbs of contaminants per day at 239 ft³/min. Targeted at community pools and medium commercial spaces.
- Reactor 650 High-capacity air purification system for commercial and industrial use covering up to 3,000 sq ft with 665 ft³/min airflow and bio-oxidation contaminant destruction at 40 lbs/day. Targeted at large aquatic centers and industrial spaces.
- Reactor 5000 Titan-class air scrubbing system for large-scale facilities covering up to 6,000 sq ft with 2,000 ft³/min airflow, destroying up to 200 lbs of contaminants daily. Targeted at Olympic and arena facilities.
- BioOx Grow Natural enzyme and microbe solution for plant growth enhancement and soil detoxification. Uses bio-oxidation to supercharge nutrient absorption, increase crop yields (40%), and destroy oils, gasoline, pesticides, and herbicides from soil. Available in 250ml through 1-gallon formats. Targeted at farms, greenhouses, hydroponics, and gardeners.
- BioOx Media Enzyme solution consumable for BioOx Reactor air cleaning systems. Patented bio-tech formulation that digests and neutralizes airborne pathogens and toxins through bio-oxidation. Available in 250ml, 500ml, and 1L sizes, with a subscription option at $87.99/month. Required for ongoing Reactor operation.
- Replacement Fan Set for Reactor Model 650 Complete fan replacement set sold as a standalone SKU for the BioOx Reactor Model 650 air cleaning system. Targeted at existing Reactor 650 owners for maintenance.
- Replacement Fan Set for Reactor Model 300 Complete fan replacement set sold as a standalone SKU for the BioOx Reactor Model 300 air cleaning system. Targeted at existing Reactor 300 owners for maintenance.
- Replacement Pump for Reactor Model 300 Replacement pump sold as a standalone SKU for the BioOx Reactor Model 300 air cleaning system. Targeted at existing Reactor 300 owners for maintenance.
Quantifiable outcome
- 80% reduction in CO levels at VA Hospital loading dock (from peaks of >800 ppm to no ultra-large peaks)
- +7 more outcomes
Companies that use BioOx
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
BioOx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BioOx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sandia National LabscoreIndependent testing partner for BioOx products. Sandia National Laboratories conducted verified testing on BioOx Reactor performance data, lending third-party scientific credibility to the company's efficacy claims across air decontamination applications.
- University of Medicine and Dentistry of New Jersey (UMDNJ)coreClinical research partner conducting independent studies including Hepatitis C and ROx evaluation. UMDNJ researchers co-authored published papers with BioOx founder Sam Sofer on oxygen and nitric oxide blood profiles using the Immunogram Analyzer technology.
- Rutgers University Medical SchoolcorePrincipal research partner for pain and ROx clinical study. Rutgers NJMS Department of Physical Medicine and Rehabilitation conducted independent clinical studies establishing ROx blood oxygen norms and demonstrating correlation between ROx levels and pain intensity in 58 subjects.
- Air & Water Solutions Inc.coreParent company of BioOx brand. Air & Water Solutions Inc. brings together multi-disciplinary leadership in biotechnology. Corporate entity address at 11 Melanie Lane #23, East Hanover, NJ 07936. Also operates solmedx subsidiary for medical products.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BioOx competitors and assessment
Company assessmentBroad incumbents
- EcoLab: Ecolab is a diversified water, hygiene, and infection-prevention solutions provider selling into hospitals, food processing, and industrial facilities — overlapping significantly with BioOx's healthcare, industrial, and aquatic customer segments. Ecolab's scale, regulatory depth, and existing procurement relationships make it the dominant incumbent.
- Novozymes: Novozymes (now part of Novonesis) is the global leader in industrial enzyme and microorganism solutions, the same underlying science BioOx's BioOx Media leverages. It represents the large-scale incumbent that BioOx's proprietary bio-oxidation formulations compete against in industrial and agricultural applications.
- Blueair: Blueair (acquired by Unilever) is a global premium air purifier brand selling HEPA-based and electrostatic indoor air cleaning products to consumers and commercial buyers. It competes with BioOx Reactor in the consumer/small-business segment and in larger commercial deployments.
Emerging players
- Aeroqual: Aeroqual manufactures air quality monitoring and air purification instrumentation for industrial, commercial, and government buyers. Its sensor-and-systems approach overlaps with BioOx's industrial/medical deployments and its Saronno-style continuous-monitoring value proposition.
- Pivot Bio: Pivot Bio produces microbial nitrogen-fixing crop inputs to replace synthetic fertilizer, paralleling BioOx Grow's positioning around bio-based nutrient uptake and soil detoxification. Both compete for shelf space at ag retailers and farm operators seeking biological alternatives.
- Indigo Ag: Indigo Ag sells microbial seed coatings and agricultural biologicals to boost crop yields, directly comparable to BioOx Grow's enzyme-based plant-growth and soil-detoxification claims. Indigo's significantly larger capital base and farmer-facing brand make it the leading emerging competitor in agricultural bio-oxidation/biologicals.
Direct peers
- IQAir: IQAir is a leading premium HEPA-based air purifier brand selling directly to consumers, healthcare facilities, and commercial buyers globally. It competes with BioOx Reactor on the high-end B2B and consumer side, though it relies on mechanical filtration rather than bio-oxidation.
- Aerus: Aerus markets ActivePure-powered air purifiers that claim to destroy pathogens in real time on surfaces and air, competing directly with BioOx Reactor's 'destroys vs. filters' positioning. Aerus has broader retail distribution and a longer commercial track record, making it the most relevant head-to-head competitor in the bio-inspired air purification segment.
- Molekule: Molekule is the most direct comparable: it sells bio-oxidation-based air purifiers (PECO technology) to consumers and small businesses, mirroring BioOx Reactor's core mechanism of destroying (rather than trapping) airborne contaminants via a proprietary catalytic process. Both target indoor air quality with hardware-plus-consumable economics.
Regional players
- Cambridge Air Solutions: Cambridge Air Solutions designs and manufactures industrial and commercial air cleaning systems (including biocide-integrated units) for hospitals, schools, and manufacturing facilities. It is a U.S.-focused competitor with overlapping B2B vertical coverage in healthcare and industrial markets where BioOx Reactor has traction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BioOx social profiles
Digital presenceBioOx financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioOx leadership team
Management profileNumber of profiles
Profiles1 record
BioOx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioOx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioOx
What does BioOx do?
BioOx manufactures and sells the BioOx Reactor line of bio-oxidation air cleaning systems (Reactor 85 Mk II, 300, 650, and 5000) that capture and destroy airborne contaminants such as dust, ammonia, formaldehyde, bacteria, viruses, VOCs, and odors using a proprietary immobilized-cell enzyme/microbe platform. The company also sells BioOxygen bound-oxygen water supplements, BioOx Grow plant growth and soil detoxification solutions, and BioOx Media consumable enzyme formulations that serve as recurring revenue for the Reactor systems.
Is BioOx a public or private company?
BioOx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BioOx founded?
BioOx was founded in 2016. It employs 1 to 10 people.
Where is BioOx based?
BioOx is headquartered in East Hanover, United States, in the North America region.
How does BioOx make money?
Five revenue lines are on record. Air Reactor Hardware Sales are the primary driver. The others are bioOx Media Consumables, bioOx Grow Consumables, bioOxygen Water Supplements and replacement Parts.
Who are BioOx's main competitors?
Broad incumbents on record are EcoLab, Novozymes and Blueair. Emerging players are Aeroqual, Pivot Bio and Indigo Ag. Direct peers are IQAir, Aerus and Molekule. Cambridge Air Solutions is listed as a regional player.
Does BioOx have an API?
No public API is recorded for BioOx.
What industry is BioOx in?
BioOx's product category is Air Purification Systems. Its primary akta.pro industry code is IMAEAJAL, Biocides & Disinfection Chemicals (Non-Agricultural), with a secondary code of IMAEAJAC, Industrial Wastewater Treatment Chemicals. Its NAICS code is 333413 and its SIC code is 3564.