Hit Point Press
Hit Point Press is a private Ottawa-based tabletop RPG publisher (founded 2019) that designs, produces, and distributes original D&D 5e campaign settings, bestiaries, animated reference cards using lenticular technology, standalone card-based RPGs, and TCG accessories to individual TTRPG players, dungeon masters, and trading card game enthusiasts worldwide.
- Company typePrivate
- Founded2019
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hit Point Press does
Hit Point Press Inc. is a private tabletop roleplaying game publisher founded in 2019 and headquartered in Ottawa, Canada, with operational fulfillment from two U.S. warehouses. The company designs, produces, and distributes original D&D 5e-compatible content and adjacent TTRPG systems for individual players, dungeon masters, and tabletop gaming enthusiasts. Its proprietary IP portfolio spans campaign settings (Humblewood, Fool's Gold, Heckna!), bestiaries (Big Bads, Floral Dragons), animated reference products (Animated Spells, Fablemaker's Animated Tarot, Fablemaker's Deck of Many Things), standalone card-based RPGs (One Last Fight, SHIFT RPG), and accessories (miniatures, dice, TCG-related Thingamajigs/Frameamajigs/Cubeamajigs). A signature technical feature is the use of lenticular printing to embed 8-frame looping animations on spell and tarot cards, a physical manufacturing capability distinct from purely printed game accessories.
The company operates a multi-channel go-to-market model combining direct-to-consumer e-commerce through a Shopify storefront, digital distribution on D&D Beyond, Roll20, and Foundry VTT (including a full Foundry module for Humblewood), crowdfunding launches on Kickstarter and Backerkit, and wholesale to local game stores. Pricing is unit-based and ranges from under $10 (individual PDFs, STLs) to premium tier ($499.99 Animated Spells Master Bundle, $119.99 box sets, deluxe hardcovers with foil/pewter components). Revenue streams are predominantly one-time physical and digital product sales, with marketplace commissions on third-party platforms and gift-card sales as a small auxiliary stream. The product catalog includes 300+ digital products (PDFs, STLs, MP3s) and 100+ Big Bads SKUs, and the company distributes third-party indie RPG titles (Mage Hand Press, 2C Gaming, The Griffon's Saddlebag, Pointy Hat Studios, Loot Tavern, and others) alongside its own IP. Recognition includes the 2025 Ennie Award Silver for Best Monster/Adversary (Big Bads), 2026 Origins Award nominations (Floral Dragons), and earned media coverage from Critical Role (Humblewood one-shot) and Polygon.
Hit Point Press firmographics
Firmographics- Name
- Hit Point Press
- Legal name
- Hit Point Press
- Website
- https://hitpointpress.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hit Point Press is a private Ottawa-based tabletop RPG publisher (founded 2019) that designs, produces, and distributes original D&D 5e campaign settings, bestiaries, animated reference cards using lenticular technology, standalone card-based RPGs, and TCG accessories to individual TTRPG players, dungeon masters, and trading card game enthusiasts worldwide.
- Ownership category
- akta.pro rank
Hit Point Press industry classification
Industry- Product category
- Tabletop RPG Publishing
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industries
- Tabletop RPG Miniatures & Terrain (CRALAKAD), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)
Keywords
Where Hit Point Press is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Hit Point Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Physical Product Sales: One-time sales of physical products including hardcover books, box sets, miniatures, dice sets, card decks, accessories, and plush toys. Products are sold directly through their e-commerce store and potentially through wholesale to local game stores.
- Digital Product Sales: Sales of digital products including PDFs, STL files for 3D printing, and VTT license keys for platforms like Foundry VTT and Roll20. Digital products are available for instant download after purchase.
- Marketplace Distribution: Distribution through third-party marketplaces including D&D Beyond, Roll20, and Foundry VTT where the company receives revenue from digital sales on those platforms.
- Crowdfunding Campaigns: Product launches through Kickstarter crowdfunding platform, where backers pledge to fund development in exchange for products, often with exclusive editions and early-bird pricing.
- Gift Cards: Gift cards sold in denominations starting from $20 USD, allowing customers to purchase products as gifts or for future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Standard Physical Products |
| Unit Pricing | Pay-as-you-go | Premium/Deluxe Editions |
| Unit Pricing | Pay-as-you-go | Digital Products |
| Unit Pricing | Pay-as-you-go | Bundle Packages |
| Transaction based/ take rate | Multi-year contract | Wholesale |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Hit Point Press product offering
Product offeringCore offering
Hit Point Press publishes and sells tabletop roleplaying game (TTRPG) content compatible with Dungeons & Dragons 5th Edition, including original campaign settings, monster bestiaries, animated spell cards, tarot/oracle decks, miniatures, dice sets, music albums, and trading card game accessories. Products are sold as physical goods and as digital downloads (PDFs, STLs, VTT modules) through a direct e-commerce storefront and third-party marketplaces including D&D Beyond, Roll20, and Foundry VTT.
Product overview
Hit Point Press is a tabletop roleplaying game publisher offering a diverse portfolio of proprietary TTRPG products and curated third-party titles. Core offerings include campaign settings (Humblewood, Big Bads, Fool's Gold, Heckna), tarot and oracle decks (The Fablemaker's), animated reference cards (Animated Spells), and card-based RPGs (One Last Fight, SHIFT). Products span physical goods (books, miniatures, dice, trading card accessories) and digital formats (PDF, STL, VTT modules for D&D Beyond, Roll20, and Foundry VTT). The company also distributes indie RPG titles through partnerships with creators like Mage Hand Press, Lucian Kahn, and Splattered Ink Games.
Differentiator
Problem solved
Functional benefit
Brands
- Humblewood: A D&D 5e campaign setting featuring birdfolk characters in a mystical forest world.
- Floral Dragons
- Big Bads
- Fablemaker's Animated Tarot
- Fablemaker's Deck of Many Things
- SHIFT RPG
- One Last Fight
- Heckna!
- Fool's Gold
- Thingamajigs
- Animated Spells
- Frameamajigs
- Cubeamajigs
Products and services
- Humblewood Campaign Setting A D&D 5e campaign setting featuring an anthropomorphic birdfolk forest world called Everden, with ten original player races, new monsters, and adventures for levels 1-5.
- Humblewood Beyond the Canopy Sequel campaign setting continuing the Humblewood story with expanded lore, new player options, and locations beyond the original forest setting.
- Big Bads - The Big Book of Big Bads Boss monster bestiary featuring 25+ villains with full backstories, tactics, stat blocks, and campaign frameworks for 5e D&D. Winner of 2025 Ennie Award Silver for Best Monster/Adversary.
- Big Bads Box Set Box set bundling The Big Book of Big Bads and Big Bads: Creatures & Curios, including battle maps and GM screen, for 5e D&D.
- The Field Guide to Floral Dragons A draconic bestiary inspired by real-world plants and flowers, featuring floral dragon species with detailed lore and artwork for 5e D&D.
- The Fablemaker's Animated Tarot Deck Animated tarot deck using lenticular technology with 8-frame looping animations on each card. Includes all Major and Minor Arcana (78 cards) for 5e D&D gameplay and divination.
- The Fablemaker's Deck of Many Things Magic item and oracle deck featuring 22+ cards with detailed descriptions and illustrations for 5e D&D gameplay.
- Animated Spells Reference Cards Animated spell cards for 5e D&D featuring 8-frame lenticular animations that bring spells to life when tilted, covering cantrips through 9th level spells.
- One Last Fight Roguelike card-based roleplaying game for 1-4 players where participants journey to defeat their final Nemesis, featuring cooperative gameplay with deck building mechanics.
- SHIFT RPG Innovative collaborative RPG system allowing GMs and players to build, create, and play in any world, currently in beta with an open license.
- Fool's Gold: Into the Bellowing Wilds Campaign setting featuring a deadly world of fire and danger with unique creatures and adventures for 5e D&D.
- Heckna! Campaign Setting Whimsical nightmare campaign setting with candy-themed horrors and dark fairytale aesthetic for 5e D&D.
- TTRPG Miniatures Plastic miniatures and 3D-printable STL files for various TTRPG titles including Humblewood, Big Bads, Floral Dragons, and Heckna.
- TTRPG Music Albums TTRPG-themed soundtracks and music albums including The Rhythm of Humblewood, Fool's Gold: Bellowing Tunes, and Big Bads: Music to Beat Bosses To.
- Thingamajigs Trading Card Accessories Accessories for Magic: The Gathering and other trading card games including card sleeves, storage boxes, frames, and Cubeamajigs reusable gaming packs.
- Humblewood for Foundry VTT Complete Humblewood campaign setting module for the Foundry Virtual Tabletop platform including maps, character tokens, monsters, and adventures, distributed as a VTT license key.
- Lore of Aetherra Immersive RPG experience with digital content experienced through the Alchemy RPG platform, featuring The Lost Druid Campaign Setting and Dark Symmetry.
- Seeds of Decay Campaign setting combining high fantasy adventure of Narnia with dark charm of The Dark Crystal, featuring The Woodkin and Plaguewood Spider.
- 2C Gaming Products Non-magic supplements for 5e including the Epic Legacy series extending campaigns beyond 20th level, dragon bestiaries, and epic-tier encounter content.
- Indie RPGs Independent roleplaying games including If I Were A Lich, Man and various other titles from indie creators distributed through Hit Point Press.
- Digital Products Digital catalog including PDFs, STLs, MP3s, and playtest materials for various TTRPG products, available for instant download.
Quantifiable outcome
- No AI-generated art used in any products - all art is created by real human artists
- +1 more outcomes
Companies that use Hit Point Press
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Hit Point Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Hit Point Press partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Foundry VTTcoreHumblewood Campaign Setting has a dedicated Foundry VTT module with full integration including maps, character tokens, stat blocks, virtual standees, and reference cards for monsters, NPCs, magic items, and spells.
- KickstartercoreMajor product launches through Kickstarter crowdfunding campaigns including Big Bads: Most Wanted, SHIFT RPG, Living Minis, with campaigns offering exclusive editions and early-bird pricing.
- BackerkitsupportingPreorder management for products like Humblewood: Beyond the Canopy and Living Minis handled through Backerkit hosted preorder system.
- Local Game StoressupportingWholesale program available for local game stores to stock Hit Point Press products, eliminating international shipping costs for local customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Hit Point Press competitors and assessment
Company assessmentDirect peers
- Goodman Games: Publisher of DCC RPG and many officially licensed D&D adventure reprints, with a similar mix of original content, third-party distribution, and physical book/box-set products. Comparable in scale and TTRPG publishing focus.
- Free League Publishing: Swedish TTRPG publisher (Mörk Borg, Tales From the Loop, Alien RPG) with a strong indie/award-winning track record. Comparable in original IP focus, premium production quality, and multi-channel digital/physical distribution.
- Kobold Press: Independent D&D-compatible third-party publisher known for the Tales of the Valiant system and high-quality campaign content. Direct comparable in product category, target customer (TTRPG players/DMs), and go-to-market approach to 5e-compatible content.
- Modiphius Entertainment: Tabletop publisher of Achtung! Cthulhu, Star Trek Adventures, and similar licensed/original RPGs. Comparable in catalog breadth across RPG systems, miniatures lines, and physical product depth.
- Darrington Press: Critical Role's publishing arm producing original TTRPG content including Calliope. Highly comparable in leveraging influencer/media partnerships, premium product positioning, and D&D-adjacent original IP.
- MCDM Productions: Matt Colville's TTRPG design studio producing original D&D-adjacent content and the Draw Steel RPG system. Highly comparable creator-led publishing model and recent system expansion mirrors Hit Point Press's Draw Steel (Yumi) move.
- Mage Hand Press: Independent TTRPG publisher of D&D-compatible content including the Burned Over setting. Distributed through Hit Point Press's storefront; closely comparable in scale, content type, and 5e-compatible focus.
Broad incumbents
- Paizo: Major TTRPG publisher (Pathfinder, Starfinder) with similar campaign setting, accessory, and digital marketplace model. Larger incumbent that competes for TTRPG wallet share outside D&D and demonstrates alternative system publishing at scale.
- Wizards of the Coast: Owner of Dungeons & Dragons and the OGL/SRD that Hit Point Press's core products depend on. The dominant incumbent in TTRPG; not a direct competitor in third-party publishing but defines the ecosystem and licensing terms Hit Point Press must navigate.
Emerging players
- Reaper Miniatures: Manufacturer of TTRPG miniatures including the Bones line. Overlaps with Hit Point Press's physical and STL miniature offerings (Humblewood, Big Bads, Heckna) and shares the TTRPG miniatures buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hit Point Press social profiles
Digital presenceHit Point Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hit Point Press leadership team
Management profileNumber of profiles
Hit Point Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hit Point Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hit Point Press
What does Hit Point Press do?
Hit Point Press publishes and sells tabletop roleplaying game (TTRPG) content compatible with Dungeons & Dragons 5th Edition, including original campaign settings, monster bestiaries, animated spell cards, tarot/oracle decks, miniatures, dice sets, music albums, and trading card game accessories. Products are sold as physical goods and as digital downloads (PDFs, STLs, VTT modules) through a direct e-commerce storefront and third-party marketplaces including D&D Beyond, Roll20, and Foundry VTT.
Is Hit Point Press a public or private company?
Hit Point Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hit Point Press founded?
Hit Point Press was founded in 2019. It employs 11 to 50 people.
Where is Hit Point Press based?
Hit Point Press is headquartered in Ottawa, Canada, in the North America region.
How does Hit Point Press make money?
Five revenue lines are on record. Physical Product Sales are the primary driver. The others are digital Product Sales, marketplace Distribution, crowdfunding Campaigns and gift Cards.
Who are Hit Point Press's main competitors?
Direct peers on record are Goodman Games, Free League Publishing, Kobold Press, Modiphius Entertainment, Darrington Press, MCDM Productions and Mage Hand Press. Broad incumbents are Paizo and Wizards of the Coast. Reaper Miniatures is listed as an emerging player.
Does Hit Point Press have an API?
No public API is recorded for Hit Point Press.
What industry is Hit Point Press in?
Hit Point Press's product category is Tabletop RPG Publishing. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of CRALAKAD, Tabletop RPG Miniatures & Terrain. Its NAICS code is 45912 and its SIC code is 5945.