Reaper Miniatures
Reaper Miniatures is a US-based hobby products manufacturer founded in 1992 that designs and sells tabletop gaming miniatures (metal and Bones USA plastic) and proprietary Master Series Paints, serving hobbyists, painters, and tabletop gamers globally through DTC e-commerce, retail, and community events.
- Company typePrivate
- Founded1992
- HeadquartersDenton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reaper Miniatures does
Reaper Miniatures (legal entity Hobby-Q, Inc., headquartered in Texas) is a US-based hobby products manufacturer founded in 1992 that designs, produces, and sells tabletop gaming miniatures and hobby paints. The company offers an extensive catalog of over 30,000 SKUs spanning metal miniatures (Dark Heaven Legends, Warlord, Chronoscope, Pathfinder, Savage Worlds lines), plastic miniatures (Bones, Bones Black, Bones USA, Reaper Legends, Dungeon Dwellers), and a proprietary line of award-winning Master Series Paints organized around a triad color system (Shadow, Midtone, Highlight). Manufacturing is vertically integrated in the USA, with the Bones USA production process leveraging proprietary SIOcast injection thermal plastic molding equipment sourced from Spain, enabling high-detail plastic miniatures at accessible price points.
The business operates a multi-channel go-to-market model: a primary direct-to-consumer e-commerce storefront (reapermini.com) with multi-currency support (USD, EUR, GBP, AUD) shipping to North America, Europe, the UK, and Australia; a structured retailer support program offering bulk ordering, rack deals, and display materials for hobby shops and game stores; and an on-site Reaper Game Store with online presence. Pricing ranges from $6.70-$7.25 per individual paint bottle to $1,200 for the 216-color Master Set, with learn-to-paint kits bundled for hobby beginners. The company augments commerce with a community ecosystem including the annual ReaperCon convention, quarterly 90-Day Challenge painting contests, an active forum, Twitch livestreams, and Kickstarter crowdfunding campaigns for product launches such as Master Series Paint Remastered (March 2026) and the Dungeon Dwellers RPG.
Customer segments span tabletop gaming hobbyists (primary), hobby beginners using structured learning kits, competitive painters, and wholesale retailers. The company has no parent organization, no subsidiaries, no public listing, and no disclosed funding rounds — operating as a privately held, self-sustaining business. Recent strategic activity centers on product line refresh (MSP Remastered in 2026), SKU rebranding (Bones USA to Reaper Legends in 2022), and vertical expansion into roleplaying game publishing via Dungeon Dwellers RPG.
Reaper Miniatures firmographics
Firmographics- Name
- Reaper Miniatures
- Legal name
- Hobby-Q, Inc.
- Website
- https://reapermini.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reaper Miniatures is a US-based hobby products manufacturer founded in 1992 that designs and sells tabletop gaming miniatures (metal and Bones USA plastic) and proprietary Master Series Paints, serving hobbyists, painters, and tabletop gamers globally through DTC e-commerce, retail, and community events.
- Ownership category
- akta.pro rank
Reaper Miniatures industry classification
Industry- Product category
- Tabletop Gaming Miniatures and Hobby Paints
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)
- akta.pro secondary industries
- Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Tabletop RPG Miniatures & Terrain (CRALAKAD), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Diorama & Scenery Materials (Terrain, Foliage, Bases) (CRALAKAF), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Reaper Miniatures is headquartered
LocationHeadquarters
- HQ city
- Denton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reaper Miniatures business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Miniature Sales: Primary revenue from selling metal and plastic miniatures across multiple product lines including Dark Heaven Legends, Warlord, Chronoscope, Bones, Reaper Legends, and Dungeon Dwellers.
- Paint Sales: Significant revenue stream from Master Series Paints including individual bottles ($7.10), triad sets ($20.90), paint sets ($40-$1200), and Learn to Paint Kits ($47-$144).
- Accessories and Supplies: Sales of VEX Airbrushes, brushes, carrying cases, base accessories, and other hobby supplies.
- Kickstarter/Crowdfunding: Periodic crowdfunding campaigns for new products such as Master Series Paint Remastered and Dungeon Dwellers RPG, generating upfront revenue before product delivery.
- Retailer/Wholesale: Bulk ordering and reseller distribution through a retailer support program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Paint Bottles - Standard colors |
| Unit Pricing | Pay-as-you-go | Individual Paint Bottles - Specialty colors |
| Unit Pricing | Pay-as-you-go | Triad Paint Sets |
| Unit Pricing | Pay-as-you-go | Learn to Paint Kits - Starter |
| Unit Pricing | Pay-as-you-go | Learn to Paint Kits - Core Skills and Layer Up |
| Unit Pricing | Pay-as-you-go | Learn to Paint Kits - Quick Paint |
| Unit Pricing | Pay-as-you-go | Learn to Paint Kits - Bundles |
| Unit Pricing | Pay-as-you-go | Fast Palette Sets |
| Unit Pricing | Pay-as-you-go | Core Colors Basics Sets |
| Unit Pricing | Pay-as-you-go | Core Colors Complete Sets |
| Unit Pricing | Pay-as-you-go | Master Set - Complete Collection |
| Unit Pricing | Pay-as-you-go | Pathfinder Paint Sets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Reaper Miniatures product offering
Product offeringCore offering
Reaper Miniatures manufactures and sells tabletop gaming miniatures (in metal, Bones plastic, Bones USA plastic, and Bones Black plastic) and Master Series Paints, plus hobby accessories such as VEX Airbrushes, brushes, and carrying cases. The company sells across multiple genres including fantasy, science fiction, historical, and licensed IPs (Pathfinder, Savage Worlds) with an extensive catalog of over 30,000 SKUs, supported by direct-to-consumer e-commerce with multi-currency support and a retailer/wholesale program.
Product overview
Reaper Miniatures is a hobby products company offering a diverse portfolio centered on tabletop gaming miniatures and paints. The core offerings include: (1) Miniature figures in multiple materials - Bones USA injection-molded plastic using SIOcast technology, standard Bones plastic, Bones Black plastic, and metal figures across Dark Heaven Legends, Warlord, Chronoscope, Pathfinder, and Savage Worlds lines; (2) Master Series Paints including Core Colors, Bones paints, Pathfinder Colors, and the new MSP Remastered line with reformulated non-toxic acrylics; (3) Learn to Paint Kits and Paint Sets for hobbyists of all skill levels; (4) Accessories like VEX Airbrushes, bases, brushes, and carrying cases; (5) The Dungeon Dwellers roleplaying game with associated miniatures and modules. The company also provides the Power Palette color-matching tool for painters.
Differentiator
Problem solved
Functional benefit
Brands
- Reaper Legends: Multi-genre line of miniatures for painters, roleplayers, and tabletop gamers, formerly part of the Bones USA line (SKU range 30000).
- Dungeon Dwellers
- Bones USA
- Power Palette
- MSP Remastered
Products and services
- Metal Miniatures (Dark Heaven Legends, Warlord, Chronoscope, Pathfinder, Savage Worlds) Premium metal miniature figures across multiple genres including Dark Heaven Legends, Warlord, Chronoscope, Pathfinder, and Savage Worlds lines, for painters, roleplayers, and tabletop gamers.
- Bones Plastic Miniatures Plastic miniature figures in the original Bones line for miniature collectors and painters, offering accessible pricing for tabletop hobbyists.
- Bones Black Plastic Miniatures Plastic miniature figures in the Bones Black variant line for miniature collectors and painters.
- Reaper Legends Plastic Miniatures Multi-genre miniature line for painters, roleplayers, and tabletop gamers, formerly the #30000 Bones USA SKU range. Features designs from favorite artists and existing metal-line designs using the Bones USA plastic process.
- Dungeon Dwellers Plastic Miniatures Fantasy figure miniatures line using Bones USA plastic injection process, complementing the Dungeon Dwellers roleplaying game adventures.
- Master Series Paints Core Colors Award-winning hobby paints using a Triad System with Shadow, Midtone, and Highlight options. Highly pigmented with excellent flow, matte finish, water soluble, airbrush friendly, sold in 1/2oz (14.78ml) dropper bottles. Suitable for plastic, printed, metal, or resin models.
- Master Series Paints Bones Vivid colors and metallics paint line designed for Bones plastic miniatures, providing ultra-coverage formulations.
- Master Series Paints Pathfinder Colors Licensed Pathfinder colors inspired by Paizo's Golarion setting, featuring character-themed colors like Shelyn Blush, Seoni Scarlet, and Asmodeus Red.
- Master Series Paint Remastered (MSP2) Redesigned hobby acrylic paints with reformulated colors, improved pigmentation and coverage, new Elemental and Earthen color lines replacing Clears and Oxides, over 25 new colors, flow improver pre-added, non-toxic formulation including metallics, made in the USA.
- Master Series Paints Triads Paint sets sold in complete triad sets including Shadow, Midtone, and Highlight variants in three 1/2oz (14.78ml) dropper bottles for coordinated painting.
- Learn to Paint Kits Beginner and intermediate painting kits including figures, Master Series Paints, brushes, and instruction booklets written by professional painter Rhonda Bender. Available in Core Skills and Layer Up versions with color expansions.
- Paint Sets (Fast Palette, Core Colors, Master Sets) Themed paint sets in durable plastic organizers or carrying cases, including Fast Palette themed boxes, Dragon Colors sets, Pride Paint sets, and comprehensive Master Sets of Core Colors.
- VEX Airbrushes Airbrush equipment for miniature painting, sold alongside paints and accessories.
- Dungeon Dwellers RPG Roleplaying game with adventure modules, game rules, painting guides, and a Kickstarter pledge manager.
- Dungeon Dwellers Accessories (Dice, Bases, Brushes, Cases) Gaming accessories including Pizza Dungeon Dice, Base Boss Gaming bases, carrying cases, and brushes.
- Bones USA Reaper Legends July 2026 Miniature Releases New Reaper Legends miniature releases in the Bones USA plastic line for July 2026, including Samuel Baldwin Raptorkin Minuteman, Orc Warrior #1, Orc Warrior #2, and Leather Joe.
Companies that use Reaper Miniatures
Customer profileSegments4 records
Ideal customer profiles3 records
Reaper Miniatures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Reaper Miniatures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SIOcast (Spain)coreSIOcast injection molding equipment from Spain powers the Bones USA production process. This technology enables high-detail plastic miniature casting using injected thermal plastic into silicone molds, forming a core manufacturing capability.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reaper Miniatures competitors and assessment
Company assessmentOthers
- Paizo (Pathfinder): Paizo is both a licensor (Pathfinder paint colors and miniatures) and a publisher of tabletop RPGs with overlapping customer base; meaningful adjacency because Reaper's Pathfinder-branded lines depend on the Paizo ecosystem.
Direct peers
- CMON (Cool Mini Or Not): CMON produces tabletop games and miniatures, often funded via Kickstarter, and serves the same dual miniatures-and-games customer base as Reaper's Dungeon Dwellers and Kickstarter-driven launches.
- WizKids: WizKids (a subsidiary of Asmodee) produces pre-painted and unpainted miniatures for tabletop games (HeroClix, D&D, Pathfinder), comparable to Reaper's licensed and core miniature lines.
- Citadel Miniatures: Citadel Miniatures (Games Workshop) produces metal and plastic miniatures plus a full line of Citadel/Contrast paints, directly overlapping Reaper's miniature and paint lines for tabletop and wargaming enthusiasts.
- Privateer Press: Privateer Press produces miniatures and tabletop wargames (Warmachine, Hordes) and sells through hobby retail channels, directly overlapping Reaper's miniature and tabletop gaming catalog.
- Scale75: Scale75 is a Spanish manufacturer of premium hobby acrylic paints and modeling supplies, the closest direct peer to Reaper's Master Series Paints in formulation, packaging, and hobbyist positioning.
- Green Stuff World: Green Stuff World manufactures hobby paints, modeling putties, and miniature conversion accessories, directly competing with Reaper's paints, VEX airbrushes, and hobby accessories.
- Vallejo Paints: Vallejo is a leading manufacturer of acrylic hobby paints widely used by miniature painters, competing directly with Reaper's Master Series Paints in the same hobby paint category.
- Army Painter: Army Painter is a direct competitor in hobby acrylic paints and miniature gaming accessories, marketing strongly to the same tabletop and wargaming hobbyist base with comparable paint sets and starter kits.
Broad incumbents
- Games Workshop: Games Workshop is the dominant global manufacturer of tabletop wargaming miniatures (Warhammer, Citadel) and the de facto incumbent in the same hobby miniature category Reaper serves, with a much larger catalog, retail footprint, and IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reaper Miniatures social profiles
Digital presenceReaper Miniatures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reaper Miniatures leadership team
Management profileNumber of profiles
Reaper Miniatures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reaper Miniatures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reaper Miniatures
What does Reaper Miniatures do?
Reaper Miniatures manufactures and sells tabletop gaming miniatures (in metal, Bones plastic, Bones USA plastic, and Bones Black plastic) and Master Series Paints, plus hobby accessories such as VEX Airbrushes, brushes, and carrying cases. The company sells across multiple genres including fantasy, science fiction, historical, and licensed IPs (Pathfinder, Savage Worlds) with an extensive catalog of over 30,000 SKUs, supported by direct-to-consumer e-commerce with multi-currency support and a retailer/wholesale program.
Is Reaper Miniatures a public or private company?
Reaper Miniatures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reaper Miniatures founded?
Reaper Miniatures was founded in 1992. It employs 11 to 50 people.
Where is Reaper Miniatures based?
Reaper Miniatures is headquartered in Denton, United States, in the North America region.
How does Reaper Miniatures make money?
Five revenue lines are on record. Miniature Sales are the primary driver. The others are paint Sales, accessories and Supplies, kickstarter/Crowdfunding and retailer/Wholesale.
Who are Reaper Miniatures's main competitors?
Paizo (Pathfinder) is listed as an others. Direct peers are CMON (Cool Mini Or Not), WizKids, Citadel Miniatures, Privateer Press, Scale75, Green Stuff World, Vallejo Paints and Army Painter. Games Workshop is listed as a broad incumbent.
Does Reaper Miniatures have an API?
No public API is recorded for Reaper Miniatures.
What industry is Reaper Miniatures in?
Reaper Miniatures's product category is Tabletop Gaming Miniatures and Hobby Paints. Its primary akta.pro industry code is CRALALAH, Miniatures Games & Tabletop Skirmish Games Retail, with a secondary code of CRALAKAC, Wargaming Miniatures (Tabletop Armies). Its NAICS code is 33993 and its SIC code is 3944.