Allpa Botanicals

What Allpa Botanicals does

Allpa Botanicals is a U.S.-registered, founder-owned direct-to-consumer beauty brand founded in 2018 by Eileen and Kevin. The company sells plant-based hair, face, and body oils, plus expanding lines of shampoo, conditioner, dry shampoo, body wash, and creams, all positioned as clean alternatives free from parabens, sulfates, phthalates, and synthetic fragrance. Products are produced in small batches in Ecuador using whole-plant botanical infusions (whole rosemary, turmeric, peppermint, and others) steeped over weeks into carrier oil blends of maracuja, castor, and sacha inchi, then shipped direct to customers worldwide from a Miami, FL headquarters. Distribution runs exclusively through the company's own Shopify storefront at allpabotanicals.com, supported by a personalized "Find Your Match" quiz, an editorial Journal, email marketing, and earned media placements in publications including Oprah, Cosmopolitan, GQ, Byrdie, and Essence.

The commercial model is straightforward one-time e-commerce purchase with bundle and gift card options, priced $32-$43 per individual SKU and $69-$105 for curated bundles. Customer reviews cluster at roughly 1,250-1,500 verified reviews per hero product, and the company claims a cumulative base of 155,389+ customers. There is no subscription or autoship layer, no wholesale or retail distribution disclosed, no external funding, and no patents or trademarks on file. The team size of 1-10 employees and the absence of any institutional capital indicate a lean, bootstrapped operation whose growth has been funded entirely by founder equity and operating cash flow. Recent strategic activity in 2025 has focused on expanding the product surface (dry shampoo, body washes, creams) and on bundling to drive AOV, rather than on geographic or channel expansion.

Name

Allpa Botanicals

Legal name

Allpa Botanicals

Website

https://allpabotanicals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Allpa Botanicals is a bootstrapped, founder-owned direct-to-consumer brand selling whole-plant botanical hair, face, and body oils plus washes and creams, made in small batches in Ecuador and shipped direct to consumers through its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Natural Personal Care / Clean Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Natural hair care
• Botanical skin care
• Plant-based oils
• Cold-pressed oils
• Clean beauty products

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website. Customers purchase individual products or bundles at listed prices. The business ships products fresh in small batches directly to customers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Allpa Botanicals manufactures and sells plant-based hair oils, face oils, shampoo, conditioner, dry shampoo, body washes, and topical creams made with whole-plant botanical infusions in carrier oils such as maracuja, castor, and sacha inchi. Products are bottled fresh per order in small batches at the company's production facility in Ecuador and sold directly to consumers through its own e-commerce website. The line is formulated without parabens, sulfates, phthalates, or synthetic fragrances, and is anchored by the Rosemary hair care range for thinning hair and scalp health.

Product overview

Allpa Botanicals is a direct-to-consumer natural hair and skin care brand offering a portfolio of single-ingredient oils and botanical-infused products. The product line consists of multiple product categories: hair oils (19 varieties including Rosemary, Peppermint, Castor, Argan, Coconut, Eucalyptus, and more), shampoos and conditioners (Rosemary Shampoo, Rosemary Conditioner, and Rosemary Dry Shampoo), body washes (Eucalyptus+Peppermint, Lavender+Orange, Lemongrass+Lemon), face oils (19 varieties matching the hair oil lineup), and creams/lotions (Soothing Cream with turmeric and ginger, Rejuvenating Cream with rosemary and lavender, and Energizing Cream with lavender and orange). The company also offers curated bundles including the Rosemary Hair Trio (shampoo, conditioner, and hair oil), Lotions Trio, Non-Toxic Shower Starter Kit, and Clearer Skin Bundle. Products are made fresh in small batches with botanicals sourced from Ecuador, shipped directly to consumers, and formulated without parabens, sulfates, phthalates, or synthetic fragrances.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosemary Hair Oil Whole rosemary plant infused into a maracuja, castor, and sacha inchi carrier oil blend; ready-to-use hair oil aimed at consumers seeking less shedding and fuller-looking hair.
• Peppermint Hair Oil Whole peppermint infused into maracuja, castor, and sacha inchi carrier oils with menthol for cooling scalp relief and reduced shedding.
• Castor Hair Oil Pure cold-pressed, hexane-free castor oil formulated for fuller-looking hair, brows, and lashes; one-ingredient formula.
• Single-ingredient botanical hair oils (Almond, Argan, Coconut, Eucalyptus, Ginger, Grapeseed, Jojoba, Lavender, Lemon, Lemongrass, Maracuja, Olive, Orange, Sacha Inchi, Tea Tree, Turmeric) Portfolio of single-ingredient, cold-pressed or whole-plant-infused hair oils covering almond, argan, coconut, eucalyptus, ginger, grapeseed, jojoba, lavender, lemon, lemongrass, maracuja, olive, orange, sacha inchi, tea tree, and turmeric variants for different scalp and hair needs.
• Rosemary Shampoo Sulfate-free rosemary shampoo using sodium cocoyl isethionate (coconut-derived cleanser) for less shedding and a healthier-looking scalp.
• Rosemary Conditioner Rosemary conditioner for softer, fuller-looking hair; lightweight formula with cocoa and mango butters.
• Rosemary Dry Shampoo Non-aerosol, talc-free powder dry shampoo with rosemary, lemon, peppermint, and ginger botanical extracts for oil control, volume, and refreshed hair between washes.
• Eucalyptus+Peppermint Body Wash Invigorating body wash with real eucalyptus and peppermint botanical extracts; plant-derived surfactants, sulfate-free, leaves skin soft without stripping.
• Lavender+Orange Body Wash Gentle lavender and orange body wash with plant-derived surfactants; rich lather, rinses clean, never greasy.
• Lemongrass+Lemon Body Wash Citrus body wash with real lemongrass and lemon extracts; gentle, sulfate-free clean.
• Grapeseed Face Oil Pure cold-pressed grapeseed oil; one-ingredient, lightweight facial hydration that absorbs fast and is never greasy.
• Turmeric Face Oil Lightweight turmeric face oil with whole turmeric root infused into carrier oils, aimed at brighter, more even-looking skin and fading dark spots.
• Single-ingredient botanical face oils (Almond, Argan, Castor, Coconut, Eucalyptus, Ginger, Jojoba, Lavender, Lemon, Lemongrass, Maracuja, Olive, Orange, Peppermint, Rosemary, Sacha Inchi, Tea Tree) Portfolio of single-ingredient cold-pressed or whole-plant-infused facial oils covering almond, argan, castor, coconut, eucalyptus, ginger, jojoba, lavender, lemon, lemongrass, maracuja, olive, orange, peppermint, rosemary, sacha inchi, and tea tree variants for hydration, brightening, and balanced skin.
• Soothing Cream (turmeric and ginger) Fast-absorbing turmeric and ginger cream formulated for soothing tired muscles and achy joints.
• Rejuvenating Cream (rosemary and lavender) Lightweight rosemary and lavender cream that absorbs fast and is never greasy, for daily skin comfort.
• Energizing Cream (lavender and orange) Lavender and orange cream that absorbs fast for soft, hydrated skin.
• Rosemary Hair Trio Bundle Bundle combining Rosemary Shampoo, Rosemary Conditioner, and Rosemary Hair Oil as a complete rosemary hair routine for less shedding and fuller-looking hair; priced at $98 (saves $20 vs. individual purchase).
• Rosemary Wash Duo Rosemary shampoo and conditioner duo covering cleansing and conditioning in one set.
• Lotions Trio Bundle Three-c botanical cream bundle (Energizing, Rejuvenating, Soothing) for softer, hydrated skin; priced at $105 (saves $12).
• Clearer Skin Bundle Bundle of Turmeric Face Oil and Soothing Cream targeted at brighter, more even-looking skin; priced at $69 (saves $7).
• Non-Toxic Shower Starter Kit Complete non-toxic shower kit pairing rosemary hair care with eucalyptus-peppermint body wash; priced at $98 (saves $15).
• Digital Gift Card Digital gift card redeemable on any Allpa Botanicals product; available in $50, $75, $100, and $200 denominations with no expiration.

Quantifiable outcome

• Most customers notice softer, smoother hair within first few washes; visible changes to shedding typically develop over 6-8 weeks of consistent use.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Mane Choice: Natural hair and scalp care brand with botanical-infused products targeting hair growth and scalp health. Comparable in natural formulation philosophy and hair-thinning customer focus.
• Briogeo: Clean, natural hair care brand offering oil-based treatments and botanical formulations with strong DTC and Sephora presence. Comparable in clean-beauty positioning, botanical ingredient focus, and target demographics.
• Pura d'or: Natural hair thinning solutions brand offering rosemary-infused shampoos, oils, and treatments with clinical-style claims. Directly comparable in addressing hair loss concerns with botanical ingredients and DTC distribution model.
• Mielle Organics: DTC natural hair care brand built around botanical ingredients including rosemary and mint for hair growth and scalp health. Directly comparable in target customer (women experiencing thinning), product format (hair oils, scalp treatments), and clean-beauty positioning.
• Camille Rose: Natural hair care brand offering botanical oils, hair milks, and scalp treatments to textured-hair consumers. Comparable in natural botanical formulation approach and DTC-driven growth strategy.
• Hair La Vie: DTC brand selling natural hair growth oils and supplements with botanical formulations. Comparable in hair-thinning customer segment and botanical-infused product positioning.

Broad incumbents

• Moroccanoil: Global leader in argan oil-infused hair care products sold through salons, retail, and DTC. Comparable as a category-defining botanical hair oil brand but at vastly larger scale with omnichannel distribution.
• Drunk Elephant: Premium clean beauty brand offering face oils and skincare with ingredient transparency and no 'essential oils added for fragrance' philosophy. Comparable in clean-beauty positioning, ingredient transparency, and direct-to-consumer premium positioning, though acquired by Shiseido for $845M.
• The Body Shop: Global natural and ethically sourced beauty brand offering body care, skin care, and hair care with botanical ingredients. Comparable as a broader natural-beauty incumbent using plant-based formulations across categories.

Emerging players

• Prose: Custom hair care brand using personalization quiz and natural ingredients in custom-formulated products. Comparable in DTC model and personalized product matching via online quiz, though with broader hair care scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllpaBotanicals
• LinkedInlinkedin.com/company/allpabotanicals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allpa Botanicals