Hair La Vie

What Hair La Vie does

Hair La Vie is a hair wellness brand operated as a sub-brand under We Live Conscious (Live Conscious), a Los Angeles-based privately held supplements company. It manufactures and distributes a focused three-SKU lineup: Clinical Formula Hair Vitamins and Revitalizing Hair Blend (ingestible supplements) plus Renewing Scalp Treatment (a topical). The brand combines naturally-sourced ingredients with a clinical-grade positioning narrative ("ancient wisdom, meet modern science") and targets men and women experiencing hair thinning or seeking proactive hair and scalp health, with a secondary audience of wellness-oriented consumers drawn to natural formulations.

The business model is direct-to-consumer subscription-led, with recurring monthly deliveries at up to 35% off one-time pricing, free U.S. shipping, a VIP online community, and a 365-day, 100% money-back guarantee. Distribution spans the Live Conscious e-commerce storefront (weliveconscious.com), international retail through iherb.com, and a wholesale program for retail partners. Customer acquisition leans on content marketing (Live Conscious blog), organic social on Instagram, Facebook, and TikTok, an affiliate program, email/newsletter, and earned media in outlets including Byrdie, USWeekly, Observer, and MedicalNewsToday.

Hair La Vie sits inside a broader Live Conscious ecosystem of 20+ SKUs spanning collagen, mind/body, and women's health, providing cross-sell potential but also meaning the brand's standalone economics are not separately disclosed. The company is privately held, has no disclosed funding, no AI/ML capabilities, and operates with 51–100 employees.

Name

Hair La Vie

Legal name

We Live Conscious

Website

https://hairlavie.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hair La Vie is a Los Angeles-based DTC hair wellness sub-brand under Live Conscious, selling a three-SKU line of hair vitamins, hair blend supplements, and scalp treatment to consumers seeking natural hair growth and scalp health solutions via subscription e-commerce.

Ownership category

akta.pro rank

Product category

Hair Care Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Hair growth supplements
• Scalp care treatments
• Hair wellness vitamins
• Natural hair care
• Hair blend supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-Consumer Subscription Sales: Hair La Vie generates revenue through direct-to-consumer e-commerce sales via the Live Conscious platform. The brand operates on a subscription model with recurring revenue from subscribers who receive automatic deliveries with benefits including up to 35% discount, free shipping, and access to the VIP online community. Customers can swap, skip, or cancel subscriptions at any time.
2. One-Time Product Purchases: Hair La Vie products are also available through one-time purchase options on the e-commerce platform, allowing customers to buy individual products without subscription commitment.
3. Wholesale and Affiliate Channels: The brand operates an affiliate marketing program and wholesale program, generating revenue through partner channels that refer customers or resell products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hair La Vie manufactures and sells a hair wellness product line consisting of three SKUs: a Renewing Scalp Treatment (topical), a Revitalizing Hair Blend (oral supplement), and Clinical Formula Hair Vitamins (oral supplement). Products are formulated with naturally-sourced ingredients combining traditional wellness remedies with modern scientific research, and are sold primarily through the Live Conscious e-commerce platform with a subscription model offering up to 35% discount and free U.S. shipping.

Product overview

Hair La Vie is a hair wellness brand offering a targeted product line within the Live Conscious supplement portfolio. The brand provides three distinct products: Hair La Vie Renewing Scalp Treatment (a topical scalp health product), Hair La Vie Revitalizing Hair Blend (an internal hair supplement), and Hair La Vie Clinical Formula Hair Vitamins (clinically-formulated daily hair vitamins). These products are distributed exclusively through the Live Conscious e-commerce platform and are positioned within the Hair Growth + Skin Health product category.

Differentiator

Problem solved

Functional benefit

Brands

• Hair La Vie: Hair wellness brand offering hair growth supplements, vitamins, and scalp treatments including Clinical Formula, Revitalizing Hair Blend, and Renewing Scalp Treatment

Products and services

• Hair La Vie Renewing Scalp Treatment

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keeps: Keeps is a DTC men's hair loss brand offering finasteride, minoxidil, and related treatments via telehealth. It competes for the same hair thinning/loss consumer wallet and shares Hair La Vie's direct-to-consumer, subscription-driven distribution approach.
• Viviscal: Viviscal is a hair growth supplement brand with a marine complex-based formulation sold through DTC, drugstores, and salon channels. It competes directly with Hair La Vie's hair vitamin and revitalizing blend SKUs in the hair thinning consumer segment.
• Vegamour: Vegamour is a plant-based hair wellness brand offering scalp serums, supplements, and topical products for hair growth. It mirrors Hair La Vie's natural-ingredient positioning and DTC subscription structure while serving the same hair thinning customer base.
• Prose: Prose is a personalized hair care brand offering custom-formulated shampoos, conditioners, and scalp treatments via DTC with subscription. It overlaps with Hair La Vie on scalp health positioning, custom formulation, and subscription-led e-commerce model.
• Nutrafol: Nutrafol is a leading DTC hair growth supplement brand offering clinically tested, natural ingredient-based nutraceuticals for hair thinning. It is the most directly comparable peer to Hair La Vie given overlapping product category, target customer (men and women with hair thinning), and subscription-led DTC distribution model.

Broad incumbents

• Olaplex: Olaplex is a widely distributed hair care brand offering bond-repair and scalp treatment products through salon and DTC channels. It is comparable as an established hair wellness incumbent with overlapping scalp and treatment product categories.
• The Ordinary: The Ordinary (under DECIEM) is a single-ingredient focused skincare and hair care brand sold through DTC and major beauty retailers. It is comparable as a science-forward, ingredient-led brand targeting the same ingredient-conscious consumer segment as Hair La Vie.
• Rogaine (Johnson & Johnson): Rogaine is the FDA-approved minoxidil brand for hair regrowth, sold through drugstores and DTC. It is comparable as the dominant incumbent topical hair loss treatment against which Hair La Vie's scalp treatment and supplements compete for hair thinning consumer spend.
• Hims & Hers Health: Hims is a broad telehealth and wellness platform that includes hair loss treatments (finasteride, minoxidil) as part of a wider portfolio spanning skin, mental health, and primary care. It is comparable as a much larger incumbent competing in the hair loss category Hair La Vie addresses.

Emerging players

• Better Not Younger: Better Not Younger is a DTC hair wellness brand targeting women experiencing age-related hair thinning with supplements and topical products. It is comparable as an emerging niche player with overlapping target customer (women with thinning hair) and wellness-positioned brand voice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookbit.ly/2NQ4ool
• Instagraminstagram.com/weliveconscious
• TikToktiktok.com/@weliveconscious
• Xx.com/HairLaVie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair La Vie