Beetroot Academy
Beetroot Academy is a Swedish-Ukrainian EdTech company delivering practitioner-led corporate tech training workshops (AI, agile, Green Coding, Defence Tech) and individual vocational IT courses (Front-end, Python, QA, UI/UX, PM) to enterprise teams and adult learners across Europe.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Beetroot Academy does
Beetroot Academy is a Swedish-incorporated EdTech company (Beetroot Academy AB, headquartered in Stockholm) founded in 2013, operating a dual-track business model targeting both corporate teams and individual learners in technology education. The core offering is practitioner-led corporate training delivered as workshops on AI integration (AI for Productivity, AI for Developers, Agile/Scrum with AI), sustainable software development (Green Coding), agile methodologies, and technical upskilling, with a consultative enterprise sales motion via consultation requests on its website. The second track consists of individual vocational courses in Front-end Development, Python, QA Manual, UI/UX Design, and Project Management in IT, structured as 2–5 month programs with live instructor-led sessions delivered over video conferencing through an online learning management system, supplemented by free introductory workshops as a freemium acquisition funnel.
The platform architecture centers on an 'anti-course' inverted-classroom methodology in which learners receive materials for self-study before attending live expert-led sessions focused on practical application and Q&A. Pricing for individual courses is listed on the service but not publicly disclosed, while corporate training follows a quote-based, multi-year contract model with team-size and customization variables. Distribution combines self-serve online enrollment, direct enterprise sales, ecosystem referrals through the broader Beetroot network (Beetroot Academy Ukraine, Beetroot Academy Foundation, Beetroot Tech, Beetroot Sweden, Beetroot Aid Fund), and organic content marketing across LinkedIn, Instagram, Facebook, YouTube, and a technical blog. Reported scale signals include 14,000+ lifetime graduates, a community of 400+ practicing instructors, and a graduate-employer network spanning 600+ companies.
The company is privately held with no disclosed external funding rounds or institutional investors, and operates with 51–100 employees. Its customer base spans mid-sized and enterprise companies seeking workforce upskilling, adult learners pursuing IT careers, Ukrainian veterans and displaced persons (supported via Foundation scholarships), and international development organizations. International recognition includes United Nations Global Compact finalist status in 2021 and 2023, an Emerging Europe 'Future-proof Education' award in 2021, and inclusion among ten best international businesses on the Ukrainian market at the Ukraine Recovery Conference 2024. Andreas Flodström serves as CEO and founder.
Beetroot Academy firmographics
Firmographics- Name
- Beetroot Academy
- Legal name
- Beetroot Academy AB
- Website
- https://beetrootacademy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beetroot Academy is a Swedish-Ukrainian EdTech company delivering practitioner-led corporate tech training workshops (AI, agile, Green Coding, Defence Tech) and individual vocational IT courses (Front-end, Python, QA, UI/UX, PM) to enterprise teams and adult learners across Europe.
- Ownership category
- akta.pro rank
Beetroot Academy industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Delivery & Execution (Planning, Estimation, Tracking) (EDABAHAE)
- akta.pro secondary industries
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE), Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)
Keywords
Where Beetroot Academy is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Beetroot Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Team Training: Fee-based corporate training programs delivered as workshops for teams. Companies pay for team-based learning experiences covering topics like AI productivity, Agile/Scrum with AI, Green Coding, and custom corporate training programs. Training is structured around real business challenges with expert practitioners leading sessions.
- Individual Course Enrollment: Vocational education courses for individuals seeking to acquire knowledge, skills and abilities for IT professions. Course fees are listed on the service platform. Programs span 4-5 months with structured curriculum, live instruction, and career support.
- Free Introductory Courses: Free introductory workshops and masterclasses designed to attract potential customers into the paid course ecosystem. Some workshops like 'AI for Productivity' and 'GenAI for Developers' are offered free to build pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Introductory Workshops |
| Subscription | Multi-year contract | Corporate Team Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Beetroot Academy product offering
Product offeringCore offering
Beetroot Academy delivers practical technology training through two distinct channels: corporate team workshops (Green Coding, Agile/Scrum with AI, AI for Productivity, AI for Developers, Defence Tech Education) for mid-size and enterprise companies, and individual vocational courses (Front-end Development, Python, QA Manual, UI/UX Design, Project Management in IT) for adults entering or advancing in IT professions. Programs are delivered via an online learning platform with live instructor-led sessions, structured curriculum, and project-based portfolio work, applying an inverted "anti-course" methodology that combines pre-class self-study with live practical application.
Product overview
Beetroot Academy is a tech education company offering corporate training programs and professional courses. The core product is practical corporate training for teams, featuring workshops on AI (AI for Productivity, AI for Developers), agile methodologies (Agile, Scrum and Kanban with AI), and sustainable development (Green Coding). Additionally, the company offers individual courses including Front-end Development, Python Development, QA Manual, UI/UX Design, and Project Management in IT. The ecosystem extends to Defence Tech Education and includes related entities: Beetroot Academy Ukraine, Beetroot Academy Foundation, Beetroot Tech, Beetroot Sweden, and Beetroot Aid Fund. The company reports over 14,000 graduates, 400+ practicing experts, and partnerships with 600+ companies.
Differentiator
Problem solved
Functional benefit
Brands
- Beetroot Ecosystem: The broader ecosystem includes Beetroot Academy Ukraine, Beetroot Academy Foundation, Beetroot Tech, Beetroot Sweden, and Beetroot Aid Fund.
Products and services
- Corporate Training for Teams Practical corporate training programs for teams, including workshops on AI, agile methodologies, and technical skills, designed for mid-size and enterprise companies seeking real transformation through team-based learning.
- Green Coding Workshop Workshop teaching technical teams to develop environmentally friendly software products based on sustainable development principles, delivered by practitioners with 30+ years of development experience.
- Agile, Scrum and Kanban with AI Workshop Four-day workshop covering backlog management, user stories, planning, and retrospectives using AI tools in practice for corporate teams.
- AI for Productivity Workshop Workshop for teams serving as a starting point for everyday AI use, teaching structured and conscious AI adoption with clear usage scenarios and practical application boundaries for safe integration into daily work.
- AI for Developers Workshop Workshop for engineering teams mastering practical methods for integrating artificial intelligence tools into everyday development workflows.
- Defence Tech Education Specialized training program for defence technology education delivered as part of the broader Beetroot ecosystem offering.
- Front-end Development Course Four-month individual vocational course covering HTML, CSS, and JavaScript for aspiring front-end developers, delivered via the online learning platform with live instruction and portfolio work.
- Python Development Course Four-month individual vocational course covering Python programming basics, web development with Flask, and data analysis with Pandas.
- QA Manual Course Two-month intensive individual course for beginners in software testing, covering test documentation and practical testing skills.
- UI/UX Design Course Five-month individual course with six mandatory modules plus one bonus module, covering Figma, UX Design, UI Design, and portfolio projects.
- Project Management in IT Course Individual vocational course covering Agile, Kanban, Scrum, and project management tools such as Jira and Trello.
Companies that use Beetroot Academy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Beetroot Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beetroot Academy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Beetroot Academy UkrainecoreSister organization operating in Ukraine providing local tech education programs and student enrollment. Part of the broader Beetroot ecosystem with shared methodology and curriculum.
- Beetroot Academy FoundationcoreCharitable foundation supporting scholarship programs and social impact initiatives. Provides funding for training veterans and displaced persons in tech professions.
- Beetroot TechcoreTechnology services company within the ecosystem providing software development services and potential employment pipeline for graduates.
- Beetroot SwedencoreRegional sister organization in Sweden handling local market operations, enrollment, and potentially Swedish corporate training delivery.
- Beetroot Aid FundminorHumanitarian fund supporting aid-for-Ukraine initiatives, potentially providing resources for refugee training and displacement support programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beetroot Academy competitors and assessment
Company assessmentDirect peers
- Udacity: Tech and AI-focused upskilling platform serving both individual learners and enterprise teams, directly comparable to Beetroot Academy's AI workshop and tech course portfolio.
- General Assembly: Global provider of tech bootcamps and corporate training in coding, data, UX and AI — the closest direct comparison to Beetroot Academy's B2B workshop + B2C course mix.
- DataCamp: Data, Python and AI skills training for individuals and teams; closely comparable to Beetroot Academy's Python data-analysis modules and AI workshop catalogue.
- Codecademy: Consumer- and team-focused coding education platform whose Front-end and Python content directly overlaps Beetroot Academy's individual learner tech courses.
Emerging players
- HyperionDev: Bootcamp-style coding and data training provider with corporate and government programs, especially in emerging markets; comparable in scale and learner segment to Beetroot Academy.
Broad incumbents
- Pluralsight: Established enterprise tech-skills platform with broad coverage across software development, cloud and AI; competes with Beetroot Academy for corporate L&D budgets.
- Coursera: Largest online learning marketplace with deep enterprise and academic partnerships; overlaps with Beetroot Academy's individual course offerings and increasingly its corporate AI portfolio.
Regional players
- SoftServe: Large Ukrainian IT services company with internal learning and university programs; comparable on regional talent-development positioning rather than core EdTech offering.
- N-iX: Ukrainian-headquartered IT services firm that also runs education and training programs; regionally comparable to Beetroot Academy Ukraine's talent development footprint.
Others
- Scrum Alliance: Industry body for Scrum/Agile certification and training — adjacent to Beetroot Academy's 'Agile, Scrum and Kanban with AI' and Project Management in IT offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beetroot Academy social profiles
Digital presenceBeetroot Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beetroot Academy leadership team
Management profileNumber of profiles
Profiles5 records
Beetroot Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beetroot Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beetroot Academy
What does Beetroot Academy do?
Beetroot Academy delivers practical technology training through two distinct channels: corporate team workshops (Green Coding, Agile/Scrum with AI, AI for Productivity, AI for Developers, Defence Tech Education) for mid-size and enterprise companies, and individual vocational courses (Front-end Development, Python, QA Manual, UI/UX Design, Project Management in IT) for adults entering or advancing in IT professions. Programs are delivered via an online learning platform with live instructor-led sessions, structured curriculum, and project-based portfolio work, applying an inverted "anti-course" methodology that combines pre-class self-study with live practical application.
Is Beetroot Academy a public or private company?
Beetroot Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beetroot Academy founded?
Beetroot Academy was founded in 2013. It employs 51 to 100 people.
Where is Beetroot Academy based?
Beetroot Academy is headquartered in Stockholm, Sweden, in the Europe region.
How does Beetroot Academy make money?
Three revenue lines are on record. Corporate Team Training is the primary driver. The others are individual Course Enrollment and free Introductory Courses.
Who are Beetroot Academy's main competitors?
Direct peers on record are Udacity, General Assembly, DataCamp and Codecademy. HyperionDev is listed as an emerging player. Broad incumbents are Pluralsight and Coursera. Regional players are SoftServe and N-iX. Scrum Alliance is listed as an others.
Does Beetroot Academy have an API?
No public API is recorded for Beetroot Academy.
What industry is Beetroot Academy in?
Beetroot Academy's product category is Professional Training Services. Its primary akta.pro industry code is EDABAHAE, Delivery & Execution (Planning, Estimation, Tracking), with a secondary code of EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid). Its NAICS code is 611420 and its SIC code is 8200.