Future Stores
Future Stores operates a 435m² experiential retail platform at 95 Oxford Street, London, renting LED-wrapped flagship space to enterprise brands on a short-term basis for product launches, brand activations, and consumer engagement campaigns.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Future Stores does
Future Stores operates a single-asset experiential retail platform headquartered in London, providing enterprise brands with short-term access to a 435m² flagship venue at 95 Oxford Street wrapped in 400m² of reprogrammable LED screens. The company books brands in for defined activation windows — typically days to a few weeks — to support product launches, marketing campaigns, and cultural moments, serving clients across automotive (Chery, Renault, Velo x McLaren, Oracle Red Bull Racing), financial services (Wise), fashion and footwear (Adidas, OFFICE), home and lifestyle (Karaca), beauty (GODMODE), and events (The Monkey Project). The platform monetizes through one-time activation fees and professional services that bundle the physical space, embedded LED/sensor technology, and analytics support, with pricing conducted on a quote basis and not publicly disclosed.
The underlying technology combines a programmable LED facade and interior with sensor-based customer tracking, heat-mapping, and automated daily reporting that measure engagement from awareness through conversion, supplemented by social commerce features designed to drive organic content creation. A second flagship on 5th Avenue in New York has been announced as part of a stated global retail and media network strategy, though it is not yet operational. Go-to-market is primarily direct enterprise sales, led by a dedicated Sales Director, targeting consumer-facing brands seeking high-footfall exposure on Europe's busiest shopping street without long-term lease commitments. The company is privately held with no disclosed funding rounds, ownership structure, or revenue figures.
Future Stores firmographics
Firmographics- Name
- Future Stores
- Legal name
- Future Stores
- Website
- https://futurestores.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Future Stores operates a 435m² experiential retail platform at 95 Oxford Street, London, renting LED-wrapped flagship space to enterprise brands on a short-term basis for product launches, brand activations, and consumer engagement campaigns.
- Ownership category
- akta.pro rank
Future Stores industry classification
Industry- Product category
- Experiential Retail Services
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311)
- akta.pro primary industry
- Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)
Keywords
Where Future Stores is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Future Stores business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Short-term Brand Activation Leasing: Brands rent flagship retail space on Oxford Street for limited-time activations including product launches, campaigns, and brand experiences. Revenue generated from booking fees for premium retail space with high footfall. Space is configurable for various brand needs from day to night, launch to event.
- Experiential Retail Services: Provides fully immersive, tech-enabled retail environments with LED displays, data tracking, and engagement measurement. Revenue includes service fees for the physical space, technology infrastructure, and analytics support during activations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Future Stores product offering
Product offeringCore offering
Future Stores provides short-term bookings of a flagship retail location at 95 Oxford Street, London, where enterprise consumer brands transform the 435m² space (wrapped in 400m² of programmable LED screens) into immersive activations for product launches, drops, campaigns, and peak retail moments. Each booking bundles the physical space, reconfigurable dividers and showroom zones, sensor-based customer journey tracking, heat mapping, and automated engagement reporting, with a flagship expansion planned to 5th Avenue, New York.
Product overview
Future Stores operates as a single unified platform providing short-term immersive flagship retail environments for brands. The core offering is the Future Stores Platform itself—a 435m² physical retail space at 95 Oxford Street, London, featuring 400m² of reprogrammable LED screens that brands can book for activations. The platform offers Brand Activations as its primary service, where brands transform the space for launches, campaigns, and cultural moments. Supporting services include Data-Driven Customer Insights using sensors and heat mapping to track customer journeys and generate real-time analytics. The platform is architecturally a single product with configurable elements (LED screens, dividers, showroom areas, meeting rooms) rather than separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Future Stores Platform A physical media platform providing fully immersive, high-footfall flagship retail environments on a short-term basis for enterprise brands, designed for launches, drops, campaigns, and peak moments without long leases or permanent build-out.
- London Flagship Store The first Future Stores flagship at 95 Oxford Street, London, on Europe's busiest shopping street with 70 million annual visitors and adjacency to Tottenham Court Road tube station, configured for reconfigurable activations.
- Brand Activations Short-term immersive retail experiences hosted for enterprise brands at Future Stores locations, covering product launches, experiential marketing campaigns, digital storytelling, live product demos, social commerce enablement, and cultural event hosting.
- Data-Driven Customer Insights Real-time analytics service tracking customer engagement from awareness to conversion within Future Stores activations, using sensors to monitor customer journeys, generate heat maps, and produce automated daily reports that brands use to refine on-the-fly experiences.
Quantifiable outcome
- 70 million annual visitors to Oxford Street location
- +2 more outcomes
Companies that use Future Stores
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Future Stores technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Future Stores partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Velo x McLarenmajorVelo and McLaren Formula 1 Team partnership brought Formula 1 to Oxford Street (June 15-21, 2026). Featured real McLaren F1 car, Lando Norris' championship-winning front wing, racing simulators, mobile game, and 'Come Race Me' challenge letting fans race a real driver for British Grand Prix hospitality.
- GODMODEcoreGODMODE beauty brand, built entirely online, used Future Stores to gather their community for product trial as a shared experience. Beauty masterclass event brought together digital community for real-world advocacy.
- CherymajorChery UK opened an immersive 10-day pop-up at Future Stores (May 1-10, 2026) for UK market entry. Space featured in-car karaoke, massage chairs, and bubble-tea bar showcasing TIGGO 4, TIGGO 8, and TIGGO 9 models. Designed for discovery and engagement rather than direct sales.
- The Monkey ProjectminorThe Monkey Project transformed Future Stores into a night event with drinks, music, and social venue experience, showing the space's versatility from daytime car launches to evening social events.
- Wise.commajorWise transformed Future Stores into its first-ever physical branch experience to launch the new UK Current Account. The space featured a Matcha Bar, Wisdom Bar, live product demos, and instant sign-up journeys. Bold digital storytelling and immersive design challenged traditional banking expectations.
- Oracle Red Bull RacingmajorOracle Red Bull Racing takeover at Future Stores (June 13-14, 2026) allowing fans to see Formula 1 car up close, test racing simulator skills, and learn how Oracle Cloud technologies optimize race performance.
- KaracamajorTurkish home and lifestyle brand Karaca opened a 'phygital' pop-up at Future Stores on Oxford Street, running December 11-31, 2025. The activation showcased tableware, cookware, and small kitchen appliances through interactive retail with digital screens, gamified experiences, and a coffee bar staffed by deaf baristas. Part of Karaca's UK and European expansion strategy.
- AdidasmajorAdidas relaunched iconic Superstar trainers at Future Stores in collaboration with OFFICE (August 2025). Monochrome immersive experience celebrating the sneaker's heritage with bold, style-soaked takeover merging street attitude with luxury edge.
- OFFICEcoreOFFICE collaborated with Adidas on the Superstar relaunch at Future Stores, serving as the retail/fashion partner for the activation.
- RenaultcoreRenault brought Renault 5 E-Tech Electric to Future Stores (March 22-30, 2025) transforming the space into 'Maison 5', a multi-sensory digital experience showcasing the electric vehicle.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Future Stores competitors and assessment
Company assessmentDirect peers
- Sook: Sook operates flexible, digitally-enabled retail and event spaces across UK high streets with programmable digital screens that brands can rent for short-term activations. It is the closest conceptual peer to Future Stores' tech-enabled, short-term flagship model, though Sook's spaces are typically smaller and multi-site rather than a single flagship venue.
- Peerspace: Peerspace is a marketplace for hourly rental of unique event and creative spaces, increasingly used by brands for activations, shoots, and pop-ups. While broader than Future Stores (it covers event spaces, not retail), it competes for the same flexible-space-share-of-wallet and represents the marketplace model Future Stores could face.
- Appear Here: Appear Here is a marketplace for short-term retail space rentals, connecting brands with landlords for pop-ups and temporary stores in premium locations globally. It directly competes for the same enterprise brand budget seeking flexible physical retail presence, though it lacks Future Stores' integrated LED/sensor infrastructure and analytics layer.
- We Are Pop Up: We Are Pop Up is a UK-based marketplace for booking short-term retail and pop-up spaces, serving both emerging and enterprise brands. It competes on the same flexible retail thesis as Future Stores but operates as a marketplace rather than a single integrated venue with proprietary tech.
Others
- Unibail-Rodamco-Westfield: URW operates flagship shopping destinations including Westfield centers in London (Stratford) and New York, and increasingly offers retail media networks and brand activation spaces within its malls. It is an enabler/competitor at the ecosystem level — its mall-based retail media offers an alternative for brands considering Future Stores' premium-street model.
Broad incumbents
- MKG: MKG is a New York-based experiential marketing agency producing brand activations, immersive events, and pop-ups for global enterprise clients. It competes for the same brand activation budgets as Future Stores, with deeper creative services but typically without owning the venue.
- George P. Johnson Experience Marketing: GPJ is a large global experiential marketing agency producing brand experiences, pop-ups, and immersive environments for enterprise clients. It competes on the same enterprise experiential RFPs as Future Stores but operates across a broader portfolio of services and geographies.
- Jack Morton Worldwide: Jack Morton is one of the largest global brand experience agencies, producing experiential campaigns, launch events, and immersive retail experiences. Its enterprise client base and creative scale make it a direct competitor for activation budgets that might otherwise go to Future Stores.
- Amplify: Amplify is a global brand experience agency delivering experiential marketing, immersive installations, and retail activations for enterprise brands. It overlaps with Future Stores on the experiential activation value proposition but operates as a service agency rather than a venue owner.
Emerging players
- b8ta: b8ta pioneered experiential retail with data-tracking sensors and analytics for tech and consumer products in physical stores. Its retail-as-a-service model with embedded analytics is conceptually adjacent to Future Stores' tech-enabled venue, though b8ta sells products itself rather than renting space to brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Future Stores social profiles
Digital presenceFuture Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Stores leadership team
Management profileNumber of profiles
Profiles8 records
Future Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Stores
What does Future Stores do?
Future Stores provides short-term bookings of a flagship retail location at 95 Oxford Street, London, where enterprise consumer brands transform the 435m² space (wrapped in 400m² of programmable LED screens) into immersive activations for product launches, drops, campaigns, and peak retail moments. Each booking bundles the physical space, reconfigurable dividers and showroom zones, sensor-based customer journey tracking, heat mapping, and automated engagement reporting, with a flagship expansion planned to 5th Avenue, New York.
Is Future Stores a public or private company?
Future Stores is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future Stores founded?
Future Stores was founded in 2021. It employs 11 to 50 people.
Where is Future Stores based?
Future Stores is headquartered in London, United Kingdom, in the Europe region.
How does Future Stores make money?
Two revenue lines are on record. Short-term Brand Activation Leasing is the primary driver. The others are experiential Retail Services.
Who are Future Stores's main competitors?
Direct peers on record are Sook, Peerspace, Appear Here and We Are Pop Up. Unibail-Rodamco-Westfield is listed as an others. Broad incumbents are MKG, George P. Johnson Experience Marketing, Jack Morton Worldwide and Amplify. b8ta is listed as an emerging player.
Does Future Stores have an API?
No public API is recorded for Future Stores.
What industry is Future Stores in?
Future Stores's product category is Experiential Retail Services. Its primary akta.pro industry code is CRAGAAAG, Downtown/Urban Flagship Traditional Department Stores. Its NAICS code is 455 and its SIC code is 5399.