Talitha Coffee
Talitha Coffee (Talitha Koum LLC) is a San Diego-based specialty coffee roaster and multi-café operator selling ethically sourced coffee and tea through three cafés, e-commerce, subscriptions, and wholesale, with a mission of supporting trafficking survivors.
- Company typePrivate
- Founded2022
- HeadquartersCarlsbad, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Talitha Coffee does
Talitha Coffee, operating legally as Talitha Koum LLC (with the alternate corporate reference Talitha Koum Coffee Roasters Inc.) and trading under the DBA "Hope Roasted," is a San Diego-based specialty coffee roaster and multi-unit café operator founded in 2022. The company runs three physical cafés in San Diego County (Bankers Hill, Clairemont, and Liberty Station) and operates a Shopify-powered direct-to-consumer e-commerce storefront at talitha.com offering five signature blends (Arise, Ignite, Sunset Serenade, Talitha Sunrise, Virtuosa), five single-origin coffees from Ethiopia, Guatemala, Mexico, and Brazil, nine loose-leaf teas, and supporting accessories. Revenue is generated across four streams: in-café food and beverage sales, retail coffee and tea e-commerce, a self-serve coffee subscription program (weekly or monthly), and a B2B wholesale program that supplies hospitality operators with green-coffee procurement, Slayer/La Marzocco espresso machines, Mazzer and MAHLKÖNIG grinders, Wilbur Curtis brewers, and SCA-certified barista training.
The company's commercial differentiation rests on three pillars: a mission-driven brand positioning in which every purchase is positioned as supporting trafficking survivors via the Talitha Survivor Care Network; third-party validated product quality, notably a 92-point Coffee Review score for the Arise Signature Blend Espresso, a 91-point score for Shantawene Ethiopia, and a 90-point score for Talitha Sunrise, plus an Honorable Mention at the Global Coffee Awards; and deep local community integration through three cafés, annual participation in the Switchfoot Bro-Am Beach Fest (15,000+ attendees), and an extensive nonprofit partnership network that includes A-21, AIM, IJM, Alabaster Jar Project, Generate Hope, and others. The company holds USDA Organic and CCOF certifications on select blends and offers SCA-certified training for wholesale partners. The website is WCAG 2.2 Level AA conformant.
Talitha Coffee is privately held, headquartered at 4005 Sunnyhill Dr, Carlsbad, CA, with 51-100 employees and no disclosed institutional funding, suggesting founder-led bootstrapped operations under co-founder Jenny Barber. There are no patents, no proprietary technology platforms, no API offerings, no AI/ML capabilities, and no disclosed revenue or funding figures in the available data. Strategic growth vectors visible in the evidence include continued multi-location café expansion in San Diego, product line extension into tea and accessories, an emerging wholesale-plus-equipment-plus-training B2B channel, and brand-building via earned media across specialty coffee, San Diego regional, fintech (PYMNTS), and lifestyle outlets (Real Simple, Modern Luxury).
Talitha Coffee firmographics
Firmographics- Name
- Talitha Coffee
- Legal name
- Talitha Koum LLC
- Website
- https://talitha.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Talitha Coffee (Talitha Koum LLC) is a San Diego-based specialty coffee roaster and multi-café operator selling ethically sourced coffee and tea through three cafés, e-commerce, subscriptions, and wholesale, with a mission of supporting trafficking survivors.
- Ownership category
- akta.pro rank
Talitha Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Talitha Coffee is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Talitha Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee and Tea Sales: Direct-to-consumer sales of roasted coffee beans and loose-leaf teas through e-commerce and cafe locations. Products include signature blends (Arise, Ignite, Sunset Serenade, Virtuosa, Talitha Sunrise) and single-origin coffees.
- Cafe Food and Beverage Sales: In-cafe sales of specialty espresso drinks (lattes, cortados, flat whites, nitro cold brew, affogatos), breakfast and brunch items, and pastries.
- Subscription Service: Coffee subscription program delivering personalized roasts weekly or monthly. Customers can customize preferences and save money compared to one-time purchases.
- Wholesale Coffee Supply: B2B wholesale supply of coffee beans and equipment to partner cafes, restaurants, and hospitality businesses. Includes training and ongoing support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Blend Coffee 12oz |
| Unit Pricing | Pay-as-you-go | Larger Volume Options |
| Unit Pricing | Pay-as-you-go | Single Origin Coffee |
| Unit Pricing | Pay-as-you-go | Tea Products |
| Subscription | Monthly | Coffee Subscription |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Accounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Talitha Coffee product offering
Product offeringCore offering
Talitha Coffee roasts and sells specialty-grade coffee and loose-leaf tea through three physical San Diego cafés, a direct-to-consumer Shopify e-commerce storefront, and a recurring coffee subscription service. The company also operates a B2B wholesale program that supplies coffee beans, SCA-certified barista training, and equipment procurement (espresso machines, grinders, brewers) to cafés, restaurants, and hospitality partners. Every product line is positioned under a mission-driven "Hope Roasted" brand that channels proceeds toward holistic support of human trafficking survivors.
Product overview
Talitha Coffee is a specialty coffee roaster and café chain based in San Diego, CA, operating as a single unified offering centered on premium, ethically sourced coffee and tea products. The product portfolio consists of five signature blends (Arise, Ignite, Sunset Serenade, Talitha Sunrise, Virtuosa) and five single-origin coffees (Banko Gotiti Ethiopia, Shantawene Ethiopia, Huehuetenango Guatemala, La Cañada Mexico, Verão Brazil), complemented by nine loose-leaf teas (Blood Orange, Chai, Berry Blossom, Chamomile Blossom, Earl Grey, Green Sencha, Moroccan Mint, English Breakfast, Jasmine). Supporting accessories include Monin syrups and cappuccino chocolate decadence. The company operates three physical café locations (Bankers Hill, Clairemont, Liberty Station) and offers direct-to-consumer channels via retail online sales, subscription service, and a wholesale program for B2B partners including SCA-certified barista training and equipment support.
Differentiator
Problem solved
Functional benefit
Products and services
- Arise Signature Blend Flagship medium-roast signature blend with dark chocolate, walnut, and molasses notes, performing well as both drip and espresso; designed for traditional coffee enthusiasts and awarded 92 points by Coffee Review.
- Ignite Signature Blend Bold dark-roast signature blend with bittersweet cocoa and burnt sugar notes, crafted for a robust campfire-style sensory experience and traditional dark-roast drinkers.
- Sunset Serenade Decaf Blend Decaf medium-roast signature blend featuring hazelnut, graham cracker, and caramel notes; decaffeinated using the Swiss Water process to preserve flavor.
- Talitha Sunrise Signature Blend Medium-roast signature blend recognized with a 90-point Coffee Review score in 2024.
- Virtuosa Signature Blend Medium-roast signature blend featuring dark chocolate, blackberry, and roasted almond notes, performing well as espresso with full body and African acidity as well as drip coffee.
- Banko Gotiti (Ethiopia) Limited Edition Limited-edition single-origin coffee from the Banko Gotiti region of Ethiopia, offered for specialty-coffee collectors and enthusiasts.
- Shantawene (Ethiopia) Single Origin Single-origin light-roast coffee from Shantawene, Ethiopia, recognized with a 91-point Coffee Review score in 2024.
- Huehuetenango (Guatemala) Single Origin Single-origin coffee from the Huehuetenango region of Guatemala, available as a specialty-graded offering.
- La Cañada (Mexico) Single Origin Single-origin medium-roast coffee from the La Cañada region of Mexico.
- Verão (Brazil) Single Origin Single-origin medium-roast coffee from Brazil.
- Blood Orange Herbal Tea Loose-leaf herbal tea featuring blood orange peels, hibiscus flowers, rose hips, and vanilla.
- Chai Tea Loose-leaf chai tea blend.
- Berry Blossom Tea Loose-leaf herbal tea with berry notes.
- Chamomile Blossom Tea Caffeine-free loose-leaf herbal tea with chamomile blossoms.
- Earl Grey Tea Classic Earl Grey loose-leaf tea.
- Green Sencha Tea Japanese-style loose-leaf green sencha tea.
- Moroccan Mint Tea Loose-leaf Moroccan mint tea blend.
- English Breakfast Tea Classic English Breakfast loose-leaf tea blend.
- Jasmine Tea Jasmine-scented loose-leaf green tea.
Quantifiable outcome
- 92-point Coffee Review score for Arise Signature Blend Espresso (2026)
- +3 more outcomes
Companies that use Talitha Coffee
Customer profileSegments3 records
Ideal customer profiles3 records
Talitha Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Talitha Coffee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Switchfoot Bro-Am FoundationcoreTalitha Coffee participates annually in Switchfoot Bro-Am Beach Fest, a surf and music festival raising funds for homeless and at-risk youth. Event draws 15,000+ attendees at Moonlight State Beach in Encinitas. Partnership includes vendor booth, freshly brewed coffee, giveaways, and merch sales. Founded by Grammy Award-winning band Switchfoot.
- A-21 (A21)coreInternational anti-trafficking organization. Talitha partners to support survivor care and prevention efforts. Listed as partner organization during Human Trafficking Prevention Month.
- AIM InternationalcoreInternational anti-trafficking organization. Listed as partner organization during Human Trafficking Prevention Month. Provides resources for survivors and prevention education.
- IJM (International Justice Mission)coreInternational nonprofit working to protect people from slavery, violence, and injustice. Listed as partner organization during Human Trafficking Prevention Month.
- Rebecca Bender InitiativeminorTexas-based organization focused on human trafficking prevention and survivor support. Listed as partner organization during Human Trafficking Prevention Month.
- Strings for HopeminorNashville-based organization providing opportunities for trafficking survivors. Listed as partner organization during Human Trafficking Prevention Month.
- Unbound NowminorOrganization dedicated to preventing human trafficking and supporting survivors. Listed as partner organization during Human Trafficking Prevention Month.
- Freedom Business AllianceminorOrganization connecting businesses with opportunities to support trafficking survivors. Listed as partner organization during Human Trafficking Prevention Month.
- Alabaster Jar ProjectcoreSan Diego-based organization supporting trafficking survivors. Listed as partner organization during Human Trafficking Prevention Month.
- Generate HopeminorSouthern California organization providing comprehensive support for trafficking survivors including housing, counseling, and job training.
- Point Loma Center for Justice and ReconciliationminorSan Diego-based center focused on justice and reconciliation. Listed as partner organization during Human Trafficking Prevention Month.
- Specialty Coffee Association (SCA)coreSCA provides certification for Talitha's barista training program. Training adheres to Specialty Coffee industry standards for wholesale partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Talitha Coffee competitors and assessment
Company assessmentRegional players
- Bird Rock Coffee Roasters: San Diego-based specialty roaster with cafés, wholesale, and competition-winning coffee. Highly relevant regional peer competing in the same local market with overlapping cafés, wholesale accounts, and award-winning product.
Emerging players
- Onyx Coffee Lab: Award-winning specialty roaster with cafés, competitions, and a strong direct-trade narrative. Comparable on premium positioning, competition-grade product quality, and ethical-sourcing identity.
- Heart Roasters: Portland-based specialty roaster with light-roast single-origin focus, cafés, and wholesale. Comparable on premium third-wave positioning, ethical sourcing, and SCA-aligned operations, but smaller and single-region.
Broad incumbents
- Starbucks Reserve: Premium tier of Starbucks focused on small-lot specialty coffee and experiential roastery cafés. Comparable on premium specialty positioning and roastery-cafe concept, though backed by Starbucks' global scale.
- Peet's Coffee: Established specialty coffee incumbent with retail, grocery, and foodservice distribution at national scale. Comparable on wholesale and grocery channels, though operating across a much wider portfolio and price range.
Direct peers
- Blue Bottle Coffee: Specialty third-wave coffee roaster with a network of cafés and DTC/subscription commerce. Directly comparable on specialty roasting, café operations, and e-commerce/subscription model, though operating at significantly greater scale and with institutional capital.
- Verve Coffee Roasters: Specialty coffee roaster and café operator based on the West Coast with subscription, retail, and wholesale channels. Closely aligned with Talitha's premium positioning, café-plus-roastery model, and DTC subscription program.
- Stumptown Coffee Roasters: Specialty roaster with cafés, wholesale program, and grocery distribution. Closely matches Talitha's premium single-origin and blend portfolio, B2B wholesale model, and multi-channel DTC/café revenue mix.
- Intelligentsia Coffee: Pioneering third-wave roaster with direct-trade sourcing, cafés, and wholesale. Comparable on single-origin offerings, ethical sourcing narrative, SCA-aligned training, and specialty wholesale ecosystem.
- Philz Coffee: Specialty coffee chain emphasizing customized brewed-to-order coffee and cafés. Comparable on specialty café experience, single-origin and blend offerings, and DTC channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Talitha Coffee social profiles
Digital presenceTalitha Coffee compliance and trust
Trust signalCompliance6 records
Talitha Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talitha Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Talitha Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talitha Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talitha Coffee
What does Talitha Coffee do?
Talitha Coffee roasts and sells specialty-grade coffee and loose-leaf tea through three physical San Diego cafés, a direct-to-consumer Shopify e-commerce storefront, and a recurring coffee subscription service. The company also operates a B2B wholesale program that supplies coffee beans, SCA-certified barista training, and equipment procurement (espresso machines, grinders, brewers) to cafés, restaurants, and hospitality partners. Every product line is positioned under a mission-driven "Hope Roasted" brand that channels proceeds toward holistic support of human trafficking survivors.
Is Talitha Coffee a public or private company?
Talitha Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talitha Coffee founded?
Talitha Coffee was founded in 2022. It employs 51 to 100 people.
Where is Talitha Coffee based?
Talitha Coffee is headquartered in Carlsbad, United States, in the North America region.
How does Talitha Coffee make money?
Four revenue lines are on record. Retail Coffee and Tea Sales are the primary driver. The others are cafe Food and Beverage Sales, subscription Service and wholesale Coffee Supply.
Who are Talitha Coffee's main competitors?
Bird Rock Coffee Roasters is listed as a regional player. Emerging players are Onyx Coffee Lab and Heart Roasters. Broad incumbents are Starbucks Reserve and Peet's Coffee. Direct peers are Blue Bottle Coffee, Verve Coffee Roasters, Stumptown Coffee Roasters, Intelligentsia Coffee and Philz Coffee.
Does Talitha Coffee have an API?
No public API is recorded for Talitha Coffee.
What industry is Talitha Coffee in?
Talitha Coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.