Altermedia

What Altermedia does

Altermedia d.o.o. is a private, full-service marketing agency headquartered in Sarajevo, Bosnia and Herzegovina, operating since approximately 2003. The firm delivers an integrated marketing stack across five service lines — digital marketing, below-the-line (BTL) and event management, public relations, graphic design, and video and audio production — and serves clients on both B2B and B2C platforms. Its delivery footprint spans the former Yugoslav markets of Slovenia, Croatia, Serbia, North Macedonia, and Bosnia and Herzegovina, positioning it as one of the few multi-country operators of its size in the region.

Beyond agency services, Altermedia owns and operates two proprietary media properties that function as audience IP rather than passive publications: Magazin InStore, positioned as the first regional monthly trade magazine specialized for FMCG, and Ladies In, a magazine targeting business and successful women that has assembled a community of approximately 30,000 readers. These publications, together with a recurring events portfolio (Sarajevo Marketing Summit, FMCG Retail Summit, Social Media Summit, Ladies In Awards), form a content-and-events layer that supports client campaigns and direct audience access. Distribution occurs through direct client engagement, owned media, and social channels on Facebook, Instagram, LinkedIn, and YouTube.

The business model is professional services revenue, with quote-based pricing that is not publicly disclosed. There are no disclosed funding rounds, no named institutional investors, no parent company, and no public revenue figures. Headcount is in the 11–50 range, consistent with a small, founder-led regional agency. No app, public API, patents, trademarks, certifications, or formal partnership agreements are disclosed in the input.

Name

Altermedia

Legal name

Altermedia d.o.o.

Website

https://altermedia.ba

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Altermedia is a private, full-service marketing agency in Sarajevo offering digital marketing, BTL/events, public relations, design, and video production to B2B and B2C clients across Bosnia and Herzegovina, Slovenia, Croatia, Serbia, and North Macedonia, and operating the InStore FMCG trade magazine and Ladies In women's community.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Marketing agency services
• Digital marketing solutions
• Event management services
• Public relations services
• Creative design services

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency revenue derived from providing services in digital marketing, BTL & events, public relations, design, and video & audio production to B2B and B2C clients across the region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Altermedia is a full-service marketing agency that delivers integrated marketing solutions across Digital Marketing, Below-the-Line (BTL) and Event Management, Public Relations, Graphic Design, and Video/Audio Production. The agency also owns two proprietary media platforms—Magazin InStore, the first regional monthly trade magazine for fast-moving consumer goods (FMCG), and Ladies In magazine for business and professional women. Services are delivered from concept through execution to clients across Slovenia, Croatia, Serbia, North Macedonia, and Bosnia and Herzegovina.

Product overview

Altermedia is a full-service marketing agency offering a portfolio of integrated services including Digital Marketing, BTL & Event management, Public Relations, Design, and Video & Audio Production. The agency also operates two media publications: Magazin InStore (a regional monthly trade magazine for FMCG) and Ladies In (a magazine for successful women reaching 30,000 readers). Operating on both B2B and B2C platforms across Slovenia, Croatia, Serbia, North Macedonia, and Bosnia and Herzegovina, the agency delivers comprehensive marketing solutions from concept to project realization.

Differentiator

Problem solved

Functional benefit

Brands

• InStore Magazine: The first regional monthly trade magazine specialized for fast-moving consumer goods (FMCG)
• Ladies In

Products and services

• Digital Marketing Digital marketing services enabling clients to connect with business partners and customers through new digital media channels, leveraging viral communication strategies and social engagement. Offered to corporate clients across regional markets.
• BTL & Event Below-the-line (BTL) marketing and event management services including camera coverage, event organization, and entertainment-focused promotional activities for clients across the region.
• Public Relations Public relations services utilizing creative strategies across traditional and new media channels to achieve appropriate visibility and improve organizational or personal public image for clients.
• Design Graphic design services focused on creating distinctive brand identity through compelling and appropriate visual identity elements to differentiate clients from competitors.
• Video & Audio Production Video and audio content creation services for building vision, images, events, and stories optimized for digital communication channels, serving clients' content marketing needs.
• Magazin InStore The first regional monthly trade magazine specialized for fast-moving consumer goods (FMCG), providing industry coverage and market insights as an owned media platform serving FMCG brands and retailers.
• Ladies In Magazine targeting business and successful women, serving as a media platform that gathers a community of 30,000 successful women and supporting associated events such as Ladies In Events and Ladies In Awards.

Quantifiable outcome

• Ladies In magazine reaches 30,000 successful women community

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Imago Ogilvy: Croatia-based Ogilvy affiliate operating across the Adriatic region offering advertising and integrated communications, directly comparable in geography and offerings to Altermedia but anchored in a different home market.

Broad incumbents

• Publicis Groupe (regional agencies): Global holding company operating multiple creative, media, and PR brands across the Balkans, competing for the same enterprise and FMCG briefs as Altermedia but with international scale and procurement leverage.
• BBDO Worldwide (regional offices): Global creative network with regional offices in the Balkans offering integrated brand and advertising services, directly competitive on multinational RFPs in the same geographies Altermedia serves.
• McCann Worldgroup (regional operations): Global advertising network with established offices in Sarajevo, Zagreb, Belgrade, and Ljubljana, competing with Altermedia for the same multinational clients in the same geographies but with substantially broader portfolio and scale.
• Saatchi & Saatchi (regional): Global creative network with offices across former Yugoslav markets, competing for the same brand-building and integrated communications mandates that Altermedia pursues.
• Ogilvy (Ogilvy Adriatic / regional): Global network with strong regional presence across former Yugoslav markets offering advertising, PR, and digital services that overlap materially with Altermedia’s full-service stack.
• WPP (regional operations): Largest advertising holding group with multiple agency brands (Grey, VMLY&R, GroupM, Ogilvy) operating across the Balkans, representing the most formidable network incumbent for regional integrated accounts.

Direct peers

• I&F McCann Grupa: A leading regional communications group operating across Slovenia, Croatia, Serbia, BiH, and Macedonia with integrated marketing, PR, and event services — closely comparable in footprint and service breadth to Altermedia.
• New Moment New Ideas Company: An independent regional creative agency operating across the Balkans and Central Europe with multi-country delivery and integrated campaign work, directly comparable to Altermedia’s multi-market, full-service regional model.
• Bruketa&Žinić (Bruketa&Žinić OM): A leading independent creative and integrated agency headquartered in Zagreb, Croatia, serving the same Western Balkan region with comparable full-service capabilities (creative, digital, production). It is the closest direct comparable to Altermedia in geography and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@altermediabh
• Facebookfacebook.com/altermediabh
• LinkedInlinkedin.com/company/altermedia-bh
• Instagraminstagram.com/altermedia.bh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altermedia