What Trimetal does

Trimetal is a Netherlands-based professional paint brand operating as a wholly-owned subsidiary within AkzoNobel Decorative Coatings Nederland, positioned as "De vriend van de schilder" (the painter's friend). The company targets the Dutch professional painter segment exclusively, marketing through an authorized dealer and grossier network with no direct e-commerce channel. Its product portfolio centers on water-based interior wall paints, anchored by two flagship lines: Magna Clean, a matte wall paint with water/fat-repellent surface chemistry and Scrub Resistance Class 1 (Schrobklasse 1) durability, and Magna Protect, a newly introduced SKU engineered to resist marks and streaks from plastic and rubber objects in intensively trafficked spaces.

The underlying technology is paint-formulation chemistry rather than software. Core differentiators include Magna Clean's water-beading effect preventing stain penetration, Magna Protect's anti-smudge surface layer, water-based carriers with 99.9% VOC-free variants measured against ISO 11890-2:2020, and biobased material integration certified by TUV Austria under EN 16640 with a minimum 20% renewable content threshold. Supporting infrastructure includes the Trimetal Colour System (181 colors in Colour Index 2, plus Facade and RAL-mapped ACC variants), technical documentation, project guidance, a multi-year maintenance planning tool, and a mobile app for professional painters. The brand holds EU Ecolabel, HACCP, Biobased, REDCert2 (TUV SÜD), and Binnenluchtkwaliteit certifications, positioning it for specification-led tenders in healthcare, education, and hospitality segments.

Revenue is generated through one-time B2B unit sales of paint in 1L, 2.5L, and 10L packaging formats, with pricing set independently by authorized distributors and not publicly disclosed. The trimetal.nl website is explicitly non-transactional. End demand originates from professional painters serving commercial venues (hospitals, schools, hospitality, food-prep facilities) where intensive cleanability, sustainability credentials, and durability are specified. Trimetal is a single-country, single-channel brand whose economic value is consolidated within AkzoNobel's publicly reported decorative coatings segment rather than disclosed at the brand level.

Name

Trimetal

Legal name

AkzoNobel Decorative Coatings Nederland

Website

https://trimetal.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Trimetal is a Netherlands-based professional paint brand within AkzoNobel Decorative Coatings, selling water-based interior wall paints Magna Clean and Magna Protect exclusively through authorized Dutch dealers to professional painters serving healthcare, education, and hospitality.

Ownership category

akta.pro rank

Product category

Professional Decorative Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

Keywords

• Professional interior paint
• Decorative coatings
• Water-based wall paint
• Paint dealer distribution
• Sustainable paint products

Headquarters

HQ city

Sassenheim

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Paint and Coating Products: Trimetal generates revenue through the sale of professional-grade paint products including interior wall paints (Magna Clean, Magna Protect), with products available in various sizes (1L, 2.5L, 10L). Products are sold through a network of authorized dealers and distributors in the Netherlands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Trimetal manufactures and sells professional-grade interior wall paints, primarily Magna Clean (a stain-repellent, scrub-class-1 wall paint) and Magna Protect (a wear-mark-resistant wall paint for high-traffic spaces). Products are sold exclusively through an authorized dealer network to professional painters in the Netherlands, supported by a Trimetal Colour System (181-color index, facade and RAL color collections), technical advisory, project guidance, and multi-year maintenance plans.

Product overview

Trimetal is a professional paint brand and subsidiary of AkzoNobel, positioned as 'the painter's friend' (De vriend van de schilder). The company offers a focused product portfolio of interior wall paints, primarily Magna Clean (an improved stain-resistant matte wall paint) and Magna Protect (a new paint specifically designed to resist wear marks and streaks from everyday objects). The product range is supported by the Trimetal Colour System, including Colour Index 2, Colour Facade, and ACC (RAL) color collections. Trimetal provides technical support, project guidance, multi-year maintenance plans, and a mobile app for professional painters. The company emphasizes sustainability through water-based formulas, reduced VOC content, and renewable materials.

Differentiator

Problem solved

Functional benefit

Brands

• Magna Clean: Interior wall paint with improved rollability and sprayability, water and grease repellent, highly cleanable (scrub class 1), suitable for spaces requiring easy cleaning such as hospitality, hospitals, schools.
• Magna Protect

Products and services

• Magna Clean Professional water-based interior wall paint with water and fat repellent properties, scrub class 1 cleanability, and Ecolabel certification (white only). Designed for spaces requiring easy cleaning and high durability such as hospitality venues, hospitals, care institutions, and schools. Sold to professional painters via authorized dealers in the Netherlands.
• Magna Protect A new interior wall paint that is extremely resistant to everyday wear marks, streaks, and knocks from plastic and rubber objects such as shoes, bags, bicycle tires, and chairs. Creates a strong protective layer that prevents smears, streaks, and the writing effect on dark colors. Ideal for intensively used spaces such as hallways and entrances. Sold to professional painters via authorized dealers in the Netherlands.
• Trimetal Colour Index 2 A color collection system containing 181 colors available for Magna Clean and other Trimetal products, supporting professional painters in color selection for interior projects.
• Trimetal Colour Facade A color collection for facade paints, part of the Trimetal color system for exterior painting projects.
• Trimetal ACC (naar RAL) kleuren A color matching system that converts colors to RAL standard, available for Trimetal products to support professional painters in matching project specifications.

Quantifiable outcome

• Scrub Resistance Class 1 (highest rating) for Magna Clean
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AkzoNobelcoreStrategic or Co-development PartnerTrimetal is a brand under AkzoNobel, one of the world's largest paint and coating companies. As part of AkzoNobel's decorative coatings division, Trimetal benefits from global R&D capabilities, sustainability leadership, and corporate resources. AkzoNobel has the highest sustainability score from ChemScore among all Paint & Coating companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hempel: Hempel is a Denmark-based global coatings company serving marine, protective, and decorative markets. Comparable as a European-headquartered broad-line coatings competitor, particularly in professional decorative channels.
• Jotun: Jotun is a Norway-based global paints and coatings manufacturer with a substantial decorative paints business across Europe, the Middle East, and Asia. Comparable as a broad-coverage competitor to Trimetal in the European professional decorative paint segment.
• PPG: PPG is a US-headquartered global paints and coatings major with a sizable European decorative presence (including Tikkurila). Comparable as a broad incumbent competing for the same professional painter specification wallet.
• Benjamin Moore: Benjamin Moore is a North American premium decorative paint brand with growing European reach. Comparable as a premium-positioned broad incumbent offering water-based, low-VOC interior wall paints through independent dealers.
• Sherwin-Williams: Sherwin-Williams is one of the largest global paints and coatings companies, with a broad architectural and industrial portfolio. Comparable as a broad incumbent whose architectural coatings brands overlap Trimetal's professional painter customer base.

Direct peers

• Sikkens: Sikkens is an AkzoNobel professional decorative paint brand focused on the Dutch and broader European professional painter segment. It is directly comparable to Trimetal in target customer, product category, and dealer-led distribution, and even shares Trimetal's customer login infrastructure.
• Tikkurila: Tikkurila is a Nordic decorative paints brand focused on professional and consumer interior/exterior paints, now part of PPG. Comparable to Trimetal in product category, target market emphasis on durability and cleanability, and dealer-driven European distribution.
• Farrow & Ball: Farrow & Ball is a UK-based premium decorative paint brand known for distinctive color collections and sustainability credentials. Comparable to Trimetal on premium-positioned interior wall paints with strong color systems and environmental positioning.
• Sigma Coatings: Sigma is another AkzoNobel-owned Dutch professional decorative paint brand, serving painters and contractors through a dealer network. It competes with Trimetal for the same Dutch professional painter specification and dealer shelf space.

Regional players

• Little Greene: Little Greene is a UK-based premium decorative paint brand with a strong color library and sustainability credentials. Comparable in product category and premium positioning to Trimetal, but primarily serves the UK market rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TrimetalNederland
• Facebookfacebook.com/TrimetalNL
• LinkedInlinkedin.com/company/trimetalverf
• Xx.com/trimetal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trimetal