Cool Blue
Cool Blue (Super Meals Limited) is a Tanzanian purified bottled water producer operating since 1999. It bottles purified water in five sizes (0.5L–20L) and delivers to households, offices, restaurants, gyms, and events across four Tanzanian regions.
- Company typePrivate
- Founded1998
- HeadquartersDar Es Salaam, Tanzania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cool Blue does
Cool Blue, operating under Super Meals Limited, is a Tanzanian purified bottled water producer and distributor headquartered in Dar es Salaam. Founded in 1998 by the late Abdallah Malik and operational since 1999, the company produces purified drinking water in five bottle formats (0.5L, 1.5L, 12.7L, 15L, 20L), with the larger 15L and 20L bottles designed as returnable, reusable containers with handles. It serves individual households, offices, restaurants, gyms, and event venues, with delivery coverage spanning Dar es Salaam and three additional regions (Pwani, Dodoma, Morogoro), plus extended 20L service into Chalinze and Mkuranga.
The underlying platform is a water purification and bottling operation compliant with TBS standard TZS 574, TFDA regulations, HACCP food safety principles, and ISO 9001:2015, and the facility has obtained US Armed Forces food establishment sanitary approval. Distribution is multi-channel: direct phone/SMS ordering with free delivery within Dar es Salaam, retail and supermarket placement, listings on online marketplaces (Piki, Duka Direct), and the proprietary Cool Delivery App for direct orders. Cool Blue is privately held, family-owned, and self-funded, with Fauzia Malik serving as Managing Director following the founder's passing. Pricing is pay-as-you-go, with the 20L bottle priced at 7,500 TZS and the 15L at 6,500 TZS.
Cool Blue firmographics
Firmographics- Name
- Cool Blue
- Legal name
- Super Meals Limited
- Website
- https://coolblue.co.tz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cool Blue (Super Meals Limited) is a Tanzanian purified bottled water producer operating since 1999. It bottles purified water in five sizes (0.5L–20L) and delivers to households, offices, restaurants, gyms, and events across four Tanzanian regions.
- Ownership category
- akta.pro rank
Cool Blue industry classification
Industry- Product category
- Bottled Water / Packaged Drinking Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Purified/RO Bottled Water Production (AFAFACAC)
- akta.pro secondary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where Cool Blue is headquartered
LocationHeadquarters
- HQ city
- Dar Es Salaam
- HQ country
- Tanzania
- HQ region
- Africa
Offices1 record
Markets served
Cool Blue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Water Bottle Sales: Cool Blue generates primary revenue from selling purified drinking water in various bottle sizes (20L, 15L, 12.7L, 1.5L, 0.5L). Products are sold through direct phone orders with free delivery in Dar es Salaam, as well as through retailers, supermarkets, and online marketplaces. This is a transactional, repeat-purchase model.
- Dispenser Service and Maintenance: Cool Blue provides service and maintenance for customer dispensers at an affordable cost, generating additional service revenue from their installed customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 15L Water Bottle at 6500 TZS |
| Unit Pricing | Pay-as-you-go | 20L Water Bottle at 7500 TZS |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels2 records
Cool Blue product offering
Product offeringCore offering
Cool Blue manufactures and distributes purified drinking water in multiple bottle sizes (20L, 15L, 12.7L, 1.5L, and 0.5L) under the Super Meals Limited brand. The company provides free home and office delivery across four regions of Tanzania, complemented by water dispenser sales, installation, and maintenance services. Operations are rooted in Dar es Salaam, with adherence to ISO 9001:2015, HACCP, TBS TZS 574, and TFDA quality and safety certifications.
Product overview
Cool Blue is a bottled pure drinking water brand produced by Super Meals Limited, a Tanzanian company established in 1999. The company offers a portfolio of returnable and disposable water bottles in multiple sizes: 20L, 15L, 12.7L, 1.5L, and 0.5L. The flagship 20L and 15L bottles feature handles for easy carrying and are returnable for reuse to promote environmental sustainability. Beyond water products, Cool Blue provides free delivery services and dispenser maintenance support. Products are distributed through retailers, supermarkets, online platforms (Piki, Duka Direct), and the company's own Cool Delivery App. The company operates in Dar es Salaam, Pwani, Morogoro, and Dodoma regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cool Blue 20L Purified Drinking Water Largest format bottled purified drinking water for offices, large households, and bulk consumption; includes free delivery and is suited to dispenser use.
- Cool Blue 15L Purified Drinking Water Bulk format purified drinking water for offices, restaurants, gyms, and household use; designed for standard water dispenser setups.
- Cool Blue 12.7L Purified Drinking Water Mid-bulk format purified drinking water intended for offices and households seeking a slightly smaller alternative to the 15L bottle.
- Cool Blue 1.5L Purified Drinking Water Small-format purified drinking water for retail sale through supermarkets, online marketplaces, and hospitality outlets; targets individual consumers and on-premise guests.
- Cool Blue 0.5L Purified Drinking Water Single-serve purified drinking water for retail sale, events, gyms, and hospitality use; supports personal hydration and convenience consumption.
- Water Dispenser Sales and Installation
Quantifiable outcome
- 25+ years of continuous operations serving clean drinking water needs
Companies that use Cool Blue
Customer profileSegments5 records
Ideal customer profiles3 records
Cool Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cool Blue partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cool Blue competitors and assessment
Company assessmentBroad incumbents
- Dasani (The Coca-Cola Company): Dasani is Coca-Cola's flagship bottled water brand distributed globally, including across East Africa. Comparable to Cool Blue as a bottled water competitor, though operating at vastly larger scale with multinational marketing and distribution budgets.
- Culligan International: Culligan is a global water treatment and bottled/dispensed water provider with both equipment (coolers, dispensers) and water delivery services. Comparable to Cool Blue's dispenser service/maintenance offering and bulk water delivery, though operating at much larger scale and as a franchised global brand.
- Nestlé Pure Life: Nestlé Pure Life is Nestlé's global purified bottled water brand present in many emerging markets. Comparable as a bottled water competitor in retail channels, with significantly larger scale, marketing, and international certifications.
- Aquafina (PepsiCo): Aquafina is PepsiCo's bottled water brand distributed internationally via the company's beverage network. Overlaps with Cool Blue in the bottled water category, particularly in modern trade/retail channels where multinational distribution advantages apply.
- Bonaqua (The Coca-Cola Company): Bonaqua is Coca-Cola's bottled water brand used in many markets across Africa and Asia. Comparable to Cool Blue as a multinational bottled water offering present in East African retail with strong distribution leverage.
Emerging players
- WaterHealth International: WaterHealth International provides decentralized safe water solutions including purified water and dispenser systems in emerging markets, including parts of Africa. Comparable to Cool Blue on the dispenser-and-purified-water use case for offices and communities, with overlapping institutional and household customer profiles.
Direct peers
- AquaSafi: AquaSafi is a bottled water brand serving East African markets with purified water for retail and dispenser use. Closely comparable to Cool Blue in product format, channel mix, and target customers in the regional purified water segment.
- Muhimbili Mineral Water: Muhimbili is a Tanzanian bottled water producer serving retail and dispenser channels within Tanzania. Directly competes with Cool Blue in the same geography on similar SKUs (20L dispenser bottles and retail sizes).
- Highland Springs (East Africa): Highland Springs produces natural mineral and purified bottled water in Kenya and Uganda, with strong retail and HORECA distribution. Directly comparable as an East African bottled water brand operating in similar channels and serving similar household and institutional use cases as Cool Blue.
- Keringet Springs: Keringet is a leading bottled water producer in East Africa (Kenya) with multi-format purified and natural mineral water in retail and dispenser sizes. Comparable to Cool Blue as a regional East African bottled water brand serving households and offices via direct delivery and retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cool Blue social profiles
Digital presenceCool Blue compliance and trust
Trust signalCompliance3 records
Cool Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Blue leadership team
Management profileNumber of profiles
Profiles1 record
Cool Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Blue
What does Cool Blue do?
Cool Blue manufactures and distributes purified drinking water in multiple bottle sizes (20L, 15L, 12.7L, 1.5L, and 0.5L) under the Super Meals Limited brand. The company provides free home and office delivery across four regions of Tanzania, complemented by water dispenser sales, installation, and maintenance services. Operations are rooted in Dar es Salaam, with adherence to ISO 9001:2015, HACCP, TBS TZS 574, and TFDA quality and safety certifications.
Is Cool Blue a public or private company?
Cool Blue is a private company. It is classified as family owned and is currently operating.
When was Cool Blue founded?
Cool Blue was founded in 1998. It employs 51 to 100 people.
Where is Cool Blue based?
Cool Blue is headquartered in Dar Es Salaam, Tanzania, in the Africa region.
How does Cool Blue make money?
Two revenue lines are on record. Water Bottle Sales are the primary driver. The others are dispenser Service and Maintenance.
Who are Cool Blue's main competitors?
Broad incumbents on record are Dasani (The Coca-Cola Company), Culligan International, Nestlé Pure Life, Aquafina (PepsiCo) and Bonaqua (The Coca-Cola Company). WaterHealth International is listed as an emerging player. Direct peers are AquaSafi, Muhimbili Mineral Water, Highland Springs (East Africa) and Keringet Springs.
Does Cool Blue have an API?
No public API is recorded for Cool Blue.
What industry is Cool Blue in?
Cool Blue's product category is Bottled Water / Packaged Drinking Water. Its primary akta.pro industry code is AFAFACAC, Purified/RO Bottled Water Production, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2086.