Goody’s
- Company typePublic
- Founded1932
- HeadquartersLynchburg, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Goody’s firmographics
Firmographics- Name
- Goody’s
- Legal name
- Prestige Consumer Healthcare Inc.
- Website
- https://goodyspowder.com
- Company type
- Public
- Founded year
- 1932
- Operating status
- Operating
- Ownership category
- akta.pro rank
Goody’s industry classification
Industry- Product category
- OTC Pain Relief Pharmaceuticals
- akta.pro primary industry
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)
- akta.pro secondary industries
- Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), Sleep, Stress & Mood Support (HLAIADAG)
Keywords
Where Goody’s is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Goody’s business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- OTC Pharmaceutical Product Sales: Goody's Powder generates revenue through the sale of over-the-counter pain relief powder products sold at retail outlets including food, drug, mass merchandise, and convenience stores. Products are sold in various package sizes (2, 6, 16, 18, 24, and 50 count) at consumer retail prices. Revenue is one-time transaction based with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Goody's Extra Strength Headache Powder - available in 2, 6, 18, 24, and 50 count packages |
| Unit Pricing | Pay-as-you-go | Goody's PM for Pain with Sleeplessness - available in 6 and 16 count packages |
| Unit Pricing | Pay-as-you-go | Goody's Cool Orange - available in 4 and 24 count packages |
| Unit Pricing | Pay-as-you-go | Goody's Mixed Fruit Blast - available in 4 and 24 count packages |
| Unit Pricing | Pay-as-you-go | Goody's Max Triple Action - available in 16 count packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Goody’s product offering
Product offeringCore offering
Goody's manufactures and sells fast-dissolving over-the-counter pain relief powder products in multiple specialized formulations including headache, back and body pain, hangover, nighttime pain with sleeplessness, and flavored varieties. Products contain combinations of acetaminophen, aspirin, caffeine, and sleep aids, and are sold in portable on-the-go stick packs at retail outlets.
Product overview
Goody's is a line of fast-acting OTC pain relief powders marketed by Prestige Consumer Healthcare, featuring multiple specialized formulations. The portfolio includes: Goody's Extra Strength Headache Powder (acetaminophen + aspirin + caffeine combination for headaches/arthritis/colds), Goody's PM for Pain with Sleeplessness (acetaminophen + diphenhydramine citrate for nighttime pain relief with sleep-aid), Goody's Cool Orange (flavored aspirin + acetaminophen + caffeine formula), Goody's Mixed Fruit Blast (fruit-flavored headache powder), Goody's Max Triple Action Pain Relief (maximum strength formula with 2X faster absorption in tropical citrus flavor), Goody's Hangover (specialized formula with aspirin + caffeine + hydration support), and Goody's Back & Body Pain (caffeine-free aspirin + acetaminophen formula for muscle/body pain and menstrual cramps). All products are powder formulations designed for fast dissolution and relief, available in convenient on-the-go stick packs in various count packages.
Differentiator
Problem solved
Functional benefit
Brands
- Goody's Extra Strength Headache Powder: Acetaminophen and aspirin powder available in on-the-go sealed packs for fast relief of minor aches and pains due to headaches, arthritis, and colds.
- Goody's PM for Pain with Sleeplessness
- Goody's Cool Orange
- Goody's Mixed Fruit Blast Headache Powder
- Goody's Max Triple Action Pain Relief
- Goody's Back & Body Pain
Products and services
- Goody's Extra Strength Headache Powder Fast-acting OTC headache powder combining acetaminophen 260mg, aspirin 520mg, and caffeine 32.5mg per powder for fast relief of minor aches and pains due to headaches, arthritis, and colds. Available in on-the-go sealed packs in 2-, 6-, 18-, 24-, and 50-count packages.
- Goody's PM for Pain with Sleeplessness Nighttime pain relief powder combining acetaminophen 500mg with diphenhydramine citrate 38mg for temporary relief of occasional headaches and minor aches and pains while helping users sleep. Formulated for use when the user has a full 8 hours to sleep. Available in 6 and 16 count packages.
- Goody's Cool Orange Fast-acting flavored relief powder with cool orange flavor combining acetaminophen 325mg, aspirin 500mg (NSAID), and caffeine 65mg. Temporarily relieves minor aches and pains due to toothache, backache, and menstrual cramps. Available in 4 and 24 count packages.
- Goody's Mixed Fruit Blast Headache Powder
- Goody's Max Triple Action Pain Relief New maximum strength headache relief powder with powerful triple-action formula delivering 2X faster absorption compared to the leading 3-ingredient caplet, in Tropical Citrus flavor. Contains acetaminophen 500mg, aspirin 500mg (NSAID), and caffeine 130mg. Temporarily relieves pain due to toothaches. Available in 16-count package.
- Goody's Hangover Specialized hangover relief powder combining aspirin to relieve pain and caffeine to help users feel more alert. Designed to be mixed in water or an electrolyte drink for extra hydration boost to help recover from hangover faster.
- Goody's Back & Body Pain Pain relief powder formulated for minor body aches and pains including back pain, muscle aches, and menstrual cramps. Uses a combination of aspirin and acetaminophen to help relieve pain fast with no caffeine.
Quantifiable outcome
- Powder dissolves faster than tablets for faster relief onset
- +2 more outcomes
Companies that use Goody’s
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Goody’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goody’s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NASCARcoreGoody's became the first non-automotive sponsor of NASCAR in 1970, establishing a long-standing motorsports sponsorship relationship. This partnership has been instrumental in building brand awareness and consumer loyalty, particularly in the southern United States where motorsports have strong cultural ties.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Goody’s competitors and assessment
Company assessmentBroad incumbents
- Advil: Advil (Pfizer/Haleon) is the leading ibuprofen OTC analgesic brand in the U.S., competing directly with Goody's across headache, body pain, and PM use cases with far greater marketing and distribution scale.
- Motrin: Motrin (Johnson & Johnson) is a major ibuprofen-based OTC analgesic brand competing across pain categories where Goody's also competes, particularly headache, muscle pain, and menstrual pain.
- Aleve: Aleve (Bayer) is a leading naproxen-based OTC analgesic brand competing with Goody's across headache, back pain, and arthritis indications with a long-duration dosing proposition.
- Tylenol: Tylenol (Johnson & Johnson) is the category-leading acetaminophen-based OTC analgesic brand with massive distribution and advertising reach, competing for the same pain-relief occasions across every format.
- Bayer Aspirin: Bayer Aspirin is the heritage aspirin brand and a key competitor given Goody's reliance on aspirin as a primary active ingredient, with established credibility in pain relief and cardiovascular use cases.
Direct peers
- BC Powder: BC Powder is the closest direct competitor — an aspirin/caffeine analgesic powder brand with a parallel Southern U.S. heritage and powder-format positioning targeting the same headache and body pain occasions as Goody's.
- Stanback: Stanback Powder is another direct competitor in the U.S. analgesic-powder category, selling aspirin-based headache powders with similar on-the-go stick packs and Southern regional roots.
- Excedrin: Excedrin is a direct competitor combining acetaminophen, aspirin, and caffeine in tablet form — the same active ingredient stack as Goody's — marketed to headache and migraine sufferers as a fast-acting combination analgesic.
Emerging players
- Tylenol PM: Tylenol PM overlaps directly with Goody's PM for Pain with Sleeplessness, offering a combined pain relief + sleep-aid formulation from a category leader and putting competitive pressure on the Goody's PM SKU.
- Midol: Midol targets menstrual cramp and body pain — a use case Goody's Back & Body Pain explicitly lists — making Midol a partial-overlap competitor for that specific consumer occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Goody’s social profiles
Digital presenceGoody’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goody’s leadership team
Management profileNumber of profiles
Goody’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goody’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goody’s
What does Goody’s do?
Goody's manufactures and sells fast-dissolving over-the-counter pain relief powder products in multiple specialized formulations including headache, back and body pain, hangover, nighttime pain with sleeplessness, and flavored varieties. Products contain combinations of acetaminophen, aspirin, caffeine, and sleep aids, and are sold in portable on-the-go stick packs at retail outlets.
Is Goody’s a public or private company?
Goody’s is a public company. It is classified as public and is currently operating.
When was Goody’s founded?
Goody’s was founded in 1932.
Where is Goody’s based?
Goody’s is headquartered in Lynchburg, United States, in the North America region.
How does Goody’s make money?
One revenue line is on record: OTC Pharmaceutical Product Sales.
Who are Goody’s's main competitors?
Broad incumbents on record are Advil, Motrin, Aleve, Tylenol and Bayer Aspirin. Direct peers are BC Powder, Stanback and Excedrin. Emerging players are Tylenol PM and Midol.
Does Goody’s have an API?
No public API is recorded for Goody’s.
What industry is Goody’s in?
Goody’s's product category is OTC Pain Relief Pharmaceuticals. Its primary akta.pro industry code is CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief), with a secondary code of HLAIADAA, Pain Relief & Anti-Inflammatory (Analgesics).