Patti Martinez & Associates

Name

Patti Martinez & Associates

Legal name

Patti Martinez & Associates, Inc.

Website

https://pattisellsatlanta.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• VA loan expertise
• Real estate brokerage

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The team earns commissions on completed residential real estate transactions for both buyers and sellers, typically split between listing agent and buyer's agent commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Patti Martinez & Associates is a residential real estate brokerage team providing buyer representation and seller representation services in Gwinnett County and the broader Atlanta metro area. Operating as an affiliate of Keller Williams - Sugarloaf in Duluth, Georgia, the team delivers full-service home search, offer structuring (including VA loan expertise), seller marketing strategy, negotiation, and closing coordination on a commission basis.

Product overview

Patti Martinez & Associates operates as a real estate brokerage under Keller Williams Realty, offering a unified suite of services centered on home buying and selling. The core offering consists of buyer representation services and seller listing services, supported by complementary tools including a home valuation module (What's Your Home Worth), a mortgage calculator, a Keller Williams-branded mobile app for property search, and educational blog content (Keys & Closings). The team serves the Gwinnett County, Georgia area with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services

Quantifiable outcome

• Sold and purchased dual transactions within 30 days
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Keller Williams Realty - SugarloafcoreChannel Partner/ Reseller/ DistributorPatti Martinez & Associates operates as a real estate team affiliated with Keller Williams - Sugarloaf office located at 1960 Satellite Blvd, Suite 1100, Duluth, GA 30097. The team uses the Keller Williams brand, MLS access, and marketing resources through this brokerage affiliation.

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• eXp Realty: Cloud-based residential brokerage with an agent-centric model similar to Keller Williams. Comparable in commission-based revenue and team structure, but operates nationally with a fully remote agent model that competes for the same agent-recruitment pool in the Atlanta metro.
• Compass: Tech-enabled residential brokerage with a heavy agent-team model. Comparable in its focus on residential buyer/seller representation and team-based structure, though at national scale and with proprietary technology and marketing platform investments that the subject team lacks.
• RE/MAX: Large global residential real estate franchise with significant Atlanta metro presence. Comparable as a commission-based brokerage serving the same Gwinnett County buyer/seller market, though with broader geographic reach and brand recognition.
• Sotheby's International Realty: Luxury-focused residential brokerage with Atlanta metro affiliate offices. Comparable as a residential buyer/seller representation franchise operating in the same Atlanta market, though oriented toward higher price points than the subject team's primary Gwinnett County focus.
• Better Homes and Gardens Real Estate: Residential real estate franchise with presence in Georgia markets. Comparable as a commission-based brokerage serving residential buyers and sellers via affiliated agent teams, operating with a similar franchise affiliate model to Keller Williams.
• Coldwell Banker Realty: Established residential brokerage franchise with Atlanta metro operations. Comparable in serving residential buyers and sellers in the same geographic market using a similar commission model, but with broader geographic and luxury-segment reach.
• Keller Williams Realty: The parent franchise under which Patti Martinez & Associates operates. Comparable in that it is a residential brokerage platform using a similar commission-based model, though it operates globally and at vastly greater scale than the subject team's single Duluth office.
• Berkshire Hathaway HomeServices: Residential real estate franchise with Atlanta-area offices. Comparable in serving residential buyers and sellers via commission-based agent teams, though operating at much larger scale with a stronger luxury-market focus.

Direct peers

• Redfin: Residential real estate brokerage serving the Atlanta market including Gwinnett County. Directly comparable as a consumer-facing residential brokerage using MLS-driven online tools and mobile apps, though operating at vastly larger scale and with a salaried-agent hybrid model.

Emerging players

• HomeSmart: Residential brokerage with a 100% commission model and growing national footprint. Comparable in serving residential buyers and sellers via independent agent teams in markets including Georgia, though differentiated by aggressive agent-recruitment economics and technology investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PattiMartinezKW
• Facebookfacebook.com/PattiMartinezandAssociates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patti Martinez & Associates