Perma Blend

What Perma Blend does

Perma Blend is a privately held U.S. manufacturer of permanent makeup (PMU) pigments, founded in 2013 and headquartered in an ISO-certified production facility in South Carolina. The company develops hybrid organic/inorganic pigment formulations sold across four distinct product lines — Classic (original hybrid), LUXE (EU REACH-compliant, launched January 2022), Evenflo (tone-correcting), and LUXE Lite (50% lighter pigment load, launched 2025) — totaling 308+ individual SKUs spanning brows, lips, eyeliner, areola reconstruction, scar camouflage, and scalp micropigmentation. The company also markets a smaller set of PMU tools (battery power supply, power cords) and aftercare products under the Recovery Aftercare brand.

The company sells primarily through direct-to-consumer e-commerce on permablend.com, supplemented by a global authorized distributor network managed through the Body Art Alliance portal and a co-branded mobile app with push notifications. Its go-to-market combines product-led, community-led, and content-led motions: a Pro Team of approximately 20 influential PMU artists worldwide serves as brand ambassadors and co-develops branded collections (Tina Davies, Stevey G, Vicky Martin, Amina Sadiq, Carla Ricciardone, Mandy Sauler, Paulina Osinkowska), and the company invests in educational content (blog, YouTube series, color charts, formulation comparisons) and multi-platform social media presence (Instagram, TikTok, Facebook, Pinterest). Pricing is straightforward per-unit or per-set ($8–$37 per single pigment, $87–$288 per set), with no subscription model and Shop Pay installment support at checkout.

The customer base is a long tail of licensed professional PMU artists performing cosmetic and paramedical procedures, with no disclosed enterprise or volume-anchor accounts. The company is founder-owned, bootstrapped with no external funding rounds, and has pursued regulatory compliance across multiple jurisdictions (US FDA, EU REACH via CTL GmbH, ISO 11137-2 sterilization, BVL registration in Brazil, SPCP membership), supported by the 2023 World Eyebrow Festival Innovation Award. Geographic reach is global via distributor and e-commerce, with named operating markets in the USA and Canada.

Name

Perma Blend

Legal name

Perma Blend

Website

https://permablend.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Perma Blend is a privately held U.S. manufacturer of hybrid permanent makeup pigments serving licensed professional PMU artists globally. It sells 308+ SKUs across four formulation lines (Classic, LUXE, Evenflo, LUXE Lite) via DTC e-commerce and an international distributor network, with co-branded Pro Team artist collections.

Ownership category

akta.pro rank

Product category

Permanent Makeup Pigments

NAICS

Synthetic Dye and Pigment Manufacturing (325130)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industry

Permanent Makeup (PMU) & Microblading (EDAOALAJ)

Keywords

• Permanent makeup pigments
• Cosmetic tattoo supplies
• PMU pigment manufacturing
• Hybrid pigment formulations
• Paramedical tattoo pigments

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Perma Blend sells its full range of PMU pigments, pigment sets, aftercare products, and PMU tools directly to professional artists through its e-commerce website permablend.com. This is the primary revenue channel, featuring per-unit pricing for individual pigments ($8–$37 per unit) and bundled sets ($87–$288 per set).
2. Distributor/Wholesale Channel: Perma Blend distributes products through a global network of authorized distributors. Distributors can apply through the Body Art Alliance distributor portal. This B2B wholesale channel complements direct-to-consumer sales.
3. Artist Collaboration Collections: Perma Blend generates revenue through exclusive artist-curated pigment collections and sets co-developed with Pro Team members including Tina Davies, Stevey G, Amina Sadiq, Vicky Martin, and others. These premium collaborations carry distinct branding and are sold as curated sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Perma Blend develops and manufactures hybrid permanent makeup (PMU) pigments that blend inorganic and organic components, selling them to professional PMU artists worldwide. The portfolio spans four formulation lines — Classic (original hybrid), LUXE (EU REACH-compliant), Evenflo (tone-correcting), and LUXE Lite (50% lighter pigment load) — alongside artist-curated collaboration sets, PMU tools, and aftercare products, all produced in an ISO-certified facility in South Carolina.

Product overview

Perma Blend is a PMU pigment manufacturer offering a portfolio of four distinct formulation lines: Classic (original hybrid formulation), LUXE (EU compliant line launched 2022), Evenflo (tone-correcting), and LUXE Lite (50% lighter pigment load for softer results). The product catalog includes over 300 individual pigment colors organized by application (brows, lips, eyeliner, freckles, areola, scar camouflage, scalp micropigmentation) and undertone (cool, neutral, warm). Artist collaboration collections include Tina Davies, Stevey G, Vicky Martin, Mandy Sauler, Amina Sadiq, and Carla Ricciardone. The company also offers PMU tools (power supply, power cords) and aftercare products, all manufactured in South Carolina, USA.

Differentiator

Problem solved

Functional benefit

Brands

• Perma Blend LUXE: EU compliant pigment line launched January 2022
• Evenflo
• LUXE Lite
• Signature Series

Products and services

• Classic Perma Blend Pigments The flagship original hybrid pigment line combining inorganic and organic components, designed for professional PMU artists performing eyebrow, lip, eyeliner, areola, scar camouflage, and SMP procedures.
• LUXE Pigment Line EU REACH-compliant premium pigment line offering sophisticated pigments meeting European safety standards, intended for artists serving European clients or working under EU regulatory requirements.
• Evenflo Pigment Line Tone-correcting pigment formulation line designed for neutralization and correction applications in PMU procedures, suited to artists performing color correction work.

Quantifiable outcome

• Results typically last 1–3 years depending on skin type, pigment choice, placement, and aftercare
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Tina DaviesflagshipStrategic or Co-development PartnerTina Davies is a Pro Team artist and key collaborator who has co-developed multiple pigment collections with Perma Blend including the Tina Davies I Love Ink Set, Tina Davies Sunset Brow Collection, and Tina Davies Lust Set. These collections are sold exclusively through Perma Blend and feature her signature shades and formulations.
• Stevey GcoreStrategic or Co-development PartnerStevey G is a Pro Team artist specializing in Scalp Micropigmentation (SMP) who co-developed the LUXE Restore Set and LUXE Reclaim Set exclusively with Perma Blend. These SMP-focused pigment collections address precision needs for natural-looking scalp results.
• Amina SadiqcoreStrategic or Co-development PartnerAmina Sadiq is a Pro Team artist who co-developed the LUXE Chocolate Collection with Perma Blend, a curated set of brown-toned pigments designed for diverse skin tones.
• Vicky MartincoreStrategic or Co-development PartnerVicky Martin is a UK-based Pro Team artist who co-developed the LUXE Unstoppable Areola Set, a comprehensive set designed for paramedical areola reconstruction procedures including multiple shades for diverse skin tones.
• Carla RicciardonecoreStrategic or Co-development PartnerCarla Ricciardone is a Pro Team artist who co-developed the LUXE Embody Set with Perma Blend, part of the Embody and Enhance collection designed for lip and facial procedures.
• Mandy SaulercoreStrategic or Co-development PartnerMandy Sauler is a Pro Team artist who co-developed multiple specialized sets with Perma Blend including the Mandy Sauler Scar Set (for scar camouflage) and Mandy Sauler Areola Set (for areola reconstruction).
• Paulina OsinkowskacoreStrategic or Co-development PartnerPaulina Osinkowska is a Poland-based Pro Team artist and recognized PMU educator who co-developed the LUXE Ombre Brow Set with Perma Blend. She is credited with shaping global PMU standards, particularly in the Polish brow revolution.
• Body Art Alliance (Distributor Portal)coreChannel Partner/ Reseller/ DistributorBody Art Alliance operates the distributor application and management portal for Perma Blend. Distributors apply through distributor.bodyartalliance.com. Marketing materials are distributed via Brandfolder.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Microbeau: Microbeau (parent: Hattes Tattoo) is a leading PMU and tattoo machine and equipment manufacturer whose products (e.g., Bellar, DermiGraph, Flux) are used by the same PMU artists that Perma Blend supplies with pigments. It is a complementary/adjacent incumbent in the professional PMU ecosystem.

Direct peers

• LI Pigments: LI Pigments is one of the largest and most established PMU pigment manufacturers globally, offering a full portfolio of cosmetic tattoo pigments across brows, lips, and eyeliner. Directly comparable to Perma Blend in product category, target customer (professional PMU artists), and distribution through authorized distributors.
• Krazy Kolors: Krazy Kolors manufactures PMU pigments and supplies targeted at professional cosmetic tattoo artists, with a comparable range of brow, lip, and eyeliner shades. It competes head-to-head with Perma Blend on artist adoption and distributor relationships in the US and international markets.
• Kolorsource: Kolorsource is a PMU pigment and supplies brand serving professional cosmetic tattoo artists. Its product portfolio, distribution model (online + distributor), and target customers (licensed PMU artists) overlap directly with Perma Blend's.
• SofTap: SofTap is a long-standing permanent cosmetics brand offering pigments, needles, and training to PMU professionals. It is comparable to Perma Blend as a multi-product PMU supplier with both retail/online distribution and an artist training/education component.
• Tina Davies (Tina Davies Industries): Tina Davies runs her own PMU pigment line (I Love Ink, Sunset Brow) while simultaneously being Perma Blend's flagship Pro Team collaborator. The two operate in the same product category with overlapping SKUs and the same professional artist customer base, making Tina Davies both a partner and a direct competitor.

Others

• Bishop Rotary: Bishop Rotary manufactures professional tattoo and PMU machines and accessories (e.g., Power Wands). It sells into the same PMU artist channel as Perma Blend and is often stocked alongside Perma Blend pigments at distributors.
• Cheyenne Tattoo: Cheyenne is a German-based tattoo and PMU equipment manufacturer with premium machines, power supplies, and cartridges. Comparable as an adjacent PMU ecosystem supplier selling to the same professional artist base that buys Perma Blend pigments.

Emerging players

• Dermagrafix Medical Tattooing: Dermagrafix specializes in paramedical and medical tattooing, including areola restoration and scar camouflage — the same higher-value use cases Perma Blend targets with its Vicky Martin and Mandy Sauler collections. It overlaps with Perma Blend's paramedical segment but from a service/training perspective.

Regional players

• Cosmetic Tattoo Supplies (Aussie PMU / Cosmetic Tattoo Training): Aussie PMU and similar regional players distribute PMU pigments, machines, and training across Australia and Oceania. They overlap with Perma Blend's global distributor model and serve the same professional PMU artist customer, but with primary geographic focus outside the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PermaBlendOfficial
• Facebookfacebook.com/permablendpigments
• Instagraminstagram.com/permablend_pigments
• Pinterestpinterest.com/permablend
• TikToktiktok.com/@permablend
• Xx.com/PermaBlend
• LinkedInlinkedin.com/company/perma-blend

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perma Blend