New Media Team

What New Media Team does

New Media Team is a Serbian integrated communications agency founded in 2009 in Belgrade by Aleksandra Radujko, with Nebojša Mandrapa as partner. Operating under the legal name New Media Team Communications & Consulting, the firm delivers a full suite of communications services organised into specialised sectors: Corporate PR, Brand PR, Digital (social media management, advertising, content), Creative Design, Event management, Influencer Marketing, Production (photo and video), and Marcom (marketing communications). The agency serves enterprise clients across FMCG, banking, fashion/retail, telecom, media/broadcasting, healthcare, real estate, and sports, with a documented roster including Coca-Cola HBC Srbija, British American Tobacco, adidas, Reebok, HUGO BOSS, Heineken, Visa, OTP banka, Huawei, HBO, Discovery, and UNICEF.

The business operates a professional services model, generating revenue through project fees, retainer arrangements, and service contracts with enterprise clients, with pricing not publicly disclosed. New Media Team employs 65 professionals as of 2024 and runs account-managed engagements across its sector teams. Geographic reach is concentrated in Serbia and the broader Western Balkans, including Montenegro. Beyond client services, the firm has diversified into education via NMT EDU HUB (launched 2022, with courses priced at 350–850 EUR) and the Next Media Team free training program (launched October 2025). The founder also opened The Merit School, a private gymnasium, in 2024, extending the group's footprint into adjacent education services.

New Media Team positions itself as a leading regional integrated communications agency, with 15 years of operation documented in 2024. Industry recognition includes the Best PR Project in Serbia award for the UEFA EURO FUTSAL 2016 campaign and NBA recognition of the BWB2018 camp as the most media-covered since 2001. The agency maintains active corporate social profiles on Facebook, Instagram, and LinkedIn, and has differentiated through creative talent acquisition campaigns, including a first-in-region Tinder recruitment effort in June 2023.

Name

New Media Team

Legal name

New Media Team Communications & Consulting

Website

https://newmediateam.rs

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrated Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Media Relations & Press Office Services (MPAAADAI), Social Media & Community Management (BPAFAAAE)

Keywords

• Integrated communications services
• Public relations services
• Influencer marketing campaigns
• Event management services
• Digital marketing services

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Integrated Communications: Full-service agency model providing integrated communications including Corporate PR, Brand PR, Digital, Creative Design, Event, Influence, Production, and Marcom services. Revenue generated through project fees, retainer arrangements, and service contracts with enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

New Media Team is an integrated communications agency that delivers end-to-end communications services to enterprise clients across eight interconnected service lines: Corporate PR, Brand PR, Digital (social media management, advertising, content creation), Creative Design, Event management, Influencer Marketing, photo and video Production, and Marcom (marketing communications). The agency creates campaigns, events, press releases, and blogger collaborations for clients in FMCG, banking, sports, fashion, telecom, healthcare, media, and non-profit sectors. It also operates the NMT EDU HUB training center and the Next Media Team internship-style program for communications professionals.

Product overview

New Media Team is an integrated communications agency founded in 2009, offering a comprehensive suite of communication services organized into distinct sectors: Corporate PR, Brand PR, Digital (social media management and advertising), Creative Design, Event management, Influencer Marketing, Production (photo/video), and Marcom (marketing communications). These services function as interconnected modules within the agency's integrated approach, enabling the agency to create comprehensive 360-degree communication solutions for clients. Additionally, the agency operates NMT EDU HUB, an educational training center offering courses in communications skills such as writing excellence and personal branding. The company also runs the Next Media Team free training program for aspiring communications professionals, creating a talent pipeline for the industry.

Differentiator

Problem solved

Functional benefit

Brands

• NMT EDU HUB: Innovative training center for communications professionals offering modules on writing, personal branding, and other communication skills.
• Next Media Team

Products and services

• Integrated Communications Services

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• New Primitives: New Primitives is a Croatia-based creative communications agency serving regional and international brands across the Western Balkans. It is comparable to NMT as a regional creative peer with similar award-winning positioning, although it primarily operates from the Croatian market.
• Degordian: Degordian is a Croatia-based digital-first agency offering digital marketing, content production, and communications services across the region. It is comparable to NMT's digital sector and competes for the same regional enterprise digital mandates, although it does not directly compete within Serbia.
• I&F McCann Grupa: I&F McCann Grupa is a regional agency network based in Croatia with operations across the Western Balkans, providing integrated advertising, PR, and digital services. It is a relevant regional peer for NMT because it competes for the same multinational clients operating across the Balkans, although it is not headquartered in Serbia.
• Bruketa&Žinić: Bruketa&Žinić is a leading Croatian independent creative agency with regional reach, offering integrated brand communications and advertising. It is comparable to NMT as a regionally recognized creative peer with overlapping service lines, although it does not directly compete within Serbia.

Direct peers

• Direct Media United: Direct Media United is a long-established Serbian independent integrated communications agency offering PR, advertising, and media services to enterprise clients in Serbia. It is one of the strongest local independent competitors to NMT for the same multinational and regional accounts.
• Leo Burnett Belgrade: Leo Burnett's Belgrade office delivers creative advertising, digital, and communications services for multinational brands in Serbia, directly contesting NMT on integrated campaigns and creative pitches in the same regional market.
• McCann Belgrade: McCann's Belgrade office is a global integrated communications network presence in Serbia, offering the same suite of PR, advertising, digital, and event services to overlapping multinational clients. It is the most direct competitive comparison for NMT because both agencies pitch the same regional marketing budgets of brands like Coca-Cola and adidas.
• Publicis Belgrade: Publicis operates a full-service agency presence in Belgrade covering advertising, media, digital, and PR, directly overlapping with NMT's integrated offering. It competes for the same enterprise clients across FMCG, finance, and telecommunications.
• Playground Belgrade: Playground is a Belgrade-based creative agency delivering brand strategy, advertising, and digital communications to Serbian and regional clients. It competes with NMT on creative-led integrated pitches and serves an overlapping enterprise client base.
• Ogilvy Serbia: Ogilvy's Serbian operations provide integrated advertising, PR, and digital services to enterprise clients in the same verticals NMT serves (FMCG, banking, telecom). It is a head-to-head competitor for the same multinational retainers and creative briefs in the Serbian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nmtpr
• LinkedInlinkedin.com/company/new-media-team
• Instagraminstagram.com/newmediateam.rs?igshid=YmMyMTA2M2Y=
• Xx.com/newmediateam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media Team