What Degordian does

Degordian is a Croatian-headquartered Business Growth Group operating as a full-service digital agency across three service verticals: marketing, tech, and HR. Founded in 2009 in Zagreb under the name iSTUDIO by Daniel Ackermann and Tomislav Grubišić, the company has expanded to four offices (Zagreb HQ, Mostar, Belgrade, New York) with 120+ employees serving enterprise clients including Lufthansa, Molson Coors, Lidl, Dell, Bosch, NIS, Erste Bank, American Express, and BASF. Service delivery is organized through specialized wholly-owned sub-brand agencies - Ahelon (digital growth and performance marketing), Boiler (360-degree creative, formed by combining digital and traditional communications teams in August 2024), Builtt (development agency and Shopify Plus Partner for e-commerce and web solutions), Enstring (HR-first agency focused on employer branding), and Copula (newest all-in-one digital agency launched May 2026) - supplemented by the proprietary Luppa employee engagement measurement tool, the Detangled education platform, and the HR.Weekend Festival regional community event.

Revenue is generated primarily through professional services engagements on a project basis, with public budget tiers ranging from €1,000-€10,000 to €500,000+ per annual budget. The go-to-market combines direct enterprise sales via website contact forms, a formalized channel partner program offering 15% commission in year one and 7.5% in year two on partner-sourced deals, and dedicated service pages for marketing, tech, and HR verticals. Customer segmentation spans large international enterprises (primary), mid-market companies, and startups/scale-ups, served through three primary delivery units aligned to the firm's marketing/tech/HR structure. The firm maintains an unusually transparent employee posture, publishing annual satisfaction results (3.77/5.0 overall score, 81% response rate, eNPS 8.04 versus stated industry average 2.67) and accumulating 89 industry awards plus 9 employer awards, including Deloitte recognition as one of the 50 fastest growing companies in CEE. The legal entity (degordian d.o.o.) is privately held with no disclosed PE/VC backing beyond a single 2013 RSG Capital funding event.

Name

Degordian

Legal name

degordian d.o.o.

Website

https://degordian.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Degordian is a Croatian-founded Business Growth Group operating specialized digital sub-agencies across marketing, tech, and HR verticals, serving enterprise clients through 120+ staff in four offices (Zagreb, Mostar, Belgrade, New York).

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Marketing: Strategy consulting, performance marketing, digital advertising, content creation, social media marketing, branding, and creative services across marketing vertical
2. Professional Services - Tech: Website development, e-commerce solutions, Shopify Plus implementations, technical SEO, web design, and UX/UI design services
3. Professional Services - HR: Employer branding, candidate experience, employee experience, education programs, and employee satisfaction measurement tools
4. Partnership Revenue Share: Channel partners generate leads; Degordian delivers services and shares 15% commission first year, 7.5% second year on closed deals

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Degordian is a Business Growth Group operating specialized agencies across three verticals: marketing, tech, and HR. The company delivers performance marketing, digital advertising, branding, content creation, web development, e-commerce solutions (including Shopify Plus), employer branding, and employee engagement services through agencies including Ahelon, Boiler, Builtt, and Enstring, supported by proprietary tools such as the Luppa employee engagement measurement platform.

Product overview

Degordian is a Business Growth Group structured around three core verticals: Marketing, Tech, and HR. Within this framework, it operates multiple specialized agencies and products. The Marketing vertical includes Ahelon (digital growth/performance marketing) and Boiler (360 creative agency handling branding, content, design, and digital services). The Tech vertical centers on Builtt, a development agency for e-commerce and website solutions. The HR vertical comprises Enstring (employer branding and HR consulting), Luppa (employee engagement measurement tool), and HR.Weekend Festival (regional HR community event). Additional offerings include Detangled (education platform) and a Partner Program for lead-based collaboration. The company also publishes employee satisfaction results as a transparency initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Ahelon A digital growth agency serving as Degordian's marketing partner for consulting and execution. Focuses on performance-driven solutions, deep partnership integration, and bottom-line impact for clients across performance marketing, brand strategy, creative campaigns, and digital transformation.
• Boiler A 360 creative agency combining digital and traditional communication services including creative strategy, content production, design (graphic and motion), digital marketing (social media, advertising, influencer marketing), storytelling, and visual content production.
• Builtt A development agency dedicated to providing quality and long-term tech solutions for e-commerce, products, and websites that support business goals. Specializes in Shopify Plus development, frontend and backend development, and UX/UI design.
• Enstring An HR-first agency focused on Employer Branding, Candidate Experience, Employee Experience, and Education, actively developing the HR community through strategic consulting and hands-on implementation.
• Luppa A digital tool that assists organizations in gathering in-depth employee engagement and satisfaction data, supporting measurement and improvement of workplace satisfaction.
• Copula An all-in-one digital agency within the Degordian Business Growth Group, offering comprehensive digital services as a new specialized agency.

Quantifiable outcome

• 81% employee satisfaction survey response rate with 3.77/5.0 overall score (vs industry avg 2.67)
• +7 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Channel Partners (Referral Program)coreChannel Partner/ Reseller/ DistributorPartnership program where partners provide leads and Degordian handles service delivery. Partners receive 15% commission first year, 7.5% second year on closed deals. Partners get dedicated Account Manager, onboarding process, and access to communication tools. Minimum involvement in client management required from partners.
• Go2DigitalminorOthersDigital screen advertising partner providing media space for sarcoma awareness campaign. Contributed to nearly 1 million digital impressions.
• Outdoor AkzentminorOthersBillboard and city light advertising partner providing media space for sarcoma awareness campaign. Contributed to over 1.2 million billboard views.
• Influencer Partners (30+)minorGTM or Marketing PartnerOver 30 influencers supported the sarcoma awareness campaign pro bono through social media promotion, amplifying campaign reach and awareness.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation platform used for email newsletter delivery and client relationship management. HubSpot processes personal data for newsletter distribution.
• Shopify PluscoreTechnology or IntegrationE-commerce platform partnership through Builtt agency. Builtt achieved Shopify Plus Partner status, enabling advanced e-commerce development services for clients.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Huge: Mid-to-large digital experience agency combining strategy, design, and engineering; an established incumbent in the same multi-disciplinary services space as Degordian.
• MediaMonks (S4 Capital): Global digital production and creative agency within S4 Capital offering marketing, content, and tech at scale — comparable integrated creative+tech service model.
• DEPT®: Large global digital agency offering creative, engineering, and data services across marketing, technology, and commerce — a broader incumbent that frequently competes with Degordian for enterprise mandates.
• Dentsu Creative (formerly Isobar): Dentsu Creative (incorporating Isobar) is a global digital and creative network; the closest large-network analog across marketing, experience, and commerce services.
• R/GA: IPG-owned digital product and marketing agency with marketing, tech, and brand-strategy capabilities under one roof — closest large-cap analog to Degordian's vertical structure.

Direct peers

• Universum: Specialist employer branding research and consulting firm — closely comparable to the Enstring vertical and to Degordian's HR.Weekend community-building motion.
• Valtech: Global digital agency focused on strategy, technology, and marketing services across e-commerce and customer experience — comparable multi-vertical services mix at a similar scale.
• TMP Worldwide: Global employer brand and recruitment marketing agency under RGF Staffing — a direct comparison point for Degordian's Enstring agency and employer branding practice.
• Infinum: Croatia/SEE-headquartered digital product agency with a similar size band and overlapping enterprise client mix; the most directly comparable regional peer to Degordian across digital marketing, design, and development.

Others

• Oliver Agency (Inside Ideas Group): In-house/embedded agency model pioneer — adjacent comparator because of its multi-vertical service design and global brand/marketing deliverables, but operates via embedded teams rather than Degordian's agency-of-record model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Degordian
• LinkedInlinkedin.com/company/degordian
• Instagraminstagram.com/degordian
• Xx.com/degordian

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degordian