SplitTime
SplitTime BV is a Dutch distributor and operator of sports-timing electronics serving athletics clubs, federations, and event organizers across the Benelux and selected international markets. It sells FinishLynx photo-finish cameras, IPICO RFID tag-timing systems, and proprietary IpicoWiz software, and provides certified-operator timing services for marathons and championships.
- Company typePrivate
- Founded2000
- HeadquartersVlaardingen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SplitTime does
SplitTime BV is a privately held Dutch sports-timing and electronics company founded in 2000 and headquartered in Vlaardingen, Netherlands. It operates as the Benelux's premier distributor of sport electronics — covering photo-finish, RFID tag timing, false-start detection, distance measurement, live results publication, and scoreboarding — and as a professional timing-services provider for events ranging from local Dutch competitions to international marathons. Its technology portfolio centers on third-party principals (FinishLynx/Lynx System Developers cameras up to 15,000 fps, Active IPICO Sports RFID systems with IP-X technology, MicroGate specialists) overlaid with its own proprietary IpicoWiz timing software (€350 lifetime license with usage-based or annual online tiers, sub-1.5-second live publication, and integrations with atletiek.nu and stopwatch.nl).
The company runs a hybrid revenue model combining one-time equipment sales (camera systems, RFID readers and tags), quote-based professional timing services executed by certified operators, equipment rental through a dedicated website (tijdwaarneming.com), and recurring IpicoWiz software licensing. It also owns the Sportdrukkerij.nl sub-brand, a vertically integrated race-bib printing business with optional embedded IPICO tags sold at unit prices from €0.42. Customer segments include athletics clubs and associations, running-event organizers, national sports federations, and multi-sport event organizers, with named anchor accounts spanning the Dutch Athletics Union (Atletiekunie, since April 2017), Spor Istanbul (Istanbul Marathon, 11 consecutive years), the London Marathon, Marathon van Gent, Medgames Mersin, and the European Championship Clubs Cup. The company is founder/owner-operated, has no external investors, and is described by management as the largest distributor of sport electronics in the Benelux.
SplitTime firmographics
Firmographics- Name
- SplitTime
- Legal name
- SplitTime BV
- Website
- https://splittime.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SplitTime BV is a Dutch distributor and operator of sports-timing electronics serving athletics clubs, federations, and event organizers across the Benelux and selected international markets. It sells FinishLynx photo-finish cameras, IPICO RFID tag-timing systems, and proprietary IpicoWiz software, and provides certified-operator timing services for marathons and championships.
- Ownership category
- akta.pro rank
SplitTime industry classification
Industry- Product category
- Sports Timing Equipment and Services
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Sporting & Athletic Goods, Nec (3949), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Timing, Synchronization & Precision Clocking (PTP, Genlock) (MPAHAKAL)
- akta.pro secondary industry
- Time Distribution & Signal Conversion (1PPS/10MHz/IRIG-B/ToD) (HDAFAKAH)
Keywords
Where SplitTime is headquartered
LocationHeadquarters
- HQ city
- Vlaardingen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
SplitTime business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Timing Equipment Sales: SplitTime sells FinishLynx photo-finish cameras, IPICO Sports RFID readers and tags, and related timing hardware. Products include various camera systems (Vision, Fusion, Pro), readers (Lite, Super Elite), and multiple tag types (shoe tags, bib tags, power tags).
- IpicoWiz Software Licensing: Proprietary IpicoWiz software sold as lifetime license (€350) for base version, with optional online license for remote/display features (€50 per event or €350/year flat fee).
- Timing Services: Professional timing services for events ranging from local competitions to international marathons. Includes certified operators, equipment setup, and real-time results publication.
- Equipment Rental: Rental program for timing equipment through dedicated site tijdwaarneming.com. Allows organizations to rent equipment for their own events.
- Start Numbers and Tags: Sportdrukkerij.nl produces custom-printed start numbers with optional IPICO tags. Full color printing at €0.42 per number, bib tags from €0.65-€1.42. No setup costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | IpicoWiz Basic - Lifetime license for core timing functionality |
| Usage-based | Pay-as-you-go | IpicoWiz Online - Per event remote capabilities |
| Subscription | Annual | IpicoWiz Online - Annual flat fee for unlimited events |
| Unit Pricing | Pay-as-you-go | Start Numbers - Full color printed |
| Unit Pricing | Pay-as-you-go | Bib Tags - Single-use with IPICO chip |
| Unit Pricing | Pay-as-you-go | Accessories and Shipping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SplitTime product offering
Product offeringCore offering
SplitTime BV distributes and services sports timing electronics in the Benelux region, supplying photo-finish, RFID tag timing, false-start detection, distance measurement, and scoreboard systems sourced from manufacturers such as Lynx System Developers, Active IPICO Sports, and MicroGate. The company also develops and licenses its own IpicoWiz timing software and operates subsidiary Sportdrukkerij.nl for bib printing, offering customers consultation, equipment sales, installation, and on-site event timing support as a bundled solution.
Product overview
SplitTime is a distributor of sports electronics in the Benelux, offering a portfolio of timing hardware products and supporting software. The core product line centers on FinishLynx photo-finish systems (featuring EtherLynx Vision, Fusion, and Pro cameras), IPICO Sports RFID tag timing (with Lite and Super Elite readers), and complementary systems including Witty Test Timer, ReacTime false-start detection, IsoLynx real-time tracking, FieldLynx Light distance measurement, and VeriLynx take-off detection. Software includes IpicoWiz for race management with Basic and Online license tiers. The company also operates Sportdrukkerij.nl for bib number production with integrated timing tags, and provides professional timing services for events. Products connect via TCP/IP networks and integrate with atletiek.nu for athletics management.
Differentiator
Problem solved
Functional benefit
Brands
- IpicoWiz: Proprietary software developed by SplitTime for timing races with IPICO readers
- SplitTime Results
- Sportdrukkerij.nl
Products and services
- Photo-Finish Timing Systems
- RFID Tag Timing Systems RFID-based chip timing systems for detecting runners at start, split, and finish points; targeted at mass-start athletics events requiring automated identification of participants.
- False Start Detection Systems Start-line detection equipment used to identify false starts in sprint and short-distance athletics events; supplied to federation-certified competition venues.
- Distance Measurement Systems Equipment for measuring distances in throwing and jumping events and validating road race courses; used by athletics officials and event organizers.
- Electronic Scoreboard Systems Stadium and arena scoreboard systems for live display of athletics results and event information; supplied to competition venues and event organizers.
- IpicoWiz Timing Software Proprietary software developed by SplitTime that captures, processes, and outputs timing data for athletics events, integrating with the company's distributed hardware stack; licensed to athletics clubs, federations, and event organizers.
- On-Site Event Timing Services Event-day timing operations delivered by SplitTime personnel, including setup, operation of photo-finish and RFID systems, results processing, and federation-compliant output; offered to event organizers that prefer outsourced timing.
- Sportdrukkerij.nl Bib Printing In-house printing of competitor bibs and race numbers offered through SplitTime's subsidiary Sportdrukkerij.nl; supplied to athletics event organizers as part of a bundled timing solution.
Quantifiable outcome
- Zero athletes missed at Istanbul Marathon for 3 consecutive years using dual 7.5m Super Elite readers
- +4 more outcomes
Companies that use SplitTime
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
SplitTime technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
SplitTime partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Atletiekunie (Dutch Athletics Union)flagship5-year contract (effective April 1, 2017) for executing National Championships on track and National Track Circuit events. SplitTime provides timing, scoreboards, and false start detection with certified operators. Part of Atletiekunie's professionalization initiative.
- Lynx System DeveloperscorePrimary supplier of FinishLynx photo-finish cameras and software. Headquartered in Haverhill, MA, USA. SplitTime handles distribution, sales, and training in Benelux. Camera systems include EtherLynx Vision, Fusion, Pro, and iDentiLynx.
- Active IPICO SportscoreSupplier of IPICO Sports RFID timing systems using proprietary IP-X technology. Provides readers (Lite, Super Elite), various tag types (shoe, bib, ankle, power), and system integration. SplitTime distributes in Benelux.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SplitTime competitors and assessment
Company assessmentDirect peers
- MYLAPS: Haarlem-based (Netherlands) provider of sports timing and lap-counting systems for motorsports, athletics, and mass-participation events. Closest direct comparable: same Dutch roots, same chip-timing and event-services model targeting race organizers and federations across Europe.
- ChronoTrack: US-based provider of chip timing systems, bib tags, and race day software used by thousands of running, triathlon, and endurance events. Closely comparable business model bundling hardware, tags, and timing services for mass-participation race organizers.
- RACE RESULT: German sports timing specialist offering UHF chip timing systems, race management software, and passive/active tags to race organizers worldwide. Comparable end-to-end B2B model combining proprietary readers, software, and service offerings for mass-participation events.
- Lynx System Developers: US-based maker of FinishLynx photo-finish cameras (the very product SplitTime distributes in Benelux). Directly comparable in the photo-finish sub-segment and overlapping customer base, while also serving as SplitTime's core upstream supplier.
- SportIdent: German provider of electronic punching and timing systems primarily for orienteering, but also used in running and multi-sport events. Comparable niche-timing electronics distributor profile with sport-federation customer base.
- Alge-Timing: Austrian manufacturer and supplier of sports timing devices, photocells, displays, and start systems used across athletics, swimming, and winter sports. Comparable European precision-timing portfolio with direct federation and event-organizer customer base.
- Microgate: Italian manufacturer of precision timing, phototiming, and sports measurement systems. SplitTime lists Microgate as a strategic supplier; product portfolio and target customers (timing operators, federations) overlap closely.
- Active IPICO Sports: Supplier of the IPICO Sports RFID IP-X tag timing system that SplitTime distributes. Overlaps directly in chip-timing hardware and tag technology, with shared customer base of marathon and mass-participation organizers.
Broad incumbents
- Seiko Timing: Japanese precision timing specialist with photo-finish, scoreboard, and large-display offerings for international athletics and Olympic-level events. Overlaps in high-precision timing hardware and federation customers, though at a much larger scale and broader scope.
- TAG Heuer Timing: Swiss heritage timing brand offering precision sports timing, transponder systems, and photofinish for elite motorsports, athletics, and skiing. Larger and broader portfolio than SplitTime, but overlapping product categories and federation customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SplitTime social profiles
Digital presenceSplitTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
SplitTime leadership team
Management profileNumber of profiles
Profiles1 record
SplitTime subsidiaries and ownership
Company hierarchySubsidiaries1 record
SplitTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SplitTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SplitTime
What does SplitTime do?
SplitTime BV distributes and services sports timing electronics in the Benelux region, supplying photo-finish, RFID tag timing, false-start detection, distance measurement, and scoreboard systems sourced from manufacturers such as Lynx System Developers, Active IPICO Sports, and MicroGate. The company also develops and licenses its own IpicoWiz timing software and operates subsidiary Sportdrukkerij.nl for bib printing, offering customers consultation, equipment sales, installation, and on-site event timing support as a bundled solution.
Is SplitTime a public or private company?
SplitTime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SplitTime founded?
SplitTime was founded in 2000. It employs 11 to 50 people.
Where is SplitTime based?
SplitTime is headquartered in Vlaardingen, Netherlands, in the Europe region.
How does SplitTime make money?
Five revenue lines are on record. Timing Equipment Sales are the primary driver. The others are ipicoWiz Software Licensing, timing Services, equipment Rental and start Numbers and Tags.
Who are SplitTime's main competitors?
Direct peers on record are MYLAPS, ChronoTrack, RACE RESULT, Lynx System Developers, SportIdent, Alge-Timing, Microgate and Active IPICO Sports. Broad incumbents are Seiko Timing and TAG Heuer Timing.
Does SplitTime have an API?
No public API is recorded for SplitTime.
What industry is SplitTime in?
SplitTime's product category is Sports Timing Equipment and Services. Its primary akta.pro industry code is MPAHAKAL, Timing, Synchronization & Precision Clocking (PTP, Genlock), with a secondary code of HDAFAKAH, Time Distribution & Signal Conversion (1PPS/10MHz/IRIG-B/ToD). Its NAICS code is 33992 and its SIC code is 3949.