Sanders Law Firm

What Sanders Law Firm does

Sanders Law Firm is a privately held, full-service regional law firm founded in 1945 and headquartered in Roswell, New Mexico, with additional offices in Albuquerque and Hobbs. The firm represents individuals, families, and small to mid-size businesses across a broad practice area portfolio spanning personal injury (auto, oil field, medical malpractice, wrongful death), workers' compensation, Social Security Disability, family law (divorce, custody, support), criminal defense, bankruptcy (Chapters 7, 11, and 13), business and commercial law, employment law, estate planning and probate, and property/environmental law. The firm serves the entire state of New Mexico with particular concentration in the southeastern Permian Basin region through its Hobbs office, where oil and gas industry legal matters form a notable practice segment.

The firm operates on a traditional professional services revenue model with two principal billing structures: hourly and fee-for-service billing across most practice areas, and contingency fee arrangements for plaintiff-side personal injury, wrongful death, workers' compensation, and Social Security Disability cases (capped at 25 percent of back pay for SSD). Free initial consultations are offered as a client acquisition mechanism. The go-to-market motion is sales-led and direct, with prospective clients engaging the firm via phone, website contact forms, or in-person consultations at office locations. Marketing relies primarily on organic search, reputation-driven referrals, and a minimal social media presence across Facebook, X, and Instagram.

On the technology dimension, the firm operates without proprietary technology, APIs, or automation platforms; service delivery is grounded in attorney expertise and traditional legal practice. Ownership is held by practicing shareholders (Kelly Mack Cassels and Anna C. Martin), with no external investors, private equity backing, or parent company. The firm has accumulated a substantial body of peer recognition, including listings in the '10 Best Law Firms' by the American Institute of Personal Injury Attorneys for general personal injury, Erb's palsy/birth injury, and ATV accident representation, and sustained individual attorney recognitions for Clayton S. Hightower from Best Lawyers, Super Lawyers, the National Trial Lawyers, and the National Academy of Family Law Attorneys.

Name

Sanders Law Firm

Legal name

Sanders Law Firm

Website

https://sbcw-law.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanders Law Firm is a privately held, full-service regional law firm founded in 1945, serving individuals, families, and small to mid-size businesses across New Mexico from offices in Roswell, Albuquerque, and Hobbs through ten-plus practice areas led by six attorneys.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Corporate & Commercial Law (BPAHAAAA), Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH), Environmental & Energy Law (BPAHAAAO)

Keywords

• Personal injury law
• Family law services
• Criminal defense
• Estate planning
• Workers compensation

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Hourly/Fee-for-Service: Traditional law firm billing model using hourly rates for most legal services including family law, business law, criminal defense, estate planning, and bankruptcy matters.
2. Contingency Fee Representation: Personal injury, wrongful death, and workers' compensation cases handled on contingency fee basis - attorneys' fees paid only upon successful recovery. This is standard for plaintiff-side injury litigation.
3. Social Security Disability Representation: Contingency fee arrangement at 25 percent of back pay recovered for successful SSD/SSI claims. No fee charged if benefits are not recovered.
4. Free Initial Consultations: The firm offers complimentary initial consultations to assess potential cases before formal engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sanders Law Firm is a full-service New Mexico law firm providing legal representation across multiple practice areas, including personal injury, workers' compensation, family law, criminal defense, bankruptcy, business and commercial law, employment law, estate planning and probate, Social Security Disability, and property and environmental law. The firm serves individuals, families, and small-to-mid-size businesses throughout New Mexico from offices in Roswell, Albuquerque, and Hobbs, offering free initial consultations and contingency fee arrangements for injury and disability matters.

Product overview

Sanders Law Firm is a full-service law firm offering a comprehensive portfolio of legal services across multiple practice areas. The firm provides Personal Injury legal services (handling auto accidents, medical malpractice, wrongful death, and various accident types), Workers' Compensation representation, Family Law (divorce, custody, support), Criminal Defense, Bankruptcy filings (Chapter 7, 11, 13), Business and Commercial Law, Employment Law, Estate Planning and Probate, Social Security Disability claims, and Property and Environmental Law. The firm serves individuals, families, and businesses throughout New Mexico from offices in Roswell, Albuquerque, and Hobbs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• Recovered millions of dollars on behalf of clients in personal injury matters
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with national TV branding and a heavy investment in digital intake. Comparable as the dominant scaled competitor in the personal injury and contingency fee space that Sanders competes in for plaintiff-side accident cases.
• Holland & Hart: Large multi-state Rocky Mountain law firm with offices in Albuquerque and Santa Fe serving business clients across commercial, employment, energy, and litigation matters. Comparable as a broader-incumbent competitor in the NM commercial-legal market where Sanders also competes.

Emerging players

• Law Tigers: Motorcycle-injury focused plaintiff firm with regional presence in the Southwest. Comparable as an emerging specialized PI competitor pursuing the same contingency-fee injury caseload (including motorcycle and ATV accidents) that Sanders markets.

Direct peers

• Butt Thornton & Baehr: Multi-office New Mexico law firm providing business, real estate, litigation, and family-related services. Directly comparable as a statewide NM firm with overlapping geographic footprint and similar mix of business and individual clients.
• Rodey, Dickason, Sloan, Akin & Robb: Long-established Albuquerque-based full-service law firm with deep New Mexico roots and broad practice coverage including commercial, employment, and litigation. Comparable as a similarly rooted NM multi-practice competitor serving overlapping client segments.
• Modrall Sperling Law Firm: Largest full-service law firm headquartered in New Mexico with offices in Albuquerque and other regional cities. Directly comparable as a multi-practice NM firm serving individuals, families, and businesses with overlapping practice areas including commercial law, employment, real property, and litigation.
• Hinkle, Hensley, Shanor & Wilbert: Roswell-based New Mexico firm (overlapping HQ city) with broad civil practice including commercial, oil and gas, and litigation. Strong direct peer given shared southeastern New Mexico oil-and-gas client base and overlapping practice areas.

Regional players

• JacksonWhite Attorneys at Law: Multi-office Arizona-based firm serving clients in family law, estate planning, criminal defense, and personal injury across the Southwest. Comparable as a neighboring Southwest multi-practice consumer-facing firm with similar service mix and contingency fee positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sbcw_law
• Facebookfacebook.com/lawyerupnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanders Law Firm