Your Life's Path

What Your Life's Path does

Your Life's Path is a privately-held consulting firm founded in 2006 and headquartered in Saint Petersburg, Florida, specializing in the resale and facilitation of Wiley's Everything DiSC suite of behavioral assessments and related workplace development tools. The company sells and administers a portfolio of psychometric products — including Everything DiSC Workplace, Management, Sales, Work of Leaders, Agile EQ, and Catalyst profiles, the DiSC Classic 2.0 instrument, The Five Behaviors team development solution, and PXT Select hiring assessments — on behalf of Wiley Publishing, and is also certified to deliver CPP, Inc.'s Myers-Briggs Type Indicator. Underlying technology is not proprietary: assessments are delivered through Wiley's hosted EPIC (Electronic Profile Information Center) platform and Catalyst learning platform, with EPIC sub-accounts (free to set up, credit-based per report) enabling organizational self-administration, branded reports, comparison and team view reports, and 24/7 scheduling.

The business operates a hybrid go-to-market combining product-led e-commerce (self-serve profile and credit purchases via yourlifespath.com with instant digital delivery and automatic volume discounts beginning at 17 profiles), direct enterprise sales to large organizations, and live virtual and in-person workshop facilitation by certified DiSC trainers (90-minute and 2-hour formats for teams of up to 25). Revenue streams are diversified across one-time profile license sales, recurring EPIC credit purchases, fee-based workshop delivery, certification training, and facilitator kit sales, all sold under a 100% satisfaction guarantee with Authorize.Net payment processing. The customer base spans Fortune 500 enterprises (Amazon, Google, Starbucks, Bank of America, Boeing, Pfizer, Marriott, Netflix, Oracle, Wells Fargo, Morgan Stanley, the U.S. State Department), mid-market HR and L&D teams, individual self-development buyers, and certified DiSC practitioners purchasing EPIC accounts.

The firm is founder-owned and operates with a very small team (1–10 employees), led by founder Diane M. Ewing (Principal Consultant, former Fortune 500 HR Director, SPHR, MS in HR Management from Villanova) and Chris J. Ewing (Management Consultant, Certified Everything DiSC Instructor, MBA from Florida Institute of Technology). It holds Diamond Award Partner status (top 1% of Wiley Authorized Partners globally) and consecutive Wiley Platinum Awards in 2024 and 2025, placing it among the top 10 Wiley Authorized Partners worldwide. No venture capital, private equity, or parent company involvement is indicated in the available data.

Name

Your Life's Path

Legal name

Your Life's Path

Website

https://yourlifespath.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Life's Path is a founder-owned, Saint Petersburg-based Wiley Authorized Partner that sells and facilitates Everything DiSC assessments, EPIC sub-accounts, PXT Select, Five Behaviors, and Myers-Briggs tools for Fortune 500 enterprises, HR/L&D teams, and individuals worldwide.

Ownership category

akta.pro rank

Product category

Workplace Behavioral Assessment & Training

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

Keywords

• Workplace personality assessments
• Team development training
• Leadership development solutions
• Talent acquisition assessments
• Behavioral assessment facilitation

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. DiSC Profile Sales: Direct sales of Everything DiSC and DiSC Classic profile reports to individuals and organizations. Reports available in 'View Instantly' and 'Person Cannot View Results' versions. Revenue generated per profile sold.
2. EPIC Credit System: Organizations purchase EPIC credits to administer DiSC reports through sub-accounts. Credit costs vary by report type (15-35 credits per report). Sub-account setup is free; ongoing credit purchases as needed.
3. Virtual Workshop Facilitation: Fee-based virtual workshop sessions led by certified DiSC trainers for teambuilding, leadership development, and sales training. Includes 90-minute and 2-hour workshop formats for teams.
4. Certification Training: Wiley DiSC Certification and Five Behaviors Certification programs for professionals seeking accreditation to deliver DiSC assessments and training.
5. Facilitator Kits: Sale of DiSC Workplace Facilitator Kits and other professional facilitation materials for certified practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Your Life's Path is an authorized Wiley Diamond Partner that distributes and administers official Everything DiSC workplace personality assessments (Workplace, Management, Sales, Work of Leaders, Agile EQ, and Catalyst), DiSC Classic 2.0, the PXT Select hiring assessment, and The Five Behaviors team development program, delivered through the EPIC sub-account platform and supported by virtual and in-person facilitation workshops and DiSC practitioner certification training. The firm serves both individual buyers via self-serve e-commerce and enterprise clients including Fortune 500 companies via direct sales and customized workshop delivery.

Product overview

Your Life's Path is an authorized Wiley partner offering a comprehensive suite of DiSC-based workplace assessment and training solutions. The core portfolio includes Everything DiSC profiles (Workplace, Management, Sales, Work of Leaders, Agile EQ) delivered via the Catalyst platform or standalone reports, the original DiSC Classic 2.0 assessment, PXT Select hiring assessment, and The Five Behaviors team development solution. Supporting services include EPIC Sub-Accounts for self-administered assessment management, virtual instructor-led workshops, and facilitator certification training. The offerings are structured as a unified ecosystem centered on the Everything DiSC methodology, with the Catalyst platform serving as the modern delivery mechanism and add-on modules extending functionality for management and emotional intelligence development.

Differentiator

Problem solved

Functional benefit

Brands

• Everything DiSC: A suite of DiSC profile report options including Workplace, Catalyst, Agile EQ, Management, Sales, and Work of Leaders profiles for workplace assessment and development.

Products and services

• Everything DiSC Workplace Profile Personality assessment that helps individuals understand their DiSC style (Dominance, Influence, Steadiness, Conscientiousness) to improve workplace communication and teamwork. Includes 79 items taking approximately 20-25 minutes to complete.
• Everything DiSC Management Profile Assessment designed for managers to understand their management style, improve delegation, motivation, and development of others, and work more effectively with superiors.
• Everything DiSC Sales Profile Assessment helping sales professionals understand their selling style, recognize customer buying styles, and adapt their approach to increase sales effectiveness.
• Everything DiSC Work of Leaders Profile Self-coaching tool for seasoned leaders to develop leadership skills, providing insights into Leadership Map including priorities and strengths for vision, alignment, and execution.
• Everything DiSC Agile EQ Profile Emotional intelligence assessment focused on 8 Agile EQ mindsets, helping individuals recognize and respond more effectively to organizational situations by stretching beyond natural comfort zones.
• Everything DiSC Catalyst Platform-based DiSC learning experience for individuals and teams, offering a more flexible and engaging alternative to standalone profiles with add-on modules for Management and Agile EQ.
• DiSC Classic 2.0 Original and official DiSC profile measuring Dominance, Influence, Steadiness, and Conscientiousness traits. Consists of 28 items taking approximately 10-15 minutes to complete.
• PXT Select Hiring and selection assessment tool ideal for talent acquisition and HR professionals, helping organizations hire the right candidates the first time.
• The Five Behaviors Team development solution helping individuals and teams become healthier, stronger, and more productive by learning and applying five core behaviors: Trust, Conflict, Commitment, Accountability, and Results.
• EPIC Sub-Accounts Admin platform allowing organizations to administer their own Everything DiSC reports directly from the publisher's assessment platform. Includes access to Catalyst platform, custom branding, free comparison and Team View reports, and 24/7 scheduling.
• Virtual DiSC Workshops Interactive virtual workshops led by Certified DiSC Trainers for teams up to 25 participants, covering teambuilding, leadership, management, and sales development topics.
• DiSC Certification Training Wiley-certified practitioner courses preparing facilitators to deliver engaging DiSC learning experiences. Includes Everything DiSC Certification and Five Behaviors Certification programs.

Quantifiable outcome

• Top 10 Wiley Authorized Partners worldwide
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Wiley PublishingcoreChannel Partner/ Reseller/ DistributorAuthorized Partner for Wiley Publishing, specializing in Everything DiSC and PXT Select workplace development solutions. Company holds Diamond Award status (top 1% of partners globally) and has earned consecutive Wiley Platinum Awards in 2024 and 2025. Delivers official Everything DiSC assessments, facilitation kits, and certification programs.
• CPP, Inc.coreChannel Partner/ Reseller/ DistributorCertified practitioners for CPP, Inc., the publisher of the Myers-Briggs Type Indicator (MBTI) instrument. Company offers MBTI assessments as part of their comprehensive workplace assessment portfolio.

Scale indicators5 records

Direct peers

• CPP, Inc. (The Myers-Briggs Company): CPP publishes the Myers-Briggs Type Indicator and certifies practitioners like Your Life's Path to deliver MBTI assessments — a direct counterpart on YLP's MBTI line and an adjacent competitor in the broader personality-assessment market.
• PeopleKeys: PeopleKeys is a long-standing Wiley Authorized Partner selling Everything DiSC assessments, Myers-Briggs (MBTI), and other workplace assessments online — directly mirroring Your Life's Path's product mix and self-serve e-commerce model.
• InInsyt (discprofile.com): InInsyt operates one of the largest online DiSC Authorized Partner storefronts selling Everything DiSC and DiSC Classic profiles, the same core SKUs as Your Life's Path with a comparable direct-to-customer e-commerce GTM.
• People Development Solutions (Professional Dynametrics): Professional Dynametrics is an Authorized Everything DiSC Partner offering DiSC assessments, EPIC sub-accounts, and facilitation/training services to organizations — overlapping on every product line YLP sells.
• Extended DISC (XR DiSC): Extended DISC is an international DiSC-style behavioral assessment provider selling competing personality assessments (incl. North America via XR DiSC) to organizations — a direct substitute for Everything DiSC at the same corporate buyer.

Broad incumbents

• Gallup: Gallup's CliftonStrengths and employee engagement assessments are a substitute for DiSC in enterprise talent/team work, frequently winning L&D RFPs against Everything DiSC providers like Your Life's Path.
• The Ken Blanchard Companies: Blanchard is a large, established leadership and team development firm whose content portfolio (SLII, Leadership DNA, etc.) competes against DiSC-based solutions for enterprise learning-and-development budget, frequently displacing or bundling against single-tool providers like YLP.
• FranklinCovey: FranklinCovey is a publicly listed training and consulting firm delivering organizational development solutions (The 7 Habits, Speed of Trust, etc.) that compete for the same enterprise L&D budget that YLP addresses via DiSC workshops.

Emerging players

• Insights Learning & Development: Insights Discovery sells a DISC-derived personal effectiveness assessment across 100+ countries with accredited practitioner programs — a direct behavioral-assessment substitute competing for the same leadership development wallet.
• Hogan Assessments: Hogan publishes personality assessments used for leadership development, executive selection, and team effectiveness — competing head-to-head with Everything DiSC in enterprise coaching and selection engagements.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yourlifespath
• YouTubeyoutube.com/channel/UC6fNLSv8-Pn1sRBprcDFGUQ
• Facebookfacebook.com/YourLifesPath
• LinkedInlinkedin.com/company/yourlifespath

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Life's Path