Timeline Nutrition
Timeline Nutrition is a Chicago-based company that sells premium supplements and skincare powered by its proprietary Mitopure® Urolithin A ingredient, targeting health-conscious consumers and healthcare providers interested in mitochondrial health and longevity.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Timeline Nutrition does
Timeline Nutrition is a Chicago-based, privately-held health and longevity company that develops and sells consumer supplements and skincare products built around its proprietary Mitopure® Urolithin A ingredient. The company markets a portfolio of oral supplement formats — Mitopure Gummies (sugar-free, strawberry-flavored), Mitopure Softgels (vegan), and Mitopure Powder — alongside a newer Mitopure Topicals skincare line, all unified by the underlying mechanism of activating mitophagy to renew damaged mitochondria. Mitopure® is protected by 80 patents and is backed by 18 years of research collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL), including 25 completed and ongoing gold-standard clinical trials covering over 2,000 participants; published results in Cell Reports Medicine report a +39% increase in mitochondrial renewal versus placebo after 16 weeks.
The company operates a direct-to-consumer e-commerce model through its own online storefront (timeline.com), shipping globally and supported by phone and email customer service. A dedicated healthcare provider portal (pro.timeline.com) serves doctors, nutritionists, and functional medicine practitioners as a secondary channel for professional recommendations. Revenue is generated through one-time purchases and likely recurring subscription orders, with the Longevity Rewards Club loyalty program and an affiliate program supporting retention and word-of-mouth growth. Brand credibility is built and maintained through endorsements from prominent figures including Dr. Mark Hyman, Dr. Gabrielle Lyon, Dr. Johan Auwerx (EPFL), Eric Verdin (Buck Institute for Research on Aging), and public figure Maye Musk, supplemented by an active content marketing program and social media presence on Instagram and TikTok. The primary customer segments are health-conscious consumers interested in longevity and anti-aging, and healthcare providers seeking evidence-based supplement options for patients.
Timeline Nutrition targets the premium longevity and healthy-aging consumer segment and competes indirectly with NAD+, CoQ10, Creatine, and Spermidine products on the basis of direct mitophagy activation supported by human clinical evidence. No revenue, funding, headcount, or management team information is publicly disclosed in the source data, which limits financial visibility but does not diminish the visible R&D and IP positioning of the business.
Timeline Nutrition firmographics
Firmographics- Name
- Timeline Nutrition
- Legal name
- Timeline Nutrition
- Website
- https://timelinenutrition.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Timeline Nutrition is a Chicago-based company that sells premium supplements and skincare powered by its proprietary Mitopure® Urolithin A ingredient, targeting health-conscious consumers and healthcare providers interested in mitochondrial health and longevity.
- Ownership category
- akta.pro rank
Timeline Nutrition industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Timeline Nutrition is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Timeline Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel
Revenue model
- Direct-to-Consumer Supplement Sales: The company generates revenue through direct sales of Mitopure® supplements (gummies, softgels, powder) and skincare products to consumers through their e-commerce platform. Products include one-time purchases and likely subscription options for recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mitopure Gummies - Strawberry-flavored sugar-free gummies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Timeline Nutrition product offering
Product offeringCore offering
Timeline Nutrition sells a portfolio of supplements (gummies, vegan softgels, powder) and topical skincare products powered by Mitopure, its proprietary Urolithin A ingredient. The offerings target cellular energy, mitochondrial renewal, muscle strength, and healthy aging, sold direct-to-consumers through the timeline.com e-commerce storefront and to healthcare professionals via a dedicated pro.timeline.com portal.
Product overview
Timeline Nutrition is a health and longevity company offering a portfolio of supplements and skincare products powered by Mitopure, their proprietary Urolithin A ingredient. The core product line consists of three oral supplement formats—Mitopure Gummies (sugar-free strawberry-flavored gummies), Mitopure Softgels (vegan softgels), and Mitopure Powder—each delivering a precise dose of Urolithin A for cellular energy and mitochondrial renewal. The company also offers topical skincare products and bundled packages/accessories. All products are centered on the clinically-proven Mitopure ingredient, which is supported by 18 years of research, 25 human clinical trials, and 80 patents.
Differentiator
Problem solved
Functional benefit
Products and services
- Mitopure Gummies
Quantifiable outcome
- +39% mitochondrial renewal after 16 weeks over placebo
- +2 more outcomes
Companies that use Timeline Nutrition
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Timeline Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Timeline Nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swiss Federal Institute of Technology Lausanne (EPFL)core18-year research collaboration with EPFL scientists including Dr. Johan Auwerx. EPFL is a leading Swiss technology university known for breakthrough research in mitochondrial biology and longevity science. This partnership has produced the Mitopure® ingredient and 25 clinical trials.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Timeline Nutrition competitors and assessment
Company assessmentBroad incumbents
- Life Extension: Life Extension is a long-established, broad-line supplements retailer with deep longevity and mitochondrial health SKUs. It overlaps with Timeline on healthy-aging positioning and serves a similar clinically-engaged consumer through its own e-commerce platform.
- AG1 (Athletic Greens): AG1 is a premium daily foundational nutrition powder sold DTC at a high price point with heavy influencer/KOL marketing. It competes for the same high-LTV health-conscious consumer wallet share that Timeline targets.
- Thorne: Thorne is a premium practitioner-grade supplement brand selling direct and through healthcare professionals. It overlaps with Timeline on the provider-channel strategy and the premium healthy-aging/mitochondrial product set.
- Nestlé Health Science (Celltrient / healthy aging brands): Nestlé Health Science invests in cellular health and healthy aging nutrition (e.g., Celltrient, partnerships in mitochondrial health). As a well-capitalized incumbent, it represents a strategic threat and potential acquirer/partner for clinically validated longevity ingredients like Mitopure.
Direct peers
- Elysium Health: Elysium Health sells the Basis supplement (nicotinamide riboside + pterostilbene) targeting cellular aging and NAD+ levels via DTC. It is the closest direct peer to Timeline in the clinically-positioned longevity supplement category with science-led marketing.
- MitoQ: MitoQ sells a mitochondria-targeted antioxidant (ubiquinol/MitoQ molecule) via DTC with a strong science story and clinical backing. It overlaps directly with Timeline in targeting mitochondrial health and healthy aging consumers.
- ChromaDex (Tru Niagen): ChromaDex markets Tru Niagen, a leading nicotinamide riboside (NAD+ precursor) supplement sold direct and through retail. It competes head-to-head with Mitopure for share of the longevity/healthy-aging supplement spend.
Emerging players
- InsideTracker: InsideTracker offers biomarker-based longevity and performance nutrition plans, including its own supplement line. It serves a similar premium, science-driven longevity segment and competes for both consumer attention and provider recommendations.
- Amazentis: Amazentis is the Swiss biotech that pioneered Urolithin A research and developed Mitopure in collaboration with EPFL. It is the scientific parent/partner to Timeline Nutrition and the most directly comparable R&D-stage peer in the Urolithin A category.
- Docteur instead (Codeage): Codeage markets premium longevity and mitochondrial-support supplements (including urolithin A-adjacent and NAD+ products) via DTC. It is an emerging brand competing for share of voice in the science-led longevity category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Timeline Nutrition social profiles
Digital presenceTimeline Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Timeline Nutrition leadership team
Management profileNumber of profiles
Timeline Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Timeline Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Timeline Nutrition
What does Timeline Nutrition do?
Timeline Nutrition sells a portfolio of supplements (gummies, vegan softgels, powder) and topical skincare products powered by Mitopure, its proprietary Urolithin A ingredient. The offerings target cellular energy, mitochondrial renewal, muscle strength, and healthy aging, sold direct-to-consumers through the timeline.com e-commerce storefront and to healthcare professionals via a dedicated pro.timeline.com portal.
When was Timeline Nutrition founded?
Timeline Nutrition was founded in -1.
Where is Timeline Nutrition based?
Timeline Nutrition is headquartered in Chicago, United States, in the North America region.
How does Timeline Nutrition make money?
One revenue line is on record: direct-to-Consumer Supplement Sales.
Who are Timeline Nutrition's main competitors?
Broad incumbents on record are Life Extension, AG1 (Athletic Greens), Thorne and Nestlé Health Science (Celltrient / healthy aging brands). Direct peers are Elysium Health, MitoQ and ChromaDex (Tru Niagen). Emerging players are InsideTracker, Amazentis and Docteur instead (Codeage).
Does Timeline Nutrition have an API?
No public API is recorded for Timeline Nutrition.
What industry is Timeline Nutrition in?
Timeline Nutrition's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2844.