Sultan Holding

What Sultan Holding does

Sultan Holding is a privately-held, family-owned diversified investment holding company headquartered at The Bay Gate Tower in Business Bay, Dubai, United Arab Emirates. Founded by Sultan Hareb Al Falahi in 1992 originally as Akar Properties, the group has expanded into eight wholly-owned subsidiaries spanning real estate development and brokerage (Akar Properties, Sultan Estate), marble and stone manufacturing and contracting (Sultan Marble, employing 250+ professionals), flexible workspace provision (Centrum Spaces, 46,000 sq. ft. across Abu Dhabi and Dubai), hospitality management (Roise Hotels, partnered with Hyatt, Ramada by Wyndham, Radisson), luxury sports operations (City Football Club), and automotive trading with EV charging infrastructure (S Motors and the Volt Hub brand). The company's flagship real estate asset is the 54-storey Grade A Bay Gate Tower offering ~572,909 sq. ft. of leasable commercial space and 1,000+ parking spaces completed in 2015.

Name

Sultan Holding

Legal name

Sultan Holding

Website

https://sultan.ae

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Sultan Holding is a Dubai-based, family-owned diversified investment group operating eight wholly-owned subsidiaries across real estate development, marble manufacturing, flexible workspaces, hospitality management, sports, and automotive with EV infrastructure in the UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Investment and Development: Revenue generated through property development, leasing, brokerage, and land bank investments across residential and commercial sectors through Akar Properties and Sultan Estate.
2. Marble and Stone Contracting: Turnkey marble contracting services for residential and commercial projects including supply, cutting, water jet polishing, and installation services.
3. Flexible Workspace Rental: Co-working spaces, private offices, meeting rooms, and business services through Centrum Spaces in Abu Dhabi and Dubai locations.
4. Hospitality Management: Hotel development, operational management, and asset management for partnered hospitality brands including Hyatt, Ramada, Radisson, and boutique brands.
5. Automotive Trading and EV Infrastructure: Automotive trading, investments, and electric vehicle charging stations (Volt Hub) through S Motors subsidiary.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Sultan Holding is a diversified private family enterprise and investment holding company headquartered in Dubai, UAE. Through its subsidiaries, the group delivers real estate brokerage, leasing and master developments (Akar Properties), turnkey marble manufacturing and contracting (Sultan Marble), flexible co-working and serviced offices (Centrum Spaces), hospitality management with international hotel brand partnerships (Roise Hotels), automotive trading and EV charging (S Motors), ultra-luxury off-plan residential development (Sultan Estate), and a football and sports club (City Football Club). Its flagship commercial asset is The Bay Gate Tower, a 54-storey Grade A building in Business Bay, Dubai.

Product overview

Sultan Holding is a diversified UAE-based investment company operating as a platform of distinct subsidiaries spanning multiple industries. The portfolio includes: Akar Properties (real estate consultancy, brokerage, leasing), Sultan Marble (marble manufacturing and contracting), Sultan Investment (investment mother platform), Centrum Spaces (flexible workspaces and co-working), Roise Hotels (hospitality management), City Football Club (sports), S Motors (automotive trading, Volt Hub EV charging), Sultan Estate (luxury off-plan development), and The Bay Gate Tower (commercial real estate). These subsidiaries operate independently under the parent holding company, sharing core values of quality, innovation, efficiency, luxury, and Emirati hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bay Gate Tower A 54-storey Grade A commercial tower in Business Bay, Dubai offering approximately 572,909 sq. ft. of leasable commercial space with shell and core, CAT A, semi-fitted, and fully fitted office options, plus 1,000+ parking spaces across 14 levels, available to enterprise tenants.
• Akar Properties Real Estate Services Real estate land bank investments, brokerage, leasing, master developments, and consultancy services for residential and commercial sectors across the UAE.
• Sultan Marble Contracting Services Turnkey marble and stone contracting services including supply, cutting, water jet polishing, installation, and contracting for residential and commercial construction projects, employing over 250 engineers, quantity surveyors, technicians, and craftsmen.
• Centrum Spaces Flexible Workspaces Combined 46,000 sq.ft flexible and design-led workspaces offering co-working spaces, private offices, meeting rooms, event spaces, and business services for startups, SMEs, and corporate clients across Abu Dhabi and Dubai.
• Roise Hotels Hospitality Management Hotel development, operational management, asset management, and investment services in partnership with Hyatt Hotels, Ramada by Wyndham, Radisson Hotels & Resorts, Fendi Residences, Fashion TV, and other world-class brands.
• S Motors Automotive Trading and EV Charging Automotive trading and investments, electric vehicle charging stations (Volt Hub), SMART mobility, and automotive technology solutions in the UAE market.
• Sultan Estate Luxury Development Ultra-luxury off-plan residential development with custom design, build, project management, and real estate investment advisory services, with focus on superior craftsmanship, innovative design, and prime locations.

Segments5 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Marriott InternationalflagshipStrategic or Co-development Partner · 17 October 2024Taraf (a Sultan Holding affiliated entity) partnered with Marriott International to bring the first W Hotels branded residences to Abu Dhabi, representing a major flagship hospitality development project.
• Hyatt HotelscoreChannel Partner/ Reseller/ DistributorRoise Hotels, Sultan Holding's hospitality management company, partners with Hyatt Hotels for hotel operations and development in the UAE region.
• Al AshramcoreImplementation/ SI/ Consulting PartnerAl Ashram was appointed as the main contractor for Taraf's Palm Jumeirah project, a luxury residential development in partnership with Marriott International's W Hotels brand.
• InfinitspaceminorStrategic or Co-development PartnerIn 2023, Centrum Spaces partnered with Infinitspace from Holland to relaunch CBL as Centrum Spaces, expanding flexible workspace offerings in the UAE.
• Ramada by WyndhamcoreChannel Partner/ Reseller/ DistributorRoise Hotels partners with Ramada by Wyndham for hotel management and development services in the region.
• Radisson Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRoise Hotels partners with Radisson Hotels & Resorts for hospitality management services.
• W MotorsminorStrategic or Co-development PartnerS Motors collaborates with W Motors, showcasing automotive credibility and innovation in the UAE market.
• PorscheminorStrategic or Co-development PartnerS Motors has collaborations with Porsche, demonstrating automotive industry partnerships and credibility.
• Dubai PoliceminorStrategic or Co-development PartnerS Motors collaborates with Dubai Police, showcasing automotive innovation and credibility in the UAE.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Centum Investment (Kenya): African diversified holding company with real estate, private equity, and FMCG subsidiaries. Not a direct competitor but a structurally comparable holding-company model: operating subsidiaries across asset-heavy verticals, managed by a small central team.

Direct peers

• Emaar Properties: UAE-listed real estate developer (and operator of The Address Hotels) and the dominant Dubai developer. Most directly comparable to Sultan Holding's Akar Properties brokerage/leasing arm and Sultan Estate/Taraf luxury development, with a similar luxury-branded-residence and hospitality flywheel.
• DAMAC Properties: Dubai-based luxury and ultra-luxury off-plan developer with branded residence partnerships (Damac Hills, DAMAC Maison). Highly comparable to Sultan Estate's Taraf/Palm Jumeirah project and to the W Hotels Abu Dhabi pipeline, both targeting ultra-high-net-worth buyers and branded-residence inventory.
• Aldar Properties: Abu Dhabi-listed real estate developer and asset manager with diversified real estate, hospitality, and education businesses. Closest peer to Sultan Holding's Abu Dhabi tilt (Centrum Spaces Abu Dhabi, Taraf W Hotels Abu Dhabi) and to the group's mixed hospitality + development + asset management model.
• Nakheel: Dubai-based master developer behind Palm Jumeirah and other landmark communities. Direct comparable to Sultan Holding's Taraf Palm Jumeirah project and to the group's master development and land bank strategy through Akar Properties.
• Dubai Investments: UAE-listed diversified investment company with subsidiaries across real estate, manufacturing, healthcare, and education. Closest public analogue to Sultan Holding's holding-company structure with multiple operating subsidiaries, including Sultan Marble-style manufacturing and real estate arms.
• Meraas (Dubai Holding): Dubai-based diversified lifestyle/real estate developer (City Walk, La Mer, Bluewaters, etc.) with hospitality and leisure assets. Compares directly to Sultan Holding's diversified luxury real estate, hospitality, and lifestyle portfolio strategy.

Regional players

• RAK Properties: Ras Al Khaimah-based UAE real estate developer active in residential, commercial, and hospitality. Comparable to Akar Properties and Sultan Estate's development and leasing activity, though operating in a different emirate and a smaller market.
• Golden Gate Estates / Aqary Group: UAE-based real estate services and development group operating brokerage, leasing, and master development across the Emirates. Closest scaled direct peer to Akar Properties' brokerage and leasing operations.

Broad incumbents

• Majid Al Futtaim Group: UAE-based diversified conglomerate with shopping malls, hotels (including Marriott partnerships), and real estate development. Comparable to Sultan Holding's diversified operating model across real estate, hospitality, and consumer-facing verticals, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sultan-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sultan Holding