What Home Improvement Leads does

Home Improvement Leads is a vertically-focused lead-generation platform that supplies pre-qualified, geo-targeted homeowner leads to residential contractors in the home improvement category. The company is operated as a business unit of QuinStreet, Inc. (NASDAQ: QNST), a publicly traded performance marketing firm headquartered in Foster City, California. The platform serves contractors across four flagship verticals—Solar, Windows, HVAC, and Roofing—as well as 25+ additional home-improvement trade categories including basement waterproofing, kitchen and bathroom remodeling, plumbing, siding, decks, fencing, walk-in tubs, water filtration, and stairlifts. At scale, the platform has processed more than 21 million job-quote requests, facilitated nearly 9 million contractor appointments, and supported more than 2.1 million finished projects, qualifying roughly 1.5 million homeowners per year (40,000+ per week).

The core product is a cloud-based real-time lead delivery system that targets bottom-of-funnel homeowners via paid search and a proprietary network of websites. Approximately 85% of leads are self-generated (rather than aggregated from third parties) and roughly half originate from paid search on Google, Bing, and other search engines—indicating a deliberate focus on actively searching homeowners rather than top-of-funnel brand awareness. The platform includes a free cloud-based CRM with optional integration into contractors' existing CRMs, real-time lead reporting, geo-targeting filters, and dedicated marketing-consultant support. Pricing is purely transaction-based: contractors pay per lead received on a weekly billing cycle, with no upfront fees, a minimum 20 leads per week, a 90-day initial commitment, and the option to cancel via email thereafter. Lead replacement is available within 7 days as expiring store credit.

The go-to-market model is sales-led with a hybrid self-service tier. Inside sales representatives and regional account managers handle pre-signup qualification, credit-limit setting, onboarding, and ongoing optimization, while a self-service online registration page allows smaller contractors to sign up independently. Customers range from enterprise accounts such as Sears Home Services (a customer since 2014 whose volume has tripled) to mid-market firms such as Simply Solar and Able Roof / Mr. Roof (a customer since March 2016), to long-tail SMB contractors across the United States. Home Improvement Leads does not appear to operate outside the US domestic market.

Name

Home Improvement Leads

Legal name

QuinStreet, Inc.

Website

https://homeimprovementleads.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Improvement Leads is a lead-generation platform operated by QuinStreet, Inc. that supplies pre-qualified, geo-targeted homeowner leads to home improvement contractors across solar, windows, HVAC, roofing, and 25+ other trades on a pay-per-lead basis.

Ownership category

akta.pro rank

Product category

Lead Generation Services

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Lead generation services
• Home improvement leads
• Contractor marketing
• Pay per lead
• Residential lead generation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Sales: Contractors pay per lead received on a pay-as-you-go basis with no upfront fees. No long-term contracts required after initial 90-day commitment period. Leads are billed weekly via credit card.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Home Improvement Leads operates a lead generation platform that supplies home improvement contractors with pre-qualified, geo-targeted, real-time homeowner leads for services such as roofing, windows, HVAC, and solar. Contractors pay per lead received on a pay-as-you-go basis with no upfront fees or long-term contracts after an initial 90-day commitment. The platform includes a free cloud-based CRM, real-time lead reporting, and dedicated marketing consultant support.

Product overview

Home Improvement Leads operates as a lead generation platform delivering qualified, geo-targeted homeowner leads to home improvement contractors. The core Home Improvement Leads Platform serves as the central offering, supported by four specialized lead sub-products: Solar Leads, Window Leads, HVAC Leads, and Roofing Leads. Additional value-added services include a free Cloud Based CRM for lead management, real-time Easy Lead Reports, and access to a Dedicated Marketing Consultant. The platform qualifies over 1.5 million homeowners annually and delivers leads in real-time to contractors across 25+ trade categories including basement waterproofing, bathroom remodel, cabinets, decks, doors, fencing, flooring, foundations, generators, gutters, home security, hot tubs, kitchen remodeling, plumbing, siding, solar, stairlifts, tree services, walk-in tubs, water filtration, and windows.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Improvement Leads Platform Lead generation platform that delivers geo-targeted, real-time, high-intent homeowner leads to home improvement contractors across multiple trade categories. Includes a free cloud-based CRM and real-time lead reporting, qualifying over 1.5 million homeowners annually and delivering leads in seconds to contractor online accounts and email addresses.
• Solar Leads Pre-qualified homeowner leads for solar energy services including solar electric panel installation for homes and pools. Designed for residential solar contractors offering panel installation, solar electric systems, and renewable energy integration, with usage-based pricing and one of the lowest shared lead caps in the industry.
• Window Leads Qualified leads for window replacement, repair, and installation services targeting homeowners seeking energy-efficient and environmentally friendly window upgrades. Built for window contractors serving local, high-intent homeowners for quick-turnaround projects.
• HVAC Leads Qualified homeowner leads seeking heating, ventilation, and air conditioning installation, service, and repair services, including smart thermostat installation. Designed for HVAC contractors in a busy market who need verified leads tailored to their specifications quickly.
• Roofing Leads Qualified leads for roofing repair, replacement, and installation services, including composition shingle and energy-efficient/solar-ready roof installation. Built for roofing professionals addressing changing technologies and energy-efficiency concerns with limited time for lead prospecting.

Quantifiable outcome

• 21,146,527 requests for job quotes processed platform-wide
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Networx (formerly CraftJack): Networx operates lead-generation services for contractors across multiple home-improvement categories, including the legacy CraftJack brand. It competes directly on the same pay-per-lead economics and SMB contractor customer base, particularly in roofing, windows, and HVAC.
• Houzz: Houzz combines a homeowner design/inspiration platform with a Pro directory that generates leads for remodelers, designers, and specialty contractors (windows, kitchens, bathrooms). Comparable because of the pay-per-lead motion to home-improvement pros and a similar contractor-LTV-driven monetization strategy.
• Porch: Porch.com connects homeowners with home-service professionals across categories including roofing, HVAC, windows, and remodeling, monetizing via leads and concierge services. Comparable to Home Improvement Leads in target verticals and contractor-led monetization, though Porch also operates a media/network extension.
• Modernize: Modernize is a lead-generation platform specializing in home-improvement categories such as roofing, windows, HVAC, solar, and bath/kitchen remodels. It is a direct competitor given its overlapping verticals, contractor-pay-per-lead model, and focus on pre-qualified homeowner intent.
• Thumbtack: Thumbtack operates a marketplace that matches homeowners with local professionals across dozens of home-service categories on a pay-per-lead basis. It is directly comparable in product (per-lead pricing, contractor self-service signup, geo-targeted leads) and target customer (independent home-improvement contractors).
• HomeAdvisor (Angi Leads): HomeAdvisor is the largest US marketplace connecting homeowners with home-improvement contractors via pay-per-lead and membership models. It is the most direct competitor to Home Improvement Leads given overlapping vertical coverage (roofing, HVAC, windows, etc.) and a near-identical sales-led contractor onboarding motion.

Broad incumbents

• Yelp: Yelp operates a major local-business directory and request-a-quote feature that generates home-improvement leads for pros in categories such as roofing, HVAC, and remodeling. It is comparable as a broad incumbent lead source for the same contractor customers, though not a vertical-specialist.
• Angi Inc. (formerly Angie's List / IAC Home Services): Angi Inc. owns Angi Leads (formerly HomeAdvisor), Angi (formerly Angie's List), and Handy, offering a broad portfolio of lead-generation, advertising, and home-services products. It is a broader incumbent in the same end-market with overlapping capabilities but a much wider footprint than Home Improvement Leads' vertical focus.

Emerging players

• BuildZoom: BuildZoom is a marketplace that connects homeowners with general contractors and remodelers, monetizing via leads and project-matching tools. It is comparable on contractor-pay-per-lead mechanics and home-improvement targeting, with somewhat narrower category depth and smaller scale.
• Bark.com: Bark.com is a global online marketplace that generates leads for professionals across hundreds of service categories, including home improvement. It is comparable in core mechanic (pay-per-lead, self-serve pros, geo-targeting) but operates at smaller US scale and with broader category coverage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HIL_Social
• LinkedInlinkedin.com/company/home-improvement-leads

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Improvement Leads