Farmagan

What Farmagan does

Farmagan S.p.A. is a privately held Italian-Sammarinese hair care company founded in 1935 and headquartered in Galazzano, San Marino, operating primarily in Italy and San Marino. The company develops, manufactures, and sells professional and consumer hair and scalp care products built around its proprietary founding ingredient Bulbocapillina, with dermatological and microbiological testing conducted in its own research laboratories and products manufactured Made-in-Italy to international quality standards. Its portfolio spans multiple sub-brands organized by hair concern: BIOACTIVE (Hair Care, Styling, Naturalis, Sun & Fitness, Hs3, Hair Treatment), POINT BARBER and POINT HAIR (men's grooming and styling), BULBO Professional Line and BULBO PLUS (including a vegan line with Sicilian fruit extracts), BULBO CAPILLINA (trichological treatments including anti-hair-loss Vitalize and anti-dandruff Cleanse), Placentrix, Fixton, Performance Finish, and REPAIR AMP, totaling over 92 SKUs across shampoo, masks, ampoules, serums, sprays, oils, lotions, and styling categories.

Farmagan operates a dual-channel go-to-market: direct-to-consumer e-commerce via farmagan.com with free domestic shipping in Italy for orders over €30 and standard BRT courier delivery within 2-3 working days, and a parallel B2B professional channel through dedicated portals farmaganprofessional.com and farmaganforsalon.com serving salon owners and stylists. Revenue mechanics are one-time product purchases in both channels, with no subscription, licensing, or recurring-contract model disclosed. Customer targeting spans seven primary use-case segments: curly hair, dry/damaged hair, colored hair, thin hair, men's grooming (Point Barber), scalp health (anti-dandruff and hair loss), and salon professionals. The company holds a San Marino e-commerce authorization (n. 371 dated 15/12/2015), maintains organic social presence on Facebook, Instagram, and YouTube, and publishes hair-care blog content. No revenue, headcount, funding history, management team composition, partnerships, patents, or awards are disclosed in the available data.

Name

Farmagan

Legal name

Farmagan S.p.A.

Website

https://farmagan.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmagan S.p.A. is a privately held Italian-Sammarinese hair care company founded in 1935 that formulates and sells professional and consumer hair and scalp products through direct-to-consumer e-commerce and B2B salon portals, serving consumers and salon professionals across Italy and San Marino.

Ownership category

akta.pro rank

Product category

Professional Hair Care

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shampoo & Scalp Cleansers (CRABABAA)

akta.pro secondary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Professional hair care
• Hair care cosmetics
• Scalp treatment products
• Salon hair products
• Men's grooming products

Headquarters

HQ city

Serravalle

HQ country

San Marino

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Farmagan sells directly to consumers through their e-commerce platform farmagan.com, offering over 92 products across hair care categories including shampoo, masks, serums, treatments, and styling products.
2. B2B Professional Sales: Farmagan serves salon professionals through their dedicated B2B portal (farmaganprofessional.com) and a separate professional platform (farmaganforsalon.com), selling professional-grade hair care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Farmagan develops, manufactures, and sells professional hair care and scalp treatment products including shampoos, masks, serums, ampoules, sprays, oils, styling products, and men's grooming items. The company sells direct-to-consumer through its own e-commerce platform farmagan.com (92+ products) and serves salon professionals through dedicated B2B portals (farmaganprofessional.com and farmaganforsalon.com). Products are formulated in Farmagan's own research laboratories in San Marino using proprietary active ingredients including the founding Bulbocapillina (since 1935), and are dermatologically and microbiologically tested.

Product overview

Farmagan is a professional hair care and beauty company founded in 1935 in San Marino, specializing in products for hair and scalp health. The company operates two channels: a B2C e-commerce platform (Farmagan-shop) and a B2B professional portal (Farmagan for Salon). The product portfolio consists of multiple sub-brands organized by hair concern and need: BIOACTIVE HAIR CARE (Hydra, Repair, Keep Color lines for hydration, damage repair, and color protection), BIOACTIVE STYLING (styling products), BIOACTIVE NATURALIS (natural/nourishing products with Cashmere Keratin), BIOACTIVE SUN & FITNESS (sun protection and post-sun care), BIOACTIVE HAIR TREATMENT (scalp treatments including anti-dandruff, anti-hair loss), POINT BARBER (male grooming: beard care, shaving, aftershave), POINT HAIR (barber styling products: waxes, gels, sprays), BULBO CAPILLINA (trichological treatments including Vitalize for anti-hair loss and Cleanse for dandruff control), BULBO PLUS (vegan hair care with Sicilian fruit extracts), and PLACENTRIX (placental-based treatments). The company was founded on Bulbocapillina, an active ingredient, and maintains in-house R&D laboratories for product development. Products are dermatologically and microbiologically tested, with Made in Italy manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• BIOACTIVE: Main hair care product line including BIOACTIVE HAIR CARE, BIOACTIVE STYLING, BIOACTIVE NATURALIS, BIOACTIVE Hs3, BIOACTIVE SUN & FITNESS, BIOACTIVE HAIR TREATMENT lines
• POINT BARBER
• BULBO Professional Line
• BULBO PLUS
• BULBO CAPILLINA
• Placentrix
• Fixton
• Performance Finish
• REPAIR AMP

Products and services

• BIOACTIVE Hs3 - Argan Serum A fluid serum enriched with Argan Oil and Linseed Oil to nourish and gently restructure the hair fiber, enhancing hair beauty. Targeted at consumers with dry or damaged hair seeking shine and restructuring benefits.
• BIOACTIVE Hair Care - Repair Shampoo Strengthening shampoo with panthenol for fragile and damaged hair that gently cleanses and helps strengthen the hair fiber. Targeted at consumers with fragile, damaged, or weakened hair.
• BIOACTIVE Hair Care - Repair Mask Restructuring mask with panthenol for fragile and damaged hair that helps nourish and strengthen the hair fiber. Targeted at consumers needing intensive repair for fragile hair.
• BIOACTIVE Hair Care - Repair Spray Mineralizing restructuring spray with panthenol providing immediate restructuring action that protects fragile and stressed hair. Targeted at consumers with fragile hair needing leave-in repair treatment.
• REPAIR AMP - Repair Amp Mineralizing restructuring ampoules for fragile hair with panthenol and minerals, packaged in 10 monodose vials. Targeted at consumers needing intensive restorative ampoule treatment for fragile hair.
• BIOACTIVE Hair Care - Hydra Shampoo Hydrating shampoo enriched with hyaluronic acid for dry and dehydrated hair that gently cleanses and restores moisture levels. Targeted at consumers with dry or dehydrated hair.
• BIOACTIVE Hair Care - Hydra Mask Deep hydrating mask with hyaluronic acid and linseed oil for particularly dry and dehydrated hair. Targeted at consumers needing intensive deep hydration.
• BIOACTIVE Hair Care - Hydra Oil Precious hydrating fluid for dry and dehydrated hair enriched with hyaluronic acid and jojoba oil, helps counteract dryness and nourish the hair fiber. Targeted at consumers with very dry hair.
• BIOACTIVE Hair Care - Keep Color Shampoo Protective shampoo for colored or bleached hair with Limnanthes oil derivative that preserves color intensity and shine. Targeted at consumers with color-treated or highlighted hair.
• BIOACTIVE Hair Care - Keep Color Mask Protective mask for colored or bleached hair with Limnanthes oil derivative and shea butter that preserves color intensity. Targeted at consumers with color-treated hair.
• BULBO PLUS - Replenish Mask Restructuring vegan mask for fragile hair with Sicilian apple extract that nourishes the hair fiber. Targeted at consumers seeking vegan hair care for fragile hair.
• BULBO PLUS - Nourish Shampoo Hydrating vegan shampoo for dry hair with Sicilian orange extract that restores hydration, softness and vitality. Targeted at consumers with dry hair seeking vegan formulations.
• BULBO PLUS - Nourish Mask Hydrating vegan mask for dry hair with Sicilian orange extract that leaves hair soft and easily detangleable. Targeted at consumers with dry hair seeking vegan formulations.
• BIOACTIVE Sun & Fitness Shampoo Capelli-Corpo Post-sun hydrating and conditioning shampoo for hair and body with jojoba oil, inositol and provitamin B5. Targeted at consumers needing post-sun hair and body care.
• BIOACTIVE Sun & Fitness Conditioner Post-sun hydrating conditioner with jojoba oil and linseed oil rich in vitamins E and F, leaves hair soft and easy to comb. Targeted at consumers seeking post-sun conditioning care.
• BIOACTIVE Sun & Fitness Olio Spray Capelli-Corpo Solar spray oil for hair and body with SPF 15 containing jojoba oil and rice bran oil, providing medium sun protection. Targeted at consumers seeking sun protection for hair and body.
• BIOACTIVE Naturalis - Nutritive Shampoo Nutritive and restructuring shampoo with Cashmere Keratin, ideal for treated, frayed or destructured hair. Targeted at consumers with chemically treated or damaged hair.
• BIOACTIVE Naturalis - Nutritive Mask Nutritive and restructuring mask with Cashmere Keratin, ideal for treated, frayed and destructured hair. Targeted at consumers needing intensive restructuring treatment.
• POINT BARBER - Tonifying Shampoo Energizing shampoo for daily cleansing of male scalp with turmeric, ginger and essential oils that provides lasting freshness. Targeted at male consumers.
• POINT BARBER - Hair & Beard Shampoo Daily refreshing shampoo for all hair types and beard cleansing that gently cleanses providing comfort and freshness. Targeted at male consumers with beards.
• POINT BARBER - Intense Regenerating Lotion Purifying hydroalcoholic lotion with Thymol, Sulfur, Menthol and Salicylic Acid for scalp rebalancing and purification. Targeted at male consumers with scalp concerns.
• POINT BARBER - Tonifying Lotion Energizing and revitalizing lotion for male scalp with turmeric, ginger and menthol that provides freshness and vitality. Targeted at male consumers.
• POINT Hair - Pomade Wax Water-based modeling wax with medium hold and glossy finish with blueberry extract for natural, flexible looks. Targeted at male consumers seeking hair styling products.
• POINT Hair - Hard Paste Strong hold modeling paste with matte finish with ginseng extract, ideal for short to medium length hair. Targeted at male consumers.
• POINT Hair - Hyper Wax Water-based strong hold wax with super glossy wet effect with red tea extract for defined and structured looks. Targeted at male consumers seeking styling products.
• POINT Hair - Hair Spray Grease Shine spray for hair that enhances natural beauty, providing intense brilliance and a healthy, luminous appearance. Targeted at consumers seeking shine styling products.
• Adam Aftershave - Dopobarba con Provitamina B5 After-shave gel with Provitamin B5 for dry skin, gentle gel to apply before and after shaving that maintains skin soft and comfortable. Targeted at male consumers for shaving care.
• BULBO CAPILLINA - Vitalize AMP Fiale Energizzanti Intensive anti-hair loss treatment in ampoules with peppermint, ginseng, niacinamide, yarrow and arginine that stimulates microcirculation. Targeted at consumers experiencing hair loss or thinning.
• BULBO CAPILLINA - Vitalize Shampoo Energizzanti Energizing shampoo coadjuvant against hair loss with refreshing peppermint and energizing ginseng, stimulates microcirculation. Targeted at consumers experiencing hair loss.
• BULBO CAPILLINA Cleanse AMP Purifying intensive action anti-dandruff ampoules with Piroctone Olamine, lavender and thyme, regulates sebum production and purifies scalp. Targeted at consumers with dandruff and oily scalp concerns.
• BULBO CAPILLINA Cleanse Lotion Purifying and rebalancing anti-dandruff lotion with Piroctone Olamine, lavender and thyme for gradual dandruff control. Targeted at consumers with persistent dandruff concerns.
• BULBO CAPILLINA Cleanse Shampoo Purifying and rebalancing anti-dandruff shampoo with lavender and thyme extracts, regulates sebum production for clean, fresh and vital hair. Targeted at consumers with dandruff or oily scalp.

Quantifiable outcome

• Products dermatologically and microbiologically tested with confirmed efficacy and tolerability

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wella Professionals: Global salon haircare brand with shampoo, scalp, and treatment ranges widely distributed through salons and retailers — broad incumbent competing in the same professional haircare category as Farmagan with much larger international reach.
• L'Oréal Professionnel: Global leader in professional salon haircare under L'Oréal, offering shampoo, scalp treatments, styling, and color across all price tiers — directly competes with Farmagan for salon shelf space and consumer mind-share, but at vastly greater scale and breadth.
• Schwarzkopf Professional (Henkel): Henkel-owned professional haircare brand with global salon distribution and broad consumer lines including scalp and treatment categories — a broad incumbent overlapping with Farmagan's professional and scalp-treatment positioning.

Direct peers

• Insight Professional: Italy-based professional haircare brand with treatment, color, and styling lines sold through salons and direct-to-consumer e-commerce — directly comparable as another mid-size Italian professional haircare house operating in the same channel architecture.
• Medavita: Italian trichological haircare brand specializing in scalp treatments, anti-hair-loss ampoules, and salon-grade formulations — a focused direct peer on the BULBO CAPILLINA-style scalp-care and trichology positioning.
• Davines: Italian professional haircare brand founded in Parma in 1983, selling salon-exclusive and consumer lines across multiple hair and scalp concerns — the closest direct comparable to Farmagan in terms of Italian heritage, professional salon channel, and broad sub-brand portfolio.
• Kemon: Italian family-owned professional haircare company founded in 1959, manufacturing in Italy and distributing through salons worldwide — a strong direct comparable given shared Italian heritage, professional channel focus, and mid-size private ownership profile.
• Alfaparf Group (AlfaParf Milano): Italian professional haircare manufacturer with both salon-only and consumer ranges across shampoo, treatment, color, and styling — directly comparable as another Italy-based professional haircare house with multi-sub-brand architecture and salon distribution muscle.
• Selective Professional: Italy-headquartered professional haircare company with multi-line offerings in treatment, color, and styling sold via salons — comparable as another Italy-rooted professional brand targeting the same hair-and-scalp health niche as Farmagan.
• Brelil Professional: Italy-based professional haircare brand with shampoo, treatment, color, and styling lines distributed through salons and selected consumer channels — comparable mid-size Italian professional haircare operator with overlapping product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@farmaganofficial3834
• Facebookfacebook.com/Farmaganofficial
• Instagraminstagram.com/farmagan_official
• LinkedInlinkedin.com/company/farmagan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmagan