3TREES
- Company typePublic
- Founded2002
- HeadquartersXiamen, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
3TREES firmographics
Firmographics- Name
- 3TREES
- Legal name
- 三棵树涂料股份有限公司
- Website
- https://3treesgroup.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
3TREES industry classification
Industry- Product category
- Architectural Coatings and Green Building Materials
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Industrial Protective Coatings (IMADAKAB), Building Envelope & Waterproofing (Siding, Stucco, Sealants) (EDAOAAAL), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where 3TREES is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
3TREES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- 涂料及涂层产品: 包括家装涂料（内墙乳胶漆、高端木器漆）、工程涂料、艺术涂料等全线净味产品。
- 六位一体集成系统: 涂料、保温、防水、地坪、辅材、施工的一站式集成系统销售及服务。
- 马上住一站式服务: 涂装一体化和城市焕新重涂业务，提供361度服务体系，满足城市焕新、绿色校园、医院、工厂、地下空间系统等多元化需求。
- 工业涂层及防水产品: 工业涂料（含重防腐解决方案）、TPO防水卷材、沥青防水卷材、防水涂料等工程产品。
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
3TREES product offering
Product offeringCore offering
3Trees manufactures and sells architectural coatings (interior wall paints, exterior stone-effect and art paints), waterproofing membranes and coatings, decorative panels (Xiaosen Board), and related building materials under its "six-in-one" green building materials system. It also provides one-stop painting, renovation, and city-renewal services through its Mashangzhu (马上住) platform, selling to both retail/home consumers and large engineering/industrial customers.
Product overview
3Trees (三棵树涂料股份有限公司) is a comprehensive coatings and building materials company founded in 2002, listed on Shanghai Stock Exchange in 2016. The company operates as a multi-brand portfolio with the core 3Trees brand for architectural coatings and a dedicated 3Trees Waterproofing sub-brand. The main product portfolio includes: (1) Interior wall paints under the 鲜呼吸 (Fresh Breathing) and 森家 (Seijia) series with features like low odor, formaldehyde removal, antibacterial, and stain resistance; (2) Exterior coatings including 仿石漆 (stone paint, ranked #1 globally in sales volume by Frost & Sullivan 2025) and 艺术涂料 (art paints); (3) 小森科创板 (Xiaosen Board), a high-end healthy decorative material launched in 2019; (4) Industrial coatings for anti-corrosion applications; (5) A complete waterproofing line under 3Trees Waterproofing featuring TPO membranes, SBS modified bitumen membranes, polymer cement coatings, polyurethane coatings, and non-curable rubber coatings; (6) Grout and sealant products. The company offers integrated solutions through its '六位一体' (six-in-one) system combining coatings, insulation, waterproofing, flooring, auxiliary materials, and construction services, plus the '马上住' (Mashangzhu) one-stop painting service. The 3Trees Waterproofing division provides system solutions for industrial buildings, infrastructure (tunnels, subways, bridges, water conservancy), public buildings (airports, hospitals, schools, high-speed rail, cultural/sports venues), and civil buildings (high-end and regular residences, commercial buildings).
Differentiator
Problem solved
Functional benefit
Brands
- 马上住 (Mashangzhu): One-stop home renovation and painting service platform offering professional coating application for residential customers.
- 小森板 (Xiaosen Board)
- 三棵树防水 (3Trees Waterproofing)
- 美好生活 (Meihao Shenghuo)
Products and services
- Fresh Breathing Wall Paint Series (鲜呼吸系列墙面漆)
- Seijia Selection Wall Paint Series (森家甄选净味系列墙面漆)
- Stone-Effect Paint Series (仿石漆系列)
- Art Paint Series (艺术涂料系列)
Quantifiable outcome
- 石头漆销量全球第一（Frost & Sullivan）
- +5 more outcomes
Companies that use 3TREES
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
3TREES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3TREES partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- 中国绿色健康家居联盟minor三棵树、金牌厨柜、九牧卫浴、慕思寝具、书香门地等五大家居行业领导品牌联合发起的行业联盟，响应国家生态文明建设战略，推动绿色发展，倡导绿色人居生活理念。
- 谷爱凌flagship三棵树冬奥梦之队签约成员，中国自由式滑雪运动员谷爱凌。国际雪联世界杯比赛年龄最小选手，已获50多枚世界冠军奖牌，16岁为中国夺得坡面障碍技巧项目首个世界冠军。合作提升三棵树健康年轻、绿色时尚的品牌新形象。
- 武大靖flagship三棵树签约冬奥冠军武大靖成为品牌代言人。平昌冬奥会两破世界纪录，为中国男子短道速滑夺得首枚冬奥金牌，创造中国速度。合作共同开启超越国际标准、创造健康美好生活的新征程。
- 万华化学core三棵树与万华化学集团股份有限公司签署战略合作，共建联合创新实验室。双方就内墙、外墙、建筑防水等领域的原料研究、应用开发、行业推广等方面展开深入合作，旨在推动建筑涂料行业向更环保、绿色、高性能方向发展。
- 龙蟒佰利联core三棵树与龙蟒佰利联集团股份有限公司签署战略合作，共建联合创新实验室。钛白粉生产供应商与涂料企业间的首个战略合作，推动钛白上下游产业的联动、融合发展，共同培育打造涂料新产业生态。双方将加强创新合作和新产品、新应用的联合开发。
- 故宫宫廷文化minor三棵树与故宫宫廷文化达成战略合作，推出国漆国色系列产品，将中国漆、中国色融入涂料产品，传承宫廷美学。
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
3TREES competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: US-headquartered global coatings leader serving architectural, industrial, and protective coatings markets. Comparable to 3Trees in industrial and protective coatings (e.g., the port anti-corrosion work in Guinea) but far larger and broader in scope.
- AkzoNobel: Global paints and coatings leader (Dulux, Sikkens). Directly comparable to 3Trees in architectural and decorative coatings, with broader international footprint and a wider specialty coatings portfolio.
- BASF Coatings: Division of BASF producing automotive and industrial coatings as well as decorative paints in select markets. Comparable upstream chemistry and industrial-coatings portfolio to 3Trees' specialty business.
- Sherwin-Williams: Largest coatings company globally by revenue. Directly comparable to 3Trees in architectural paints, with shared emphasis on premium decorative positioning, dealer/distributor networks, and color/service platforms.
Direct peers
- Sika AG: Swiss specialty chemicals company with a leading waterproofing and sealing systems business. Closely comparable to 3Trees Waterproofing's TPO and bitumen membrane portfolio serving infrastructure and commercial buildings.
- Asian Paints: India's largest paint company and a global top-10 player with a similar emphasis on decorative paints, branded retail, and waterproofing adjacencies. Closest emerging-market analog to 3Trees' residential-led model.
- Nippon Paint Holdings: Largest paint manufacturer in Asia and a top global coatings player. Highly comparable to 3Trees across architectural paints, waterproofing, and the integrated home-decoration model in Asia Pacific.
- Kansai Paint: Major Japanese coatings manufacturer with strong automotive and decorative presence in Asia. Compares to 3Trees in architectural paints and industrial coatings across APAC markets.
Regional players
- Carpoly (嘉宝莉): Top-10 Chinese coatings manufacturer competing in interior wall paint and children's paint. Similar product mix and channel footprint to 3Trees within China.
- Huarun Paints (China Resources Paint): Major domestic Chinese architectural coatings competitor owned by China Resources. Directly competes with 3Trees in the Chinese retail and engineering paint channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
3TREES compliance and trust
Trust signalCompliance13 records
3TREES financial estimates
Financial estimateRevenue estimate
Valuation estimate
3TREES leadership team
Management profileNumber of profiles
Profiles5 records
3TREES subsidiaries and ownership
Company hierarchySubsidiaries1 record
3TREES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3TREES M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3TREES
What does 3TREES do?
3Trees manufactures and sells architectural coatings (interior wall paints, exterior stone-effect and art paints), waterproofing membranes and coatings, decorative panels (Xiaosen Board), and related building materials under its "six-in-one" green building materials system. It also provides one-stop painting, renovation, and city-renewal services through its Mashangzhu (马上住) platform, selling to both retail/home consumers and large engineering/industrial customers.
Is 3TREES a public or private company?
3TREES is a public company. It is classified as public and is currently operating.
When was 3TREES founded?
3TREES was founded in 2002. It employs 5,001 to 10,000 people.
Where is 3TREES based?
3TREES is headquartered in Xiamen, China, in the Asia region.
How does 3TREES make money?
Four revenue lines are on record. 涂料及涂层产品 is the primary driver. The others are 六位一体集成系统, 马上住一站式服务 and 工业涂层及防水产品.
Who are 3TREES's main competitors?
Broad incumbents on record are PPG Industries, AkzoNobel, BASF Coatings and Sherwin-Williams. Direct peers are Sika AG, Asian Paints, Nippon Paint Holdings and Kansai Paint. Regional players are Carpoly (嘉宝莉) and Huarun Paints (China Resources Paint).
Does 3TREES have an API?
No public API is recorded for 3TREES.
What industry is 3TREES in?
3TREES's product category is Architectural Coatings and Green Building Materials. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 325510 and its SIC code is 2851.