Kuoni Reisen Holding

What Kuoni Reisen Holding does

Kuoni Reisen Holding, operating under the brand Kuoni Tumlare, is a global destination management company (DMC) headquartered in Zurich, Switzerland, and a wholly-owned subsidiary of JTB Group (JTB Corporation). The company traces its heritage to the original Kuoni Group founded in 1906 and provides end-to-end travel and event solutions across four primary service lines: Destination Management, Meetings & Events (including Congress/Professional Congress Organizer services and the JTB Meetings & Events sub-brand for Japan-market access), Leisure Group Travel, and Special Interest Travel (covering sports hospitality, education, performance/music/arts, and cruise logistics). It serves enterprise and mid-market corporate clients, professional congress organizers, associations, and travel agencies organizing group travel programs.

The company's technology stack centers on a digital tools ecosystem comprising three partner-facing applications: a Partners Mobile Application for on-the-go service management, a Partners for Suppliers Web Application connecting suppliers into Kuoni Tumlare's network, and a Partners for Agents Web Application enabling travel agents to manage itineraries and bookings. These tools digitize B2B service delivery but do not include disclosed AI/ML capabilities. The company operates 40+ offices worldwide with 2,000+ dedicated professionals and maintains a network of 500+ trusted supplier partnerships to deliver competitive rates and on-ground execution across Europe, Asia, North America, and Oceania.

Kuoni Tumlare generates revenue primarily through transaction fees on destination management services, professional services fees for meetings, events, congress, and exhibition management, and transaction fees on leisure group travel programs. The go-to-market is enterprise field sales, with direct sales teams targeting large corporations, associations, and organizations through company-owned offices and a partner/supplier channel network. Pricing is quote-based and customized by client requirements, destination, group size, and scope of services, with no publicly disclosed pricing. Notable clients include Wells Fargo, DrupalCon Europe, Rossoevolution S.r.l. Italy, and Rugby World Cup Australia 2027. The company is privately held with no public listing, no disclosed funding rounds, and no disclosed revenue figures.

Name

Kuoni Reisen Holding

Legal name

Kuoni Tumlare

Website

https://kuoni-dmceurope.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kuoni Tumlare (Kuoni Reisen Holding) is a global destination management company and JTB Group subsidiary providing end-to-end travel, meetings, events, congress, and leisure group travel services to enterprise clients across 40+ offices worldwide.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Convention and Trade Show Organizers (561920), Tour Operators (561520)

SIC

Transportation Services (4700), Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Meeting & Room Logistics Management (Space, Seating, Catering, A/V) (THAHAIAK), Onsite Operations & Event Staffing Management (THAHACAL), Registration, Housing & Travel Desk Services (Delegate Logistics) (THAHACAJ)

Keywords

• Destination management services
• Corporate event management
• Congress organization services
• Leisure group travel
• Incentive travel programs

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Destination Management Services: End-to-end destination management including local logistics, supplier coordination, and on-ground support for travel programs
2. Meetings & Events Management: Corporate event organization including incentive trips, product launches, and business meetings across Europe and beyond
3. Congress & Exhibition Services: Professional Congress Organizer (PCO) services including accommodation management, logistics, and compliance for scientific congresses and industry conventions
4. Leisure Group Travel: Group travel programs including special interest tours, cruise logistics, and performance/music/arts travel

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kuoni Tumlare provides end-to-end destination management services covering local logistics, supplier coordination, and on-ground support for travel programs. It designs and delivers corporate meetings, incentive trips, product launches, and conferences, alongside Professional Congress Organizer (PCO) services for scientific congresses and industry conventions. It also manages leisure group travel and special interest tours including performance, music, arts, sports hospitality, education, and cruise logistics across 40+ global offices.

Product overview

Kuoni Tumlare is a global destination management company owned by JTB, offering a comprehensive suite of travel and event solutions. The portfolio consists of core service offerings organized around Destination Management, Meetings & Events (including JTB-specific Japan access and Congress/PCO services), and Leisure & Special Interest Travel (covering group travel, incentive trips, conventions, and exhibitions). Supporting these are digital partner tools including mobile and web applications for agents and suppliers. The company operates across 40+ offices worldwide with 2,000+ professionals and 500+ supplier partnerships, serving clients across Europe, Japan, and other global destinations.

Differentiator

Problem solved

Functional benefit

Brands

• JTB Meetings & Events: JTB-branded meetings and events division offering direct access to Japan with cultural insight and authentic experiences.
• EcoExplorer

Products and services

• Destination Management End-to-end destination management with trusted supplier networks, competitive rates, and tailored support from start to finish; provides local logistics, supplier coordination, and on-ground support for travel programs across global destinations.
• Meetings & Events Design and delivery of incentive trips, product launches, and business meetings across Europe and beyond, covering global campaigns and regional rollouts for live, hybrid, or virtual corporate events.
• JTB Meetings & Events Direct access to Japan with cultural insight and authentic experiences backed by the JTB Group's event delivery capabilities; offers in-market expertise for high-impact travel and events across Japan.
• Congress (PCO Services) Professional Congress Organiser (PCO) services managing scientific congresses and industry conventions with end-to-end solutions including accommodation management, logistics, compliance, and attendee experience.
• Leisure Group Travel Group travel management covering planning, logistics, and local delivery for seamless leisure group experiences for travel agencies and tour operators.
• Special Interest Travel Co-created flexible itineraries for niche interests including performance, music, arts, sports hospitality, education, and cruise logistics, serving niche interest groups requiring specialized travel arrangements.
• Incentive Trips Incentive travel programs designed to motivate and reward employees with engaging, customized experiences.
• Conventions End-to-end convention management solutions for large-scale industry events.
• Exhibitions Comprehensive exhibition support services including logistics and on-the-ground management.
• Corporate Meetings & Events Tailor-made experiences for live, hybrid, or virtual corporate events designed to inspire and connect enterprise audiences.

Quantifiable outcome

• Seamless group travel experiences from planning to delivery

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JTB GroupflagshipStrategic or Co-development PartnerJTB (Japan Travel Bureau) Group is the parent company and owner of Kuoni Tumlare. This ownership provides Kuoni Tumlare with direct access to Japan expertise, JTB Meetings & Events capabilities, and integration into the global JTB network of travel professionals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATPI Griffinstone: Global travel management and events company offering corporate travel, marine/offshore travel, sports events and meetings. Directly comparable on multi-vertical travel and event services with international office footprint.
• Grass Roots Group: Specialist in corporate events, incentives, conferences and meetings globally. Closely comparable to Kuoni Tumlare's meetings, incentives, congresses and exhibitions service line.
• BCD Travel: Global corporate travel management company with a dedicated meetings & events division (BCD M&E) operating across multiple continents. Directly comparable as a multinational DMC and meetings/events provider serving enterprise clients.
• Abercrombie & Kent: Luxury destination management company offering tailor-made group travel and incentive experiences across Europe and beyond. Comparable on DMC-led group and incentive travel with a premium positioning.
• Conference & Incentive Management (CIM): B2B events and incentive travel agency with strong European presence. Comparable to Kuoni Tumlare on corporate events, incentive trips, and association congress delivery across European destinations.
• Maritz Global Events: Specialist in incentive travel, meetings and events for corporations. Comparable to Kuoni Tumlare's incentive trips and corporate meetings business, especially on B2B enterprise engagement programs.
• American Express Global Business Travel (Amex GBT): Global corporate travel management and meetings & events provider serving enterprise clients worldwide with DMC-style services and corporate travel programs. Highly comparable to Kuoni Tumlare on B2B enterprise travel, MICE, and global account coverage.
• CWT (Carlson Wagonlit Travel): Global travel management company offering corporate travel, meetings & events, and destination services. Comparable to Kuoni Tumlare on enterprise focus, global footprint, and combined corporate travel + events offering.

Broad incumbents

• TUI Musement (TUI Group): Part of TUI Group, providing destination experiences and tours in resort markets. Comparable as a tour/excursion and destination services provider, though it operates within TUI's much broader tourism portfolio rather than as a focused DMC.

Emerging players

• TourRadar: Online marketplace for multi-day group tours and special-interest travel. Comparable to Kuoni Tumlare's leisure group travel and special-interest segments as a digitally native distribution layer that may increasingly disintermediate traditional DMC channel partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KuoniTumlareGroup
• LinkedInlinkedin.com/company/kuoni-destination-management-europe
• Instagraminstagram.com/kuonitumlare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuoni Reisen Holding