A2Z Cloud
A2Z Cloud is a UK-based Zoho Premium Partner that implements, customizes, and provides managed services for the Zoho business software ecosystem, serving SMB through enterprise clients across media, healthcare, education, finance, and public sector verticals.
- Company typePrivate
- Founded2016
- HeadquartersSalisbury, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What A2Z Cloud does
A2Z Cloud Ltd is a UK-based Zoho Premium Partner that sells, implements, customizes, and provides managed services for the Zoho business software ecosystem. Operating from Salisbury with a distributed team across three continents, the firm delivers Zoho One (50+ integrated applications) implementations alongside custom development on the Zoho Creator low-code platform, API and ERP-CRM integrations (including Commercient and Xero), and field services solutions (Zuper). Its service portfolio spans a structured 5-step implementation methodology (Walkthrough, Plan, Setup, Launch, Long Term), bespoke process mapping, custom application development, Zoho training courses, and A2Z Guardian — a recurring managed-services offering based on a bucket-of-hours model with monthly usage statements and quarterly strategic reviews.
The company targets SMB through enterprise customers across multiple verticals including media and broadcasting (ITV), healthcare (NHS), accounting (PKF Francis Clark), education (Cambridge Education Group, Learning People), financial services (Portman Asset Finance), HR technology (Framtiden), digital publishing (AI Global Media), and religious/non-profit (Kenneth Copeland Ministries). Revenue is generated through four streams: project-based Zoho implementation services, A2Z Guardian managed services, Zoho software resale (Premium Partner referral/reseller margins), and training services. Go-to-market is consultative and direct, anchored by free discovery sessions, the UK HM Government G-Cloud framework for public sector, content marketing (blog, A2Z Angle newsletter, case studies), and a decade-long Zoho Premium Partner relationship — described as the largest in the UK.
The firm is privately held with no disclosed external funding, led by CEO Sonia Batey and Managing Director Lucy Beck. It holds Cyber Essentials certification and G-Cloud supplier status, and maintains an ecosystem of complementary technology partnerships (Zuper, RingCentral, Commercient, Xero, ManageEngine, Skore, Friday Pulse). Cumulative project delivery exceeds 800 engagements over the partnership's lifespan.
A2Z Cloud firmographics
Firmographics- Name
- A2Z Cloud
- Legal name
- A2Z Cloud Ltd
- Website
- https://a2zcloud.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A2Z Cloud is a UK-based Zoho Premium Partner that implements, customizes, and provides managed services for the Zoho business software ecosystem, serving SMB through enterprise clients across media, healthcare, education, finance, and public sector verticals.
- Ownership category
- akta.pro rank
A2Z Cloud industry classification
Industry- Product category
- Cloud Software Implementation & Managed Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where A2Z Cloud is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
A2Z Cloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Zoho Implementation Services: Professional services for Zoho software implementation including requirements gathering, system design, configuration, deployment, and training. Revenue generated through project-based consulting engagements.
- A2Z Guardian Managed Services: Ongoing managed service contract providing proactive system support and optimization. Customers receive bucket of hours (example 120 hours annually), monthly usage statements, and quarterly strategic reviews. Contract includes 30-day cancellation notice.
- Zoho Software Resale: As a Zoho Premium Partner, resells Zoho software licenses to customers. Revenue likely includes referral or reseller margins from Zoho.
- Training Services: Zoho training courses offered to help customers master Zoho products. Includes online courses and ongoing education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Zoho One - Business Operating System |
| Subscription | Annual | Individual Zoho Products |
| Other | Monthly | A2Z Guardian Managed Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
A2Z Cloud product offering
Product offeringCore offering
A2Z Cloud is a UK-based Zoho Premium Partner that implements, customises, and supports the Zoho business software ecosystem (Zoho One with 50+ applications covering CRM, finance, HR, marketing, projects, helpdesk, and operations) for SMB, mid-market, enterprise, and public sector clients. Beyond Zoho license resale, the company delivers professional services including requirements gathering, process mapping, custom application development via Zoho Creator, API integrations, and the proprietary A2Z Guardian managed service providing ongoing post-implementation optimisation and architectural partnership.
Product overview
A2Z Cloud is a Zoho Premium Partner UK offering a comprehensive portfolio of Zoho software implementations, custom solutions, and managed services. Their product portfolio centres on Zoho One - an award-winning business operating system comprising 50+ integrated applications - complemented by strategic consulting, implementation, and ongoing support services. The core offerings span: Revenue & Growth solutions (Zoho CRM, Zoho Campaigns, Zoho SalesIQ, Zoho Marketing Automation); People & Talent management (Zoho People, Zoho Recruit, Zoho Shifts, Zoho Sign, Zoho Workerly); Finance & Control tools (Zoho Books, Zoho Expense, Zoho Billing, Zoho Inventory); Customer Experience platforms (Zoho Desk); Operations & Project Management (Zoho Projects, Zoho WorkDrive, Zoho Cliq, Zuper Field Services); and Data & Insights (Zoho Analytics). These are delivered alongside professional services including Process Mapping, Custom Application Development using Zoho Creator, A2Z Guardian managed services, and Zoho Training Courses. A2Z Cloud positions itself as a full-service partner from discovery through long-term optimisation.
Differentiator
Problem solved
Functional benefit
Brands
- A2Z Guardian: Expert-managed Zoho services to optimise and align business tools for success. Provides ongoing support, training, and system maintenance for Zoho implementations.
Products and services
- A2Z Guardian Managed Service Expert-managed Zoho services providing ongoing support, system maintenance, optimisation, training, and architectural partnership to ensure Zoho implementations continue delivering value beyond go-live. Structured as a bucket-of-hours subscription (e.g., 120 hours annually) with monthly usage statements, quarterly strategic reviews, top-up recommendations at 70% utilisation, and a 30-day cancellation notice.
- Process Mapping Consultancy Business consultancy service that maps current and future business processes to inform Zoho implementation strategy, delivered as part of the firm's 5-step methodology beginning with the Walkthrough phase.
- Custom Application Development Tailored technology solutions built using Zoho Creator low-code platform and custom development to meet unique business requirements, including API and integration development, system architecture design, and bespoke workflow automation.
- Zoho Training Courses Online training courses designed to help organisations master Zoho products independently, providing ongoing education touchpoints and supporting post-implementation adoption.
- Zoho Implementation Services Project-based professional services for Zoho software implementation including discovery sessions, requirements gathering, solution design, system configuration, deployment, training, and go-live support. Delivered via a structured 5-step methodology (Walkthrough, Plan, Setup, Launch, Long Term) and available as standalone engagement or as entry into the A2Z Guardian managed service.
- Zoho One Business Operating System (resale & implementation) Resale and implementation of Zoho One, an integrated business operating system combining 50+ Zoho applications covering CRM, finance, HR, marketing, project management, helpdesk, and operations, implemented as a unified platform for end clients with claim of 54% cost saving versus Google Workspace.
Quantifiable outcome
- 46% increase in sales for AI Global Media over 5 years of Zoho One usage
- +4 more outcomes
Companies that use A2Z Cloud
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
A2Z Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature3 records
A2Z Cloud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zoho CorporationcoreA2Z Cloud is a Zoho Premium Partner in the UK with over a decade of partnership history. As the largest Zoho Premium Partner in the UK, they resell, implement, and provide managed services for the full Zoho ecosystem including Zoho One (54+ applications), CRM, Finance, HR, Marketing, and Operations tools. The partnership involves in-house development team managing all aspects of Zoho implementation.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
A2Z Cloud competitors and assessment
Company assessmentBroad incumbents
- Deloitte: Global Big Four consulting firm with broad CRM/ERP/digital transformation practices including work with Zoho-adjacent stacks. Represents the upper-bound competition A2Z Cloud faces when enterprise buyers consolidate to a single large vendor.
- Accenture: Global systems integrator with large-scale CRM, ERP, and cloud transformation practices. Indirect competitor for enterprise-level engagements A2Z Cloud targets, particularly in UK public sector and large enterprise.
Direct peers
- Catalyst CRM Solutions: UK Zoho Premium Partner providing CRM, ERP, and HR system implementations. Competes head-to-head with A2Z Cloud in the same Zoho-centric mid-market implementation niche.
- CloudXcel: UK-based Zoho Premium Partner offering Zoho implementation, customization, and managed services to SMB and mid-market clients. Closest direct peer to A2Z Cloud in terms of geography, vendor focus, and service portfolio.
- Zefflin: Zoho Premium Partner delivering implementation, integration, and managed services across the Zoho ecosystem. Directly comparable boutique Zoho consultancy competing for similar UK and EMEA mid-market deals.
- Sana Partners: Zoho Premium Partner providing Zoho One implementations and CRM consultancy. Overlaps with A2Z Cloud's core offerings of full-suite Zoho deployment and managed support.
- Adept Solutions: UK-based Zoho Premium Partner offering implementation, customization, and training. Comparable in size and service mix to A2Z Cloud, targeting similar SMB/mid-market Zoho deployments.
- CDA Cloud: UK Zoho Premium Partner focused on Zoho CRM, Books, and One implementations. Competes with A2Z Cloud for similar mid-market Zoho deployment and integration work in the UK.
Emerging players
- Redsquid Technologies: UK managed services and cloud consultancy with Zoho partnership capability. Broader IT services footprint than A2Z Cloud but overlapping on Zoho implementation and managed service offerings.
- Leap Consulting: Boutique UK consultancy offering Zoho implementation and digital transformation services. Smaller and more specialized than A2Z Cloud but addresses overlapping customer pain points around disconnected business systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A2Z Cloud social profiles
Digital presenceA2Z Cloud compliance and trust
Trust signalCompliance2 records
A2Z Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
A2Z Cloud leadership team
Management profileNumber of profiles
Profiles2 records
A2Z Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A2Z Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A2Z Cloud
What does A2Z Cloud do?
A2Z Cloud is a UK-based Zoho Premium Partner that implements, customises, and supports the Zoho business software ecosystem (Zoho One with 50+ applications covering CRM, finance, HR, marketing, projects, helpdesk, and operations) for SMB, mid-market, enterprise, and public sector clients. Beyond Zoho license resale, the company delivers professional services including requirements gathering, process mapping, custom application development via Zoho Creator, API integrations, and the proprietary A2Z Guardian managed service providing ongoing post-implementation optimisation and architectural partnership.
Is A2Z Cloud a public or private company?
A2Z Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A2Z Cloud founded?
A2Z Cloud was founded in 2016. It employs 1 to 10 people.
Where is A2Z Cloud based?
A2Z Cloud is headquartered in Salisbury, United Kingdom, in the Europe region.
How does A2Z Cloud make money?
Four revenue lines are on record. Zoho Implementation Services are the primary driver. The others are A2Z Guardian Managed Services, zoho Software Resale and training Services.
Who are A2Z Cloud's main competitors?
Broad incumbents on record are Deloitte and Accenture. Direct peers are Catalyst CRM Solutions, CloudXcel, Zefflin, Sana Partners, Adept Solutions and CDA Cloud. Emerging players are Redsquid Technologies and Leap Consulting.
Does A2Z Cloud have an API?
No public API is recorded for A2Z Cloud.
What industry is A2Z Cloud in?
A2Z Cloud's product category is Cloud Software Implementation & Managed Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 541512 and its SIC code is 7373.