Elektra
Elektra Limited is a Maltese importer and distributor of premium designer lighting (FLOS, Artemide, Delta Light), electrical infrastructure (Legrand, Schneider Electric), and UPS systems (Salicru, APC), providing custom design, installation, and maintenance services to residential, commercial, and critical-infrastructure clients across Malta.
- Company typePrivate
- Founded1977
- HeadquartersQormi, Malta
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elektra does
Elektra Limited is a Maltese importer and distributor of premium electrical equipment, designer lighting, and power protection systems, founded in 1977 in Pieta and now operating from a flagship showroom on San Gwakkin Street in Birkirkara's CBD alongside a ~2,000 sq.m headquarters, R&D, and warehouse facility on Mill Street in Qormi. The company holds exclusive Maltese distribution rights for an unusually broad portfolio of international brands: designer lighting (FLOS, Artemide, Davide Groppi, Delta Light, Foscarini, Roger Pradier, Toscot), electrical and digital building infrastructure (Legrand, Schneider Electric), and uninterruptible power supplies (Salicru, APC by Schneider Electric). Its product catalog also extends to home automation via the Legrand MyHome_Up system.
The business operates a vertically integrated distribution-plus-services model with three revenue streams: one-time product sales through both retail showroom channels and project-based enterprise sales to architects, interior designers, and developers; professional services revenue from custom lighting design (including DIALux light-intensity calculations, site visits, and bespoke engineering) and automation-system design; and recurring maintenance and commissioning contracts for UPS systems, voltage stabilizers, power factor correctors, and switchgear delivered by certified Field Service Engineers. Pricing is quotation-based across all segments, with delivery terms of 6-8 weeks for non-stocked items. The company targets three primary segments: residential/homeowners; commercial/business (offices, retail, hospitality, F&B); and institutional/critical infrastructure (banks, hospitals, data centers).
The 40-person team is organized into Retail Clients and Comprehensive Solutions units under CEO Thomas Zammit (appointed 1 December 2017 after internal progression since 2004) and CTO David Scicluna Giusti. Elektra's customer portfolio spans Maltese enterprise names including HSBC Malta, Bank of Valletta, BMIT's 2MW datacenter, Materdei Hospital, EY Ltd., the Rolex Boutique in Valletta, Rosselli AX Privilege, Hilton, Corinthia Palace, Dolmen Hotel, MAPFRE MSVLife, and LeoVegas, alongside a long tail of residential showroom customers. Marketing combines a physical showroom, MailChimp newsletters, Google/Facebook advertising, blog content, and trade-fair participation, with the digital sphere explicitly identified as a focus area under the post-2017 leadership.
Elektra firmographics
Firmographics- Name
- Elektra
- Legal name
- Elektra Limited
- Website
- https://elektra.com.mt
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elektra Limited is a Maltese importer and distributor of premium designer lighting (FLOS, Artemide, Delta Light), electrical infrastructure (Legrand, Schneider Electric), and UPS systems (Salicru, APC), providing custom design, installation, and maintenance services to residential, commercial, and critical-infrastructure clients across Malta.
- Ownership category
- akta.pro rank
Elektra industry classification
Industry- Product category
- Electrical equipment and lighting distribution
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)
- akta.pro secondary industry
- Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH)
Keywords
Where Elektra is headquartered
LocationHeadquarters
- HQ city
- Qormi
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
Elektra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales: Sale of electrical equipment, light fittings, wiring accessories, and UPS systems through showroom and project-based sales.
- Technical Services: Maintenance and commissioning services for UPS systems, voltage stabilizers, power factor correctors, and electrical switchgear. Includes preventative and corrective maintenance agreements.
- Custom Design Services: Lighting survey, site visit, layout design, light intensity calculations (DIALux), and custom engineering solutions and automation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Elektra product offering
Product offeringCore offering
Elektra imports and distributes a portfolio of premium electrical equipment, designer lighting fittings, and UPS power protection systems in Malta, complemented by in-house custom lighting design, installation, and maintenance services. It serves residential, commercial, and institutional customers through a flagship showroom, project-based field sales, and warehouse distribution.
Product overview
Elektra operates as an importation and distribution company offering a comprehensive portfolio of electrical equipment, lighting products, and related services. The core offering includes architectural and decorative lighting from internationally renowned designer brands (FLOS, Artemide, Davide Groppi, Delta Light, Foscarini, Roger Pradier, Toscot), electrical infrastructure products (Legrand wiring accessories and building systems, Schneider Electric power management products), and power protection solutions (Salicru and APC UPS systems). The product portfolio is organized around distributed premium international brands complemented by add-on modules like the Legrand MyHome home automation system. Elektra provides supporting services including custom lighting design (using DIALux calculations), technical support, maintenance, and commissioning/programming services for UPS and automation systems. The company serves residential, commercial, and institutional market segments in Malta.
Differentiator
Problem solved
Functional benefit
Products and services
- FLOS Lighting Distribution Distribution of Italian decorative lighting brand FLOS in Malta, offering residential, commercial, and custom concept-based lighting products designed in collaboration with renowned international lighting artists. Targeted at architects, designers, and premium residential and commercial projects.
- Artemide Lighting Distribution Distribution of Italian home lighting brand Artemide in Malta, including iconic design products such as Eclisse, Tolomeo, and Pipe recognized as design icons exhibited in museums worldwide. Targeted at premium residential, hospitality, and commercial interiors.
- Davide Groppi Lighting Distribution Distribution of Italian designer lighting brand Davide Groppi in Malta, offering lamps focused on simplicity, lightness, emotion, and invention, recognized by awards including Compasso d'Oro. Targeted at high-end hospitality, museums, and premium residential projects.
- Delta Light Distribution Distribution of Belgian architectural lighting brand Delta Light in Malta for interior and exterior applications ranging from retail to residential and hospitality. Targeted at architects, designers, and commercial project clients.
- Foscarini Lighting Distribution Distribution of Italian decorative lamp manufacturer Foscarini in Malta, offering design objects that transform spaces in collaboration with international designers. Targeted at residential and commercial interior design projects.
- Roger Pradier Outdoor Lighting Distribution Distribution of French outdoor lighting manufacturer Roger Pradier in Malta, supplying modern and classic light fittings for villas, hotels, restaurants, gardens, and historic buildings with a 25-year guarantee against corrosion of aluminum. Targeted at heritage, hospitality, and luxury residential outdoor lighting projects.
- Toscot Lighting Distribution Distribution of Italian lighting brand Toscot in Malta, offering hand-crafted products combining Tuscan manufacturing traditions with modern design, sold in over 30 countries worldwide. Targeted at premium residential and hospitality interiors.
- Legrand Electrical Infrastructure Products Distribution of Legrand's electrical and digital building infrastructure products in Malta, including user interfaces, energy distribution, building systems, cable management, and installation components for commercial, residential, and industrial buildings. Targeted at electricians, contractors, and building developers.
- Schneider Electric Energy Management Products Distribution of Schneider Electric products in Malta for power management across medium voltage, low voltage, secure power, and automation systems. Targeted at industrial, commercial, and infrastructure customers.
- Salicru UPS Systems Distribution Distribution of Spanish UPS manufacturer Salicru in Malta, offering uninterruptible power supplies, voltage stabilizers, and power protection solutions for residential, commercial, and industrial applications. Targeted at businesses needing reliable power conditioning.
- APC by Schneider Electric UPS Distribution of APC by Schneider Electric uninterruptible power supplies in Malta, including Desktop Line-interactive UPS, Back UPS Pro series, and Smart-UPS units ranging from 900VA to 2200VA for critical power protection. Targeted at businesses and IT environments requiring backup power.
- Legrand MyHome Home Automation System Smart home automation system using Legrand's MyHome_Up platform with simplified 2-wire SCS cabling, enabling control of lighting, heating, ventilation, air conditioning, appliances, blinds, security systems, and audio through a single app. Targeted at homeowners seeking integrated home automation.
- Custom Lighting Design Services Custom lighting design services including lighting surveys, site visits, lighting layout design, light intensity calculations using DIALux software, and custom engineered automation solutions. Targeted at architects, interior designers, commercial clients, and homeowners undertaking new build or renovation projects.
- UPS Maintenance Services Certified Field Service Engineer maintenance for UPS systems, voltage stabilizers, power factor correctors, and electrical switchgear, including quarterly preventive maintenance, corrective maintenance, 24/7 support, and service reports. Targeted at hospitals, banks, data centers, and other critical infrastructure operators in Malta.
- Commissioning and Programming Services Commissioning and programming services for UPS systems, power factor correction units, and automation systems. Targeted at installers and end customers requiring professional setup of critical power and building automation equipment.
- Technical Support Services Technical support services including over-the-phone assistance, troubleshooting, after-sales service, and free delivery for all product ranges, backed by trained electrical engineers and technicians. Targeted at customers across all product lines including residential and commercial buyers.
Quantifiable outcome
- Over 40 years of continuous operation in the Maltese market
- +1 more outcomes
Companies that use Elektra
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
Elektra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elektra partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- FLOScoreFLOS is an Italian lighting company founded in 1962, renowned for collaborations with designers like Achille Castiglioni, Philippe Starck, and Tobia Scarpa. Elektra distributes FLOS products in Malta, offering decorative and architectural lighting solutions.
- ArtemidecoreItalian lighting company and global leader in home lighting sector, known for 'The Human Light' philosophy and iconic designs including Tolomeo and Eclisse. Elektra is the Maltese distributor for Artemide products.
- Davide GroppicoreItalian lighting designer founded in late 1980s, known for innovative and emotional lamp designs. Products used by Michelin-starred chefs and in museums worldwide. Elektra distributes Davide Groppi products in Malta.
- Delta LightcoreBelgian market leader in architectural lighting, known for innovative designs and technical excellence. Elektra distributes Delta Light products in Malta for interior and exterior applications.
- FoscarinicoreItalian decorative lighting company producing design lamps for over 35 years, collaborating with international designers. Elektra is the Maltese distributor for Foscarini products.
- Roger PradiercoreFrench outdoor lighting manufacturer since 1910, producing over 400 light fittings for villas, hotels, and historic buildings. Products come with 25-year guarantee against corrosion. Elektra distributes Roger Pradier in Malta.
- ToscotcoreItalian lighting company founded in 2001 combining Tuscan craftsmanship traditions with modern design. Products are hand-crafted in Italy and sold in over 30 countries. Elektra distributes Toscot in Malta.
- SalicrucoreSpanish UPS manufacturer and market leader in Spain since 1973, present in over 60 countries. Elektra is the official distributor of Salicru UPS products in Malta.
- LegrandcoreGlobal specialist in electrical and digital building infrastructures, offering products for commercial, residential, and industrial buildings. Elektra distributes Legrand products in Malta including wiring accessories, home automation, and cable management.
- Schneider ElectriccoreGlobal leader in energy management and automation in homes, buildings, data centers, and industries. Elektra is the official service partner of APC by Schneider Electric and distributes Schneider Electric products in Malta.
- APC by Schneider ElectriccoreAPC is a brand under Schneider Electric providing uninterruptible power supplies and power protection solutions. Elektra is the official service partner for APC products in Malta, providing maintenance and support.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Elektra competitors and assessment
Company assessmentOthers
- Targetti: Italian architectural lighting brand with deep project specification heritage. Adjacent relationship as one of the premium brand principals in Elektra's portfolio, illustrating the type of global brand network Elektra monetises in Malta.
- Performance in Lighting: International architectural lighting manufacturer present in Elektra's distributed brand portfolio. Adjacent as a principal/ecosystem participant rather than direct competitor, but highly relevant to understanding Elektra's architectural lighting segment.
- Studio Italia Design: Italian decorative lighting brand that Elektra distributes in Malta. Adjacent ecosystem participant: a principal supplier rather than direct competitor, but relevant for understanding the premium brand network Elektra operates within.
Direct peers
- Light Forms: UK architectural lighting distributor offering premium decorative and architectural brands with strong specification and project design services. Mirrors Elektra's premium brand distribution plus DIALux-style design consultancy approach for hotels, retail, and high-end residential.
- Orlight: UK decorative and architectural lighting company combining brand distribution and own-brand manufacturing for hospitality and high-end residential. Comparable to Elektra in target customers (luxury hospitality/residential), product mix, and project-led commercial motion.
- ACDC Lighting Systems: UK-based architectural lighting distributor representing premium international designer brands (Astro, Modular, Artemide-adjacent lines). Direct peer to Elektra in business model: premium brand portfolio, project-based specification sales, and technical design support for architects and developers.
- Elstead Lighting: UK distributor of premium decorative lighting brands (including several European designer marques) targeting residential, hospitality, and commercial interiors. Closely matches Elektra's positioning as a multi-brand decorative lighting specialist with strong project specification expertise.
Broad incumbents
- Sonepar: World's largest B2B electrical distributor operating across Europe with broad portfolios spanning lighting, cable management, automation, and power protection. Represents the global scale competitor Elektra faces for tenders and principal relationships.
- Rexel: Global electrical distribution leader with extensive product portfolio including Schneider Electric and a presence in Malta. Broader incumbent competitor that overlaps with Elektra on electrical distribution, UPS, and cable management but at vastly greater scale and breadth.
Regional players
- Mullan Lighting: Irish designer and manufacturer of decorative lighting with strong project focus on hospitality and residential across Europe. Comparable as a regional decorative lighting specialist serving boutique hotels and high-end residential, similar to Elektra's brand-design-services model but geographically separate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elektra social profiles
Digital presenceElektra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elektra leadership team
Management profileNumber of profiles
Profiles6 records
Elektra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elektra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elektra
What does Elektra do?
Elektra imports and distributes a portfolio of premium electrical equipment, designer lighting fittings, and UPS power protection systems in Malta, complemented by in-house custom lighting design, installation, and maintenance services. It serves residential, commercial, and institutional customers through a flagship showroom, project-based field sales, and warehouse distribution.
Is Elektra a public or private company?
Elektra is a private company. It is classified as family owned and is currently operating.
When was Elektra founded?
Elektra was founded in 1977. It employs 11 to 50 people.
Where is Elektra based?
Elektra is headquartered in Qormi, Malta, in the Europe region.
How does Elektra make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are technical Services and custom Design Services.
Who are Elektra's main competitors?
Others on record are Targetti, Performance in Lighting and Studio Italia Design. Direct peers are Light Forms, Orlight, ACDC Lighting Systems and Elstead Lighting. Broad incumbents are Sonepar and Rexel. Mullan Lighting is listed as a regional player.
Does Elektra have an API?
No public API is recorded for Elektra.
What industry is Elektra in?
Elektra's product category is Electrical equipment and lighting distribution. Its primary akta.pro industry code is CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution, with a secondary code of EUAEACAH, Street Lighting & Area Lighting EPC / Maintenance. Its NAICS code is 33513 and its SIC code is 5040.