Elstead Lighting
Elstead Lighting is a British decorative lighting manufacturer and distributor, founded in 1969, producing its own brand and distributing major international lighting brands across 3,000+ SKUs. It operates a trade-only B2B model with regional offices in the UK, Ireland, Poland, France, Germany, and Dubai, serving resellers, designers, and hospitality clients in 50+ countries.
- Company typePrivate
- Founded1969
- HeadquartersAlton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elstead Lighting does
Elstead Lighting is a privately-held British decorative lighting manufacturer and distributor, founded in 1969 and headquartered in Alton, Hampshire. The company designs, manufactures, and distributes indoor lighting (chandeliers, pendants, wall lights, table and floor lamps, ceiling flush fittings), outdoor lighting (lanterns, bollards, lamp posts, spotlights), and ceiling fans, operating with over 120 staff across wholly-owned subsidiaries in the UK, Ireland, Poland, France, Germany, and Dubai. It serves trade resellers, electrical wholesalers, hospitality venues (luxury/boutique hotels, B&Bs, care homes), architects and interior designers, and residential end-consumers in more than 50 countries.
The company's product portfolio spans 3,000+ active SKUs with approximately 300 new product introductions annually. Core manufacturing occurs at the Alton headquarters using traditional processes including welding, patination, powder-coating, shade-making, and wiring, producing both a "Made in England" and an "Assembled in England" collection. Beyond its own Elstead brand, the company holds distribution rights for major international brands including Hinkley, Kichler, Generation Lighting (Feiss), Quoizel, Norlys, Flambeau, and Alora Mood, alongside a premium sub-brand called Quintiesse which features Eurofase and Accord Lighting. Specialty lines include Coastal, Dark Skies/Bat Friendly, Bluetooth-connected outdoor lanterns, and bespoke lampshades.
Elstead operates a predominantly trade-only B2B distribution model with signed trading agreements, credit terms (30-day payment, 1% settlement discount within 7 days), and competitive trade pricing. Consumer RRP purchases are supported through the website (with prices ranging from £65 for entry-level table lamps to £2,400 for chandeliers) but the company redirects consumer enquiries to recommended resellers and showrooms. The business sustains over 90% in-stock ratios through significant inventory investment and strategic supply chain management, and reaches customers through a multi-channel mix of European trade exhibitions, six country showrooms, a corporate website, print catalogues, and seasonal inspiration galleries. The company has been growing through brand portfolio expansion (e.g., Eurofase and Accord added to Quintiesse in October 2024), geographic buildout (Poland showroom expansion, Dubai subsidiary), and the 2018 acquisition of Crimway.
Elstead Lighting firmographics
Firmographics- Name
- Elstead Lighting
- Legal name
- Elstead Lighting Ltd
- Website
- https://elsteadlighting.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elstead Lighting is a British decorative lighting manufacturer and distributor, founded in 1969, producing its own brand and distributing major international lighting brands across 3,000+ SKUs. It operates a trade-only B2B model with regional offices in the UK, Ireland, Poland, France, Germany, and Dubai, serving resellers, designers, and hospitality clients in 50+ countries.
- Ownership category
- akta.pro rank
Elstead Lighting industry classification
Industry- Product category
- Decorative Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where Elstead Lighting is headquartered
LocationHeadquarters
- HQ city
- Alton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Elstead Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Trade Sales: Sales to lighting retailers, electrical wholesalers, and trade resellers through trade accounts with credit terms. Products sold at trade pricing with exclusive access to new product launches.
- B2C Consumer Sales: Direct consumer sales through website with RRP pricing. Consumer enquiries directed to recommended resellers or showroom visits.
- Credit Account Terms: Monthly credit accounts with 30-day payment terms. 1% settlement discount for payment within 7 days. Interest charged at 2% per calendar month for late payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Trade Account Pricing |
| Unit Pricing | Pay-as-you-go | Consumer RRP Pricing |
| Unit Pricing | One time/ perpetual license | Special Order Finishes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Elstead Lighting product offering
Product offeringCore offering
Elstead Lighting designs, manufactures and distributes decorative lighting products and ceiling fans for residential, hospitality and trade customers worldwide. The company sells 3,000+ active SKUs across its own Elstead Lighting house brand (Made in England / Assembled in England) and a portfolio of distributed international brands including Hinkley, Kichler, Quoizel, Generation Lighting (Feiss), Norlys, Flambeau, Alora Mood and the premium Quintiesse collection (incorporating Eurofase and Accord Lighting). Approximately 300 new product lines are introduced each year, with products supplied primarily through a trade reseller programme and direct consumer website.
Product overview
Elstead Lighting operates as a decorative lighting manufacturer and distributor offering a diverse portfolio organized around indoor lighting, outdoor lighting, and ceiling fans. The company manufactures its own Elstead Lighting brand products while distributing internationally-recognized brands including Generation Lighting (Feiss), Hinkley, Kichler, Norlys, Quintiesse, Quoizel, Flambeau, and Alora Mood. The product range spans over 3,000 active SKUs across chandeliers, wall lights, pendants, table lamps, floor lamps, portable lamps, ceiling fans, and outdoor fixtures. Elstead emphasizes British craftsmanship through its 'Made in England' and 'Assembled in England' collections manufactured at their Hampshire headquarters. The company also offers the premium Quintiesse sub-brand with exclusive artisanal designs. Bespoke lampshade customization services are available for hospitality and residential projects.
Differentiator
Problem solved
Functional benefit
Brands
- Quintiesse: Premium lighting collection featuring high-end decorative lighting products, with its own dedicated website at quintiesse.com
Products and services
- Indoor Lighting Decorative indoor lighting range spanning chandeliers, wall lights, pendants, picture lights, ceiling flush and semi-flush lights, table and floor lamps, supplied in contemporary, traditional, country and Tiffany styles for residential, hospitality and trade projects.
- Outdoor Lighting Exterior decorative lighting including wall lanterns, bollards, pedestal lanterns, lamp posts, outdoor ceiling flush lights, chain lanterns, outdoor chandeliers and outdoor spotlights, with IP44-rated fittings, Coastal and Dark Skies / bat-friendly specialty ranges.
- Ceiling Fans Indoor and outdoor ceiling fans with accessories including extension rods, designed for year-round temperature management in residential and hospitality settings, sold via the trade and consumer channels.
- Portables - Table and Floor Lamps Over 200 table and floor lamp options featuring reactive-glaze ceramics, classic and contemporary metals, oriental porcelains and artistic design-led sculptures; table lamps are supplied complete with shades.
- Bespoke Lampshades Service Hand-crafted custom lampshade service for table lamps, floor lamps and wall/ceiling fittings with vibrant colours and a dedicated hospitality collection, sold under special-order terms with a minimum 25% surcharge.
- Elstead Lighting House Brand Elstead's own decorative lighting brand, including Made-in-England and Assembled-in-England product lines manufactured and assembled at the Alton, Hampshire headquarters using traditional processes.
- Quintiesse Premium Collection Premium decorative lighting collection marketed via the dedicated quintiesse.com website, aggregating high-end distributed brands (Eurofase, Accord Lighting) under a single premium positioning aimed at luxury hospitality and design projects.
- Generation Lighting (Feiss) Distributed Brand Distribution in the UK/Europe of the Generation Lighting / Feiss American-inspired decorative lighting collections for indoor and outdoor applications.
- Hinkley Distributed Brand Distribution of the Hinkley brand's premium indoor and outdoor decorative lighting collections including Trellis, Palma, Willoughby, Middlefield and Casa.
- Kichler Distributed Brand Distribution of the Kichler decorative lighting brand with collections including Beacon Square and Deryn across indoor and outdoor categories.
- Quoizel Distributed Brand Distribution of the Quoizel contemporary and transitional lighting brand with products including the Arden table lamp and Newbury lanterns.
- Norlys Distributed Brand Distribution of the Norlys European outdoor lighting specialist brand, including the Chelsea lantern collection, for the UK and European trade channel.
- Flambeau Distributed Brand Distribution of the Flambeau artistic, design-led decorative lighting brand featuring collections such as Anemone and Simone.
- Alora Mood Distributed Brand Distribution of the design-led Alora Mood contemporary lighting brand, with products including the Crosby table lamp and Perth chandelier.
Quantifiable outcome
- Over 90% in-stock ratio across product collections
- +2 more outcomes
Companies that use Elstead Lighting
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Elstead Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elstead Lighting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EurofasecoreEurofase from Toronto, Canada is renowned for innovative lighting solutions. Added to Quintiesse brand portfolio following debut at Decorex 2024. Products ideal for luxury hotel settings with exceptional design excellence.
- Accord LightingminorBrazilian brand showcasing beautiful teak lighting products. Presented to London design community at Decorex 2024 and Independent Hotel Show 2024.
- Generation Lighting (Feiss)coreMajor brand distributed by Elstead Lighting featuring American-inspired designs and classic lighting collections.
- HinkleycorePremium outdoor and indoor lighting brand distributed by Elstead Lighting with collections including Trellis, Palma, Willoughby, Middlefield, and Casa.
- KichlercoreAmerican lighting brand distributed by Elstead Lighting featuring products like Beacon Square and Deryn collections.
- NorlyscoreEuropean outdoor lighting specialist distributed by Elstead Lighting, including Chelsea lantern collection.
- QuintiessecorePremium lighting collection with dedicated website quintiesse.com. Features Eurofase and Accord Lighting brands. Showroom presence and exclusive product launches.
- QuoizelcoreContemporary and transitional lighting brand distributed by Elstead Lighting featuring products like Arden table lamp and Newbury lanterns.
- Alora MoodminorDesign-led lighting brand distributed by Elstead Lighting featuring products like Crosby table lamp and Perth chandelier.
- FlambeauminorDecorative lighting brand distributed by Elstead Lighting featuring artistic designs like Anemone and Simone collections.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Elstead Lighting competitors and assessment
Company assessmentDirect peers
- Dar Lighting: UK-based decorative lighting manufacturer and distributor with a broad multi-brand portfolio and strong trade reseller channel — the closest head-to-head analogue to Elstead in the British decorative lighting market.
- Astro Lighting: British decorative and architectural lighting brand with design-led indoor and outdoor ranges, selling to architects, designers and the specification channel — directly comparable in customer base and product mix to Elstead.
- John Cullen Lighting: UK decorative and architectural lighting specialist focused on luxury residential and hospitality projects — overlaps with Elstead's Quintiesse and hospitality customer segment.
- Endon Lighting: UK decorative and outdoor lighting supplier selling through electrical wholesalers and independent retailers, with overlapping product categories (chandeliers, wall lights, outdoor lanterns) and similar trade-only distribution model.
- Nordlux: Danish decorative lighting manufacturer with a broad indoor/outdoor portfolio and pan-European distribution — a comparable European decorative lighting specialist competing with Elstead in trade and project channels.
Broad incumbents
- Kichler Lighting: Large US decorative lighting manufacturer with a wide residential and outdoor range, distributed by Elstead in the UK/EU. Comparable in product breadth and customer overlap, with much larger global scale.
- Flos: Italian premium designer lighting brand selling globally to architects and luxury hospitality. Comparable to Elstead's Quintiesse sub-brand in design-led, premium decorative positioning, but at a higher-end price point and global scale.
- Quoizel: US decorative lighting brand with eclectic and artisan-inspired designs, distributed by Elstead. Comparable in style positioning and product mix, with a larger North American footprint.
- Signify (Philips Lighting): Global lighting giant covering consumer, professional and specialty lighting. Adjacent peer given Elstead's traditional decorative lighting focus contrasts with Signify's scale and smart-lighting leadership.
- Hinkley Lighting: US-headquartered premium indoor and outdoor lighting brand distributed by Elstead in the UK/EU. Directly comparable as a brand portfolio peer with overlapping product categories and stronger North American scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elstead Lighting social profiles
Digital presenceElstead Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elstead Lighting leadership team
Management profileNumber of profiles
Elstead Lighting subsidiaries and ownership
Company hierarchySubsidiaries5 records
Elstead Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elstead Lighting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elstead Lighting
What does Elstead Lighting do?
Elstead Lighting designs, manufactures and distributes decorative lighting products and ceiling fans for residential, hospitality and trade customers worldwide. The company sells 3,000+ active SKUs across its own Elstead Lighting house brand (Made in England / Assembled in England) and a portfolio of distributed international brands including Hinkley, Kichler, Quoizel, Generation Lighting (Feiss), Norlys, Flambeau, Alora Mood and the premium Quintiesse collection (incorporating Eurofase and Accord Lighting). Approximately 300 new product lines are introduced each year, with products supplied primarily through a trade reseller programme and direct consumer website.
Is Elstead Lighting a public or private company?
Elstead Lighting is a private company. It is classified as unknown and is currently operating.
When was Elstead Lighting founded?
Elstead Lighting was founded in 1969. It employs 1 to 10 people.
Where is Elstead Lighting based?
Elstead Lighting is headquartered in Alton, United Kingdom, in the Europe region.
How does Elstead Lighting make money?
Three revenue lines are on record. B2B Trade Sales are the primary driver. The others are B2C Consumer Sales and credit Account Terms.
Who are Elstead Lighting's main competitors?
Direct peers on record are Dar Lighting, Astro Lighting, John Cullen Lighting, Endon Lighting and Nordlux. Broad incumbents are Kichler Lighting, Flos, Quoizel, Signify (Philips Lighting) and Hinkley Lighting.
Does Elstead Lighting have an API?
No public API is recorded for Elstead Lighting.
What industry is Elstead Lighting in?
Elstead Lighting's product category is Decorative Lighting. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk). Its NAICS code is 335131 and its SIC code is 3640.