Nadir
Nadir is a São Paulo-based Brazilian glassware manufacturer founded in 1912. The company produces consumer glass tableware, storage products, Marinex-branded bakeware, and the iconic Copo Americano tumbler for the Brazilian mass market.
- Company typePrivate
- Founded1912
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nadir does
Nadir is a Brazilian manufacturer of consumer glass products, headquartered in São Paulo and founded in 1912. According to its own corporate description, the company produces glass tableware, storage items, Marinex-branded bakeware, and the Copo Americano tumbler — the latter a long-standing iconic product in the Brazilian consumer market. The breadth of the product portfolio spans everyday household categories (drinking glasses, food storage, oven-safe bakeware), positioning Nadir in the mass-market consumer goods segment rather than specialty or industrial glass.
The company operates as a for-profit private entity with a workforce in the 1,001–5,000 employee range, suggesting a mid-to-large industrial operation by Brazilian standards. Its product lineup indicates in-house glass manufacturing capabilities, with Marinex serving as a distinct sub-brand within the bakeware category and Copo Americano functioning as a heritage product line. The 110+ year operating history implies well-established production processes, supplier relationships, and consumer brand recognition in Brazil.
No revenue model, pricing structure, distribution channel details, customer segment information, or geographic footprint beyond Brazil is disclosed in the available source data. The company's website (nadir.com.br) returned only a loading/verification page during data collection, and supplementary fields such as headcount composition, management team, partnerships, certifications, and financials are all empty. As a result, the company's go-to-market mechanics, revenue per employee, export exposure, and channel mix cannot be characterized from the input data.
Nadir firmographics
Firmographics- Name
- Nadir
- Website
- https://nadir.com.br
- Company type
- Private
- Founded year
- 1912
- Headcount range
- 1,001–5,000 employees
- Short description
- Nadir is a São Paulo-based Brazilian glassware manufacturer founded in 1912. The company produces consumer glass tableware, storage products, Marinex-branded bakeware, and the iconic Copo Americano tumbler for the Brazilian mass market.
- Ownership category
- akta.pro rank
Nadir industry classification
Industry- Product category
- Household Glassware
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened) (IMALAEAG)
Keywords
Where Nadir is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Nadir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Nadir product offering
Product offeringCore offering
Nadir manufactures glass tableware, glass storage products, Marinex-branded bakeware, and the Copo Americano tumbler. The company produces household glassware for everyday consumer and kitchen use, operating as a long-established glass manufacturing business based in São Paulo, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Glass Tableware
- Glass Storage
- Marinex Bakeware
- Copo Americano Tumbler
Companies that use Nadir
Customer profileIdeal customer profiles1 record
Nadir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nadir competitors and assessment
Company assessmentBroad incumbents
- Owens-Illinois (O-I Glass): World's largest manufacturer of glass containers, with broad exposure to bottles, jars, and tableware-adjacent glass packaging. Directly comparable to Nadir as a global pressed/blown glass producer, though significantly larger and more diversified.
- Ardagh Glass Packaging: Global glass container manufacturer serving food, beverage, and household product markets. Operates at scale similar to Nadir's industrial footprint but with a broader geographic and product portfolio.
Regional players
- Vitro: Mexican glass manufacturer producing containers and flat glass for consumer and industrial markets. Comparable to Nadir as a major Latin American glassmaker with overlapping end-customers in food and beverage.
- Tramontina: Brazilian housewares and cookware manufacturer with broad retail distribution. Comparable to Nadir as a Brazilian-based housewares competitor with overlapping retail channels, though Tramontina's portfolio is primarily metal cookware.
Direct peers
- Verallia: European leader in glass packaging for beverages and food, producing bottles and jars at scale. Comparable to Nadir in glass-forming processes, end-market exposure (food and household), and capital-intensive manufacturing.
- Anchor Hocking: North American glass bakeware, tableware, and storage manufacturer. Directly comparable to Nadir across the Marinex bakeware-equivalent line and glass storage categories.
- Paşabahçe: Turkish global glass tableware and packaging manufacturer with branded consumer products. Closely comparable to Nadir across tableware, storage, and tumbler product lines with similar large-scale press/blow operations.
- Libbey: US-based glassware manufacturer producing tableware, tumblers, and bakeware. Directly comparable to Nadir in glass tableware and tumbler product categories, with overlapping foodservice and retail customers.
- Luigi Bormioli: Italian premium glass tableware and tabletop producer with strong consumer brands. Directly comparable to Nadir's glass tableware and Copo Americano-style tumbler offerings in product category and customer base.
- Vidrala: Spanish-based glass container manufacturer focused on food, beverage, and household packaging. Comparable to Nadir in product mix and manufacturing model, though operating primarily in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nadir social profiles
Digital presenceNadir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nadir leadership team
Management profileNumber of profiles
Nadir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nadir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nadir
What does Nadir do?
Nadir manufactures glass tableware, glass storage products, Marinex-branded bakeware, and the Copo Americano tumbler. The company produces household glassware for everyday consumer and kitchen use, operating as a long-established glass manufacturing business based in São Paulo, Brazil.
When was Nadir founded?
Nadir was founded in 1912. It employs 1,001 to 5,000 people.
Where is Nadir based?
Nadir is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Nadir's main competitors?
Broad incumbents on record are Owens-Illinois (O-I Glass) and Ardagh Glass Packaging. Regional players are Vitro and Tramontina. Direct peers are Verallia, Anchor Hocking, Paşabahçe, Libbey, Luigi Bormioli and Vidrala.
Does Nadir have an API?
No public API is recorded for Nadir.
What industry is Nadir in?
Nadir's product category is Household Glassware. Its primary akta.pro industry code is IMALAEAG, Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened). Its NAICS code is 327212 and its SIC code is 3220.