ProFace
ProFace is a Kazakhstan-licensed cosmetic medicine clinic network founded in 2019, operating in Almaty and Astana. It offers injectables, hardware cosmetology, peptide therapy, and skin diagnostics under medical licensing, serving individual consumers at affordable price points with Forbes Top 10 market recognition.
- Company typePrivate
- Founded2019
- HeadquartersAlmaty, Kazakhstan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ProFace does
ProFace (TOO "ProFace") is a privately held Kazakh network of licensed cosmetic medicine clinics headquartered in Almaty with a second location in Astana, founded in 2019 by two co-founders combining international finance/marketing experience with dermatovenereology medical credentials. The company provides a comprehensive service catalog spanning injectable treatments (botulinum therapy, hyaluronic acid fillers, biorevitalization, mesotherapy, PRP/plasmalifting), hardware/device cosmetology using FDA-approved platforms (Volnewmer monopolar RF, Morpheus8 micro-needle RF, SMAS-lifting ultrasound, CO2 laser, Lumecca IPL, EndyMed RF), collagen stimulation therapies (polylactic acid, Nithya, Karisma, Rejuran PDRN, exosomes), thread lifting, liposuction and endolifting, peptide therapy (Mounjaro, Retatrutide, MOTS-c, BPC-157), vitamin IV cocktails, and diagnostic skin analysis via the JanusPro 3D system. The business model is direct-to-consumer with a sales-led motion centered on free initial consultations, WhatsApp-driven booking via sales.proface.kz, and CRM-managed client relationships.
ProFace's go-to-market is anchored on an affordable-pricing positioning enabled by bulk purchasing power from suppliers and a no-upselling policy, supported by loyalty discounts (5-10% prepayment, 10,000 tenge two-person discount, 10% birthday discount). Distribution is purely owned-clinic and direct-booking with no third-party resellers. Marketing relies on Instagram (experimental content, transparent pricing), an educational blog covering procedure safety and efficacy, and referral-driven word-of-mouth. The company has built an ecosystem of three wholly-owned sub-brands: ProFace Academy (cosmetologist training), ProFace Marketing (beauty industry education), and ProFace Shop (skincare e-commerce), plus a franchise offering for clinic expansion across Kazakhstan. ProFace operates under medical license No. 20019614 issued by the Akimat of Almaty and holds Forbes Top 10 cosmetic clinic recognition in Kazakhstan, having served over 47,766 clients since founding.
ProFace firmographics
Firmographics- Name
- ProFace
- Legal name
- TOO "ProFace"
- Website
- https://proface.kz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProFace is a Kazakhstan-licensed cosmetic medicine clinic network founded in 2019, operating in Almaty and Astana. It offers injectables, hardware cosmetology, peptide therapy, and skin diagnostics under medical licensing, serving individual consumers at affordable price points with Forbes Top 10 market recognition.
- Ownership category
- akta.pro rank
ProFace industry classification
Industry- Product category
- Cosmetic and Aesthetic Medical Services
- NAICS
- Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where ProFace is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices2 records
Markets served
ProFace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Cosmetic Procedure Services: Revenue generated from a wide range of aesthetic medical procedures including botulinum therapy, dermal fillers, skin treatments, laser procedures, thread lifts, liposuction, and peptide therapy. Services priced at accessible levels to attract broad customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation available |
| Transaction based/ take rate | Multi-year contract | Prepayment discount tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ProFace product offering
Product offeringCore offering
ProFace operates licensed medical cosmetology clinics in Almaty and Astana, Kazakhstan, delivering a comprehensive suite of aesthetic medicine services. Its offering spans injectable treatments (botulinotherapy, dermal fillers, biorevitalization), hardware/device-based cosmetology (Volnewmer, Morpheus8, SMAS-lifting, CO2 laser, Lumecca IPL, JanusPro, EndyMed, Viola), collagen stimulation, thread lifts, liposuction, and peptide therapy, packaged as per-procedure services for individual clients.
Product overview
ProFace is a network of cosmetology clinics in Kazakhstan (Almaty and Astana) offering a comprehensive range of aesthetic medicine services. The clinic provides injectable treatments (botulinotherapy, dermal fillers, biorevitalization, mesotherapy, plasmatherapy), hardware/device cosmetology (Volnewmer monopolar RF, Morpheus 8 micro-needle RF, SMAS-lifting, CO2 laser, Lumecca IPL, EndyMed RF, JanusPro skin analysis), collagen stimulation therapies (polylactic acid, Nithya, Karisma, Rejuran, exosomes, NCTF 135 HA), thread lifting, liposuction and endolifting, peptide therapy for weight management (Mounjaro, Retatrutide, MOTS-c, BPC-157, TB-500), vitamin cocktails, and skincare treatments (facial cleansing, chemical peelings, PRP). The company operates with a medical license, offers ProFace Academy for cosmetology training, and provides franchise opportunities. ProFace positions itself as a top-10 Forbes-ranked clinic in Kazakhstan with affordable pricing and certified preparations.
Differentiator
Problem solved
Functional benefit
Brands
- ProFace Academy: Training academy for cosmetologists offering professional development courses
- ProFace Shop
- ProFace Marketing
Quantifiable outcome
- 47,766 clients served in 5 years
- +2 more outcomes
Companies that use ProFace
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
ProFace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProFace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KeepMeminorListed as a partner on the ProFace website. Nature of partnership not explicitly detailed in available source material.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
ProFace competitors and assessment
Company assessmentDirect peers
- Ideal Image: US-based aesthetic services chain (now owned by Coursera's portfolio alongside WellnessCenters) specializing in injectables, laser hair removal, body contouring, and skin treatments via owned clinics — comparable multi-location, multi-treatment medical aesthetics model.
- SkinSpirit: US medical aesthetics clinic chain offering Botox, fillers, laser, RF, and body treatments with physician oversight in a spa-like setting — closely comparable service mix and owned-clinic delivery to ProFace.
- Laser Clinics Australia: Largest medical aesthetics clinic chain in Australia/New Zealand offering injectables, laser, skin treatments, and body services through a multi-location owned-plus-franchise model — directly comparable to ProFace's owned-clinic-plus-franchise aesthetic services platform.
- Kaya Skin Clinic: Multi-country chain (Middle East, India) offering dermatology, laser, injectables, and cosmetic procedures in an emerging-markets context — highly comparable emerging-market medical aesthetics chain model.
- Milan Laser Hair Removal: Largest US aesthetic laser hair removal chain with hundreds of owned clinics and recurring treatment model — comparable multi-location, equipment-led medical aesthetics business, though narrower service scope than ProFace.
- Skin Laundry: US clinic chain focused on facials, lasers, peels, and skin rejuvenation with a membership/recurring model — directly comparable in skin-care-service and device-based delivery to ProFace.
Emerging players
- Ever/Body: US-based modern medical aesthetics brand offering injectables, skin treatments, and body services with a digitally native, transparent-pricing brand — comparable brand-led aesthetic clinic positioning to ProFace.
Broad incumbents
- VLCC Wellness: Large publicly listed beauty, wellness, and slimming services chain across South Asia and the Gulf with broad personal care categories including skin and slimming — comparable multi-service, multi-location wellness chain, though broader category than ProFace.
- Advanced Dermatology: Large US dermatology practice network with cosmetic and medical dermatology including injectables, lasers, and skin cancer services — overlapping medical-dermatology-plus-cosmetic clinic model with ProFace.
Regional players
- SkinFirst Clinics (Kaya alternate / similar emerging markets clinics): See Kaya entry above; relevant as an emerging-markets analog to Kazakhstan geography and price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
ProFace social profiles
Digital presenceProFace financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProFace leadership team
Management profileNumber of profiles
Profiles2 records
ProFace subsidiaries and ownership
Company hierarchySubsidiaries3 records
ProFace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProFace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProFace
What does ProFace do?
ProFace operates licensed medical cosmetology clinics in Almaty and Astana, Kazakhstan, delivering a comprehensive suite of aesthetic medicine services. Its offering spans injectable treatments (botulinotherapy, dermal fillers, biorevitalization), hardware/device-based cosmetology (Volnewmer, Morpheus8, SMAS-lifting, CO2 laser, Lumecca IPL, JanusPro, EndyMed, Viola), collagen stimulation, thread lifts, liposuction, and peptide therapy, packaged as per-procedure services for individual clients.
Is ProFace a public or private company?
ProFace is a private company. It is classified as family owned and is currently operating.
When was ProFace founded?
ProFace was founded in 2019. It employs 51 to 100 people.
Where is ProFace based?
ProFace is headquartered in Almaty, Kazakhstan, in the Asia region.
How does ProFace make money?
One revenue line is on record: cosmetic Procedure Services.
Who are ProFace's main competitors?
Direct peers on record are Ideal Image, SkinSpirit, Laser Clinics Australia, Kaya Skin Clinic, Milan Laser Hair Removal and Skin Laundry. Ever/Body is listed as an emerging player. Broad incumbents are VLCC Wellness and Advanced Dermatology. SkinFirst Clinics (Kaya alternate / similar emerging markets clinics) is listed as a regional player.
Does ProFace have an API?
No public API is recorded for ProFace.
What industry is ProFace in?
ProFace's product category is Cosmetic and Aesthetic Medical Services. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 6213 and its SIC code is 8011.