Mojo Energy Pouches

What Mojo Energy Pouches does

Mojo Energy Pouches, a brand operated by Volt + Co. (a privately held Delaware-incorporated entity), sells flavored, tobacco-free and nicotine-free oral caffeine pouches designed for portable, on-the-go energy. Each pouch delivers 50mg of naturally derived caffeine from green tea alongside a functional ingredient stack that includes L-theanine, N-acetyl-L-tyrosine, Panax ginseng, yerba mate, eleuthero root, rhodiola, and B-vitamins (B3, B6, B12), with the formulation claimed to provide 90–120 minutes of effect with minimal crash and zero sugar or calories. The core technology is sublingual absorption via oral mucous membranes over approximately 20 minutes of pouch placement, packaged in a slider-format can designed for portability. Manufacturing is outsourced to E-Alternative Solutions, with products made in the United States.

The business is a consumer packaged goods company with a horizontal go-to-market targeting health-conscious adult caffeine consumers and active-lifestyle users. Revenue is generated through one-time purchases ($27.50 per 5-pack of 15 pouches, approximately $0.37 per pouch) and a Subscribe & Save subscription program ($24.75 per 5-pack, 10% discount, members-only perks and early flavor access). Distribution is multi-channel: direct-to-consumer via GrabMojo.com, Amazon marketplace, and select retail stores across the Midwest and Southeast United States. Marketing relies on organic social (Instagram, TikTok, YouTube), paid social/display campaigns, email/newsletter, and an educational content hub.

The brand was first launched nationally in late 2023 but had limited commercial traction. In 2025, Volt + Co. partnered with Grey Midwest to reposition the brand with a new brand framework, redesigned website, and launch creative; the relaunch hit U.S. retail and Amazon in August 2025 in four core flavors (Blue Raspberry, Tropical Punch, Mint, Peach Watermelon), with subsequent limited-edition and line-extension flavors (Cinnamon Churro in October 2025 and Sour Apple in April 2026). Mojo won the 2026 Product of the Year USA in the Energy Supplement category, along with a NY Product Design Award and a Gold Addy for website redesign. No external funding rounds, institutional investors, revenue figures, or detailed management team information are disclosed in the available data.

Name

Mojo Energy Pouches

Legal name

Volt + Co.

Website

https://grabmojo.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Mojo Energy Pouches, a brand of Volt + Co., sells flavored tobacco-free oral caffeine pouches (50mg caffeine per pouch from green tea, plus adaptogens and B-vitamins) via DTC (GrabMojo.com), Amazon, and select U.S. retail, targeting health-conscious adult consumers seeking portable, controlled-dose energy.

Ownership category

akta.pro rank

Product category

Energy Supplements

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAJAI

Nicotine Pouches (Tobacco-Free) Manufacturing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Tobacco & Nicotine Products Manufacturing & Brands

SECONDARYCRADAHAJ

Energy Drinks & Energy Shots

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Caffeine pouches
• Energy supplements
• Oral caffeine delivery
• Functional energy pouches
• Nicotine-free pouches

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of 5-packs of energy pouches at $27.50 per pack, containing 15 individual pouches each
2. Subscription Revenue: Subscribe & Save program offering 10% discount ($24.75 per 5-pack) with flexible delivery frequency, providing recurring revenue from repeat customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mojo Energy Pouches manufactures and sells tobacco-free, nicotine-free oral caffeine pouches delivering 50mg of naturally derived green-tea caffeine per pouch, combined with functional ingredients including L-theanine, ginseng, yerba mate, rhodiola, eleuthero root, and B-vitamins (B3, B6, B12). The pouches are sold in packs of 15 across multiple flavors (Tropical Punch, Mint, Peach Watermelon, Blue Raspberry, Cinnamon Churro, Sour Apple) via direct e-commerce, Amazon, and select U.S. retail stores, with a Subscribe & Save subscription program offering 10% off.

Product overview

Mojo Energy Pouches is a product line of tobacco-free and nicotine-free oral caffeine pouches designed for customizable energy control. Each pouch delivers 50mg of naturally derived caffeine from green tea along with functional ingredients including L-theanine, ginseng, yerba mate, and B-vitamins (B3, B6, B12). The core product line consists of six flavor variants (Tropical Punch, Mint, Peach Watermelon, Blue Raspberry, Cinnamon Churro, and Sour Apple), all sold in packs of 15 pouches at $27.50. The products offer zero sugar and zero calories with effects lasting approximately 90-120 minutes. A Subscribe & Save subscription program provides 10% savings and early access to new flavors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojo Energy Pouches - Tropical Punch Tobacco-free and nicotine-free oral caffeine pouch in Tropical Punch flavor; 50mg of naturally derived caffeine from green tea with B-vitamins, ginseng, yerba mate, and L-theanine. Sold in packs of 15 pouches at $27.50 for adult consumers seeking portable, sugar-free energy.
• Mojo Energy Pouches - Mint Tobacco-free and nicotine-free oral caffeine pouch in Mint flavor; 50mg of naturally derived caffeine from green tea with B-vitamins, ginseng, yerba mate, and L-theanine. Sold in packs of 15 pouches at $27.50 for adult consumers seeking portable, sugar-free energy.
• Mojo Energy Pouches - Peach Watermelon Tobacco-free and nicotine-free oral caffeine pouch in Peach Watermelon flavor; 50mg of naturally derived caffeine from green tea with B-vitamins, ginseng, yerba mate, and L-theanine. Sold in packs of 15 pouches at $27.50 for adult consumers seeking portable, sugar-free energy.
• Mojo Energy Pouches - Blue Raspberry Tobacco-free and nicotine-free oral caffeine pouch in Blue Raspberry flavor; 50mg of naturally derived caffeine from green tea with B-vitamins, ginseng, yerba mate, and L-theanine. Sold in packs of 15 pouches at $27.50 for adult consumers seeking portable, sugar-free energy.
• Mojo Energy Pouches - Cinnamon Churro (Limited Edition) Limited-edition oral caffeine pouch in Cinnamon Churro flavor offering a sweet cinnamon and brown sugar blend with pastry-like finish; 50mg of caffeine from green tea with zero sugar and calories, sold in 5-packs for adult consumers seeking a fall-season, on-the-go energy option.
• Mojo Energy Pouches - Sour Apple Tobacco-free and nicotine-free oral caffeine pouch in Sour Apple flavor with crisp green apple notes; 50mg of caffeine from green tea combined with B-vitamins, L-theanine, ginseng, and yerba mate, sold in packs of 15 servings for adult consumers.
• Subscribe & Save Program Subscription program offering 10% off Mojo Energy Pouches 5-packs at $24.75 with flexible delivery frequency; members receive early access to new flavor drops, subscription tips, and members-only perks, available through GrabMojo.com.

Quantifiable outcome

• Effects last approximately 90-120 minutes per pouch with minimal crash
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Product of the Year USAminorOthers · 20 February 2026Product of the Year USA is a consumer-voted awards program. 40,000 American shoppers voted Mojo Energy Pouches as the most innovative product in the Energy Supplement category for 2026.
• Grey MidwestcoreStrategic or Co-development Partner · 1 January 2025Grey Midwest is a marketing agency that partnered with Mojo Energy Pouches to strategically reposition the brand. The agency developed a new brand framework, redesigned the website, and created a full suite of launch creative assets including social films and e-commerce materials. The relaunch produced measurable results including sales exceeding expectations, a growing social media following, and industry recognition with NY Product Design Award and Gold Addy.
• E-Alternative SolutionscoreOthers · 1 November 2023E-Alternative Solutions is the manufacturer that formulates and produces Mojo Energy Pouches. The products are manufactured in-house to the highest standards and are proudly manufactured in the USA using premium US & imported ingredients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 5-hour Energy: 5-hour Energy pioneered the compact, controlled-dose energy shot category. Mojo pouches serve a similar use case (controlled, portable, fast-acting energy without liquid) but in a different delivery format.
• Athletic Greens (AG1): AG1 is a premium functional supplement brand targeting health-conscious consumers willing to pay premium prices for daily nutritional stacks. Mojo shares the DTC subscription model and wellness-driven positioning, though AG1 focuses on broader nutrition while Mojo focuses on energy.

Broad incumbents

• Zyn (Swedish Match / Philip Morris International): Zyn is the dominant modern oral nicotine pouch brand and the technology leader for the pouch format Mojo uses. They share manufacturing know-how, retail placement in convenience stores, and consumer demographic, but Zyn's category is nicotine rather than caffeine.
• Rogue Holdings: Rogue is an established oral nicotine pouch brand owned by Swisher (the same parent ecosystem as Mojo's manufacturer E-Alternative Solutions). Rogue demonstrates how the format scales in retail and is a direct infrastructure/format peer.
• Alani Nu: Alani Nu is a fast-growing functional energy drink brand with strong female-skewing, health-conscious positioning similar to Mojo's target persona. They compete for the same consumer wallet share of energy/wellness spending.
• On! (Altria): On! is a major nicotine pouch brand competing for the same shelf space and consumer mindset (discreet pouch-based stimulation). It validates the format and provides a benchmark for how Mojo might scale into mainstream retail.
• Celsius Holdings: Celsius is a leading functional energy drink brand targeting health-conscious consumers seeking energy without sugar. They compete for the same customer occasion (sustained caffeine without crash) but in beverage form.

Direct peers

• NUPO: NUPO offers caffeine pouches positioned as smokeless, tobacco-free energy alternatives. They compete in the same emerging category with similar use cases (energy boost without liquid or sugar).
• Lucy Goods: Lucy Goods is the most direct competitor, manufacturing and selling both nicotine and tobacco-free caffeine pouches. They share the same oral pouch format, retail placement, and target consumer (looking for smokeless, on-the-go stimulation).
• Crave Energy Pouches: Crave sells caffeinated oral pouches in similar flavor profiles (Berry, Mint, etc.) and competes head-to-head with Mojo in the caffeine pouch category, including similar retail and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mojopouches
• Facebookfacebook.com/MojoPouches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Energy Pouches