La Petite Maison

What La Petite Maison does

La Petite Maison (LPM) is a privately held French Mediterranean restaurant group founded in 2007 and headquartered in London, operating 14 dining venues across the UK, UAE, Saudi Arabia, Qatar, Kuwait, Cyprus, Greece, Hong Kong, Thailand, the Maldives, and the United States (Miami plus a forthcoming Boston site opening Summer 2026). The group serves affluent diners, business professionals, and celebration-oriented groups in prime luxury districts such as Mayfair, DIFC, The Galleria Al Maryah Island, H Queen's Central, and Brickell. Revenue is generated almost entirely through on-premise dining, beverage programs (cocktails averaging AED 38-440, curated wine lists with exclusive Provence rosé cuvées), business lunch set menus (AED 135-230), weekend brunch packages (AED 225-610), private event hire (Riviera Room up to 36 seated guests), and Miami gift certificates sold via ToastTab.

Core products center on Riviera-inspired cuisine prepared à la minute, with proprietary beverage IP — notably the Tomatini cocktail (created by mixologist Jimmy Barrat in 2010), its alcohol-free variant Tomati-NO launched for Riyadh in 2023, the Jean Cocteau: Recipes for Our Friends menu (twelve cocktails across four chapters), and the 2025 Déjà Vu vintage-editorial cocktail menu. Exclusive supply partnerships with 44°N Gin, Figuière, and Château La Coste produce proprietary cuvées only available at LPM. The group operates a multi-entity legal structure (Azur Limited in the UK, LPM Restaurants LLC and LPM Club LLC in Dubai, LPM Club Limited in Hong Kong), centralizing brand and beverage IP while localizing operations.

The business model is direct-to-consumer fine dining with reservations intermediated through SevenRooms across most locations and TableCheck for the Bangkok popup. Marketing relies on Instagram and Facebook location accounts, a centralized blog, earned media (Forbes, Bloomberg, CNN, Time Out, GQ, Wine Spectator), experiential events (World Tomatini Day on November 12, Cinq à Sept after-work happy hour, La Vie en Rosé Sunday brunch), and luxury brand collaborations such as the 2025 Valentine's partnership with Acqua di Parma. The group has been recognized in Michelin Guide 2024, MENA's 50 Best Restaurants 2023-2025, and Time Out Dubai's Restaurant of the Decade.

Name

La Petite Maison

Legal name

Azur Limited T/A LPM, LPM Club LLC, LPM Club Limited, LPM Restaurants LLC

Website

https://lpmrestaurants.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Petite Maison operates 14 upscale French Mediterranean restaurants across 12 countries, serving affluent diners, business professionals, and celebration groups in prime districts of London, Dubai, Abu Dhabi, Hong Kong, Riyadh, Miami, and other global cities, with proprietary cocktail and wine IP driving differentiated on-premise revenue.

Ownership category

akta.pro rank

Product category

French Mediterranean Fine Dining

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• French Mediterranean cuisine
• Fine dining restaurants
• Signature cocktail programs
• Curated wine selection
• Private dining events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Restaurant Dining - Food Sales: La Petite Maison generates revenue primarily through restaurant dining, offering French Mediterranean cuisine prepared à la minute. The menu features appetizers (hors d'oeuvres), main courses (les plats), grand plates, and desserts. Price points vary by location, with business lunches ranging from AED 135-230 and à la carte items from AED 40-900+.
2. Beverage Sales - Wine, Cocktails, and Champagne: Significant revenue from beverage sales including signature cocktails (Tomatini, Birkin, etc.), curated wine selections with focus on Provence rosés, and champagne. Wine by the glass ranges from HKD 90-538. Cocktails range from AED 38-99 in Dubai.
3. Private Events and Group Bookings: Revenue from private dining rooms and group bookings. LPM London offers The Riviera Room for private hire (up to 36 guests) and full venue hire options. Group bookings allow custom set menus for parties of 11-18 guests.
4. Gift Certificates: Sale of gift certificates through Toast Tab platform for Miami location, enabling prepaid dining experiences.
5. Special Events and Experiences: Revenue from special dining experiences including Cinque à Sept (after-work cocktails), weekend brunch menus (La Vie en Rosé), Christmas/Easter holiday menus, and World Tomatini Day celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

La Petite Maison (LPM) operates a global French Mediterranean fine dining restaurant chain with 14 physical locations across London, Dubai, Abu Dhabi, Hong Kong, Riyadh, Miami, and other international cities. The company sells Mediterranean sharing plates, seafood, meats, and desserts prepared à la minute, complemented by signature cocktails (notably the Tomatini), curated Provence rosé wines, and themed cocktail menus such as Déjà Vu and Jean Cocteau: Recipes for Our Friends. Offerings span à la carte dining, business lunches, weekend brunches, after-work happy hours, and private event hire.

Product overview

LPM Restaurants (La Petite Maison) operates a French Mediterranean restaurant chain with locations across global cities including London, Dubai, Abu Dhabi, Hong Kong, Riyadh, Miami, Boston, Limassol, Doha, Mykonos, Kuwait, Maldives, and Bangkok. The core offering is the LPM Restaurant & Bar experience featuring Riviera-inspired cuisine prepared à la minute, complemented by signature cocktails (the renowned Tomatini and its non-alcoholic variant Tomati-NO), curated wine programs with a focus on Provence rosés, and themed cocktail menus including the Jean Cocteau and Déjà Vu collections. Additional products include business lunch menus, weekend brunch packages (La Vie En Rosé), after-work concepts (Cinq à Sept), private dining venues, and upcoming locations in Bangkok (popup) and Boston. The company positions itself as a world leader in rosé wines and savory cocktail innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Déjà Vu: A vintage French editorial magazine-style cocktail menu featuring cocktails inspired by icons of the French Riviera such as Brigitte Bardot and Monaco's Grand Prix.
• Jean Cocteau: Recipes for Our Friends
• Cinq à Sept

Products and services

• LPM Restaurant & Bar (Core Dining Experience) The flagship LPM restaurant and bar experience offering Riviera-inspired Mediterranean cuisine prepared à la minute, signature cocktails, and curated wines in a Belle Époque-inspired ambience. Available at all 14 LPM locations globally.
• À La Carte Menu Full dining menu featuring Mediterranean dishes including tartare, burrata, snails, rigatoni, linguini, sea bass, Dover sole, tiger prawns, Wagyu, lamb cutlets, duck confit, and desserts. Available across all LPM locations.
• Business Lunch (Déjeuner d'Affaires) Set business lunch menus available weekdays at fixed prices, designed for time-constrained professionals. Includes Le Petit Menu (starter and main) and Le Grand Menu (additional courses) with optional rosé wine pairings.
• Weekend Menu (Le Menu du Weekend) Weekend brunch offering available Saturday and Sunday from 12:30 to 15:00 in Dubai. Includes choice of starters, main course, side dish, and dessert, with optional wine pairing and a kids menu.
• La Vie En Rosé Brunch Premium Sunday brunch experience featuring unlimited Mediterranean food and tiered beverage packages (Mocktail Life AED 370, Cocktails and Wines AED 465, Champagne Life AED 610). Includes pastries, eggs, and main courses with meat or seafood options, plus a children's offering.
• Cinq à Sept (After-Work Concept) Happy hour concept available at the bar and terrace Monday to Friday 5pm to 7pm, featuring discounted cocktails and bar snacks. Inspired by the French tradition of the invisible time between 5 and 7pm.
• Private Dining and Events Private event services across LPM locations featuring private dining rooms (e.g., The Riviera Room in London for up to 36 seated or 60 standing guests), full venue hire options, and group bookings with custom set menus.
• Tomatini Signature Cocktail LPM's signature savory cocktail made with Campari tomatoes, Ketel One vodka, Maison Pensato balsamic vinegar, sugar syrup, salt, and pepper. Created by mixologist Jimmy Barrat in 2010 and now an iconic LPM symbol celebrated globally on World Tomatini Day.
• Tomati-NO (Non-Alcoholic Cocktail) Alcohol-free version of the signature Tomatini using lemon juice instead of vodka, offering the same sweet, tangy, and savory profile. Created for alcohol-free markets such as Riyadh.
• Déjà Vu Cocktail Menu Reimagined themed cocktail program presented as a vintage French editorial magazine, featuring cocktails inspired by iconic Riviera moments and personalities including Brigitte Bardot, the Monaco Grand Prix, and Menton. Includes both alcoholic and non-alcoholic versions.
• Jean Cocteau: Recipes for Our Friends (Cocktail Menu) Signature themed cocktail menu celebrating Jean Cocteau's life and works, featuring twelve original cocktails organized in four chapters reflecting his life and the places he called home, including the 1889 Americano.
• Wine Selection (Curated Wine Program) Curated wine program featuring Provence rosés, champagnes, and wines from smaller vineyards with stories, positioning LPM as a world leader in rosé. Includes house rosé collaborations with Château La Coste and Figuière, and wine by the glass ranging from HKD 90 to 538 in Hong Kong.
• LPM x 44°N Gin (Soleil Exclusive Cocktail) Exclusive co-developed LPM gin made with 44°N Gin featuring bergamot and mandarin notes, served as the Soleil cocktail in a bespoke soda bottle accompanied by a Fragonard perfume sample for a multisensory experience.
• LPM x Figuière Exclusive Rosé Wines Exclusive rosé cuvées (LPM x Figuière 2021 and 2022) developed with Figuière winery and exclusively imported for LPM Restaurant & Bar locations.
• LPM x Château La Coste Exclusive Rosé Exclusive 2024 Magnum rosé (LPM x Château La Coste) produced in collaboration with Château La Coste winery and exclusively imported for LPM Restaurant & Bar locations.
• Gift Certificates (LPM Miami) Prepaid dining gift certificates sold through the Toast Tab platform for the Miami location, allowing customers to gift LPM dining experiences.

Quantifiable outcome

• Listed in Michelin Guide 2024
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Chef Mona MoslyminorStrategic or Co-development Partner · 15 March 2026Riyadh's La Petite Maison collaborated with Saudi celebrity chef Mona Mosly to create a special Ramadan iftar menu, featuring Mediterranean dishes infused with local elements with emphasis on storytelling and cultural connection. This was LPM's first regional chef collaboration.
• Acqua di ParmaminorStrategic or Co-development Partner · 14 February 2025Limited-time Valentine's Day collaboration between La Petite Maison Dubai and Italian fragrance house Acqua di Parma. The partnership created a bespoke dessert (Bergamot Tropézienne Tart with Grapefruit Jam) and cocktail (Vibrante) featuring citrus fruits, celebrating the launch of Acqua di Parma's Colonia Il Profumo. Each order included a sample of Colonia II Profumo and mini Luce di Colonia candle.
• 44°N GincoreStrategic or Co-development PartnerLPM collaborated with 44°N Gin to create a specially curated LPM gin featuring sun-kissed notes of bergamot and mandarin. This gin is used in the Soleil cocktail, served in a bespoke soda bottle with a sample of Fragonard perfume. This is a co-development partnership creating a proprietary spirit exclusive to LPM.
• Figuière WinerycoreStrategic or Co-development PartnerLPM has exclusive wine collaborations with Figuière winery producing LPM x Figuière 2021 and 2022 rosé cuvées. These wines are exclusively imported for LPM Restaurant & Bar locations. The partnership also includes LPM x Château La Coste 2024 Magnum rosé collaboration.
• Château La CostecoreStrategic or Co-development PartnerLPM collaborated with Château La Coste to create the LPM x Château La Coste 2024 Magnum rosé, exclusively imported for LPM Restaurant & Bar.
• FragonardminorGTM or Marketing PartnerFragonard perfume house partnered with LPM for the Soleil cocktail experience. Each cocktail is served with a sample of Fragonard perfume to create a multisensory experience.
• Jimmy BarratcoreStrategic or Co-development PartnerWorld-renowned mixologist Jimmy Barrat, from Nice on the French Riviera, created the signature Tomatini cocktail for LPM Dubai in 2010. Jimmy gifted the creation partly in thanks and partly in celebration that the cuisine of his beloved French Riviera was coming to Dubai. The Tomatini has become an iconic LPM symbol.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the reservation management platform used across all LPM locations for online table bookings. This technology integration enables guests to make reservations directly through the restaurant website.
• Tibor KrascsenicscoreStrategic or Co-development PartnerTibor Krascsenics, LPM Group's Beverage Director, developed the Vibrante cocktail for the Valentine's Day collaboration with Acqua di Parma. He represents the creative force behind LPM's beverage program.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mr Chow: Iconic upscale Chinese-British fine dining with locations in London, Dubai, Beverly Hills, and Miami. Comparable as a long-established international upscale chain targeting affluent and celebrity clientele.
• Cipriani: Italian fine-dining and lifestyle brand with international locations in London, Dubai, Miami, Abu Dhabi, Doha, and other financial capitals. Comparable global upscale model, multi-revenue-stream structure (restaurant, events, branded retail), and high-net-worth clientele.
• Roka: Contemporary Japanese robatayaki by the Azumi group, with locations in London, Dubai, and other financial centers. Competes directly for the same business-lunch and after-work cocktail occasions in DIFC and Mayfair.
• Nobu: Globally scaled upscale restaurant brand founded by Nobu Matsuhisa and Robert De Niro with ~50+ locations across similar tier-one cities (London, Dubai, Miami, Hong Kong, Mykonos). Closest comparable in footprint, premium positioning, and celebrity/brand-led identity.
• Zuma: Contemporary Japanese restaurant concept with locations in London, Dubai (DIFC), Hong Kong, Miami, Mykonos, and other global cities. Matches LPM's international upscale footprint, financial-district location strategy, and cocktail-driven bar program.
• Hakkasan: Upscale Cantonese fine dining with locations in London, Dubai, Miami, Doha, and Abu Dhabi. Comparable in premium price points, nightlife/bar programming, and global city footprint.
• COYA: Peruvian upscale restaurant and Pisco bar with locations in Mayfair, DIFC, Mykonos, Riyadh, and other cities where LPM operates. Direct competitor for the same affluent international diner in shared real estate.

Broad incumbents

• Alain Ducasse: Pioneering French fine-dining operation with Michelin-starred restaurants and bistros globally (Paris, London, Monaco, Tokyo, Dubai, Doha). Comparable as a French-rooted global fine-dining authority, though broader in scale and more starred than LPM.
• The ONE Group Hospitality (STK): Public restaurant group operating the global STK steakhouse and Kona Grill brands across similar international cities. Relevant for benchmarking multi-unit upscale economics and global expansion playbooks, though steakhouse-focused rather than French Mediterranean.

Regional players

• MAMO Restaurant: Italian fine dining with strong presence in Monaco and MENA (Dubai, Abu Dhabi). Comparable as a Mediterranean-rooted upscale concept competing for the same elite Gulf/Monaco clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lpmrestaurantandbar
• LinkedInlinkedin.com/company/lpm-restaurant-bar
• Instagraminstagram.com/lpmrestaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Petite Maison