Vision Event Management
Vision Event Management is a boutique event production firm founded in 2006 that produces roughly 20 endurance events per year for charities, corporate clients, and municipalities across the US Midwest and select additional states, offering full-service production, consulting, marketing, and equipment rental.
- Company typePrivate
- Founded2006
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vision Event Management does
Vision Event Management (VEM) is a privately held, boutique event production company founded in 2006 by Jeff Graves and headquartered in Westfield, Indiana. The company specializes in endurance events — primarily 5Ks, half marathons, marathons, adventure races, and charity runs — and intentionally caps its annual event volume at approximately 20 events to preserve service quality and client attention. Its client base spans three primary verticals: charities and nonprofits (fundraising runs such as Run for the Zoo with Lincoln Park Zoo), corporate clients (wellness and corporate challenge events such as the Indiana Sports Corp Corporate Challenge and Republic Airways' Remaining Connected), and municipal governments (community races including events for the cities of Indianapolis, Fishers, and Madison).
The company's offering is organized around four service lines: full-service event production and management (budgeting, logistics, planning, permits, marketing, transportation, and teardown), event consulting for organizations with existing staff, marketing services (email blasts, social media, ad buying, collateral design, media relations), and equipment rental (mile markers, timing clocks, crowd control fencing, custom start/finish structures). VEM does not operate proprietary technology; registration, timing, and results distribution are powered by the RunSignup platform under a core technology partnership.
VEM makes money through custom, quote-based professional services engagements, structured as multi-year contracts for recurring annual events, plus equipment rental fees. Go-to-market is relationship-driven: direct sales to corporate, charity, and municipal clients, supplemented by grassroots outreach, social media (Facebook, Instagram, Twitter), and email marketing to drive participant registration. The company operates across the Midwest with additional presence in Wisconsin, Illinois, Florida, California, and Hawaii, and reaches further geographies through virtual challenges. Ownership appears concentrated with founder/President Jeff Graves, who also co-owns Mile 0 Events in Key West.
Vision Event Management firmographics
Firmographics- Name
- Vision Event Management
- Legal name
- Vision Event Management
- Website
- https://visioneventmanagement.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vision Event Management is a boutique event production firm founded in 2006 that produces roughly 20 endurance events per year for charities, corporate clients, and municipalities across the US Midwest and select additional states, offering full-service production, consulting, marketing, and equipment rental.
- Ownership category
- akta.pro rank
Vision Event Management industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industry
- Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)
Keywords
Where Vision Event Management is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Event Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event Production and Management Services: Full-service event production for endurance events including marathons, half marathons, 5Ks, adventure races, and charity events. Services cover budgeting, logistics, planning, permits, marketing, transportation, management, and teardown.
- Event Consulting: Consulting services for organizations that already have event staff, providing advice on budget management, city permits, transportation, and vendor relationships.
- Marketing Services: Comprehensive marketing and promotional services including email blasts, social media marketing, advertisement buying, collateral design, and media relations.
- Equipment Rental: Rental of event equipment including mile markers, timing clocks, traffic management equipment, crowd control fencing, and custom start/finish line structures. Also facilitates vendor relationships for tents, tables, chairs, and port-a-potties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event management services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Vision Event Management product offering
Product offeringCore offering
Vision Event Management is a boutique event production company that plans, executes, and manages endurance events including 5Ks, marathons, half marathons, adventure races, and charity runs. Services span the full event lifecycle, including budgeting, logistics, permitting, marketing, transportation, on-site management, and post-event results, supported by equipment rental and consulting offerings. The company intentionally limits production to approximately 20 events per year to maintain service quality and attention to detail.
Product overview
Vision Event Management is a boutique event production company that specializes in endurance events, producing approximately 20 events per year. The company offers a unified suite of services centered on event production and management, complemented by consulting, marketing, and equipment rental offerings. The product portfolio consists of core event production/management services, event consulting, marketing services (email blasts, social media marketing, advertisement buying, collateral design, and media relations), and equipment rental. The company produces a portfolio of named endurance events including the Geist Half Marathon series, Republic Airways: Remaining Connected, Indiana Sports Corp Corporate Challenge, SPARK! Fishers 5K, Run for the Zoo, Dash by the Past, Lucky Leprechaun 7K, and Park5k Cozy Run.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production and Management Services Full-service event production and management for fitness and endurance events, covering budgeting, logistics, planning, permits, marketing, transportation, on-site management, and teardown. Designed for charities, corporations, and municipalities producing 5Ks, marathons, adventure races, and other endurance events.
- Event Consulting Services Advisory services for organizations that already have internal event staff, providing guidance on budget management, city permits, transportation, and vendor relationships. Targeted at clients who need strategic input rather than full-service production.
- Marketing Services Comprehensive marketing and promotional planning including email blasts, social media marketing (Facebook, Twitter, Instagram), advertisement buying, collateral design, and media relations. Designed to drive event registrations and sponsorship revenue for VEM clients.
- Equipment Rental Rental of race-day equipment including mile markers, timing clocks, traffic management equipment, crowd control fencing, custom start/finish line structures, and other race-related gear. Also facilitates vendor relationships for tents, tables, chairs, and port-a-potties.
Companies that use Vision Event Management
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Vision Event Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vision Event Management partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RunSignupcoreRunSignup is the technology platform powering Vision Event Management's event registration and results tracking. The partnership provides the infrastructure for participant registration, race day timing, and post-event results distribution. VEM's website and events are powered by RunSignup.
- Mile 0 EventsminorMile 0 Events is co-owned by Jeff Graves, President of Vision Event Management, and is located in Key West. This represents a personal business interest of the founder rather than a formal company partnership. VEM produces the Key Largo to Key West Challenge which may have connection to Mile 0 Events.
- V3 CompaniesminorV3 Companies is the presenting sponsor of the Park5k Cozy Run event. This represents a corporate sponsorship relationship where the partner's brand is associated with the event.
- Republic AirwayscoreRepublic Airways has an ongoing relationship with VEM for their 'Remaining Connected' corporate wellness event held annually in Indianapolis. This is a recurring annual corporate client relationship.
- Indiana Sports CorpcoreIndiana Sports Corp partners with VEM for the annual Corporate Challenge event. Indiana Sports Corp is a major sports organization in Indianapolis that organizes corporate wellness and sports events.
- 500 FestivalminorSeveral VEM team members previously worked at the 500 Festival alongside founder Jeff Graves. Mark Adler was Manager of Volunteer Resources and Event Manager there. Jim Furuya also worked as Event Manager for the 500 Festival with Jeff, Chad and Mark.
- Lincoln Park ZoocoreLincoln Park Zoo in Chicago is a recurring client for the annual Run for the Zoo event. This represents an annual charity event partnership.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Vision Event Management competitors and assessment
Company assessmentDirect peers
- HMR Events: Event management company specializing in corporate, private, and themed events including galas, festivals, and brand activations. Comparable as a full-service boutique event producer with planning, marketing, and on-site execution capabilities serving similar corporate client types.
- Big Sur Marathon Foundation: Nonprofit operator of the Big Sur International Marathon and related distance events in California. Similar boutique marathon/half marathon production model serving charities, municipalities, and individual runners with full-service race management.
- Destination Races: Boutique endurance event company producing destination marathons and half marathons in scenic US locations. Comparable as a small, focused race production company serving both municipalities and individual participants with premium positioning.
- J&A Racing: San Diego-based endurance event producer running the Rock 'n' Roll Marathon series and related 5Ks/half marathons. Operates in the same niche of producing mass-participation road races and corporate/community wellness events with comparable services and customer base.
- Mile 0 Events: Endurance event company co-owned by Jeff Graves (President of Vision Event Management), based in Key West. Produces the Key Largo to Key West Challenge and similar boutique endurance events with shared founder/operator DNA, making it the most directly comparable peer.
Others
- RunSignup: Endurance event registration and race timing platform that powers VEM's technology stack. Functions as both a critical technology partner and an adjacent industry player offering tools, marketing, and event management services to similar race directors.
- Fleet Feet: National running retail chain with event management and race timing services. Comparable as they organize and time endurance events for participants and charities, serving the same end-user base and overlapping with VEM's consulting/production work.
Broad incumbents
- The IRONMAN Group: Largest endurance event organizer globally, producing IRONMAN triathlons, marathons, and running series internationally. Operates broadly across the same endurance sports category as Vision Event Management but at massive scale with owned events and global sponsor relationships.
- Competitor Running / Rock 'n' Roll Marathon Series: National running event series currently operating under Competitor's portfolio. Comparable as a mass-participation road race and endurance event brand with broader scale and music-themed marathons that overlap with VEM's event categories and customer base.
Emerging players
- Charity Miles / charities running events segment: A sampling of nonprofit/mission-aligned fundraising run organizers that VEM competes against in the charity event production niche. Comparable as smaller, segment-focused endurance event operators targeting nonprofit clients with similar service packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision Event Management social profiles
Digital presenceVision Event Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Event Management leadership team
Management profileNumber of profiles
Profiles8 records
Vision Event Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Event Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Event Management
What does Vision Event Management do?
Vision Event Management is a boutique event production company that plans, executes, and manages endurance events including 5Ks, marathons, half marathons, adventure races, and charity runs. Services span the full event lifecycle, including budgeting, logistics, permitting, marketing, transportation, on-site management, and post-event results, supported by equipment rental and consulting offerings. The company intentionally limits production to approximately 20 events per year to maintain service quality and attention to detail.
Is Vision Event Management a public or private company?
Vision Event Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Event Management founded?
Vision Event Management was founded in 2006. It employs 1 to 10 people.
Where is Vision Event Management based?
Vision Event Management is headquartered in Westfield, United States, in the North America region.
How does Vision Event Management make money?
Four revenue lines are on record. Event Production and Management Services are the primary driver. The others are event Consulting, marketing Services and equipment Rental.
Who are Vision Event Management's main competitors?
Direct peers on record are HMR Events, Big Sur Marathon Foundation, Destination Races, J&A Racing and Mile 0 Events. Others are RunSignup and Fleet Feet. Broad incumbents are The IRONMAN Group and Competitor Running / Rock 'n' Roll Marathon Series. Charity Miles / charities running events segment is listed as an emerging player.
Does Vision Event Management have an API?
No public API is recorded for Vision Event Management.
What industry is Vision Event Management in?
Vision Event Management's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of MPAGAHAL, Corporate Event Planning & Management Services (Agencies/Planners). Its NAICS code is 7113 and its SIC code is 7990.