The Factory - Production House

Name

The Factory - Production House

Legal name

The Factory

Website

https://factory-ph.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. BTL Production Services: Project-based B2B services including manufacturing and execution of exhibition booths, retail display stands, brand shops, event management, and brand activations. Revenue generated through custom project quotes and contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Factory is a Below-The-Line (BTL) marketing production agency that designs, manufactures, and installs brand environments for enterprise clients. The company's portfolio covers exhibition booths, retail display stands, brand shops and showrooms, brand activation campaigns, and event management, all produced through its in-house manufacturing facility and design studio. Projects are delivered end-to-end, from concept and 3D design through fabrication, installation, and ongoing maintenance.

Product overview

The Factory is a BTL (Below The Line) marketing agency offering a comprehensive suite of physical marketing solutions. The company operates as a single unified offering centered on in-house manufacturing and creative services. Its core portfolio consists of five interconnected service lines: Brand Activation (roadshows, sampling, interactive activations), Exhibition Booths (3D designs, construction, installation), Retail Display Stands (custom displays with integrated lighting), Constructions and Brand Shops (permanent brand spaces, showrooms, retail outlets), and Event Management (corporate events, conferences, product launches). All services leverage the company's in-house manufacturing facilities and design studio capabilities, enabling end-to-end execution from concept development to installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Engaging, memorable experiences that connect brands directly with audiences through roadshows, sampling, interactive activations, and promotional materials, delivered for enterprise and consumer brand clients.
• Exhibition Booths Innovative 3D booth designs with high-quality construction, integrated lighting, and digital display solutions for exhibitions and trade shows, built for enterprise brands such as El-Araby, Sharp, Toshiba, and Seiko.
• Retail Display Stands Custom-designed retail display stands using diverse materials with integrated lighting and visual elements, engineered for maximum product impact at point of sale.
• Constructions and Brand Shops Full construction of brand shops, showrooms, and retail outlets with interior design, custom display units, and ongoing maintenance services for brands such as Beko and Fresh.
• Event Management End-to-end event management including creative concepts, venue setup, technical production, guest management, and live coordination for corporate events, conferences, and product launches.
• Manufacturing In-house manufacturing services delivering durable, precision-built components using advanced production tools and high-quality materials (wood, metal, acrylic, glass) that underpin all of the company's BTL service lines.

Quantifiable outcome

• Delivered 1500+ brand shops, 1800+ display stands, and 1000+ exhibition booths

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pico Group: Global full-service experiential and exhibition services company providing brand activation, exhibition booth design and fabrication, and event management. Comparable to The Factory in offering end-to-end BTL production solutions for enterprise brands, though Pico operates globally and at much greater scale.
• Sparks: Global brand experience agency designing and producing brand activations, events, and experiential marketing campaigns. Comparable to The Factory in delivering BTL marketing solutions for enterprise brands across physical environments.
• Freeman: Global leader in events and trade show production providing exhibition booth design, fabrication, installation, and event management. Comparable to The Factory in producing physical brand experiences and exhibition infrastructure for enterprise clients, though Freeman operates at significantly larger scale globally.
• George P. Johnson Experience Marketing: Global experience marketing agency providing brand activation, event production, and experiential solutions. Comparable to The Factory in delivering integrated BTL production and experiential marketing services for major brands.
• Cievents: Global event management agency offering event design, production, and management services to enterprise clients. Comparable to The Factory in providing end-to-end event, exhibition, and activation services with creative and operational execution.
• MKG: Independent experiential marketing agency producing brand experiences, events, and activations with design and fabrication capabilities. Comparable to The Factory in offering end-to-end BTL production with creative and manufacturing in-house.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (part of IPG) offering comprehensive experiential marketing, brand activation, and event services. Comparable to The Factory in delivering BTL activations but operates globally with a broader service portfolio and significantly larger scale.
• Wasserman: Global experiential, sports, and entertainment marketing agency with brand activation and event management capabilities. Comparable to The Factory in BTL/experiential marketing delivery but at much larger scale across sports, entertainment, and consumer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thefactory_ph
• Facebookfacebook.com/factory.ph.eg
• LinkedInlinkedin.com/company/factory-ph

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Factory - Production House