Zynk

What Zynk does

Zynk Communication & Leadership AS is a Norwegian strategic communications and leadership advisory firm founded in 2010 and headquartered at Roald Amundsens gate 6, Oslo. It serves large private sector organizations and public sector bodies across Norway, advising CEOs, senior executives, and boards on positioning, public affairs, leadership and change communication, crisis management and preparedness, media relations, corporate communications, and analysis and insight. The firm runs seven integrated service lines - Positioning, Public Affairs, Leadership and Change Communications, Crisis Management and Preparedness, Analysis and Insight, Media Relations, and Corporate Communications - delivered through a partner-led, relationship-based consulting model with a bench of roughly 17 advisors and senior partners with backgrounds in Norwegian politics, major broadcasters (NRK, TV2, Dagbladet), and global PR networks (Burson-Marsteller, Edelman, Hill+Knowlton).

Underlying the advisory work is a proprietary big-data analytics stack branded Q-ball and Zentiment, which ingest tens of millions of open web pages for media monitoring and sentiment analysis and underpin Zynk's research outputs such as the Topplederundersøkelsen executive survey and sustainability analyses. The firm operates a 24/7 crisis communication function and conducts 20-30 client crisis exercises per year, with high-profile engagements including the 22 July Commission, the Hydro cyber attack response, and the Hennig-Olsen COVID-19 outbreak.

Zynk is a privately held Norwegian limited company (Org.nr. 895 891 622), with no disclosed external funding or institutional ownership; the equity is held by founders and partners. It generates revenue through quote-based, project- and retainer-style professional services engagements targeted at large enterprise and government buyers, pricing for which is not publicly disclosed. Distribution is anchored in direct advisory relationships led by partners, augmented by a content marketing engine (website, newsletter, webinars, podcasts, research publications) and the firm's affiliation with the Weber Shandwick global communications network, which provides cross-border reach into 81 markets.

Name

Zynk

Legal name

Zynk

Website

https://zynk.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Zynk is a Norwegian strategic communications and leadership advisory firm serving large enterprises and public sector bodies with positioning, public affairs, crisis management, and media relations, delivered by ~17 partners and senior advisors from politics, journalism, and global PR networks.

Ownership category

akta.pro rank

Product category

Strategic Communications Advisory

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Strategic communication advisory
• Crisis management consulting
• Public affairs services
• Leadership communications
• Media relations consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Advisory: Professional consulting services including strategy development, communication planning, crisis management, media relations, and leadership communication. Services are delivered through direct advisory relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zynk is a Norwegian strategic communications and leadership advisory firm delivering seven integrated consulting services: Positioning, Public Affairs, Leadership and Change Communications, Crisis Management and Preparedness, Analysis and Insight, Media Relations, and Corporate Communications. Engagements are delivered as professional advisory projects through direct relationships with senior executives, boards, and government stakeholders. The firm also operates proprietary big data tools (Q-ball and Zentiment) for media monitoring, sentiment analysis, and stakeholder insight, but does not sell these as standalone products.

Product overview

Zynk is a strategic communications and management consulting advisory firm offering seven integrated service areas: Positioning, Public Affairs, Leadership and Change Communications, Crisis Management and Preparedness, Analysis and Insight, Media Relations, and Corporate Communications. These services are delivered as professional consulting engagements rather than software products. The firm also employs proprietary big data tools (Q-ball and Zentiment) for stakeholder sentiment analysis and crisis monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning

Quantifiable outcome

• Conducted 20-30 crisis exercises per year for clients
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Weber ShandwickcoreStrategic or Co-development PartnerZynk is affiliated with Weber Shandwick, the world's second-largest communications agency network. This partnership enables clients to access 2,500 skilled employees in 129 offices across 81 markets, as well as specialized services in various communication disciplines. The collaboration provides cross-border and cross-cultural capabilities for international client support.
• CompletedminorImplementation/ SI/ Consulting PartnerStudio partner providing TV and radio facilities for media training exercises. Zynk conducts media and debate training sessions at Completed's shielded studio facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global communications firm with Nordic operations. Directly comparable on corporate positioning, crisis and leadership advisory, and a known former employer of Zynk's senior partners.
• Hill+Knowlton: Global strategic communications consultancy. Competes with Zynk on public affairs, crisis and corporate positioning for Norwegian and multinational clients.
• Weber Shandwick: Global communications network and Zynk's affiliate. Competes on large international mandates and shares client access, making it both a partner and a competitive threat on cross-border work.
• Brunswick Group: Global strategic communications advisor focused on M&A, IPO and crisis. Comparable to Zynk on corporate communications, financial communication and crisis advisory for senior leaders.
• Burson Cohn & Wolfe (BCW): Global PR and public affairs network where several Zynk partners previously worked. Competes head-to-head on Norwegian and Nordic public affairs and corporate communications mandates.

Direct peers

• Geelmuyden Kiese: One of Norway's largest strategic communications and public affairs firms. Directly competes with Zynk for senior advisory mandates across Norwegian corporates, public sector and crisis work.
• Kreab: Nordic-headquartered public affairs and strategic communications firm. Closely comparable to Zynk in stakeholder engagement, government relations and positioning services.
• First House: Oslo-based strategic communications and public affairs consultancy. Overlaps with Zynk in public affairs, crisis management and leadership advisory for Norwegian executives and government stakeholders.
• Rud Pedersen: Nordic public affairs and communications consultancy. Competes with Zynk on government relations and strategic advisory for Norwegian and Scandinavian corporate and public-sector clients.

Others

• KPMG (Norway Advisory): Large Norwegian advisory practice that bundles strategic communications, public affairs and change management into broader consulting engagements — adjacent competitor for corporate clients' integrated mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZynkAS
• LinkedInlinkedin.com/company/zynk-communication-&-leadership-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zynk