2STV Sénégal

What 2STV Sénégal does

2STV is a privately held Senegalese television broadcaster and the flagship channel of the ORIGINES S.A. audiovisual group, founded by El Hadj Ibrahima NDIAYE in 1999 with 2STV itself launching in 2005 as Senegal's first private television channel. The company operates as a multi-platform media group that includes 2STV, sister channels 2S Racines and Bantamba TV, radio station Origines FM, the Pyramide Culturelle Sénégalaise cultural venue, a 48-track recording studio, and an audio/video duplication facility, supported by 150+ collaborators. Its core product is a 24/7 linear television feed of news, culture, sports, and entertainment programming distributed nationally via Senegal's hertzian network and internationally via the EUTELSAT satellite and broadcast partners CANAL+ Horizons, DELTA 2000, and THEMA across sub-Saharan Africa, Europe, Asia, and the Middle East.

The digital layer consists of a responsive web platform at 2stv.net offering free live streaming and on-demand replays across browsers, smartphones, tablets, and smart TVs, augmented by active social channels including a 2M+ subscriber YouTube channel, Facebook, X, Instagram, TikTok, Dailymotion, and WhatsApp. The business is currently monetization primarily through television advertising sales, supported by a dedicated commercial services function ([email protected]) handling advertising space, musical programming submissions, and institutional partnerships, with secondary revenue from content licensing and broadcasting rights. A premium subscription product, Passe Premium, is announced as forthcoming but not yet generally available, signaling an intended shift toward a hybrid ad-supported and subscription revenue model. 2STV is privately held under the ORIGINES S.A. conglomerate with no disclosed institutional investors, funding rounds, or public listing, and ownership appears concentrated with the founding family.

Name

2STV Sénégal

Legal name

2STV

Website

https://2stv.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

2STV is Senegal's first private television channel, operating since 2005 as the flagship of the ORIGINES S.A. media group and broadcasting news, culture, sports, and entertainment to Senegalese viewers nationally and to West African and international audiences via satellite and partner networks.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAAAA

National General-Entertainment Broadcast Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Television Networks

SECONDARYMPABAEAJ

International TV Broadcasters (Free-to-Air/Satellite/Cable)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Private television broadcasting
• Live video streaming
• Video on demand replays
• Satellite television distribution
• Multimedia content production

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Television advertising space sales to businesses seeking to reach the Senegalese and West African audience.
2. Premium Subscription (Planned): Future premium subscription service offering additional content or features beyond the free tier.
3. Commercial Services: Commercial services including advertising space sales, musical programming submissions, and institutional partnerships.
4. Broadcasting Rights and Licensing: Content licensing and broadcasting rights for international distribution through partner networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

2STV is Senegal's first private television channel (launched 2005), broadcasting news, culture, entertainment, and sports programming nationally via hertzian terrestrial network and internationally via EUTELSAT satellite. The company delivers free live streaming and on-demand replay services through its 2stv.net web platform, with content carried by partner networks including CANAL+ Horizons, DELTA 2000, and THEMA. Advertising space sales to businesses targeting the Senegalese and West African audience constitute the primary revenue stream, and a premium subscription tier (Passe Premium) is under development.

Product overview

2STV Sénégal operates as a multi-platform media group under ORIGINES S.A., offering a unified portfolio of television and radio channels alongside digital streaming services. The core offering is 2STV, Senegal's first private television channel launched in 2005, complemented by sister channels 2S Racines, Bantamba TV, and radio station Origines FM, all coordinated under the parent media group. Digital products include free live streaming (2STV Live) and replay services (2STV Replays) accessible via web browsers on all devices, with a forthcoming premium subscription tier (Passe Premium) currently in development.

Differentiator

Problem solved

Functional benefit

Products and services

• 2STV Television Channel Senegal's first private television channel broadcasting news, culture, entertainment, and sports content nationally via hertzian network and internationally via satellite and partner pay-TV networks. Targets the general Senegalese audience and West African viewers.
• 2STV Live Streaming Free real-time web streaming of 2STV's linear broadcast output, accessible worldwide via responsive web browser. Targets viewers seeking live Senegalese television content outside the hertzian coverage area.
• 2STV Replays Free video-on-demand service that lets viewers watch previously aired 2STV programs and shows on demand. Targets both Senegalese viewers and the international Senegalese diaspora seeking catch-up access to broadcast content.

Quantifiable outcome

• 2M+ YouTube subscribers demonstrating large engaged audience
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EUTELSATcoreChannel Partner/ Reseller/ DistributorSatellite distribution partner enabling international broadcast reach across sub-Saharan Africa, Europe, Asia, and the Middle East via EUTELSAT satellite network.
• CANAL+ HorizonscoreChannel Partner/ Reseller/ DistributorBroadcast partner carrying 2STV signal on CANAL+ Horizons bouquet across African and European pay-TV networks.
• DELTA 2000coreChannel Partner/ Reseller/ DistributorBroadcast distribution partner carrying 2STV signal on multiple African and European network platforms.
• THEMAcoreChannel Partner/ Reseller/ DistributorBroadcast partner carrying 2STV signal on European television platforms through THEMA network.
• YouTubecoreChannel Partner/ Reseller/ DistributorVideo platform partner hosting 2STV's YouTube channel with 2M+ subscribers for content distribution, live streaming, and on-demand replays.
• DailymotionminorChannel Partner/ Reseller/ DistributorVideo platform partner hosting 2STV content for additional distribution reach.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Showmax (MultiChoice): African-focused subscription streaming platform competing for the same premium subscription opportunity 2STV is pursuing with its planned Passe Premium tier.
• Africanews: Pan-African digital-first news broadcaster with streaming distribution and YouTube presence, competing for international African diaspora viewers similar to 2STV's overseas audience.

Direct peers

• New World TV: Togo-based private African broadcaster with West African regional reach and a content mix (sports, entertainment, news) directly comparable to 2STV's offering.
• Trace TV: Pan-African music and entertainment television channel targeting Francophone and Anglophone African audiences with overlapping demographic and advertising pools.
• Walf TV: Another private Senegalese television channel operating in the same national market with similar general-interest programming, competing directly for Senegalese viewers and advertisers.
• TFM (Télévision Futurs Médias): Private Senegalese TV channel under Groupe Futurs Médias offering news, entertainment, and cultural content to the same Senegalese audience as 2STV.

Broad incumbents

• Radiodiffusion Télévision Sénégalaise (RTS): Senegal's public national broadcaster, the dominant incumbent against which 2STV competes for audience share and advertising budgets in the same territory.
• France 24: International French-language news broadcaster reaching Francophone Africa including Senegal, partially overlapping 2STV's diaspora and news audiences across digital platforms.
• CANAL+ Afrique: Pan-African pay-TV operator that both distributes 2STV on its Horizons bouquet and competes with its own channels for premium African subscribers and advertisers.

Regional players

• VOX Africa: Diaspora-focused African television channel distributing via satellite to Europe and North America, sharing 2STV's targeting of Senegalese and West African expatriate viewers abroad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2stvsenegal
• YouTubeyoutube.com/subscription_center?add_user=2stvsenegal
• Facebookfacebook.com/2stvsenegal
• Instagraminstagram.com/2stv_senegal
• TikToktiktok.com/@2stvsenegal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2STV Sénégal