What Triangle Razorbacks does

Triangle Razorbacks is a Danish membership-based sports club headquartered in Vejle that operates competitive American football and cheerleading programs for athletes ranging from approximately age 6 to near 60. Founded in 2000 as a fusion of Fredericia Jets and Vejle Saints, the club fields six American football squads (U/11 Micro, U/13 Mini, U/16 Development, U/19 Junior, DS/Razor II in Danmarksserie, and a senior National League team) and seven cheerleading teams across Tiny, Mini, Youth, and Senior tiers, with training held at multiple Vejle venues and at Idrætscenter Vest in Holstebro under a joint-team partnership. The club's underlying technology stack is minimal — a Wix-hosted public site, the Motivu trial-registration platform, and a Sportyfied online merchandise shop — consistent with a volunteer-driven community organization.

The business model is a multi-stream association revenue engine with no external ownership, no disclosed funding, and no parent company. Direct member dues (1,000-4,000 DKK per season depending on team) form the recurring core, supplemented by Razor Family supporter memberships (300 DKK/year), Razor Family event access, branded merchandise, corporate and team-level sponsorship packages, MobilePay donations to number 91771, and ticketed events such as the 2025 25th-anniversary Award Show. Pricing is segmented by age tier and discipline, with combined-team discounts and equipment rental fees layered on top of base dues. Distribution is direct-to-consumer: members register online or via Motivu for up to four free trial sessions, then enroll through the club website.

Governance follows Danish associational law through a volunteer board elected at general assemblies; the club has undergone multiple leadership changes during 2025, including the constitution of a new board in February 2025 and the establishment of a four-person Senior Committee effective July 1, 2025. Commercially, Triangle Razorbacks is a small, regionally concentrated amateur sports association whose primary assets are brand reputation (multiple Danish championships, a 2012 EFAF European silver medal, and the 2024/2025 Danish Cheerleading Club of the Year award) and a community volunteer base rather than proprietary technology or scale economics.

Name

Triangle Razorbacks

Legal name

Triangle Razorbacks Football & Cheerleading Klub

Website

https://razorbacks.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Triangle Razorbacks is a Vejle-based Danish amateur sports club founded in 2000 that operates American football and cheerleading programs across 13 age-tiered teams, serving approximately 200 active members from age 6 through seniors via membership dues, sponsorship, merchandise, and supporter programs.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• American football club
• Cheerleading programs
• Youth sports programs
• Competitive football teams
• Community sports club

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership fees/dues: Annual membership fees collected from active and passive members. Fees vary by team and program - football teams range from 1,700 kr to 4,000 kr per season, cheerleading teams from 1,000-3,000 kr plus additional equipment rental fees.
2. Razor Family supporter membership: Annual supporter club membership at 300 kr providing free entry to NL home games, stadium plate, and beverages.
3. Merchandise sales: Online merchandise shop selling club apparel, sweatshirts, tights, bags, jerseys, and other branded items through Sportyfied platform.
4. Sponsorship: Corporate and private sponsors support the club through various sponsorship packages at different levels, with clubs, specific teams, or equipment being available for sponsorship.
5. Donations: MobilePay donations accepted at number 91771 for community support.
6. Event revenue: Award Show event tickets sold at 220-250 kr for adults and 150-180 kr for children, with early bird pricing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Triangle Razorbacks is a Danish community sports club that delivers structured American football and cheerleading programs across multiple age divisions, from Tiny/Mini youth teams through National League senior competition. The club operates seasonal team memberships with associated training, competition participation, equipment guidance, and a Razor Family supporter program, supplemented by merchandise sales, corporate sponsorships, and an annual community event.

Product overview

Triangle Razorbacks is a Danish American Football and Cheerleading sports club based in Vejle, founded in 2000 as a fusion of Fredericia Jets and Vejle Saints. The club offers a comprehensive portfolio of sports programs including American Football teams across six age divisions (U/11 Micro, U/13 Mini, U/16 Development, U/19 Junior, DS/Razor II, and National League senior) and seven Cheerleading teams (Razor Rainbow Cheer, Razor Shooting Stars, Razor Energy, Razor Xplosion, Razor Fierce, Razor Power, and Razor Thunder). Supporting offerings include Razor Family membership, merchandise sales, sponsorship packages, and equipment guidance. The club serves approximately 200 active members ranging from ages 6 to near 60.

Differentiator

Problem solved

Functional benefit

Brands

• Razor Family: Official support club of Triangle Razorbacks offering annual membership with benefits including free entry to NL home games, stadium plate, and refreshments
• RAZOR FAMILY

Products and services

• American Football Teams Six American football teams organized by age and skill level: U/11 Micro (ages 8-11), U/13 Mini (ages 11-13), U/16 Development (ages 14-16), U/19 Junior (ages 17-19), DS/Razor II Danmarksserie (ages 20+, partnership with Holstebro Dragons), and National League senior (elite competition). Designed for youth development through elite adult competitive play, with seasonal memberships ranging from 1,700 kr to 4,000 kr.
• Cheerleading Teams Seven cheerleading teams covering Tiny to Senior levels: Razor Rainbow Cheer (Tiny, ages 5-7), Razor Shooting Stars (Mini), Razor Energy (Mini stunt), Razor Xplosion (Youth), Razor Fierce (Youth stunt), Razor Power (Senior performance), and Razor Thunder (Senior stunt). Annual membership fees range from 1,000 kr to 3,000 kr plus 300 kr uniform rental. Targets athletes aged 6+ with both performance and stunt disciplines.
• Razor Family Supporter Membership

Quantifiable outcome

• Awarded Club of the Year 2024/2025 at Danish Cheerleading Championships
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Holstebro DragonscoreStrategic or Co-development Partner · 1 January 2025DS Razor II team operates as a joint team between Triangle Razorbacks and Holstebro Dragons. This partnership allows players from both clubs to participate in Danmarksserie (Denmark Series) competition. Training for Razor II takes place in Holstebro while maintaining Vejle training connections with the NL team.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aarhus Tigers: Danish American football club based in Aarhus, competing in the national DAFF system. Comparable amateur community structure with youth and senior football programs in a regional Danish catchment.
• Copenhagen Towers: One of Denmark's most established and successful American football clubs, competing in the National League. Direct competitor for NL titles and talent, with a comparable multi-team football/cheer structure and amateur membership model.
• Søllerød Gold Diggers: Copenhagen-area Danish American football club active in the National League system. Directly comparable in sport, competition tier, community-club structure, and reliance on member dues and sponsorship.
• Holstebro Dragons: Danish American football club explicitly partnered with Triangle Razorbacks to operate the DS Razor II joint team. Operationally the closest peer — same sport, same tier, same volunteer-driven community model in a comparable-sized Danish city.
• Aalborg 89ers: Aalborg-based Danish American football club participating in the DAFF national competition structure. Comparable amateur, member-driven model serving a regional Danish city with youth and senior football programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TriangleRazorbacks
• Instagraminstagram.com/trianglerazorbacks
• Xx.com/rzrbckdk
• LinkedInlinkedin.com/company/triangle-razorbacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triangle Razorbacks