Søllerød Gold Diggers
Søllerød Gold Diggers is a Danish non-profit amateur American football club founded in 2003, operating structured programs from U11 youth through a Senior National League team in Nærum, Denmark, funded by member fees, sponsorships, and merchandise.
- Company typePrivate
- Founded2003
- HeadquartersNærum, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Søllerød Gold Diggers does
Søllerød Gold Diggers is a Danish amateur American football club organized as a non-profit sports association (forening) under Danish law, founded on January 13, 2003 in Nærum, Rudersdal Municipality, Denmark. The club operates structured programs across five age tiers — U11/U13, U16, U19, and a Senior National League team — with the senior squad competing in the top tier of Danish American football since 2008. Operations are conducted at Rundforbi Idrætsanlæg (Egebækvej 118, 2850 Nærum) under affiliation with the Danish American Football Federation (DAFF) and Danmarks Idræts-Forbund (DIF).
The club's product surface comprises youth introductory programs, competitive youth teams with documented national championship success (U19 titles in 2011, 2016, 2018, 2019; U16 titles in 2014, 2015), a senior National League team with two Mermaid Bowl national championships (2009, 2010) and the 2012 EFAF Cup (the first international gold for a Danish American football team), a free first-month trial onboarding flow managed via the Motivu platform, branded merchandise sold through SGD Shoppen on Sportyfied, and a Hall of Fame recognition program. Sub-brands include SGD Cheerleading, SGD Flag Football, SGD Elements, and SGD Football & Cheer, extending the offering beyond 11-man tackle football. The underlying "technology" is conventional — coaching methodologies, playbooks, and athlete development systems — supported by standard third-party SaaS (Motivu, Sportyfied) and an Instagram-led social presence.
Revenue mechanics are member-driven and granular: 50 DKK annual membership dues, 350–600 DKK annual player licenses with DAFF/DIF insurance, semester fees ranging from 1,000 DKK (U11/U13) to 1,850 DKK (Senior), supplemented by merchandise sales and a diversified sponsorship portfolio (Rudersdal Lift, WC Brügge, Neugebauer Clan Advokater, 2xCM Holding, ERA Biler, Sydbank). The club is governed by an elected board chaired by Formand Casper Ahm, with Troels Kristensen appointed as Sports Director in January 2025; total disclosed headcount is approximately 8 employees. No revenue, funding, or audited financials are publicly disclosed.
Søllerød Gold Diggers firmographics
Firmographics- Name
- Søllerød Gold Diggers
- Legal name
- Søllerød Gold Diggers
- Website
- https://sgdfootball.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Søllerød Gold Diggers is a Danish non-profit amateur American football club founded in 2003, operating structured programs from U11 youth through a Senior National League team in Nærum, Denmark, funded by member fees, sponsorships, and merchandise.
- Ownership category
- akta.pro rank
Søllerød Gold Diggers industry classification
Industry- Product category
- Amateur American Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Søllerød Gold Diggers is headquartered
LocationHeadquarters
- HQ city
- Nærum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Søllerød Gold Diggers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership and Registration Fees: The club generates revenue primarily through annual membership dues (50 kr per year, set at general assembly) and age-group-specific semester fees that cover team operations, coaching, referees, and tournament costs. Player licenses (including DIF sports insurance through DAFF) are also charged annually.
- Sponsorship Revenue: The club receives financial sponsorship from multiple Danish companies (Rudersdal Lift, WC Brügge, Neugebauer Clan Advokater, 2xCM Holding A/S, ERA Biler, Sydbank) in exchange for logo placement on jerseys, uniforms, and promotional visibility at games.
- Merchandise Sales: The club operates an e-commerce storefront (SGD Shoppen) selling branded merchandise to members and fans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | U13 Annual Membership |
| Unit Pricing | Pay-as-you-go | U13 Semester Program |
| Unit Pricing | Pay-as-you-go | U11 Semester Program |
| Subscription | Annual | U16 Annual Membership |
| Unit Pricing | Pay-as-you-go | U16 Semester Program |
| Unit Pricing | Pay-as-you-go | U19 Semester Program |
| Subscription | Annual | Senior Annual Membership |
| Unit Pricing | Pay-as-you-go | Senior Semester Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Søllerød Gold Diggers product offering
Product offeringCore offering
Søllerød Gold Diggers is a Danish amateur American football club that organizes competitive and developmental team sports participation. It runs structured youth programs across multiple age divisions (U11/U13, U16, U19) and a senior men's team that competes in the Danish American Football Federation (DAFF) leagues, including National Ligaen and 1. Division, plus a women's tackle team in Kvinde Ligaen. The club also operates trials/tryouts for prospective members and sells club merchandise.
Product overview
Søllerød Gold Diggers is a Danish American football club offering a multi-level competitive program spanning youth (U11/U13, U16, U19) and senior (NL Elite) teams, along with trial sessions, merchandise sales, and a Hall of Fame recognition program. The club operates as a membership-based sports organization with age-appropriate programs that feed into the elite National League team. Merchandise is sold through an integrated Sportyfied e-commerce platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4+ U19 Danish National Championships (Junior Bowl titles) won since 2011
- +3 more outcomes
Companies that use Søllerød Gold Diggers
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Søllerød Gold Diggers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Søllerød Gold Diggers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Team RudersdalcoreTeam Rudersdal is an initiative of Rudersdal Municipality that supports elite sports clubs in the area. The Gold Diggers are partnered with Team Rudersdal and Rudersdal Municipality for facility access and organizational support.
- DAFF (Danish American Football Association)coreSøllerød Gold Diggers is a member of DAFF under Danmarks Idræts-Forbund (DIF). The club participates in DAFF-organized leagues and tournaments including the National League and Danish championships. Player licenses are issued through DAFF with included DIF sports insurance.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Søllerød Gold Diggers competitors and assessment
Company assessmentDirect peers
- Avedøre Monarchs: Former Danish national champions whose former head coach Kim Ewé was hired by SGD in 2007, triggering the club's rise. They are a direct competitor in the National League and have served as a feeder/coaching source for SGD.
- Copenhagen Towers: Copenhagen Towers are a top-tier Danish American football club competing in the same National League as SGD; the clubs have played multiple high-profile matches and compete for the same player pool in the Greater Copenhagen region.
- Triangle Razorbacks: The Triangle Razorbacks are SGD's primary Danish National League rival; the two clubs have contested multiple Mermaid Bowl finals head-to-head (2009, 2010, 2011, 2012) and represent the most directly comparable club in Danish American football.
- Aarhus Tigers: The Aarhus Tigers are a Danish American football club that competed in multiple U16 National Championship finals against SGD (2014, 2015). They represent the leading Jutland-based competitor in Danish youth American football.
Emerging players
- Nordic Storm: The Nordic Storm is a professional Nordic American football league where SGD alumni have progressed; the two organizations share a player pipeline relationship and compete for the same regional talent pool at the elite level.
Regional players
- Hamburg Huskies: The Hamburg Huskies are a German American football club that played international friendlies against SGD in 2019; they represent a comparable mid-tier European American football organization outside of Denmark.
- Oslo Vikings: The Oslo Vikings are a leading Norwegian American football club that played international friendlies against SGD in 2019; they are a comparable European club competing in a different national league but at similar standards.
- Castelfranco Cavalliers: The Italian American football club where former SGD head coach Kim Ewé moved in 2014; illustrates the cross-border coaching talent market and serves as a comparable European American football organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Søllerød Gold Diggers social profiles
Digital presenceSøllerød Gold Diggers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Søllerød Gold Diggers leadership team
Management profileNumber of profiles
Søllerød Gold Diggers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Søllerød Gold Diggers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Søllerød Gold Diggers
What does Søllerød Gold Diggers do?
Søllerød Gold Diggers is a Danish amateur American football club that organizes competitive and developmental team sports participation. It runs structured youth programs across multiple age divisions (U11/U13, U16, U19) and a senior men's team that competes in the Danish American Football Federation (DAFF) leagues, including National Ligaen and 1. Division, plus a women's tackle team in Kvinde Ligaen. The club also operates trials/tryouts for prospective members and sells club merchandise.
Is Søllerød Gold Diggers a public or private company?
Søllerød Gold Diggers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Søllerød Gold Diggers founded?
Søllerød Gold Diggers was founded in 2003. It employs 1 to 10 people.
Where is Søllerød Gold Diggers based?
Søllerød Gold Diggers is headquartered in Nærum, Denmark, in the Europe region.
How does Søllerød Gold Diggers make money?
Three revenue lines are on record. Membership and Registration Fees are the primary driver. The others are sponsorship Revenue and merchandise Sales.
Who are Søllerød Gold Diggers's main competitors?
Direct peers on record are Avedøre Monarchs, Copenhagen Towers, Triangle Razorbacks and Aarhus Tigers. Nordic Storm is listed as an emerging player. Regional players are Hamburg Huskies, Oslo Vikings and Castelfranco Cavalliers.
Does Søllerød Gold Diggers have an API?
No public API is recorded for Søllerød Gold Diggers.
What industry is Søllerød Gold Diggers in?
Søllerød Gold Diggers's product category is Amateur American Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7997.