The Viking Planet

What The Viking Planet does

The Viking Planet is a digital Viking Age museum, founded in 2019 and headquartered at Aker Brygge in Oslo, Norway, with a second location in Haugesund. It delivers immersive experiences built on a mix of virtual reality, world-first volumetric capture of Viking Age environments, a hologram theatre, a 270° cinema, and interactive 3D exhibits, with content localized in 12 languages. Signature attractions include the VR production 'The Ambush' and the 'FERD' VR game, created in partnership with Ridley Scott Associates and directed by Norwegian filmmaker Erik Gustavson (multiple Amanda Awards), with Viking historian Kim Hjardar lending curatorial authority.

The business model combines ticket sales (285 NOK adult / 175 NOK child), paid VR add-ons, and on-site revenue from souvenirs and event hosting for corporate and institutional clients such as Oslo Guide Bureau, CAN Interest Organisation, and the Technical Museum. Secondary revenue is generated through international franchise/licensing of the 'Viking Planet' brand, supported by trademark filings across the EU, UK, Switzerland, Iceland, Turkey, Japan, and North America. Distribution partnerships including Oslo Pass inclusion and the City of Oslo's support drive inbound tourist traffic, while a mobile app extends the brand's digital footprint beyond the physical venue.

Scale remains modest: 11–50 employees per LinkedIn, with operations centered on a single primary site in Oslo supplemented by the Haugesund location and franchise preparation abroad. Brand recognition has been validated externally through the Tripadvisor Travellers' Choice Award 2024 (top 10% of global attractions) and the 2019 Aesthetica Best VR Film award, though no revenue, attendance figures, or funding events are publicly disclosed.

Name

The Viking Planet

Legal name

The Viking Planet Oslo AS

Website

https://thevikingplanet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Viking Planet is an Oslo-based digital Viking Age museum (founded 2019) that delivers immersive VR, hologram, and 270° cinema experiences to international tourists, supplementing ticket and event revenue with international franchise and licensing of its trademarked brand.

Ownership category

akta.pro rank

Product category

Interactive Museum / Cultural Tourism Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Interactive museum experiences
• Virtual reality exhibits
• Cultural heritage tourism
• Immersive entertainment
• Digital museum attractions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Museum Tickets: Entry tickets to the museum with various pricing tiers for adults, children, and groups. Includes access to most exhibitions and experiences.
2. VR Experience Add-ons: Additional fees for VR Game experience (275kr) and Combination Tickets (Museum + VR Game) at 475kr.
3. Event Hosting: Private event hosting including corporate events, conferences, dinners, and galas. The venue accommodates up to 120 people with catering services and multimedia equipment.
4. Souvenir Sales: On-site gift store selling Viking-themed merchandise including books, helmets, replica swords, and magnets.
5. Franchise Licensing: International franchise partnerships allowing other operators to establish their own Viking Planet locations under the brand trademark registered globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Viking Planet is a digital Viking museum in Oslo, Norway, opened in June 2019, that combines VR experiences, hologram theatre, a 270° cinema, and interactive exhibits to present the Viking Age. It is positioned as the world's first interactive Viking Age museum, supporting content in 12 languages and offering ticketed admission, a VR game experience (FERD), combination ticket bundles, a gift store, event hosting services, and a companion mobile app.

Product overview

The Viking Planet is a digital Viking museum offering a multi-experience platform centered on the Viking Age. The core experience combines VR Movie (The Ambush), 270° Cinema, Hologram Theatre, Viking Ship Exhibition, and interactive galleries (Viking Timeline, Viking Wars, Viking Windows, 3D Gallery). Premium add-ons include the VR Game, Selfie Station, Guided Tours, Gift Store, and Event Hosting services. The Viking Planet App provides supplementary mobile content. Content is available in twelve languages and targets tourists, families, school groups, and corporate events. The company operates locations in Oslo and Haugesund, Norway.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Tripadvisor Traveller's Choice Award 2024 - Top 10% of attractions worldwide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Ridley Scott Associates (RSA Group)coreStrategic or Co-development Partner · 1 January 2019Co-production partner for VR film content including The Ambush. RSA Films, founded by Ridley Scott, provided expertise in volumetric capture VR production, making The Ambush the world's first scripted VR drama using this technology.
• Dimension StudiocoreStrategic or Co-development PartnerUK-based immersive media company that partnered with The Viking Planet and Ridley Scott's RSA Films to create The Ambush VR experience using groundbreaking volumetric capture technology.
• M74supportingTechnology or IntegrationContent production partner contributing to The Viking Planet's high-quality digital content and experiences.
• Erik GustavsoncoreStrategic or Co-development PartnerOne of Norway's most celebrated directors, responsible for directing all films and content at The Viking Planet. Has won multiple Amanda Awards (Norway's equivalent of the Academy Awards) for feature films including Herman, Telegrafisten, and Sofies Verden.
• Kim HjardarcoreStrategic or Co-development PartnerAuthor and Viking historian instrumental in overseeing the design of buildings, weaponry, clothing, and longships in The Viking Planet's content. Ensures historical accuracy of all experiences.
• Museum of the Viking Age, University of OslosupportingTechnology or IntegrationProvided 3D models of artefacts on loan for The Viking Planet's digital exhibitions, including models from the former Viking Ship Museum.
• City of OslosupportingOthersProvides financial support to The Viking Planet based on innovation and contribution to culture in Oslo.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• teamLab: teamLab creates large-scale immersive digital art installations (teamLab Borderless, Planets) operating as ticketed walk-through attractions globally. Directly comparable in immersive media-based ticketed experience model and global multi-venue rollout.
• Museum of Illusions: Museum of Illusions is a chain of experiential, interactive museums franchised globally with similar visual-effect-based exhibits. Comparable in experience-based museum format, franchise expansion model, and tourist target market.
• ARTE Museum: ARTE Museum operates immersive digital art museums (Korea, US, Dubai) using large-scale projection, interactive media, and themed narrative experiences. Same business model as The Viking Planet: ticketed, walk-through immersive venues monetized through premium add-ons and franchise/licensing expansion.
• Jorvik Viking Centre: Jorvik Viking Centre in York is one of the most established Viking-themed visitor attractions globally, featuring immersive reconstructions and ride-through experiences. Most direct international thematic peer in the Viking heritage tourism category.
• Meow Wolf: Meow Wolf operates immersive, narrative-driven art experiences in multiple US cities as ticketed attractions. Comparable in immersive themed-venue positioning, multi-experience format per location, and experiential entertainment focus.
• Viking Ship Museum (Oslo): The original Viking Ship Museum in Oslo houses the Oseberg, Gokstad, and Tune ships and is the thematic reference for The Viking Planet's Viking Ship Exhibition. Most direct thematic peer, though it is a traditional artifact-based museum currently closed for renovation.

Broad incumbents

• The British Museum: The British Museum is a global heritage institution that has invested heavily in VR and digital interpretation of its collections. Comparable as a major historical/heritage institution adopting immersive technology to enhance visitor experience.
• National Museum of Norway: National Museum of Norway is the country's largest art and cultural institution, also located in Oslo and competing for the same tourist audience. Comparable as a flagship Oslo cultural attraction, but operates a broader, more traditional museum portfolio.

Others

• Dimension Studio: Dimension Studio is a UK immersive media company that co-produced The Ambush VR experience with The Viking Planet. Adjacent technology/infrastructure provider rather than a competitor, but central to Viking Planet's content production pipeline.

Regional players

• Fram Museum: Fram Museum is a Norwegian polar exploration museum in Oslo combining historical ships with interactive exhibits. Comparable as a Norway-based heritage museum targeting tourists with immersive storytelling, though focused on polar rather than Viking history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbxgFzDnDtAyeWsWujSh-HA
• Facebookfacebook.com/thevikingplanet
• Instagraminstagram.com/the.viking.planet
• TikToktiktok.com/@the.viking.planet
• LinkedInlinkedin.com/company/the-viking-planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Viking Planet