Sumeet Nagdev Dance Arts

What Sumeet Nagdev Dance Arts does

Sumeet Nagdev Dance Arts (SNDA) is a Mumbai-headquartered performing arts organization founded in April 2007 by Sasha and Sumeet Nagdev. The company operates two main divisions: a Company Division that produces contemporary Indian dance, theatre, and film productions for premier venues and festivals, and an Academy Division that delivers structured, syllabus-based performing arts education (dance, theatre, music, and creative movement) with CSTD-certified courses run on a yearly subscription model across two semesters. SNDA also runs Project Ahsas, a non-profit scholarship initiative that has supported over 1,000 underprivileged students since 2007, and Sasha Productions, an affiliated broadcast film unit founded in 2018 that produces advertising films and music videos.

The business generates revenue from four streams: (1) recurring annual academy tuition, (2) performance and event production fees from festivals and cultural venues, (3) commercial choreography for advertising, music videos, and television, and (4) school partnership programs implementing SNDA's performing arts curriculum across 50+ Indian schools. Its customer base spans individual students (20,000+ cumulative learners since 2007), educational institutions, corporate brand clients (Tata Tea, Hyundai, Google India, JBL, Gionee), and arts venues (NCPA, NMACC, Kiran Nadar Museum of Arts). The founders — Sumeet Nagdev (Artistic Director, trained at Duke University and Martha Graham School) and Sasha Nagdev (Executive Director, founder of Sasha Productions) — remain the central creative and operating force, and the company is privately held, bootstrapped, and founder-owned with no disclosed institutional funding.

Name

Sumeet Nagdev Dance Arts

Legal name

Sumeet Nagdev Dance Arts

Website

https://snda.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sumeet Nagdev Dance Arts is a Mumbai-based performing arts organization founded in 2007, operating an Academy Division (CSTD-certified dance, theatre, and music education) and a Company Division producing contemporary Indian dance, theatre, and film productions for premier venues, festivals, and corporate brand clients across India and internationally.

Ownership category

akta.pro rank

Product category

Performing Arts Education and Production Services

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAMAAAG

Theater & Drama Education (Acting, Improvisation, Musical Theater)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYTHAJAFAB

Theater, Musicals & Performing Arts

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYEDAAAGAE

Performing Arts (Acting, Improv, Theater)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Performing arts education
• Contemporary dance productions
• Dance academy services
• Choreography services
• School performing arts curriculum

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Academy Programs: Yearly programs divided into 2 semesters; students register for minimum 1 year. CSTD certified courses in dance, theatre, music, and creative movement.
2. Performance Productions: Theatre, dance, and film productions performed at premiere venues, arts festivals, and corporate events.
3. Commercial Choreography: Choreography for advertising films, music videos, television shows, and brand campaigns.
4. School Partnership Programs: Performing arts curriculum implementation in schools, annual functions, workshops, and large-scale musical productions with students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sumeet Nagdev Dance Arts (SNDA) operates as a performing arts organization with two main divisions: an Academy that delivers structured, CSTD-certified curricula in dance, theatre, music, and creative movement through part-time and full-time diploma programs; and a Company Division that produces contemporary Indian dance, theatre, and film productions performed at premiere festivals and venues. The organization also delivers performing arts curriculum to 50+ schools and provides commercial choreography for advertising, music videos, television, and brand campaigns.

Product overview

Sumeet Nagdev Dance Arts (SNDA) is a performing arts organization operating across two main divisions: the Company Division (producing contemporary Indian dance, theatre, and film productions at international festivals and venues) and the Academy Division (providing structured performing arts education with CSTD-certified courses in dance, theatre, music, and creative movement). The company also runs Project Ahsas, a non-profit initiative providing dance education scholarships to underprivileged children. Subsidiary operations include Sasha Productions (film and music video production) and extensive school curriculum partnerships. The organization has created major productions including Dhrut, Jan-Jaati, Gandhi is Alive, and The Magic Carpet, while the Academy has grown from a 350 square feet studio in 2007 to serving over 20,000 students by 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Project Ahsas: Non-profit initiative established in 2007 to support artistic development of less privileged students by making dance education affordable and available. Offers full and part scholarships to students with potential to pursue dance professionally.

Products and services

• SNDA Academy Performing arts education division offering structured, syllabus-based curricula in dance, theatre, music, and creative movement. Includes part-time and full-time diploma courses with CSTD-certified programs for students of all ages, billed annually across 2 semesters with a minimum 1-year commitment.
• SNDA Company Division (Productions) Production division that creates and performs contemporary Indian dance, theatre, and film productions at premiere dance, theatre, and arts festivals and venues. Has performed in Mumbai, Delhi, Pune, Jaipur, Seattle, Lisbon, New York, Bali and across 22+ countries with 700+ live showcases.
• School Curriculum Partnerships Performing arts curriculum implementation, annual functions, workshops, and large-scale student musical productions delivered on partner school campuses across India. Over 50 schools including top-ranked institutions such as The Daly College, Heritage Girls' School, Mayo College, and Scindia School have introduced the curriculum.
• Commercial Choreography and Creative Direction Choreography, creative direction, and performance services for advertising films, music videos, television projects, and brand campaigns. Past work includes campaigns for Tata Tea (Jaago Re), Hyundai (Creta Launch at Auto Expo 2020), Google India, JBL India, Gionee, and Vasundhara Diamond Roof, alongside music video direction for Netflix films.

Quantifiable outcome

• 90%+ alumni from full-time programs are now professionals worldwide
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Sasha ProductionscoreOthersBroadcast film unit founded by Sasha Nagdev in 2018 that produces ad films and music videos. Affiliate film company of SNDA.
• KW ConferencescoreImplementation/ SI/ Consulting PartnerIndia's pioneering PCO (Professional Conference Organizer) for over 25 years. SNDA provides performance production for their conferences.
• Commonwealth Society of Teachers of Dancing (CSTD)coreStrategic or Co-development PartnerInternational dance teaching organization. SNDA's faculty are associate members and conduct CSTD certified courses for students.
• Martha Graham Dance CompanyminorStrategic or Co-development PartnerSumeet was offered a scholarship from the Martha Graham Dance Company and studied in New York. Steve Rooks, former Martha Graham dancer, conducted workshops and mentored Sumeet.
• Duke University / American Dance FestivalminorStrategic or Co-development PartnerSumeet was selected as an international choreographer in residence for the American Dance Festival at Duke University.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Martha Graham Dance Company: Iconic US-based contemporary dance company where SNDA's founder trained. Provides reference benchmark for scale of a globally touring contemporary dance institution and is a documented partner/mentor to SNDA.
• Kalakshetra Foundation: Premier and much larger Indian classical dance and music institution based in Chennai, with residential training, public performances, and international recognition. A scale incumbent in Indian performing arts education, though more classical-focused than SNDA's contemporary orientation.

Direct peers

• The Danceworx Performing Arts Academy: India-based dance academy offering structured programs in multiple styles with performance opportunities. Closely comparable academy model to SNDA, though with less emphasis on original theatrical productions.
• Shiamak Davar Dance Academy: India's largest contemporary dance academy and production house, combining structured training programs, school outreach, and high-profile commercial choreography. Closest direct competitor to SNDA's academy-plus-productions model.
• Natya Institute of Kathak and Choreography: Mumbai-based Indian dance academy focused on Kathak and contemporary choreography, combining structured curriculum with staged productions. Directly comparable niche competitor in the same geography.
• Attakkalari Centre for Movement Arts: Bangalore-based contemporary dance and movement arts organization running both an academy and a touring company with international festival presence. Comparable to SNDA in combining structured training with international production work.
• Terence Lewis Dance Company: Contemporary Indian dance company and academy offering choreographic training, professional performances, and reality-show exposure. Mirrors SNDA's blend of academy instruction and high-visibility contemporary dance production.

Emerging players

• Pilobolus: US-based contemporary dance company that monetizes original productions through touring, media, and commercial projects. Useful comparable for SNDA's ambitions to convert original choreography into IP-driven commercial revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sumeetnagdevdancearts
• LinkedInlinkedin.com/company/sumeetnagdevdancearts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumeet Nagdev Dance Arts