Sasha Productions

What Sasha Productions does

Sasha Productions is an India-based, privately held production services company headquartered in Mahim, Mumbai, operating across live events, digital content, and films. Founded circa 2017 by Sasha Nagdev (Founder & Producer) and Sumeet Nagdev (Co-Founder & Director), the company delivers television commercials, corporate films, music videos, digital content, feature films and docu-dramas, and large-scale live theatrical productions for a roster of enterprise clients that includes Reliance Jio, Tata Group, Tata Tea, Tata Sky, Google India, JBL, Gionee, Upstox, Aditya Birla Group, Daly College Indore, and the Nita Mukesh Ambani Cultural Centre. It also produced the AR Rahman/Netflix feature film '99 Songs' and the 2021 docu-drama 'KARMYOGINI,' demonstrating capability beyond short-form advertising into long-form and streaming content.

The company's underlying capability is human-driven creative production rather than a technology platform: integrated production teams handling scripting, cinematography, choreography, live direction, and post across multiple formats, supported by an affiliate relationship with SNDA (Sumeet Nagdev Dance Academy) for performing arts talent. It differentiates through access to A-list celebrity talent (Priyanka Chopra, Virat Kohli, Ranveer Singh, Vidya Vox) and through venue relationships including the Nita Mukesh Ambani Cultural Centre and heritage properties such as palaces in Jodhpur.

The business model is project-based services revenue: each engagement is scoped and quoted individually, with revenue recognized on a one-time license or production fee basis per project across three core streams (production services, live event production, and content licensing to streaming platforms). Go-to-market is enterprise field sales via direct relationships with brand managers, marketing teams, and procurement at large advertisers and cultural institutions, supplemented by a portfolio-driven website and industry referrals. Geographic footprint is currently India-only.

Name

Sasha Productions

Legal name

Sasha Productions

Website

https://sashaproductions.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Sasha Productions is a Mumbai-based, privately held production company producing television commercials, corporate films, live theatrical events, digital content, and feature films for enterprise clients including Reliance Jio, Tata Group, Google India, Netflix, and the Nita Mukesh Ambani Cultural Centre.

Ownership category

akta.pro rank

Product category

Film and Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAB

Video Production & Post-Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPADAEAD

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPADADAK

Branded Documentary / Nonfiction (Corporate & NGO)

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

Keywords

• TV commercial production
• Corporate film production
• Live event production
• Digital content creation
• Documentary production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Production Services: Revenue generated through producing TV commercials, corporate films, music videos, and digital content for enterprise clients on a project-by-project basis.
2. Live Event Production: Revenue from live theatrical productions, musicals, and cultural events staged at venues including the Nita Mukesh Ambani Cultural Centre and heritage properties.
3. Content Production for Streaming Platforms: Production of films and content for streaming platforms including Netflix, generating revenue through content licensing and production fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sasha Productions is a creative production company that produces television commercials, feature films, docu-dramas, digital content, corporate films, and live theatrical productions for enterprise clients. The company delivers end-to-end content solutions spanning 30-second TVCs to feature films and large-scale live cultural events for major Indian and international brands.

Product overview

Sasha Productions is a creative production company offering a portfolio of media services including TV commercial productions, feature films and docu-dramas, live theatrical events and shows, digital content, corporate films, and promotional campaigns. The company works with major brands and cultural institutions to produce television commercials, streaming content for platforms like Netflix, live theatrical productions, and institutional documentaries.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercials (TVCs) Television commercial productions for major Indian and international brands, often featuring A-list celebrity talent, for use in advertising and brand campaigns.
• Films Feature films and docu-dramas produced for streaming platforms including Netflix, with co-productions such as 99 Songs for AR Rahman and BMAR Netflix Film Song.
• Live Events & Shows Live theatrical productions, musicals, and cultural events staged at prestigious venues including the Nita Mukesh Ambani Cultural Centre and heritage properties.
• Digital Content Digital media content production including YouTube content, music videos, and promotional content for educational institutions and cultural events.
• Corporate Films Corporate video productions and institutional documentaries for enterprises and large organizations including Aditya Birla Group.
• Promotional Content Promotional campaigns and content for broadcasting networks, cultural festivals, and institutional milestones including anniversary celebrations.

Quantifiable outcome

• Produced Netflix film '99 Songs' for legendary composer AR Rahman
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SNDA (Sumeet Nagdev Dance Academy)coreStrategic or Co-development PartnerSNDA is Sasha Productions' affiliate company led by Co-Founder Sumeet Nagdev. The partnership provides dance and performing arts expertise for productions, particularly live theatrical productions like 'The Magic Carpet An Aladdin Musical' and 'Pakeezah The Musical'. SNDA artists collaborate with Sasha Productions on docu-dramas such as 'KARMYOGINI'.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Dharma Productions: Indian film and content production house that similarly produces feature films, branded content, and digital video for major Indian brands and platforms. It operates in the same talent-driven, project-based production model that Sasha Productions follows.
• Yash Raj Films: One of India's largest film production houses, also involved in advertising film and branded content production for major brands. Directly comparable in producing cinematic content with top-tier Indian celebrity talent and corporate clients.
• Excel Entertainment: Indian film and content production company producing feature films and digital content, including for streaming platforms. Comparable in producing high-quality narrative content, music videos, and digital video for Indian and global entertainment clients.
• Red Chillies Entertainment: Indian entertainment company producing films, TV shows, and digital content with VFX capabilities. It is a direct competitor for high-budget film production, branded content, and VFX-heavy advertising work for major Indian brands.
• T-Series: India's largest music label and a major film production company that produces music videos, feature films, and branded content. Sasha Productions has produced music videos for Saregama, and T-Series represents the same Indian music-video and film production overlap.
• Eros International (Eros STX): Global Indian film production and distribution company that produces and distributes feature films, digital content, and music video content. Comparable in producing film and digital content for Indian and international audiences.
• Balaji Telefilms: Indian content production company focused on television, OTT, and film content, producing serial drama, feature films, and digital content. Overlaps with Sasha Productions on narrative content production, live performance-adjacent entertainment, and branded video for Indian platforms.
• DDB Mudra Group: Large Indian advertising and content production agency that produces TV commercials, digital content, and branded films for major Indian brands. Directly comparable to Sasha Productions' core TVC and corporate film business, although DDB Mudra operates as a full-service creative agency.

Broad incumbents

• Viacom18 Studios: Large Indian media conglomerate producing films, streaming content, and advertising through its broadcast and digital platforms. It is a broad incumbent that overlaps with Sasha Productions on streaming content, TVCs, and corporate film work but operates at greater scale.
• Reliance Entertainment: India's largest diversified entertainment and media conglomerate producing films, OTT content, and branded content. A current client (Reliance Jio) of Sasha Productions, it represents the scaled end of the Indian content production market and a potential partner or competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sashaproductionsindia
• LinkedInlinkedin.com/company/sasha-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasha Productions