NTL Institute for Applied Behavioral Science

What NTL Institute for Applied Behavioral Science does

NTL Institute for Applied Behavioral Science is a US-based private nonprofit founded in 1947 that delivers experiential learning programs in applied behavioral science and organization development. Its core methodology is the T-Group, a small-group (8-14 participants) experiential learning approach in which participants analyze their own interactions, feelings, perceptions, and behaviors in a supportive environment to develop self-awareness, emotional intelligence, and leadership effectiveness. The flagship product is the Human Interaction Lab (HI Lab), offered in-person ($2,990) and virtually ($1,600), alongside a six-module OD Certificate Program ($3,000/module or $16,500 bundled), the Transforming Through T-Groups (TTTG) advanced train-the-trainer program ($6,000), Group Process Skills for Leaders workshops ($1,990), and an Application Plus Coaching add-on ($300) for HI Lab graduates.

NTL monetizes through tuition-based program fees across individual professionals, OD practitioners seeking certification, and corporate/governmental/non-profit organizations purchasing consulting and customized training. Programs are delivered at two external conference venues (Maritime Conference Center in Maryland and Airlie in Virginia) and virtually via Zoom, with self-service registration through a member portal. NTL also operates a membership model providing access to publications including the Journal of Applied Behavioral Science (in partnership with Sage since 1965) and Practising Social Change, plus the Libri Publishing imprint for member-authored books. Revenue and headcount are not publicly disclosed, and the organization has no known parent company, funding rounds, or institutional investors.

Name

NTL Institute for Applied Behavioral Science

Legal name

NTL Institute for Applied Behavioral Science

Website

https://ntl.org

Company type

Private

Founded year

1947

Operating status

Operating

Short description

NTL Institute for Applied Behavioral Science is a US nonprofit founded in 1947 that delivers experiential T-Group-based learning programs in organization development, leadership, and interpersonal effectiveness to individual professionals, OD practitioners, and corporate, government, and non-profit organizations globally.

Ownership category

akta.pro rank

Product category

Professional Development and Organization Development Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• Experiential learning programs
• Organization development training
• Applied behavioral science
• Leadership development workshops
• Professional certification programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. OD Certificate Program Tuition: Six-module OD Certificate Program with each module costing $3,000, or full program registration at $16,500 for all six modules.
2. Human Interaction Lab Fees: In-person HI Lab programs at $2,990 per participant; virtual HI Lab programs at $1,600 per participant.
3. TTTG Program Tuition: Transforming Through T-Groups (TTTG) advanced train-the-trainer program at $6,000 for non-NTL members.
4. Group Process Skills Workshop: Group Process Skills for Leaders workshop at $1,990 tuition.
5. Application Plus Coaching: Personalized coaching program for HI Lab graduates at $300 tuition.
6. Membership Dues: Annual membership program offering access to member portal, events, publications including The Journal of Applied Behavioral Science and Practising Social Change journal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NTL Institute designs and delivers experiential learning programs in applied behavioral science, anchored by its signature Human Interaction Lab (HI Lab) which uses the proprietary T-Group methodology to develop self-awareness, emotional intelligence, interpersonal effectiveness, and leadership capability in small groups of 8-14 participants. The Institute also offers a six-module OD Certificate Program, an advanced train-the-trainer course (TTTG), coaching add-ons, leader workshops, customized organizational consulting, conferences, virtual learning forums, and peer-reviewed journals including JABS.

Product overview

NTL Institute for Applied Behavioral Science offers a portfolio of experiential learning programs and professional development offerings centered on applied behavioral science and organization development. The core flagship program is the Human Interaction Lab® (HI Lab), which uses T-Group™ methodology for interpersonal and leadership development, available both in-person ($2,990) and virtually ($1,600). The organization provides a comprehensive OD Certificate Program consisting of six modules (Modules 1-6 covering Organization Development Theory, Human Interaction, Organizational Diagnosis, Group Dynamics, Intervention Strategies, and Complex Adaptive Change) at $3,000 each or $16,500 bundled. Additional offerings include Transforming Through T-Groups® (TTTG) advanced training ($6,000), Application Plus Coaching (APC) for HI Lab graduates ($300), and Group Process Skills for Leaders workshops ($1,990). The organization hosts conferences (NTL ABS Conference, International Conference), Virtual Learning Forums®, and publishes the Journal of Applied Behavioral Science (JABS, since 1965) and Practising Social Change journal through partnerships with Sage Publications and Libri Publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Human Interaction Lab® (HI Lab®): NTL's signature experiential learning program focused on interpersonal relationships, group dynamics, self-awareness, and leadership effectiveness, utilizing T-Group methodology.
• The Journal of Applied Behavioral Science (JABS)
• Practising Social Change
• NTL Libri Publications
• OD Certificate Program
• Transforming Through T-Groups® (TTTG)
• Application Plus Coaching (APC)
• Virtual Learning Forum® (VLF®)
• Dynamic Team Performance & Coaching

Products and services

• Human Interaction Lab (HI Lab) NTL's signature experiential learning program focused on interpersonal effectiveness, self-awareness, emotional intelligence, group dynamics, and leadership effectiveness using T-Group methodology. Delivered in small groups of 8-14 participants over multiple days, both in-person ($2,990) and virtually ($1,600).
• OD Certificate Program - US Six-module comprehensive Organization Development certification program covering OD Theory and Practice, Human Interaction Lab, Diagnosing Organizations, Group Dynamics, Intervention Strategies, and Complex Adaptive Change. Tuition $3,000 per module or $16,500 for the full six-module bundle.
• Transforming Through T-Groups (TTTG) Advanced train-the-trainer program required for NTL members seeking qualification to staff HI Labs. Hybrid format combining webinars and a 9-day in-person intensive. Tuition $6,000 for non-NTL members.
• Application Plus Coaching (APC) Personalized coaching program exclusively for HI Lab graduates, offered within four months post-Lab to support integration of experiential learning into professional practice. Pilot tuition $300.
• Group Process Skills for Leaders Workshop focused on team dynamics, team coaching, and sustaining functional team performance for leaders. Immersive, hands-on format available both virtually and in-person. Tuition $1,990.
• NTL ABS Virtual Conference

Quantifiable outcome

• Past participants report they are able to communicate more effectively with co-workers, colleagues, clients, and family members
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Association for Talent Development (ATD): ATD is a direct peer as a membership organization serving talent development and OD professionals with training programs, certifications, publications, and conferences — mirroring NTL's membership-based practitioner ecosystem.
• Center for Creative Leadership: CCL is a direct peer offering experiential leadership development programs and assessments for individuals and organizations, operating globally with a comparable practitioner-driven delivery model.
• Linkage: Linkage provides leadership development and OD consulting with a focus on accelerated leadership programs, serving a similar enterprise and individual practitioner audience as NTL.

Broad incumbents

• FranklinCovey: FranklinCovey is a broad incumbent in leadership and professional development training, offering structured curriculum-based programs to organizations globally. Comparable in serving corporate leadership development buyers with content-driven training.
• Dale Carnegie Training: Dale Carnegie is a broad incumbent offering established leadership, communication, and interpersonal skills training programs worldwide. Comparable to NTL's experiential focus on interpersonal effectiveness and group dynamics.
• Korn Ferry: Korn Ferry is a broad incumbent in organizational consulting and leadership development, offering overlapping OD and executive coaching services to enterprises globally.
• Heidrick & Struggles: Heidrick & Struggles offers leadership consulting and organizational development services at the executive level, comparable in addressing organizational change and leadership effectiveness challenges.
• The Ken Blanchard Companies: Blanchard is a broad incumbent offering leadership and management training programs to organizations, comparable to NTL's enterprise-facing OD and leadership development offerings.
• Development Dimensions International (DDI): DDI is a broad incumbent in leadership development with assessment-driven training programs for global enterprises, comparable to NTL's organizational leadership and development work.

Emerging players

• Six Seconds: Six Seconds is an emerging player in emotional intelligence and leadership development, with certification programs and practitioner networks that overlap with NTL's self-awareness and interpersonal skills focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xyoutube.com/@ntlinstituteforappliedbeha5890
• YouTubeyoutube.com/@ntlinstituteforappliedbeha5890
• LinkedInlinkedin.com/in/ntl-institute-for-applied-behavioral-science-595b08353

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTL Institute for Applied Behavioral Science