WIZZ&CO

What WIZZ&CO does

WIZZ&CO is a London-based brand and retail strategy consultancy operating as Selvey Consulting Ltd, founded by Elizabeth (Wizz) Selvey, former Head of Buying for Beauty at Selfridges. The firm targets a dual audience: emerging founders of beauty, wellness, fragrance, and consumer brands seeking retail readiness, and established retail CEOs, brand leaders, and PE/VC investors seeking market insight and target identification. Wizz Selvey's 18-year retail tenure, including launch involvement with brands such as Charlotte Tilbury and Facegym, is the central commercial asset and is recognised externally through three consecutive years (2023–2025) on RETHINK Retail's Top Retail Influencers list and judgeship roles across multiple UK retail and beauty awards.

The product portfolio combines professional services with productised education. Core professional services include Strategy Advisory engagements and 1:1 Business Coaching delivered monthly or twice-monthly, supplemented by paid speaking at industry events such as Cosmoprof, FUTR, and IRX. The productised layer consists of three subscription-style offerings: the Hype Your Brand Programme (online masterclass with perpetual access via website portal and mobile app), the Launching with Global Retailers Programme (14-module course with 2-year access and optional 1:1 mentoring), and the Retail Mastermind (recurring group coaching for brands already trading with global retailers). Distribution combines direct sales-led discovery calls for advisory with ThriveCart-powered self-serve checkout for courses, supported by an inbound marketing engine built on thought leadership content, press contributions, podcast appearances, and curated 25–40 attendee events.

Commercially, the company is private, founder-owned, and bootstrapped with no disclosed institutional funding. Headcount sits at 1–10 employees, and revenue is not publicly disclosed. Pricing for advisory is quote-based, while online programme pricing tiers are not publicly listed. Geographic delivery is claimed as global despite a London HQ, with the US and EU represented through client outcomes (e.g., launches at Credo, Anthropologie, and Galeries Lafayette). The technology stack is a standard Squarespace website plus an online education portal and mobile app — there is no proprietary AI, API, or data product, and growth levers are concentrated in the founder's personal brand and productised knowledge assets rather than scalable software infrastructure.

Name

WIZZ&CO

Legal name

Selvey Consulting Ltd

Website

https://wizzandco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

WIZZ&CO is a London-based, founder-led retail and brand strategy consultancy that delivers 1:1 advisory, business coaching, group masterminds, and self-paced online courses to emerging beauty and consumer-brand founders, retail leaders, and investors.

Ownership category

akta.pro rank

Product category

Retail Strategy Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Retail strategy consulting
• Brand strategy advisory
• Business coaching services
• Retail education programs
• Beauty industry consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategy Advisory Consulting: One-on-one consulting engagements with Wizz Selvey providing market insights, workshops, and strategy mentorship to brand and retail leaders, investors, and management consultants. Engagements include strategy advisory sessions with monthly or twice-monthly cadence.
2. 1:1 Business Coaching: Individual coaching and mentorship for brand founders and retail leaders. Wizz advises, teaches, coaches and mentors clients to develop focused strategy. Sessions are typically monthly or twice-monthly with additional support available between sessions.
3. Hype Your Brand Programme: Online masterclass and education programme covering brand strategies, business skills, and outsourcing guidance. Includes video masterclasses, worksheets, lesson prompts, strategy frameworks, and expert interviews. Perpetual access with personal login to website portal and mobile app.
4. Launching with Global Retailers Programme: 14-module online programme with in-depth videos, programme notes, and worksheets teaching brands how to pitch to retail buyers. Includes framework for launching with global retailers. Two years of access provided. Optional 1:1 mentoring upgrade available.
5. Retail Mastermind: Group mastermind programme for brands already trading with global retailers. Provides peer learning, strategic brainstorming, and industry insights through curated community of likeminded retail professionals.
6. Speaking and Events: Fees for speaking engagements at industry events and corporate settings. Wizz speaks at events such as Google, Sainsbury's FUTR, IRX, The Future Laboratory, and Cosmetic Business Live.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

WIZZ&CO is a brand and retail strategy consultancy that sells strategy advisory consulting, 1:1 business coaching, and subscription-based online education programmes (Hype Your Brand Programme and Launching with Global Retailers Programme) alongside a curated Retail Mastermind community. The firm is led by founder Wizz Selvey, former Head of Buying for Beauty at Selfridges, and serves brand founders, retail CEOs, investors, and management consultants.

Product overview

WIZZ&CO is a brand and retail strategy consultancy offering a portfolio of services and educational programs. The core offerings include Strategy Advisory consulting and 1:1 Business Coaching for personalized mentorship. The company has developed two online education programs: the 'Hype Your Brand Programme' for brand-building and business skills, and the 'Launching with Global Retailers Programme' for retail pitching guidance. Additional offerings include the Retail Mastermind group coaching community, Events and Speaking services, and Press/Media contributions. The consultancy is led by Wizz Selvey, former Head of Buying at Selfridges, and serves brand leaders, retail CEOs, investors, founders, and service-based businesses.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients have launched with major retailers including Selfridges, Harrods, Cult Beauty, Fenwick, Flannels, TopShop, Feel Unique, Credo, Anthropologie, Galleries Lafayette
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WGSN: Global trend-forecasting and consumer-insights platform that WIZZ&CO's founder contributes to; comparable as a broader incumbent in the retail/beauty trend and consumer insight space that adjacent consultancies and brand teams buy into.
• Kantar: Global consumer research, insights, and consulting business serving retailers and consumer brands on strategy and shopper behaviour — a broader incumbent that overlaps with WIZZ&CO's market insights and brand strategy advisory.

Direct peers

• The Future Laboratory: UK-based foresight and consumer-trends consultancy that advises brands and retailers on future consumer behaviour — directly comparable to WIZZ&CO's retail trends, brand positioning, and consumer insight advisory work.
• McMillanDoolittle: US-based retail strategy consultancy advising retailers and consumer brands on growth, format, and customer experience strategy; closely comparable in the strategy advisory and retail-specialist positioning.
• The Red Tree: UK-based retail and beauty brand strategy consultancy that advises brands and retailers on brand positioning, retail strategy, and growth — directly comparable to WIZZ&CO's core advisory offering and beauty/retail focus.
• Vista Retail Solutions: UK/Ireland-based retail management and IT consultancy that helps retailers and consumer brands with technology and operations strategy — a direct peer in the specialist retail advisory space serving similar enterprise retail clients.
• Stable (brand consultancy): UK-based brand and creative consultancy that works with consumer and retail brands on positioning, identity, and growth — comparable as a London-based, brand-led consultancy serving similar brand founder and retail customers.

Emerging players

• Foundr: Global online education and media platform for entrepreneurs and brand founders, offering courses, podcasts, and content — directly comparable to WIZZ&CO's Hype Your Brand and Launching with Global Retailers subscription programmes targeting the same founder audience.
• BeautyMatter: Beauty industry media, insights, and events business that provides news, analysis, and research to beauty brands and retailers; an emerging player in the beauty industry intelligence space where WIZZ&CO also operates, with overlap in audience and beauty industry positioning.
• School of Marketing: UK-based online marketing education platform offering courses and certifications for founders and marketers; comparable to WIZZ&CO's online programmes as an emerging player in the founder/marketer education space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wizzandco
• Instagraminstagram.com/wizz.and.co
• Xx.com/wizzandco
• Facebookfacebook.com/wizzandco.retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIZZ&CO