School of marketing

What School of marketing does

School of Marketing is a privately held, founder-owned full-stack growth marketing agency based in New Maadi, Cairo, Egypt, founded in 2015 and operating with a team of 11 people under CEO Ahmed Saif and co-founders Hadil Alaidi, Mahmoud Abo ElNaga, and Huda Gamal. The firm delivers seven core services: Marketing Consultation (1-to-1 and group, billed at $50–$80 per hour with a 10-hour minimum), Virtual CMO (fractional executive marketing leadership at 30 hours per month for a minimum six-month engagement, capped at one client per quarter), Strategic Organic Growth (a tiered monthly retainer of 100–400 hours priced $2,500–$5,800, capped at two clients per quarter), Brand Identity (one-time engagements from $3,500 to $5,500 delivered within 45 days), Video Identity (from $1,300 standalone to $4,200 bundled, delivered in 7 days), Sales Optimized Website development, and 1-Day Strategic Workshops. The agency's underlying technology is a conventional marketing stack across platforms (Meta, Snapchat, TikTok, X, LinkedIn, Google, YouTube) combined with in-house content production, SEO, paid media, automation, UI/UX, and video editing capabilities.

The company's business model is professional services combined with managed services: a mix of hourly consulting, monthly retainer engagements, and fixed-fee project work, all priced in USD and supported by transparent hourly reporting. The go-to-market is direct sales via the bilingual (English/Arabic) website, with free 45-minute consultations, assessment forms, and online booking. The agency serves both B2B and B2C clients, with a stated focus on Egyptian and MENA-region businesses (Egypt, Saudi Arabia, UAE) and on marketing agencies, which already represent 50% of consultation clients and are targeted to grow to 80%. The core value proposition is to make clients self-sufficient within approximately six months, building internal marketing capabilities so they no longer depend on paid ads, external agencies, or influencers.

Name

School of marketing

Legal name

School of Marketing

Website

https://school-of-marketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

School of Marketing is an Egypt-based, founder-owned full-stack growth marketing agency offering 11-person team delivering marketing consultation, fractional CMO, organic growth, brand identity, and video identity services to SMB, mid-market, and agency clients across Egypt, Saudi Arabia, and the UAE.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales, Marketing & Customer Success (EDAAAPAN)

akta.pro secondary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Marketing consulting services
• Brand identity design
• Fractional CMO services
• Digital marketing agency
• Content marketing strategy

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consultation: Hourly consulting engagements (1-to-1 and 1-to-many) for marketing teams and business owners. Minimum 10 hours. Covers team building, strategic planning, and hands-on mentorship across content, SEO, paid social, paid search, design, video editing, UI/UX, and AI & automation.
2. Strategic Organic Growth: Monthly retainer model (100-400 hours/month) structured in three tiers: Launch (200 hours/$3800), Scale (400 hours/$5800), and Sprint (100 hours/$2500). Includes content engine building, team training, and marketing oversight. Contract duration 3-6 months.
3. Brand Identity: One-time project-based service for visual brand identity creation. Two tiers: Basic ($3500) and Full ($5500). Delivered within 45 days.
4. Video Identity: One-time video branding package ($1,300 standalone or $4,200 bundled with basic brand identity). Delivered in 7 days. Includes art direction, branded templates, logo animation, lower thirds, color grading LUTs, and manuals.
5. Virtual CMO: Fractional CMO engagement requiring 30 hours/month for 6 months minimum. Provides executive-level marketing leadership, strategic planning, audits, and mentorship. Only one client accepted per quarter.
6. 1-Day Strategic Workshop: Intensive one-day planning session for business owners or CMOs to craft actionable growth strategy.
7. Sales Optimized Website: High-performance, conversion-optimized website development service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

School of Marketing is a full-stack growth marketing agency that provides strategic marketing services to businesses in Egypt and the MENA region. Its core offerings include Marketing Consultation (hourly strategic guidance for marketing teams), Virtual CMO (fractional executive marketing leadership), Strategic Organic Growth (long-term retainer for building content-driven marketing engines), Brand Identity (45-day visual identity systems), Video Identity (branded video asset systems delivered in 7 days), Sales Optimized Website development, and 1-Day Strategic Workshops. The agency positions itself around making clients self-sufficient in marketing within six months rather than creating ongoing agency dependency.

Product overview

School of Marketing is a full-stack growth marketing agency offering a comprehensive suite of marketing services. The portfolio includes Marketing Consultation (1-to-1 and many-to-many strategic guidance), Virtual CMO (executive-level marketing leadership), Strategic Organic Growth (long-term content-driven scaling), Brand Identity (visual identity systems delivered in 45 days), Video Identity (branded video asset systems), Sales Optimized Websites, and 1-Day Strategic Workshops. The agency differentiates through transparent hourly billing and focuses on helping businesses become self-sufficient in marketing over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consultation

Quantifiable outcome

• Clients should become self-sufficient and no longer need agencies, paid ads, or influencers within 6 months
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leo Burnett MENA: Global advertising agency with significant MENA operations covering creative, brand, and digital. Comparable as a broader network competitor for the same brand identity and integrated marketing clients in the region.
• Crowd: Global creative and digital agency with significant MENA presence offering brand identity, content, performance, and strategy. Comparable as a broader full-service agency operating in the same geography and overlapping on brand identity and digital services.
• Wunderman Thompson MENA: Large global digital agency with established MENA operations covering brand, content, CRM, and performance. Comparable as a broader incumbent providing overlapping marketing services to enterprise and mid-market clients in the same region.
• Ogilvy MENA: Global advertising and marketing network with strong Middle East presence offering brand strategy, creative, and digital services. Comparable as a large incumbent competing for the same MENA brand and content engagements.
• VMLY&R MENA: Global marketing agency combining VML and Y&R with MENA operations covering brand experience, commerce, and digital. Comparable as a broader incumbent offering overlapping brand and digital marketing services.

Emerging players

• ArabyAds: MENA-based digital advertising and affiliate marketing technology company. Comparable as a regional performance/scale player offering media buying and digital marketing solutions to advertisers.
• SEO Sherpa: Dubai-based SEO and digital marketing agency offering organic growth, content, and search-focused services. Comparable as a MENA-focused organic growth specialist with overlapping methodology and client base.
• Brackets Digital: Middle East-based digital agency offering web development, mobile apps, and digital marketing services. Comparable as a regional emerging player competing for digital transformation and marketing engagements.

Direct peers

• Socialeyez: Dubai-based social media and influencer marketing agency serving regional brands. Comparable as a MENA-focused digital agency offering content, social media management, and brand campaigns for SMB and mid-market clients.
• Kijamii: Egyptian digital marketing agency offering performance marketing, social media, content, and SEO services to regional brands. Directly comparable as a Cairo-rooted, full-stack digital agency competing for the same SMB and mid-market clients in Egypt and MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SchoolOfMarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of marketing