The Kingstar Company

What The Kingstar Company does

The Kingstar Company designs and manufactures premium custom hard-side slide-in truck campers, flatbed campers, overland travel trailers, and custom horse trailers from its 11-50-employee factory in Houghton, Michigan. Founded in 2018 by brothers Marcus and Cal Niemela, the company sells two principal truck camper lines: the KRUZR Expedition Series (KRUZR 6, 8, and 10, priced from $75,960 to ~$104,900+) and the more accessible Camino Adventure Series (66 and 88), supported by an overland trailer line (KRUZR K180/K200 from $19,960) and a custom horse trailer line ($79,960-$89,960) featuring the patented Power Corral Rails automated hay/supply system. Underlying technology centers on proprietary four-season engineering (R-13 closed-cell spray foam insulation, solid wood LVL frames, stainless steel roofs, vented thermal pane windows), a Victron-based energy management platform (up to 1,380 Ah lithium, 1,200W solar, 3kW inverter), a patented Rack Rail modular accessory mounting system, and a proprietary independent air suspension on overland trailers.

Kingstar operates a direct-to-consumer, factory-direct model with no dealer network. Customers configure builds via an online price calculator, submit formal quote requests, and either pick up at the Houghton factory or arrange subsidized freight delivery across the US ($500 freight credit; typical total freight $1,000-$2,000). The company monetizes entirely through one-time unit sales plus factory-installed accessories, with 8-12 week standard lead times. Customer segments span overlanding/off-grid adventurers, equestrian and rodeo users, hunting/fishing enthusiasts, winter recreationists, urban campers, and active outdoor recreation users. Brand is built on trade show presence at 35+ annual events (Overland Expo multi-region, Florida RV Supershow, EAA AirVenture), third-party media validation (2024 Truck Camper of the Year, Overland Expo West top honors), and 13 granted US patents covering deployable storage, convertible furniture, livestock living quarters, and repositionable toilet systems.

Name

The Kingstar Company

Legal name

The Kingstar Company

Website

https://kingstar.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kingstar Company designs and manufactures premium custom hard-side truck campers, overland travel trailers, and custom horse trailers from its factory in Houghton, Michigan, selling direct-to-consumer across the US to overlanding, equestrian, and outdoor recreation buyers.

Ownership category

akta.pro rank

Product category

Recreational Vehicles & Horse Trailers

NAICS

Travel Trailer and Camper Manufacturing (336214)

SIC

Truck Trailers (3715)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

Keywords

• Truck campers
• Horse trailers
• Overland trailers
• Four-season campers
• Recreational vehicles

Headquarters

HQ city

Houghton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Truck Camper Sales: Kingstar designs, manufactures, and sells custom hard-side truck bed campers (KRUZR and Camino series) directly to consumers. Campers are sold as one-time purchases with extensive customization options. Base prices range from $75,960 to $104,900 depending on model, platform, and options. Standard lead times are 8-12 weeks. The company also sells pre-owned inventory at events and direct listings.
2. Horse Trailer Sales: Kingstar manufactures and sells custom horse trailers featuring the patented Power Corral Rails system. Two and three-horse bumper pull configurations are offered, priced from $79,960 to $89,960. Trailers include automated corral systems, automatic waterers, and insulated construction.
3. Overland Trailer Sales: KRUZR K180 and K200 overland trailers are offered as towable alternatives to truck campers. Priced from $19,960 (K180 base), these trailers feature the same five interior layout options as truck camper models and the proprietary independent air suspension system.
4. Accessories and Add-ons: A full line of Kingstar-branded accessories are sold installed on campers, including Flat Bed Garages ($6,990), Flat Bed Boxes ($4,990), Fish & Ski Lockers ($2,490), Max Pack ($7,990), Overland Pack ($6,990), Side Entry Porch ($990), and Tire Lift ($3,960). These accessories are installed at the factory and represent incremental revenue per build.
5. Freight and Delivery Services: The company arranges and partially subsidizes freight delivery of campers across the US. Kingstar applies $500 toward freight costs with typical costs ranging from $1,000-$2,000 depending on destination and urgency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kingstar designs, manufactures, and sells custom hard-side truck campers (KRUZR Expedition Series and Camino Adventure Series), overland travel trailers (KRUZR K180 and K200), and horse trailers with patented Power Corral Rails. All products are built in Houghton, Michigan with proprietary four-season construction (R-13 spray foam insulation, stainless steel roofs), advanced lithium power systems (up to 1,380Ah capacity), and modular accessory ecosystems. The company sells direct-to-consumer through its factory, online configurator, and trade show presence with pricing ranging from $19,960 for overland trailers to $104,900 for premium truck campers.

Product overview

Kingstar offers a modular truck camper and trailer product line centered on the KRUZR and Camino series, plus custom horse trailers. The KRUZR is the premium Expedition Series featuring turn-key luxury truck campers offered in three widths (Standard 7'7' and CA/Flatbed 8'2'), three lengths (6, 8, and 10 Series), and two roof styles (Fast Back and Flat Back). Four layout configurations are available across all KRUZR models: Command Center (digital nomad workspace), Lounger (dual seating), Couch/Bunk (family convertible), and Dinette (social dining). The Adventure Series Camino models provide a more accessible alternative with quality construction. The K180 Overland Trailer offers towable versions with identical interior configurations. All products share standard 4-season capability (R-13 insulation, stainless steel roofs), advanced lithium power systems (up to 1380Ah), solar charging (up to 1200W), and intelligent water management. A comprehensive accessory ecosystem (Flat Bed Garages, Boxes, Fish & Ski Lockers, Max/Overland Packs, K-9 Kennels, Tire Lifts) extends functionality. The company also manufactures custom horse trailers with patented Power Corral Rails.

Differentiator

Problem solved

Functional benefit

Brands

• KRUZR: Premium expedition coach series - turn-key luxury truck coach offered as slide-in or flatbed unit. Includes KRUZR 6, KRUZR 8, and KRUZR 10 models.
• Camino
• KRUZR K180

Products and services

• KRUZR 6 Truck Camper Premium expedition truck bed camper for 6.5' short-bed pickups, flatbed trucks, and 3/4-ton pickups. Available in Lounger, Couch/Bunk, Command Center, and Dinette layouts. Standard equipment includes dual 460Ah lithium batteries (920Ah total), 880W solar, 3kW inverter, R-13 insulation, and Truma Combi Eco Plus heating. Starting at $75,960 with 8-12 week lead times.
• KRUZR 8 Truck Camper Premium expedition truck bed camper for 8' long-bed pickups and flatbed trucks with four layout options (Lounger, Couch/Bunk, Command Center, Dinette). Features 65-gallon freshwater capacity, 9'2' floor length, approximately 3,600 lbs dry weight. Starting at $77,960 with additional interior color and exterior finish choices.
• KRUZR 10 Truck Camper Largest KRUZR model designed for 1-ton dually trucks and flatbed configurations. Provides maximum interior space with the same layout options as smaller KRUZR models. Features 75-gallon freshwater capacity, 10'2' floor length, approximately 3,900 lbs dry weight. Starting at $79,960 with Lounger at $79,960, Couch/Bunk at $80,960, Dinette at $80,960, and Command Center at $81,960.
• Camino 88 Truck Camper Adventure Series hard-side truck camper for 8' long-bed pickups. Four-season design with stainless steel roof, R-12 closed-cell spray foam insulation, and thermal pane windows. Toned-down components compared to the KRUZR while maintaining quality construction.
• Camino 66 Truck Camper Adventure Series hard-side truck camper for 6.5' short-bed pickups. Shares build characteristics with the Camino 88 including four-season capability and quality construction at a more accessible price point.
• KRUZR K180 Overland Trailer Towable adventure-ready travel trailer compatible with KRUZR 8 Series interior layouts. Features proprietary independent air suspension system for smooth over-the-road ride, 18' habitat length, 21' bumper-to-ball length, 10,400 lbs GVRW, 6,536 lbs dry weight. Priced from $19,960 base.
• KRUZR K200 Overland Trailer Overland travel trailer compatible with KRUZR 10 Series interior layouts. Priced at $19,960 as an upgrade for the 10 Series. Features the same proprietary independent air suspension as the K180.
• Kingstar Horse Trailers Custom horse trailers featuring patented Power Corral Rails (PCR) that automatically lift and lower up to 250 lbs per side of hay and supplies at the flip of a switch. Includes automatic watering systems, positionable rear tack wall, and insulated designs for 2 or 3 horse bumper pull configurations. 2 Horse Bumper Pull priced at $79,960; 3 Horse Bumper Pull with Power Corral Rail priced at $89,960.
• Flat Bed Garages Storage compartments for flat bed/cab chassis trucks ranging 18" to 36" wide. Features gull-wing doors on gas struts, robust t-handle locks, and aluminum construction. Designed for bikes, spare tires, and adventure gear. Empty weight up to 280 lbs. Priced at $6,990 installed.
• Flat Bed Boxes Lockable exterior storage compartments for KRUZR campers on flatbed trucks. Features 2 large side doors and 1 rear door for long items. Includes stake pocket brackets and tie-down brackets. Set weighs approximately 165 lbs. Priced at $4,990 installed.
• Fish & Ski Lockers Side-access storage compartments for fishing rods, skis, and boots. Utilizes unused space between camper and bedrails. 7' long, 88 lbs/pair. Marine foam floor mat included. Priced at $2,490 installed.
• Max Pack & Tower Exterior storage pack with 1/3 more storage capacity than Overland Pack. Accommodates one 2-gallon RotoPax gas can, Camco 5500 grill, Honda 2200 generator, hoses and cords. Includes Fold and Go stairs and Tower for gear storage. Empty weight 285 lbs. Priced at $7,990 installed.
• Overland Pack & Tower Exterior storage solution with exceptional ground clearance. Accommodates one 2-gallon RotoPax gas can, Camco 5500 grill, Honda 2200 generator. Paired with Fold and Go stairs. Tower provides storage for clothing, golf clubs, and gear. Empty weight approximately 190 lbs. Priced at $6,990 installed.
• K-9 KRUZR Kennel Integrated pet kennel for KRUZR CA/Flatbed configurations. Features insulated and heated design with lighting, water spigot, floor drain, pass-through door, and exterior side doors. Available in 26" (6 & 10 Series) or 36" (8 Series) sizes. Includes Flatbed Boxes.
• Tire Lift Power tire lift for freeing up storage garage space and truck hitch for towing. Accommodates stock tires up to 43" super singles. Weight approximately 135 lbs. Priced at $3,960 installed.

Quantifiable outcome

• Up to 1,380 Ah of lithium battery capacity for extended off-grid stays without generator dependency
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Palomino RV (Backpack Series): Forest River-owned brand producing the Backpack and SS-Series soft- and hard-side truck campers at more accessible price points. Provides mass-market competition to Kingstar's premium positioning, including in the overlanding and hunting segments.
• Featherlite Trailers: One of the largest aluminum horse trailer manufacturers in North America, producing bumper-pull and gooseneck models for the equestrian market. Direct peer for Kingstar's horse trailer product line, particularly in rodeo and competitive horse show segments.
• Bigfoot RV: Canadian manufacturer of molded fiberglass truck campers and travel trailers with strong four-season reputation and US dealer presence. Competes in similar premium segment and benefits from comparable insulation and cold-weather engineering emphasis.
• Alaskan Campers: Long-established hard-side slide-in truck camper manufacturer known for pop-up roof designs and four-season capability. Direct peer competing for the same premium overlanding and hunting/fishing customer segments as Kingstar's KRUZR and Camino lines.
• Four Wheel Campers: Family-owned manufacturer of pop-up and hard-side slide-in truck campers based in Northern California. Competes directly with Kingstar in the premium slide-in truck camper segment, offering customizable builds targeting overlanding and four-season use cases.
• Hallmark RV: Boutique manufacturer of premium hard-side fiberglass truck campers in Arthur, Illinois. Closely comparable to Kingstar in size, customizability, and premium positioning for the overlanding and four-season enthusiast market.
• Northstar Campers: Manufacturer of hard-side, pop-up, and mid-profile slide-in truck campers with an emphasis on heavy-duty construction and four-season capability. Direct competitor in the premium hard-side truck camper category with overlapping customer profiles.

Broad incumbents

• Lance Camper: One of the largest dedicated truck camper manufacturers in North America, producing a broad lineup of slide-in campers and travel trailers sold through a national dealer network. Represents the high-volume incumbent that Kingstar's factory-direct premium model competes against.

Emerging players

• Taxa Outdoors: Houston-based manufacturer of lightweight adventure and overland trailers (TigerMoth, Woolly Bear, Cricket) targeted at the same overlanding and four-season customer as Kingstar's K180 overland trailer. Emerging niche competitor with a national dealer footprint.
• nuCamp RV: Ohio-based manufacturer of teardrop trailers, truck campers (TAG series), and compact RVs targeting the outdoor adventure and overlanding market. Comparable in size and product breadth to Kingstar with emphasis on customization and quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thekingstarcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kingstar Company