Tous à Pied

What Tous à Pied does

Tous à Pied is a Belgian non-profit association (ASBL), founded in 2001 and headquartered in Namur, that operates as the primary advocacy organization for pedestrians in Wallonia and the Brussels-Capital Region, representing approximately five million walkers. The organization runs a portfolio of walking-related programs and services organized around four audience segments: individual citizens (Particulier), public authorities (Pouvoir public), teachers (Enseignant), and professionals/corporates (Professionnel). Its core program family, Marche tes 5 minutes, exists in three variants (Senior, Junior, Entreprise), targeting retirement homes, schools, and corporate wellness respectively, and is delivered through partnerships with retirement homes, schools, and employers.

Beyond these programs, Tous à Pied operates a professional services line (Expertise et Consultance) for municipalities and organizations, including pedestrian plans (Plan Piéton), walkability diagnostics (Diagnostic APIE), environmental diagnostics (Diagnostic Environnement), customized nature walks with QR-coded beacons (Marche Nature), citizen-participation walks (Marche Exploratoire), and bespoke municipal walking maps (Carte des Villes et Communes à Pied). It also runs the Bouge ta Boîte corporate mobility program and the annual Semaine des Sentiers awareness event. The organization is not built on a technology platform; its underlying "technology" is human expertise in cartography, environmental diagnostics, and pedestrian-network planning.

Revenue is generated primarily through government subsidies from five public bodies — AVIQ (Walloon health/quality-of-life agency), SPW Environnement, SPW Mobilité, Bruxelles Mobilité, and the federal SPF Mobilité — supplemented by paid consulting services to municipalities and companies and free programs funded through grants. Go-to-market is community-led (mobilizing "Walkers" supporters) and event-driven (trade shows, mobility weeks, roundtables), supported by an active multi-channel presence across Instagram, Facebook, YouTube, LinkedIn, a content-rich website, and email newsletters. The organization is led by Director Anna Tinebra and operates with 11–50 employees.

Name

Tous à Pied

Legal name

ASBL Tous à Pied

Website

https://tousapied.be

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tous à Pied is a Belgian non-profit association headquartered in Namur that advocates for the rights of approximately five million pedestrians in Wallonia and Brussels, delivering walking programs (Marche tes 5 minutes Senior/Junior/Entreprise), municipal consulting (Plan Piéton, diagnostics), and community events funded by government subsidies and paid services.

Ownership category

akta.pro rank

Product category

Active Mobility Advocacy and Consulting

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Membership Organizations (8600)

akta.pro primary industry

Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE)

akta.pro secondary industry

Traffic Engineering, Wayfinding & Curb/Loading Zone Management (EDALAKAK)

Keywords

• Pedestrian advocacy
• Active mobility consulting
• Walkability diagnostics
• Corporate walking programs
• Community mobility education

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Subsidies and Grants: As an ASBL (non-profit organization), Tous à Pied receives subsidies from government bodies including AVIQ (Walloon Agency for a Quality Life), SPW Environnement (Walloon Public Service - Environment), SPW Mobilité (Walloon Public Service - Mobility), Bruxelles Mobilité, and SPF Mobilité (Federal Public Service - Mobility). These subsidies fund their advocacy, education, and consulting activities.
2. Expertise and Consulting Services: Tous à Pied provides paid consulting services to municipalities and organizations including pedestrian plans, environmental diagnostics, exploratory walks, and network planning. These services are offered to public administrations and professional organizations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tous \u00e0 Pied is a non-profit ASBL that advocates for pedestrian rights and offers a portfolio of walking-promotion programs, consulting services for municipalities (pedestrian plans, environmental diagnostics, walkability audits, custom walking maps), and community events in Wallonia and Brussels. Its core activities include the "Marche tes 5 minutes" walking challenge programs (Senior, Junior, Entreprise variants), professional consulting (Plan Pi\u00e9ton, Diagnostic APIE, Diagnostic Environnement, Marche Exploratoire, Carte des Villes), and the annual Semaine des Sentiers awareness event. The organization represents nearly 5 million pedestrians and is subsidized by regional and federal government bodies.

Product overview

Tous à Pied is a non-profit advocacy organization offering a portfolio of programs, services, and events focused on pedestrian mobility and walking. The core offerings include the Marche tes 5 minutes family of programs (Senior, Junior, and Entreprise variants) targeting different demographics through walking challenges. The Expertise et Consultance service category encompasses professional offerings such as Plan Piéton, Diagnostic APIE, Diagnostic Environnement, Marche Nature, Marche Exploratoire, Carte des Villes et Communes à Pied, and Bouge ta Boîte. The Semaine des Sentiers annual event and Chemin au Naturel project for schools provide additional community engagement. Together these services support public authorities, educators, businesses, and individuals in promoting walking as sustainable mobility and improving pedestrian infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Marche tes 5 minutes Senior A one-week walking challenge encouraging seniors to walk 5 minutes daily, aimed at reducing sedentary behavior and improving health outcomes in retirement homes. Targeted at retirement homes (maisons de repos) and senior organizations and subsidized by AVIQ.
• Marche tes 5 minutes Junior A school-based walking challenge where students park farther from school and walk 5 minutes, reducing car congestion and promoting physical activity. Targeted at primary, secondary, and university teachers and educational institutions.
• Marche tes 5 minutes Entreprise A corporate wellness program challenging employees to walk 5 minutes during work hours to combat sedentary office lifestyles. Targeted at companies, associations, mutualities, and unions.
• Diagnostic Environnement An environmental diagnostic service analyzing ecological connectivity of public spaces and proposing green infrastructure improvements using Nature-Based Solutions. Targeted at public administrations and municipalities.
• Marche Nature Customized nature walks featuring QR-code beacons placed along routes, allowing participants to discover biodiversity and ecological corridors. Targeted at municipalities, schools, and the public.
• Bouge ta Bo\u00eete A structured corporate program that helps companies promote walking, improve pedestrian accessibility around workplaces, and engage employees in mobility challenges. Targeted at companies, associations, mutualities, and unions.
• Plan Pi\u00e9ton Strategic analysis service for cities and municipalities to develop pedestrian mobility plans, providing both strategic and operational guidance. Targeted at communal, regional, and provincial administrations.
• Diagnostic APIE Diagnostic service assessing walkability and pedestrian accessibility of key locations such as schools, shops, and public services. Targeted at public administrations.
• Carte des Villes et Communes \u00e0 Pied Custom walking maps for cities and municipalities showing walking times between major destinations to promote pedestrian mobility. Targeted at cities and municipalities.
• Marche Exploratoire Citizen participation tool involving guided walks to gather community feedback on specific territories and mobility issues. Targeted at municipalities and public administrations.
• Semaine des Sentiers Annual awareness event celebrating paths and trails, explaining the importance of communal roads dedicated to active mobility. Targeted at the public, hikers, and local communities.
• Expertise et Consultance Consulting services providing expertise in active mobility, pedestrian infrastructure, and communal road management including legal inventories, cartography, and signage. Targeted at public administrations and professional organizations.

Quantifiable outcome

• Promotes walking among nearly 5 million pedestrians in Wallonia and Brussels
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AVI (Agence pour une Vie de Qualité)coreOthersAVI is a key government supporter of Tous à Pied's health and senior-focused programs. The organization is an approved actor (acteur agréé) by AVIQ for health promotion activities.
• SPW Environnement (Service Public de Wallonie - Environnement)coreOthersWalloon Public Service Environment department supports Tous à Pied's environmental and biodiversity initiatives including the Trame Verte projects.
• SPW Mobilité (Service Public de Wallonie - Mobilité)coreOthersWalloon Public Service Mobility department supports pedestrian mobility advocacy and infrastructure projects.
• Bruxelles MobilitécoreOthersBrussels-Capital Region's mobility department supports pedestrian initiatives in the Brussels region.
• SPF Mobilité (Service Fédéral Public Mobilité)coreOthersFederal Public Service for Mobility supports national-level pedestrian advocacy and policy initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sustrans: Larger UK charity promoting walking and cycling with consulting, infrastructure programs and policy advocacy — broader active-mobility scope but comparable advocacy, education and government-funded consulting model.
• Fédération Française de la Randonnée Pédestre: Larger French federation governing recreational hiking and trails with regional committees and government-recognized status — broader recreational-hiking focus but comparable membership-driven non-profit advocacy model.
• Centre d'Études et d'Expertise sur les Risques, l'Environnement, la Mobilité et l'Aménagement (CEREMA): French public expert body providing pedestrian planning and walkability consulting to municipalities — larger public-sector comparable offering overlapping Plan Piéton-type services.

Regional players

• Piétons 66: French regional pedestrian advocacy association offering walkability audits, school programs and municipal consulting — comparable scope and service mix but operating in southern France rather than Belgium.
• GRACQ (Les Cyclistes Quotidiens ASBL): Belgian francophone cycling advocacy ASBL with similar non-profit structure, government funding and active-mobility advocacy mission — adjacent competitor for the same municipal and regional mobility budgets.

Direct peers

• America Walks: U.S. national walking advocacy coalition focused on safe, accessible, walkable communities; comparable advocacy, education and community-mobilization model.
• Living Streets: UK national charity dedicated to everyday walking and pedestrian-friendly streets, combining advocacy, community programs and consulting with local authorities — directly comparable mission and operating model to Tous à Pied.
• Piétons et Cyclistes (Vélo Québec / Piétons Québec): Quebec pedestrian advocacy association running education campaigns, walkability audits and policy advocacy — parallel francophone regional pedestrian advocacy structure.
• Walk21: International walking advocacy organization producing research, policy advice and conferences on walking and pedestrian planning, with comparable consulting and advocacy activities.

Others

• Brussels Walking City: Brussels regional pedestrian policy initiatives housed within Bruxelles Mobilité — a comparable institutional counterpart that Tous à Pied partners with on regional pedestrian programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8xFBMeoivJu0Y4zth198-A
• Facebookfacebook.com/tousapied
• LinkedInlinkedin.com/company/tous-%c3%a0-pied/?
• Instagraminstagram.com/tousapied
• Xx.com/tousapied

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tous à Pied